Carolina Roadhouse

What Carolina Roadhouse does

Carolina Roadhouse is a single-unit, full-service casual dining restaurant located at 4617 N. Kings Highway in Myrtle Beach, South Carolina. Established in 1995, the restaurant operates under the CentraArchy Restaurants parent group (which manages 15 Southeast locations across brands including California Dreaming, NY Prime, and Gulfstream Cafe). The 26-employee operation centers on a seafood-and-steak menu with signature items such as Killer Dog (foot-long hot dog), lump Crab Dip, Country Fried Pork Chops, and thick-cut steaks, served in an atmosphere featuring a centerpiece palm tree and upbeat music. The venue seats parties of up to 8 guests at a single table.

The business generates revenue through four streams: dine-in restaurant service, takeout/curbside pickup, catering with 24-hour advance notice, and gift card sales. Operational technology relies on commercial SaaS rather than proprietary systems: Toasttab for POS and online ordering, OpenTable for reservations, and the CentraArchy gift card platform. Pricing follows unit pricing with entrees ranging from approximately $14.95 to $44.95, cocktails at $9.95-$13.95, and holiday specials (Thanksgiving, Christmas) at $30.95-$41.95. The restaurant is open daily from 11am with extended hours to 10pm Friday-Saturday.

Go-to-market is direct-to-consumer across dine-in, takeout, and catering with no third-party delivery platform integration evident. Marketing channels include organic Instagram and Facebook, an email mailing list, event-driven holiday promotions (Fish Frydays, Valentine's, Easter, July 4th), and earned media coverage from Golf Magazine, Eat This Not That, USA Today 10Best, and The Culture Trip. Customer segments span general diners, sports/event fans, Myrtle Beach tourists, and catering customers — all classified as horizontal/consumer segments with no B2B concentration.

Name

Carolina Roadhouse

Legal name

Carolina Roadhouse

Website

https://carolinaroadhouse.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Roadhouse is a single full-service casual dining restaurant in Myrtle Beach, South Carolina, established 1995 and operated under CentraArchy Restaurants. It serves tourists and local diners seafood, steaks, and comfort food via dine-in, takeout, and catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Casual dining restaurant
• Seafood and steakhouse
• Full-service restaurant
• Restaurant catering services
• Online food ordering

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant generating revenue from food and beverage sales including appetizers, salads, seafood, steaks, chops, ribs, sandwiches, burgers, desserts, and drinks. Open daily with extended hours on weekends (Friday-Saturday 11am-10pm, Sunday-Thursday 11am-9pm).
2. Takeout and To-Go Orders: Full menu available for takeout via Toasttab online ordering platform. Menu explicitly states 'The outrageous (and perfectly messy) menu is also available to-go.'
3. Catering Services: Catering available with 24-hour advance notice. Offers full menu plus special catering items including BBQ feast with baby back ribs. Pickup available daily.
4. Gift Card Sales: Digital and traditional gift cards available for purchase. Gift cards can be used at any CentraArchy Restaurant location including Carolina Roadhouse.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Carolina Roadhouse operates a single full-service casual dining restaurant in Myrtle Beach, South Carolina, serving a diverse menu of seafood, steaks, ribs, sandwiches, burgers, and cocktails. In addition to dine-in service, the restaurant offers takeout and online ordering via ToastTab, catering with 24-hour advance notice, gift cards valid at all CentraArchy Restaurants locations, and event-driven holiday specials.

Product overview

Carolina Roadhouse operates as a single-unit full-service restaurant in Myrtle Beach, South Carolina, established in 1995 and owned by CentraArchy Restaurants. The core offering is dine-in restaurant service featuring a diverse menu of seafood, steaks, ribs, sandwiches, and cocktails. Additional services include online ordering via ToastTab, catering with advance notice, gift cards valid across all CentraArchy properties, and a Priority Waitlist system for managing guest seating. The restaurant does not operate as a platform or offer modular products—the services are unified around the physical restaurant location.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service
• Catering Service

Quantifiable outcome

• Golf Magazine's choice for 'Where to Eat with your Buddies'
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• CentraArchy RestaurantscoreOthersParent company that owns and operates Carolina Roadhouse along with 14 other Southeast restaurant locations. CentraArchy Restaurants CEO Vince Van Brunt represents the company. Provides centralized infrastructure including gift card platform, e-commerce ordering systems, hiring (Join Our Team), and corporate marketing.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bonefish Grill: National casual dining chain specializing in fresh seafood with a full bar. Comparable in seafood-forward casual dining positioning, average ticket size, and family-friendly atmosphere, though operates as a multi-unit chain rather than a single destination.
• Bubba Gump Shrimp Co. Tourist-destination seafood casual dining chain operating in coastal entertainment districts. Highly comparable to Carolina Roadhouse in target customer (tourists seeking memorable seafood experience), location strategy (destination dining), and menu positioning.
• Gulfstream Café: CentraArchy sister brand located in Murrells Inlet near Myrtle Beach, serving a similar tourist-and-local clientele with seafood-forward casual dining. Most geographically proximate peer and shares the same tourist-corridor dynamics.
• Outback Steakhouse: Large national casual steakhouse chain with similar menu architecture (steaks, seafood, ribs), full bar, and family-friendly casual dining positioning. Most direct national chain competitor to Carolina Roadhouse's steak-and-seafood focus.
• California Dreaming: Sister concept under CentraArchy Restaurants with similar casual American dining, full bar, and seafood/steak focus. Operates multiple Southeast locations and shares back-office infrastructure, gift card platform, and marketing resources with Carolina Roadhouse — the most directly comparable peer.
• Red Lobster: National seafood-focused casual dining chain. While positioned slightly below Carolina Roadhouse on price point, shares the seafood-casual dining segment and competes for similar family and tourist dining occasions.
• Chophouse '47: Another CentraArchy steakhouse concept operating in the Southeast. Comparable menu architecture (steaks, chops, seafood), full-service dining format, and CentraArchy operational backbone, though positioned as more upscale than Carolina Roadhouse.
• LongHorn Steakhouse: Darden-owned national casual steakhouse chain emphasizing fresh steaks and a comfortable casual atmosphere. Comparable entree pricing, menu breadth, and full-service casual dining experience.
• New York Prime: CentraArchy sister brand focused on upscale steakhouse dining in the Southeast. Comparable in seafood/steak menu positioning, full bar service, and tourist-destination clientele, but positioned at a higher price point than Carolina Roadhouse's casual dining tier.

Regional players

• Joey's Seafood Restaurants: Casual seafood restaurant chain with strong regional presence in select markets. Comparable seafood-casual dining concept with family-friendly atmosphere, though primarily Canadian operations limit direct Myrtle Beach overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carolinaroadhouse
• Instagraminstagram.com/carolinaroadhouse
• LinkedInlinkedin.com/company/carolina-roadhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Roadhouse