Caroline Andrew London

What Caroline Andrew London does

Caroline Andrew London is a London-based bespoke tailoring house founded in 2018 by Caroline Andrew, a London College of Fashion-trained tailor with a decade of Savile Row master-cutter experience. The company produces fully hand-crafted Savile Row bespoke suits requiring approximately 75 hours of craftsmanship and 8-10 weeks of lead time, employing traditional techniques including horsehair canvas construction, hand-cut paper patterns retained per client, beeswax-strengthened hand-finished buttonholes, and a multi-stage fitting process of typically 2-3 fittings. The product range spans three tiers — full bespoke, semi-bespoke (machine-made with hand-cut patterns, 6-10 weeks), and made-to-measure — alongside specialised wedding suiting, women's tailoring, and a growing ready-to-wear collection of jackets, knitwear, shirts, and accessories sold online.

The business operates two physical ateliers: the flagship at 11 Saint George Street in Mayfair (adjacent to Savile Row, in a 100-year-old building) and a second location at 109 Kensington Church Street opened in 2020. Distribution is direct-to-consumer through appointment-led consultations, home and office visits, international travel to clients in North America, Europe and the Middle East, and an online shop for ready-to-wear and gift cards (£1,000-£5,000 denominations). Pricing is publicly disclosed only for ready-to-wear (ranging £180 to £1,595), with bespoke price lists downloadable but not transparently posted.

The customer base consists of high-net-worth individuals — professionals, grooms, business executives, and private-equity and finance figures — with named clients spanning Joe Wicks, Lord Stuart Rose, Jack Guinness, Jessica McCormack, Hamish Grant, Jason McGibbon, Quincy Curry, Simon Landale, Ioana Dobre and Rouzbeh Fazlinejad. The firm has earned editorial recognition in Vanity Fair, Tatler, Newsweek, The Rake, Harper's Bazaar, Gear Patrol, the Guardian and the Daily Mail, and won the Mayfair Times 'Bright Young Thing', Variety Catherine Awards shortlist, and We Are The City Rising Stars in 2020. The company is privately held, founder-owned, has no disclosed institutional funding, no parent company, and operates with approximately 6 employees across its two locations.

Name

Caroline Andrew London

Legal name

Caroline Andrew London Ltd

Website

https://carolineandrew.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Caroline Andrew London is a privately-held Savile Row-style bespoke tailor founded in 2018, offering hand-crafted bespoke, semi-bespoke and made-to-measure suits alongside women's tailoring and a ready-to-wear line, serving high-net-worth individuals through two London ateliers and international client visits.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring

NAICS

Cut and Sew Apparel Contractors (315210), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)

akta.pro secondary industry

Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC)

Keywords

• Bespoke tailoring services
• Custom Savile Row suits
• Made-to-measure menswear
• Luxury bespoke tailoring
• Wedding suit tailoring

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Suits: Full Savile Row bespoke suits taking 8-10 weeks with 75 hours of craftsmanship. Features hand-cut patterns, multiple fittings, and hand-finished construction.
2. Semi-Bespoke Suits: Machine-made with hand-cut unique patterns, offering bespoke-like fit at reduced price point. Takes 6-10 weeks to complete.
3. Made-to-Measure: Introduction-level service with laser-cut, fully customized garments made straight to finish.
4. Ready-to-Wear & Accessories: Pre-made garments and accessories including field jackets, jumpers, shirts, scarves, and gift cards sold through the online shop.
5. Wardrobe Consultation: Styling and shopping assistance services including bespoke hand-drawn suit ideas and colour matching for weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Caroline Andrew London designs and makes hand-crafted bespoke and made-to-measure suits for men and women using traditional Savile Row techniques, including horsehair canvas construction, hand-cut paper patterns and multi-stage fittings. The offering spans full bespoke suits (8-10 weeks, ~75 hours of craftsmanship), semi-bespoke, made-to-measure, wedding suiting, wardrobe consultations, and a complementary ready-to-wear and accessories line, sold through two London ateliers and direct international appointments.

Product overview

Caroline Andrew London is a bespoke tailoring service offering a comprehensive range of tailored clothing and ready-to-wear products. The core offering centers on Savile Row-quality bespoke suits, semi-bespoke suits, and made-to-measure services for both men and women, with specialized wedding suit offerings. Bespoke suits require 8-10 weeks and 75 hours of hand-crafting using traditional techniques including horsehair canvas construction. Supporting the core tailoring services are wardrobe consultations and accessories. The ready-to-wear collection includes Field Jackets, Traveller Jackets, Safari Jackets, Suede Gilets, Lambswool Jumpers (crewneck and V-neck), Half-Zip Cashmere & Silk Sweaters, Over Shirts, Cotton Polo Shirts, Silk Shirts, Cashmere Scarves, and Silk Bow Ties. The company operates two London ateliers (Mayfair and Kensington) and offers international travel appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Suits Full Savile Row bespoke tailoring for men and women, using hand-cut paper patterns, horsehair canvas construction, 2-3 fittings, and beeswax-strengthened buttonholes. Each suit involves approximately 75 hours of craftsmanship over 8-10 weeks. Priced from a downloadable price list with no public rates.
• Semi-Bespoke Suits Machine-made with hand-cut unique patterns tailored to each client, providing a more accessible entry into bespoke-like garments. Completion typically takes 6 weeks (10 weeks if baste fitting is required).
• Made-to-Measure Suits Laser-cut, fully customized, machine-made garments produced straight to finish, priced as an introduction-tier service below bespoke and semi-bespoke.
• Wedding Suits Bespoke suits tailored for weddings, available for grooms and wedding parties, including bride/groom parent and female wedding-party garments, using the full Savile Row hand-crafted process.
• Men's Tailoring Comprehensive men's tailoring across bespoke business suits, casual suits, and tailored separates in British and Italian cloths.
• Women's Tailoring Bespoke women's suiting and formalwear, including business suits, casual tailored pieces and women's-specific designs.
• Wardrobe Consultation Styling and shopping assistance including bespoke hand-drawn suit ideas, fabric and colour consultation for new seasons, and colour matching for weddings. A £100 fee applies for cancellations.
• Field Jacket (Ready-to-Wear) Versatile field jacket made from British-milled fabrics (£995-£1,500). Features four bellowed front pockets with inverted pleats, half belt and inverted pleat for movement. Available in Navy, Olive, Khaki Corduroy, Grey Flannel, Black Watch and Sand Linen.
• Traveller Jacket (Ready-to-Wear) Practical jacket in dark green tweed woven by Fox Brothers mill in Somerset (£1,595). Features two flap chest pockets, concealed two-way zip, internal drawstring and action back. Available in Navy and Olive.
• Safari Jacket for Women (Ready-to-Wear) Women's safari jacket with four exterior patch pockets, internal pocket, shirt-style collar, single button cuffs and self-fabric belt. Made in sand linen or camel cashmere and designed to be wrinkle-resistant for travel.
• Suede Gilet (Ready-to-Wear) Lightweight suede gilet (£1,259) sourced from an Italian tannery, filled with down for warmth. Features two hip pockets and two-way zip. Available in Navy and Tan.
• Lambswool Crewneck Jumper (Ready-to-Wear) Crewneck sweater made in Scotland from Geelong wool (fine Merino), priced at £180. Lightweight single-ply knit with turn-back cuffs and ribbed neckline in camel, navy and charcoal.
• Lambswool V-neck Jumper (Ready-to-Wear) V-neck sweater (£180) made in Scotland from Geelong wool. Lightweight single-ply knit with turn-back cuffs and ribbed neckline in camel, navy and charcoal.
• Half-Zip Cashmere & Silk Sweater (Ready-to-Wear) Lightweight handmade half-zip sweater (£350) in a cashmere and silk blend, suitable for year-round wear. Available in Navy, Mid Navy, Blue, Dark Grey, Light Grey and Black.
• Over Shirt (Ready-to-Wear) 100% linen over shirt (£630) for casual wear, available in Green, Pale Blue, Navy, Sand, Yellow and Pale Yellow. Can be worn alone or layered over a tee.
• Cotton Polo Shirt (Ready-to-Wear) Polo shirt (£250) in pure cotton by Canclini, half-placket style suitable with casual wear or as part of a two-piece suit. Available in Navy, Olive, Light Blue, Blue and Charcoal.
• Silk Shirt (Ready-to-Wear) Handmade silk shirt (£400-£500) in London using Mulberry silk. Available in Olive, Cream, White, Teal, Black, Navy, Smoke and Fig.
• Cashmere Scarves (Ready-to-Wear) 100% cashmere unisex scarves, including the signature Hunting Black Watch tartan design and plain colour options in Teal, Senape, Red, Purple, Pink, Olive Green, Navy, Grey, Corallo, Fuchsia, Forest Green, Dark Red and Charcoal.
• Silk Bow Tie (Ready-to-Wear) Pure silk bow tie made on Savile Row, available in solid or striped black.
• Gift Cards Digital and physical gift cards available in £1,000, £2,000, £3,000 and £5,000 denominations, redeemable across bespoke services and ready-to-wear products.
• Accessories Collection Assorted accessories including British hand-made ties and bow ties, Scottish 100% cashmere scarves, British hand-made braces, pewter brooches and cufflinks.

Quantifiable outcome

• 39 Google reviews with 5-star average ratings
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• British Cloth MillscoreOthersLong-standing relationships with the finest British cloth manufacturers and weavers, providing access to premium fabrics for bespoke commissions.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Henry Poole & Co: Henry Poole & Co is the founding tailor of Savile Row (est. 1806) and the originator of the term "bespoke." Direct peer offering traditional bespoke tailoring for gentlemen, with comparable craftsmanship heritage and similar HNW client profile.
• Anderson & Sheppard: Anderson & Sheppard is a leading Savile Row bespoke tailor known for soft, unstructured English tailoring with hand-cutting. Direct competitor in the bespoke suiting category, sharing Caroline Andrew's traditional hand-crafted approach and London-based client base.
• Huntsman: Huntsman is a historic Savile Row bespoke tailor (est. 1849) offering hand-cut bespoke suits with multi-stage fittings — the same fundamental service model and customer profile as Caroline Andrew London, but at significantly larger scale and brand recognition.
• Richard James: Richard James is a contemporary Savile Row tailor offering bespoke and ready-to-wear suits with a strong design-led approach. Comparable in mixing traditional craftsmanship with modern styling and a ready-to-wear line that complements bespoke services.
• Kathryn Sargent: Kathryn Sargent is a female bespoke tailor on Savile Row — the most direct peer in terms of demographic positioning. Both target the underserved women's bespoke segment and bring modern aesthetic sensibilities to a traditional craft.
• Cad & The Dandy: Cad & The Dandy is a modern London bespoke tailor offering bespoke and made-to-measure suits with multiple city locations. Direct competitor targeting similar affluent professional clients but with a younger, more accessible brand positioning and broader geographic footprint.
• Dege & Skinner: Dege & Skinner is a heritage Savile Row tailor (est. 1865) offering bespoke tailoring with military and city specialisms. Direct peer sharing Caroline Andrew's hand-crafted approach, Savile Row location, and traditional British tailoring positioning.
• Spencer Hart: Spencer Hart is a London bespoke tailor (Savile Row-adjacent) known for celebrity clientele and modern British tailoring. Direct peer in bespoke suiting with comparable marketing-driven brand-building approach targeting affluent professionals.

Broad incumbents

• Tom Ford: Tom Ford offers made-to-measure and bespoke suiting as part of a broader luxury fashion house. Comparable product offering (custom tailoring) but as one service among many across apparel, accessories, and fragrance, competing for the same HNW client wallet.
• Suitsupply: Suitsupply is a global menswear retailer offering made-to-measure and ready-to-wear suits at accessible luxury price points. Not direct bespoke competitor but competes for aspirational clients trading up from off-the-peg, and represents the scale and digital distribution Caroline Andrew's RTW line could aspire to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carolinelandrew
• Facebookfacebook.com/carolineandrewlondon
• LinkedInlinkedin.com/company/caroline-andrew-london
• Instagraminstagram.com/carolineandrewlondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caroline Andrew London