Hertzöga BK

What Hertzöga BK does

Hertzöga Bollklubb (HBK) is a Swedish non-profit multi-sport club (ideell förening) headquartered in Karlstad, Värmland County, Sweden. It operates sections in football, floorball (innebandy), futsal, and tennis, with both senior and youth teams. The club serves local community members across a wide age range, from children's football school (Fotbollsskola) through youth age-grouped teams (F09/P Junior up to F20/P20) and into adult competitive and recreational play. Its flagship program is football, with the women's senior team (Dam A) competing in Division 1 Norra Götaland as of the 2025 season after successive promotions from Division 3 in 2017.

The club is run primarily through volunteers and a small administrative staff of nine, supported by a board (styrelsen). It uses the SportAdmin platform for member registration, scheduling, fee payments, and communications, and the Clubmate platform for 50/50 lottery fundraising. WhatsApp groups coordinate team-level parent and leader communications. The website highlights community-led events such as HBK-dagen (national day celebration at Ilanda IP) and local sponsorships supporting teams and jerseys.

Hertzöga BK generates revenue through modest annual membership fees (150 kr individual, 350 kr family), per-activity fees (e.g., 300 kr for youth football F20), local sponsorship of teams and jerseys, and fundraising activities. It does not disclose financial results. Recent milestones include the women's team's 2018 DM victory over Rävåsens IK, sustained league progression to Division 1, and youth player Olle Falk's selection for the national riksläger in 2026. The club operates exclusively within the Värmland region of Sweden and has no external parent company or institutional investors.

Name

Hertzöga BK

Legal name

Hertzöga Bollklubb

Website

https://hertzogabk.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hertzöga Bollklubb is a Swedish non-profit multi-sport club in Karlstad, Sweden, offering football, floorball, futsal, and tennis programs for youth and adult members across the Värmland region.

Ownership category

akta.pro rank

Product category

Amateur Multi-Sport Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Amateur sports club
• Multi-sport club
• Youth football programs
• Floorball programs
• Community athletics

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for club members, with family membership options
2. Activity Fees: Activity-specific fees for participation in various sports programs (e.g., 300 kr for youth football)
3. Sponsorship: Revenue from local sponsors supporting teams and individual jerseys

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hertzöga Bollklubb (HBK) is a Swedish non-profit multi-sport club operating in Karlstad that delivers organized football, floorball (innebandy), futsal, and tennis programs for youth and adult members. The club provides year-round team training, competitive league participation, and development pathways from junior age groups (F09/F10) through senior teams, including a women's team competing in Division 1 Norra Götaland.

Product overview

Hertzöga BK is a multi-sport club offering football (soccer), floorball (innebandy), futsal, and tennis programs across all age groups. The club operates with a platform-plus-modules structure comprising distinct sports sections: Football (senior and youth), Innebandy (floorball), Futsal, and Tennis. The club's flagship program is football, with the women's senior team (Dam A) competing in Division 1. Youth development spans both genders across numerous age-specific teams from youth through senior levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Football (Senior)

Quantifiable outcome

• Women's team won DM (District Championship) 2018
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SportAdmincoreTechnology or IntegrationSportAdmin provides the club's member management system, player registration, scheduling, and communication platform. The club uses SportAdmin for member login, fee payments, and activity management.
• Karlstad FotbollminorStrategic or Co-development PartnerLocal academy partnership where players may continue development. Olle Falk, born 2011, started in Hertzöga BK 2017 but chose to continue development within Karlstad Fotboll's academy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IFK Norrköping: Historic Swedish multi-sport club with football and youth development. Comparable as a community-rooted multi-sport organization in Sweden.
• IFK Göteborg: One of Sweden's largest multi-sport clubs with football, floorball, and youth programs. Comparable multi-sport community-rooted structure and inclusion of floorball as a section.
• IF Elfsborg: Established Swedish football club in Borås with multi-sport sections including football and youth development. Comparable multi-sport community club structure, though competing at Allsvenskan level.
• AIK: Major Stockholm multi-sport club with football, ice hockey, and other sections plus extensive youth academy. Comparable as a Swedish multi-sport community-rooted organization, though at vastly greater scale.
• Hammarby IF: Stockholm-based multi-sport club with football, floorball, and other sections, plus youth development. Comparable structure across multiple sports including floorball, which HBK also offers.

Regional players

• Degerfors IF: Professional football club based in Degerfors, Värmland. Comparable as a Värmland-based football organization, though operating at a much higher competitive level (Allsvenskan historically) than HBK.
• Örebro SK: Multi-sport club in neighboring Örebro county, comparable in offering several sports sections including football and youth development, though at a more advanced competitive level.
• Karlstad Fotboll FK: Karlstad-based football club that operates an academy program and has absorbed youth talent developed at HBK (e.g., Olle Falk). Direct regional peer operating in the same city and recruitment catchment.

Others

• SportAdmin: Swedish SaaS platform that provides member management, registration, and payment infrastructure to HBK and many similar amateur Swedish sports clubs. Connected as a critical operational enabler rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hertzogabk?utm_medium=copy_link
• LinkedInlinkedin.com/company/hertz%C3%B6ga-bk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertzöga BK