Carlstad United

What Carlstad United does

IF Karlstad Fotboll, doing business as Karlstad Fotboll (KF) and also referenced as Carlstad United, is a member-based, non-profit Swedish football association founded in 1998 and headquartered in Karlstad, Sweden. The club operates three senior competitive teams — men's in Ettan Norra and Division 2 Norra Götaland, and women's in Division 1 Mellersta — together with a youth academy (IF Karlstad Ungdom) that develops players across multiple age groups. Commercial products consist of individual match tickets, season passes (säsongskort), club memberships (medlemskap), and supporter merchandise, distributed online through Tickster and TicketCo; the club also publishes video content via Karlstad Fotboll TV.

The business is a community-rooted sports association rather than a commercial corporation: revenue is generated primarily through a tiered sponsorship portfolio (main sponsors including Infrakraft, McDonald's, Carl Gustaf Solutions, Coop, and Wafab Bil; premium partners Markant and Garantum; association partners including Länsförsäkringar Värmland; plus several club-tier partners), supplemented by ticket, season-pass, membership, and merchandise sales, and by PUMA as the official kit supplier and Intersport as a sports equipment partner. The club runs 6 employees, indicating a largely volunteer-staffed operating model, and pursues social engagement via the KarlstadHjärtat outreach initiative for children and youth and the Nattfotboll night-football program.

Distribution and reach are regional (Värmland County), with active social channels (Facebook, X, Instagram, YouTube) and an official website serving as the news and content hub. Operating cadence is anchored on matchday operations, youth development, and supporter community activities, with academy players periodically progressing to higher-tier Swedish clubs (e.g., Djurgårdens Akademi) and earning national-team camp call-ups, which reinforces the club's development reputation locally.

Name

Carlstad United

Legal name

IF Karlstad Fotboll

Website

https://carlstadunited.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IF Karlstad Fotboll is a non-profit Swedish football club in Karlstad operating senior men's, women's, and youth teams, funded mainly through tiered sponsorships, tickets, memberships, and merchandise for the Värmland regional community.

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community football club
• Youth football academy
• Match ticket sales
• Supporter membership programs
• Amateur football leagues

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Distribution channels4 records

Marketing channels5 records

Core offering

IF Karlstad Fotboll operates as a community football club fielding competitive senior men's teams (Ettan Norra, Division 2 Norra Götaland), a senior women's team (Division 1 Mellersta), and a comprehensive youth academy. The club sells individual match tickets, season passes (säsongskort), annual supporter memberships, and fan merchandise through its website and third-party ticketing platforms (Tickster and TicketCo), and produces video content via Karlstad Fotboll TV.

Product overview

Karlstad Fotboll operates as a unified football club offering multiple interconnected products and services. The core offering consists of competitive football participation across three senior divisions (Ettan Norra herrar, Division 1 Mellersta damer, and Division 2 Norra Götaland herrar) plus a comprehensive youth academy. The club's commercial products include match ticket sales via Tickster and TicketCo platforms, season ticket packages, supporter membership, and merchandise. Karlstad Fotboll TV provides video content including match highlights. The club maintains active social engagement through the KarlstadHjärtat social initiative and Nattfotboll (night football) programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchbiljetter (Match Tickets) Individual match ticket sales for home games, distributed via Tickster and TicketCo online platforms. Sold to individual supporters and fans attending specific matches such as those against Halmstads BK and Malmö FF.
• Säsongskort (Season Tickets) Season ticket packages granting access to all home matches throughout the football season, sold via Tickster online platform for local Karlstad supporters.
• Medlemskap (Club Membership) Annual supporter membership program allowing individuals to join Karlstad Fotboll as a member of the club's association structure.
• Supporterprylar (Supporter Merchandise) Supporter merchandise and fan products available for purchase through the club's website-based merchandise shop, including branded apparel and accessories.
• Karlstad Fotboll TV Video streaming and content platform providing match highlights, player interviews, and club-related video content distributed via the club's YouTube channel and website.
• Karlstad Fotboll Ungdom (Youth Academy) Youth academy and development program for children and young players, offering teams across multiple age divisions and a pathway to higher-level Swedish football (e.g., a player progressing to Djurgårdens Akademi).

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• InfrakraftcoreGTM or Marketing PartnerMain sponsor of IF Karlstad Fotboll, supporting the club's operations and community football programs.
• McDonald'scoreGTM or Marketing PartnerMain sponsor supporting the club through the McDonald's franchise network in Sweden.
• Carl Gustaf SolutionscoreGTM or Marketing PartnerMain sponsor providing solutions and support for club operations.
• CoopcoreGTM or Marketing PartnerMain sponsor providing retail partnership and support.
• Wafab BilcoreGTM or Marketing PartnerMain sponsor and automotive partner providing vehicle-related support.
• PUMAcoreGTM or Marketing PartnerOfficial kit and apparel supplier for all club teams.
• IntersportcoreGTM or Marketing PartnerSports equipment retailer partner providing sporting goods support.
• ByggstålcoreGTM or Marketing PartnerConstruction partner supporting club facilities and operations.
• DEMA BrunnsborrningcoreGTM or Marketing PartnerDrilling services partner supporting ground works and facilities.
• MarkantcoreGTM or Marketing PartnerPremium partner providing financial and marketing support to the club.
• GarantumcoreGTM or Marketing PartnerPremium partner providing guarantee and financial services.
• Länsförsäkringar VärmlandcoreGTM or Marketing PartnerAssociation partner - regional insurance provider supporting Värmland football.
• Utab MiljöcoreGTM or Marketing PartnerAssociation partner providing environmental services.
• RamuddencoreGTM or Marketing PartnerAssociation partner providing rental equipment and infrastructure support.
• JordellsminorGTM or Marketing PartnerClub partner providing services and support.
• RethabminorGTM or Marketing PartnerClub partner providing construction/property services.
• EY (Ernst & Young)minorGTM or Marketing PartnerClub partner - professional services firm providing advisory support.
• MyWay SkoghallminorGTM or Marketing PartnerClub partner - local business providing services.
• PrevasminorGTM or Marketing PartnerClub partner providing embedded systems and technical solutions.
• Royale KarlstadminorGTM or Marketing PartnerClub partner - entertainment/hospitality venue partnership.
• Danske BankminorGTM or Marketing PartnerClub partner - banking services provider.
• Indoor EnergyminorGTM or Marketing PartnerClub partner providing indoor climate/energy solutions.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vasalunds IF: Stockholm-area club operating in the lower Swedish football pyramid; identified as a Karlstad Fotboll opponent, making it a directly comparable lower-division Swedish men's football peer.
• Skultorps IF: A Swedish women's football side in the lower tiers; directly comparable to Karlstad Fotboll's women's team competing in Division 1 Mellersta and named as a Karlstad Fotboll opponent.
• Arlanda FF: Lower-division Swedish men's club competing against Karlstad Fotboll; comparable in scale, tier, and reliance on local sponsorship and community support.
• Grebbestad IF: A Swedish lower-division men's football club that is listed as a Karlstad Fotboll opponent in Division 2 Norra Götaland; directly comparable in tier and regional/community orientation.
• Örebro Syrianska IF: A fellow lower-tier Swedish men's football club competing in the Division 2 / Ettan Norra ecosystem and named as a Karlstad Fotboll opponent; comparable in scale, regional footprint, and division status.
• Hertzöga BK: Local Karlstad-area football club listed as a Karlstad Fotboll opponent in the women's division; comparable in geographic footprint and lower-division status.

Others

• PUMA: Listed as Carlstad United's official kit and apparel supplier, PUMA is an enabling commercial partner rather than a competitor; included to reflect the broader sporting-goods ecosystem relationship rather than direct competitive overlap.

Broad incumbents

• Örebro SK: A long-standing Swedish football club from the same broader Värmland/Mälardalen region as Karlstad Fotboll; operates at higher tiers but provides a regional comparable for sponsorship, fan-base, and media dynamics.
• Malmö FF: Sweden's most successful Allsvenskan club, identified as a Karlstad Fotboll opponent; an established top-flight incumbent in the same football pyramid though operating at vastly greater scale.
• Halmstads BK: A much larger Swedish football club referenced as a Karlstad Fotboll opponent in cup/friendly fixtures; a broad incumbent operating at a higher tier of the Swedish pyramid that nonetheless competes against the club.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FotbollKarlstad
• YouTubeyoutube.com/@karlstadfotboll1173/featured
• Facebookfacebook.com/karlstadfotboll
• Instagraminstagram.com/karlstad_fotboll
• LinkedInlinkedin.com/company/carlstad-united-bk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlstad United