Carpets of Kashmir

What Carpets of Kashmir does

Carpets of Kashmir (legal entity: Kashmir Oriental Carpet Enterprises) is a third-generation, family-owned heritage weaving house founded in 1979 and headquartered at the World Trade Center in Mumbai, India. The company produces authentic, hand-knotted oriental and tribal carpets using pure Mulberry silk, pure Merino and Kashmiri wool, and wool-silk blends, with knot densities ranging from 390,000 (wool) to 972,000 (silk) knots per square meter. Its product portfolio spans Pure Silk Carpets, Pure Wool Carpets, Wool-Silk Carpets, Kilims, bespoke hand-knotted and hand-tufted rugs, custom pictorial wall hangings, and Kashmiri Pashmina shawls (solid classics, Jamavars, Kani Jamavars) sold through a dedicated sister brand, Ishvya. A contemporary-rugs sister brand, Stratum, addresses modern interiors, and every carpet ships with a proprietary RugAssure certificate verifying material composition, knot density, dimensions, design, dye, origin, and child-labor-free manufacturing.

The business operates on a direct-to-consumer model anchored by a single 2,000+-carpet Mumbai showroom and the carpetsofkashmir.com e-commerce site, supported by an exclusive FedEx shipping partnership that delivers insured parcels to 120+ countries. Pricing is quote-based for individual pieces, with bespoke customization (size, design, material, color, shape) and bulk-discount modules for dealers, traders, and corporate gifting. Customer segments include affluent homeowners (primary), interior designers and architects, agents and traders, and corporate buyers; lead-conversion relies on personalized consultation from Managing Partner Rohit Sharma (30+ years of craft experience). The firm is privately held, bootstrapped, has no institutional funding, and operates with a 9-person team.

Name

Carpets of Kashmir

Legal name

Kashmir Oriental Carpet Enterprises

Website

https://carpetsofkashmir.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Carpets of Kashmir is a third-generation, Mumbai-based heritage weaving house producing handmade hand-knotted silk, wool, and wool-silk oriental carpets and Pashmina shawls for affluent homeowners, interior designers, dealers, and corporate gifting clients worldwide.

Ownership category

akta.pro rank

Product category

Handmade Hand-Knotted Oriental Carpets

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Hand-knotted oriental carpets
• Kashmir silk rugs
• Pashmina shawls
• Bespoke handmade rugs
• Heritage wool carpets

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Carpet Sales: One-time purchase of handmade hand-knotted oriental carpets in pure silk, wool-silk blend, and pure wool. Individual sale of carpets with price on request basis.
2. Custom Order Carpets: Bespoke custom-made hand-knotted and hand-tufted carpets tailored to customer specifications for size, design, material, and color.
3. Pashmina & Cashmere Products: Sale of authentic Kashmiri Pashmina shawls including solid classics, Jamavars, and Kani Jamavars. Corporate gifting services with bulk pricing, premium packaging, and monogramming.
4. Bulk/Contract Manufacturing: Contract manufacturing services for international and domestic bulk buyers, including agents and traders. Customizable discount modules based on buyer needs and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carpets of Kashmir is a heritage weaving house that manufactures and retails authentic handmade hand-knotted oriental carpets in pure Mulberry silk, pure Merino/Kashmir wool, and wool-silk blends, alongside Kashmiri Pashmina shawls. The company sells through its Mumbai showroom, e-commerce website, and global shipping, offering 2,000+ ready-in-stock carpets plus bespoke custom-made rugs and wall hangings tailored to client specifications for size, design, material, and color.

Product overview

Carpets of Kashmir is a heritage weaving house established in 1979, specializing in authentic hand-knotted Oriental and tribal carpets inspired by the artistic heritage of Kashmir. The product portfolio centers on three core hand-knotted carpet categories: Pure Silk Carpets (up to 972,000 knots/m²), Pure Wool Carpets (390,000-502,000 knots/m²), and Wool-Silk Blended Carpets (502,000-620,000 knots/m²), each handmade by skilled artisans. Beyond floor coverings, the company offers custom-made bespoke rugs (hand-knotted and hand-tufted), custom wall hangings in multiple shapes, and Pashmina shawls through its sister brand Ishvya. All products are accompanied by RugAssure Certificates of authenticity. The company also operates Stratum, a sub-brand for modern contemporary spaces, and provides customization services for size, design, material, color, and shape.

Differentiator

Problem solved

Functional benefit

Brands

• Stratum: Sister brand created for contemporary/modern spaces, offering an extensive design library along with bespoke rugs crafted to preferred size, material, and artistic vision.
• Ishvya

Products and services

• Pure Silk Carpets Hand-knotted oriental carpets crafted from pure Mulberry silk with high knot density up to 972,000 knots per square meter, featuring intricate Persian floral and geometric designs. Each piece is one-of-a-kind, handmade, and aimed at luxury homeowners and interior designers.
• Pure Wool Carpets Hand-knotted oriental carpets made from Fine Kashmir (Cashmere) wool or Fine Merino (New Zealand) wool, with knot density ranging from 390,000 to 502,000 knots per square meter. Known for durability, resilience, and intricate designs, aimed at luxury residential and commercial interiors.
• Wool-Silk Carpets Hand-knotted oriental carpets combining pure Merino wool or Fine Kashmir wool with pure natural silk, with knot density ranging from 502,000 to 620,000 knots per square meter. Balances wool's resilience with silk's sheen, targeted at luxury home interiors.
• Pashmina Shawls Authentic Kashmiri Pashmina shawls crafted from fine Kashmiri cashmere, including solid classics, intricate Jamavars, and rare Kani Jamavars. Available for individual purchase and for corporate gifting with bulk pricing, premium packaging, and monogramming.
• Kilims (Wool & Hemp) Flat-woven rugs in geometric designs made from wool and hemp materials, offering an alternative to hand-knotted carpets for customers seeking a thinner, woven construction.
• Bespoke Handmade Rugs Custom-made hand-knotted or hand-tufted rugs tailored to customer specifications for size, design, material, color, and shape requirements, for homeowners, designers, and corporate buyers seeking unique pieces.
• Custom Order Wall Hangings Custom-made pictorial wall hanging rugs available in various shapes including rectangular, square, circular, triangular, hexagonal, and octagonal, using pure silk, pure wool, or wool-silk blend materials.
• The Saaz Collection Newly launched collection of handmade hand-knotted carpets in pure Mulberry silk, featuring oriental floral designs including Warm Ivory Mohtasham and other Persian floral patterns, targeted at luxury home interiors.
• The Laetus Collection Design collection offering contemporary interpretations of traditional carpet motifs under an Avant-Garde and Folklore theme, featuring both modern and heritage-inspired rugs.
• Blooming Sirimiri Collection Transitional design collection of handmade carpets that bridges traditional and contemporary aesthetics, designed for modern interiors seeking classical motifs.
• Caravan Collection Geometric and tribal design collection of handmade carpets inspired by nomadic designs, featuring bold geometric patterns reminiscent of tribal art from Turkey, Morocco, Afghanistan, and Central Asia.

Quantifiable outcome

• 70-80 year life expectancy of carpets
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FedExcoreStrategic or Co-development PartnerExclusive shipping partnership with FedEx for domestic and international delivery. Free shipping to over 120 countries worldwide. All consignments shipped through FedEx with insurance coverage.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Doris Leslie Blau: New York-based gallery and rug retailer specializing in antique and handmade Oriental carpets with bespoke services to interior designers. Closely comparable to Carpets of Kashmir on handmade Oriental product focus, luxury buyer, and designer-channel distribution.
• Obeetee Carpets: Heritage Indian hand-knotted carpet manufacturer established in the 1920s, exporting globally with both retail and trade channels. Closely comparable to Carpets of Kashmir on hand-knotted craft, India-origin manufacturing, and global DTC + wholesale distribution.
• Mehraban Rugs: US-based Oriental rug specialist curating handmade Persian, Turkish, and Indian rugs with bespoke design services. Comparable to Carpets of Kashmir on handmade Oriental positioning, mix of antique and new production, and interior-designer customer base.
• The Rug Company: UK-based luxury hand-knotted rug specialist with strong designer collaborations and showrooms in London, New York, and Los Angeles. Comparable to Carpets of Kashmir on hand-knotted construction, luxury positioning, designer/architect customer base, and bespoke offerings.
• Jaipur Rugs: One of India's largest handmade and hand-knotted rug manufacturers, with a vertically integrated artisan network across rural India, selling direct-to-consumer globally. Directly comparable to Carpets of Kashmir on product category (hand-knotted rugs), customer base (global luxury and mid-market home decor), and channel mix (e-commerce plus trade).

Emerging players

• Rug & Kilim: Designer-focused rug brand offering custom and curated handmade rugs to interior designers and collectors from a Brooklyn showroom. Comparable to Carpets of Kashmir on handmade/craft positioning and designer channel, but with stronger contemporary design orientation and partial overlap in product category.

Broad incumbents

• Safavieh: Large US-based rug and home furnishings manufacturer/retailer spanning machine-made to high-end hand-knotted lines. Operates broadly across rugs and home decor with overlapping category presence, but with substantially broader portfolio and scale than Carpets of Kashmir.
• Surya: Large home decor and rug brand offering broad rug assortments (machine-made and handcrafted) alongside soft goods, sold through wholesale and DTC. Comparable on rug category presence but at substantially broader portfolio scale than Carpets of Kashmir's hand-knotted specialty.
• Nourison: Major broadloom and area rug manufacturer/distributor with global wholesale and retail reach across machine-made and hand-knotted lines. Comparable on rug category and distribution breadth but operates at significantly larger scale and broader price tier than Carpets of Kashmir.
• Loloi Rugs: US-based rug designer and distributor working with global artisan partners, covering hand-knotted, hand-tufted, and power-loomed categories via wholesale and DTC. Comparable to Carpets of Kashmir on handmade rug category, but with much broader SKU breadth and modern/contemporary orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kashmir-oriental-carpet-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpets of Kashmir