Redesul

What Redesul does

Redesul is a Brazilian healthcare discount card company founded in 1999 and headquartered in Florianópolis, Santa Catarina, operating a subscription-based platform that gives individuals, families, and corporate clients access to a credentialed network of more than 1,800 healthcare providers across over 200 cities in Rio Grande do Sul and Santa Catarina. Its core products include the Pacote Familiar Saúde (family discount package with up to 60% reductions on consultations, dental care, laboratory tests, imaging, and pharmacy medications) and the Pacote Familiar com Telemedicina, which adds 24/7 urgent telemedicine, specialist consultations in 30+ specialties from R$88, and four free annual teleconsultations per member; corporate clients are served via the Redesul Empresarial channel.

The technology stack is a mobile-first telemedicine platform with native iOS and Android applications supporting a virtual membership card, dependent registration, appointment scheduling, and 24-hour video consultations with general practitioners and pediatricians. The company monetizes primarily through monthly subscription fees on 12-month contracts with annual IGPM-indexed adjustments, plus partner referral commissions (R$50 per new contract) and co-marketing economics with six national pharmacy chains. Distribution combines direct digital acquisition via website and app with a licensed partner/reseller program that lets individuals build their own customer portfolios while Redesul retains 100% of post-sale support, billing, and retention.

Redesul is privately held with no disclosed parent, investors, or subsidiaries, and has scaled to over 100,000 customers across 47 employees through 26 years of organic operation. The company has no public funding rounds, acquisitions, or leadership transitions recorded in the input data, and operates exclusively within the South Brazilian market.

Name

Redesul

Legal name

Redesul

Website

https://cartaoredesul.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Redesul is a Brazilian subscription-based healthcare discount card platform serving 100,000+ families and businesses across 200+ cities in Rio Grande do Sul and Santa Catarina via a 1,800+ provider network and integrated telemedicine app.

Ownership category

akta.pro rank

Product category

Health Discount Card / Healthcare Membership Services

NAICS

Other Individual and Family Services (624190), Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Health discount card
• Telemedicine services
• Family health plans
• Corporate health benefits
• Pharmacy discount programs

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Family Health Package Subscriptions: Monthly subscription fees for family health packages providing access to a network of accredited healthcare providers, telemedicine, and pharmacy discounts. Packages cover the titular member plus up to 4 dependents at no additional cost.
2. Corporate Health Packages: Enterprise health benefit packages targeting companies in Santa Catarina and Rio Grande do Sul to attract talent and provide affordable healthcare to employees, transforming absenteeism into productivity.
3. Licensed Partner Referral Fees: Licensed partners earn R$50.00 per new customer contract closed through their referral, providing a recurring income stream for partners while Redesul retains post-sale responsibilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Redesul sells subscription-based health discount cards to families and companies, providing access to a network of 1,800+ credentialed healthcare providers across more than 200 cities in Santa Catarina and Rio Grande do Sul. Members receive up to 60% discounts on medical consultations, exams, dental care, and pharmacy medications, plus 24/7 telemedicine services with general practitioners and pediatricians and video consultations in 30+ specialties starting at R$88.00. The service is delivered through a mobile application (iOS and Android) that hosts a virtual membership card and supports up to 4 dependents per package.

Product overview

Redesul is a healthcare discount card platform offering family and corporate plans that provide reduced-cost access to private healthcare services across Santa Catarina and Rio Grande do Sul. The core product portfolio includes the Pacote Familiar Saúde (Family Health Package) delivering up to 60% discounts on consultations, dental care, and diagnostics, and the Pacote Familiar com Telemedicina (Family Package with Telemedicine) which adds 24/7 urgent telemedicine, 30+ specialist telehealth consultations from R$88, and 4 free annual teleconsultations per member. Redesul Empresarial extends these benefits to corporate clients for employee wellness programs. The mobile Redesul App serves as a digital card and telemedicine hub. A pharmacy discount program and a credentialed network of 1,800+ providers across 200+ cities round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Redesul Empresarial: Corporate health package offering for businesses with up to 60% discounts on healthcare services
• Pacote Familiar Saúde
• Pacote Familiar com Telemedicina

Products and services

• Cartão Redesul (Pacote Familiar Saúde) A family healthcare discount card providing up to 60% off on medical consultations, specialist visits, dental care, laboratory tests, diagnostic imaging, and pharmacy medications across a network of over 1,800 credentialed partners in Santa Catarina and Rio Grande do Sul. Covers the titular member plus up to 4 dependents at no additional cost.
• Pacote Familiar com Telemedicina A family package combining healthcare discount benefits with 24/7 telemedicine services including urgent care with general practitioners and pediatricians, scheduled specialist consultations in 30+ specialties from R$88.00, and 4 free annual telemedicine consultations per package member. Includes issuance of prescriptions, exam requests, and medical certificates online.
• Redesul Empresarial A corporate health benefit program offering affordable healthcare access for employees, including discounts on consultations, exams, dental care, and telemedicine, aimed at reducing absenteeism and improving productivity for businesses in Southern Brazil.
• Redesul App A mobile application available on iOS and Android enabling users to access a virtual membership card, register up to 4 dependents, schedule appointments and exams, and conduct 24-hour telemedicine consultations directly from their phone.

Quantifiable outcome

• Up to 60% reduction in private healthcare consultation and service costs compared to standard market rates.
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Unimed SeguroscoreOthersPartnership with Unimed Seguros, one of Brazil's largest health insurers, validates Redesul's credibility and extends healthcare coverage options for customers seeking comprehensive health protection.
• HDI SeguroscoreOthersPartnership with HDI Seguros provides additional insurance products integrated with Redesul's health packages, offering customers bundled protection including health and residential coverage.
• CELESCminorOthersPartnership with CELESC (Centrais Elétricas de Santa Catarina), the state energy distributor in Santa Catarina, provides energy utility customer access to Redesul health benefits.
• RGEminorOthersPartnership with RGE (Rio Grande Energia), the energy distributor for Rio Grande do Sul state, extends health benefit access to RGE's customer base.
• Droga RaiacoreGTM or Marketing PartnerPharmacy partnership providing Redesul customers with up to 45% discounts on generic and brand-name medications with unlimited usage. Droga Raia is a major national pharmacy chain.
• Drogaria CatarinensecoreGTM or Marketing PartnerPharmacy partnership providing Redesul customers with up to 45% discounts on medications across Drogaria Catarinense's statewide network in Santa Catarina.
• Farmácia Preço PopularcoreGTM or Marketing PartnerPharmacy partnership with Farmácia Preço Popular offering discounts on generic and brand-name medications to Redesul customers.
• Panvel FarmáciascoreGTM or Marketing PartnerMajor pharmacy chain partnership in Rio Grande do Sul providing Redesul customers with medication discounts and convenient access points.
• Farmácias São JoãocoreGTM or Marketing PartnerRegional pharmacy chain partnership in Rio Grande do Sul and Santa Catarina offering Redesul customers medication discounts.
• FCT - Farmácia do TrabalhadorminorGTM or Marketing PartnerPharmacy partnership with Farmácia do Trabalhador (FCT) offering additional medication discount access for Redesul customers.
• RedePlus OdontologiacoreChannel Partner/ Reseller/ DistributorDental network partnership through RedePlus Odontologia providing dental consultations and treatments to Redesul customers at partner clinics including access to specialist dentists such as Dra. Daniela Garbin Neumann.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SulAmérica: Large Brazilian health insurer offering corporate and individual plans with integrated telemedicine and pharmacy benefits, comparable to Redesul Empresarial on the corporate side.
• Hapvida NotreDame Intermedica: One of Brazil's largest vertically integrated health plan and provider operators; competes for the same price-sensitive consumer segment and offers overlapping telehealth and pharmacy benefits at broader scale.
• Amil: Major Brazilian health insurance operator with national reach, owned by UnitedHealth Group; offers affordable health plan tiers and digital/telemedicine services that compete head-on with Redesul's value proposition.
• Unimed: Brazil's largest cooperative health-plan system; Redesul already partners with Unimed Seguros, and Unimed competes for the same mid-market and corporate customers in SC and RS.

Direct peers

• Dr. Consulta: Brazilian low-cost private healthcare chain combining owned clinics with subscription plans for affordable consultations, exams, and telemedicine — comparable in targeting price-sensitive Brazilian families seeking private-care access.
• Cartão de Todos: Brazilian healthcare and dental discount-card membership company offering subscription access to a network of accredited providers at reduced prices, with very similar GTM and value proposition to Redesul.
• Allcare Saúde: Brazilian healthcare discount-card / "cartão de benefícios" operator offering subscription-based access to a network of clinics, exams, and telemedicine — closely comparable model and customer to Redesul.

Emerging players

• Conexa Saúde: Brazilian telehealth and digital health platform serving both B2B (employers, health plans) and B2C, overlapping with Redesul's telemedicine and corporate-employer positioning.
• Memed: Brazilian digital health platform focused on telehealth consultations and electronic prescriptions, comparable to Redesul's telemedicine module in technology stack and end-user experience.

Others

• Rede D'Or São Luiz: Brazil's largest private hospital and diagnostic network; relevant as a potential partner/provider ecosystem participant and as a broad incumbent expanding into integrated care and digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cartaoredesul
• LinkedInlinkedin.com/company/redesulsaude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redesul