Casa Pet Clean

What Casa Pet Clean does

Casa Pet Clean is a privately held Brazilian multi-category e-commerce company headquartered in Ibaté, São Paulo, and operated through the legal entity SS Suporte e Serviços LTDA (CNPJ 20.902.396/0001-70). The company sells directly to Brazilian consumers via its own storefront at casapetclean.com.br, organized under three core sub-brands — CPC Pet Care (natural habitat substrates, dehydrated moss, coconut fiber/chips, pine bark, hay, and environmental enrichment kits for reptiles, amphibians, and rodents, plus a natural dry shampoo), CPC Garden (Class A substrates and organomineral NPK fertilizers for orchids, cacti and succulents, tropical plants, ornamentals, desert rose, indoor growing, plus perlite, vermiculite, sphagnum peat/moss, and Ecoxim pots), and CPC Beauty (vegetable hair and body oils, essential oils, and natural soaps). Pricing spans roughly R$ 9.86 to R$ 134.90 per SKU, with Pix payment incentives (~10% off), credit card installments up to 12x interest-free, and Boleto Bancário as checkout options; nationwide delivery is offered across all Brazilian regions with free shipping in the Southeast above R$ 200.

The underlying technology stack is a conventional e-commerce platform (cart, account management, order tracking) with payment integrations through Pagali (PagSeguro), Pix, and Boleto, plus Google Analytics and Facebook Pixel for traffic and conversion tracking. The company emphasizes 100% natural, biodegradable formulations using commodity inputs such as coconut fiber, sphagnum moss, pine bark, perlite, vermiculite, rice husk charcoal, and organic compost, with localized formulations tuned to Brazilian climate and pet/plant species. The company is LGPD-compliant and uses SSL encryption.

The revenue model combines B2C e-commerce retail (one-time unit purchases across the catalog, plus bundled kits) with a B2B wholesale/resale channel that offers competitive pricing, multi-year relationships, partner marketing materials, and white-label customization allowing resellers to sell under their own brand. Customer segments span hobbyist pet owners of reptiles and small mammals, garden and indoor-plant enthusiasts, natural-beauty consumers, and SMB resellers. Operations are lean, with a disclosed headcount of 8 employees.

Name

Casa Pet Clean

Legal name

SS Suporte e Serviços LTDA

Website

https://casapetclean.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Pet Clean is a Brazilian e-commerce retailer operating its own storefront across pet care, gardening, and natural beauty sub-brands, selling substrates, fertilizers, environmental enrichment kits, and natural personal care products to Brazilian consumers with an added B2B white-label resale channel.

Ownership category

akta.pro rank

Product category

Natural Personal Care and Horticultural Products

NAICS

Pet and Pet Supplies Retailers (459910), Health and Personal Care Retailers (4561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Litter, Waste & Odor Control Retail (CRALAHAH)

akta.pro secondary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Natural pet care products
• Garden substrates fertilizers
• Reptile habitat supplies
• Natural beauty products
• Organic horticultural inputs

Headquarters

HQ city

Ibaté

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. E-commerce Retail (B2C): Direct-to-consumer sales through the Casa Pet Clean e-commerce website. Customers purchase individual products or bundled kits with prices ranging from approximately R$ 9.86 to R$ 134.90. Volume discounts and Pix payment incentives are offered. Multiple payment methods including credit card (up to 12x without interest), Pix, and bank slip.
2. Wholesale and Resale (B2B): B2B partnership program targeting resellers and wholesale buyers. Partners receive competitive wholesale pricing, marketing support materials, and the option for exclusive customization/branding of products under their own brand. Contact is made via email or WhatsApp.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Casa Pet Clean is a Brazilian multi-category e-commerce retailer that formulates and sells 100% natural, biodegradable products across three sub-brands: CPC Pet Care (terrarium substrates, environmental enrichment kits, and dry shampoos for reptiles, amphibians, and small mammals), CPC Garden (Class A substrates, organomineral NPK fertilizers, perlite, vermiculite, sphagnum moss, and pine bark for orchids, cacti, succulents, tropical plants, and indoor growing), and CPC Beauty (hair oils, body oils, essential oils, and natural soaps). Products are sold individually or in bundled kits directly to Brazilian consumers via its website, with a parallel B2B wholesale and resale program that supports partner branding.

Product overview

Casa Pet Clean is a Brazilian e-commerce company operating as a multi-category online retail platform. The product portfolio consists of four main sub-brands: CPC Beauty (natural personal care including essential oils, hair/body oils, and natural soaps), CPC Garden (gardening products including Class A fertilizers, substrates, perlite, vermiculite, sphagnum peat/moss, and gardening accessories), CPC Pet Care (pet habitat and hygiene products including terrarium substrates, dehydrated moss, coconut fiber/chips, pine bark, hay, dry shampoo, and environmental enrichment kits for reptiles, amphibians, and rodents), and Home Decor (home decoration items). Products are available individually or as bundled Kits offering combined products at discounted prices. The company also offers wholesale and resale partnerships for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• CPC Beauty: Product line featuring hair oils, body oils, essential oils, and natural soaps for personal care.
• CPC Garden
• CPC Pet Care

Products and services

• Musgo Desidratado para Terrários de Répteis Terrestres CPC Pet Care

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Logistics PartnerscoreOthersOrders are shipped through recognized logistics partners to all regions of Brazil. The company commits to opening complaints with carriers if delivery does not occur within the stipulated deadline.
• Payment ProcessorscoreOthersPayment infrastructure partners including Pagali (credit card processing), Pix (instant payment), and bank slip payment options. Processing timeframes: Credit card 4-72 hours, Pix within 1 hour, bank slip up to 2 business days.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Petz: Major Brazilian pet retail chain (B3: PETZ3) operating 200+ stores plus online sales. Overlaps in pet supplies retail with broader category coverage including veterinary services, grooming, and full assortment of food and accessories.
• Petlove: Brazilian online-first pet retailer (acquired by Petz) offering pet food, accessories, and supplies for all pet types. Direct competitor in e-commerce pet retail with similar target customer base and product breadth.
• Mundo Verde: Brazilian natural and organic products retail chain selling health foods, supplements, natural cosmetics, and eco-friendly household products. Comparable in natural/eco product positioning across beauty and home categories.
• Zoo Med Laboratories: US-based specialty reptile and amphibian products manufacturer with substrate, lighting, terrarium, and habitat offerings. Comparable in exotic pet care specialty focus with similar product categories to Casa Pet Cleen's reptile/amphibian kits.
• Exo Terra: Global specialty reptile and amphibian habitat brand (owned by Rolf C. Hagen) offering substrates, decorations, lighting, and care products. Most direct comparable for the exotic pet substrate and habitat business internationally.
• Forth Jardim: Brazilian garden products brand specializing in fertilizers, substrates, and plant care products. Direct overlap with Casa Pet Cleen's CPC Garden substrate and fertilizer lines for orchids, cacti, succulents, and tropical plants.
• American Pet: Brazilian pet retail chain offering products for dogs, cats, fish, birds, and reptiles. Competes in pet supplies retail with both physical stores and online presence at similar mid-market positioning.
• Cobasi: Brazil's largest pet retail chain offering products across all pet categories including substrates, food, and accessories for dogs, cats, birds, fish, and reptiles. Directly competes in pet supplies retail with both physical stores and online presence.

Broad incumbents

• Granado Pharmácias: Brazilian traditional pharmacy and natural cosmetics brand dating to 1870. Sells natural soaps, fragrances, and personal care products. Comparable in natural beauty and traditional soap positioning but operates as established incumbent with much wider distribution.
• Boticário: Brazil's largest cosmetics company (Grupo Boticário) offering natural personal care products, soaps, and fragrances. Overlaps with CPC Beauty line on natural soaps and essential oils but operates as a major incumbent with much broader portfolio and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casapetclean

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Pet Clean