La Cave d'Irouleguy

What La Cave d'Irouleguy does

La Cave d'Irouleguy is a wine cooperative (cave coopérative) founded in 1952 in the French Basque Country, headquartered in Saint-Étienne-de-Baïgorry (Pyrénées-Atlantiques). The legal operating entity is Irouleguy Distribution SAS, registered in Bayonne under SIREN 848 951 869. The cooperative comprises 27 winegrower members (vigneron·ne·s coopérateurs·trices) who collectively cultivate 110 hectares of AOC Irouleguy vineyards on south-facing slopes of the western Pyrenees at 200–400 metres altitude. The cooperative was at the origin of the creation of the AOC Irouleguy appellation in 1970.

The commercial offering centres on a portfolio of AOC Irouleguy wines spanning red (Mignaberry Rouge, Omenaldi, Gorri, Kattalin Rouge, Ospa, Sorlekua), white (Xuri, Kattalin blanc, Mignaberry blanc, Lehia), and rosé (Kattalin rosé, Goxedari, Argi rosé), with a dedicated organic (Agriculture Biologique) range and nine curated gift boxes (coffrets) priced from €32.30 to €68.30. Bottle pricing ranges from €8.30 (Argi Rosé) to €29.90 (Lehia), with volume discounts on orders of six or more bottles. The technology backbone is a standard e-commerce storefront integrated with Société Générale secure payments and Chronospost delivery to home or 8,500+ Relais Pickup points in France.

Revenue is generated through three streams: direct-to-consumer wine sales (DTC e-commerce and on-site boutique), wine tourism and corporate events (visits, tastings, seminars in the Oilandoi and Iparla rooms, electric scooter tours via Trott'Iraty, cellar escape game via Alive Sport, food-pairing workshops), and gift cards (€50/€100/€150 for wine, €60 for visits). Distribution is predominantly domestic France, with shipping extended to seven additional European countries (Spain, Belgium, Germany, Luxembourg, Netherlands, Switzerland, Portugal). Marketing is multi-channel: e-commerce, newsletter, organic social (Instagram, Facebook, LinkedIn, Twitter), seasonal events (Estivales, Guinguette, Rencontres Vigneronnes), and external wine fairs.

Name

La Cave d'Irouleguy

Legal name

Irouleguy Distribution SAS

Website

https://cave-irouleguy.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

La Cave d'Irouleguy is a French Basque wine cooperative of 27 winegrowers producing AOC Irouleguy wines across 110 hectares, sold direct-to-consumer via e-commerce, on-site boutique, and wine tourism experiences in France and seven European countries.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• AOC wine production
• Cooperative winery
• Basque wine
• Wine tourism
• Organic viticulture

Headquarters

HQ city

Baigorri (Saint-Etienne-de-Baïgorry)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct sales of AOC Irouleguy wines through own e-commerce platform. Consumers purchase red, white, rosé wines and gift boxes directly. Delivery via Chronospost to home or pickup points. Volume discounts offered (6+ bottles).
2. Wine Tourism & Events: Revenue from visitor experiences, seminars, corporate events, and tasting sessions. Includes venue rental for seminars (Oilandoi and Iparla spaces), team building activities, and wine workshops.
3. Gift Cards: Sale of gift cards (€50, €100, €150, €60 for visits) redeemable for wines or experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Cave d'Irouleguy is a cooperative winery producing AOC Irouleguy wines from 110 hectares of mountain vineyards in the French Basque Country. It sells red, white, and rosé wines (including organic cuvées), curated gift boxes, and gift cards directly to consumers through its own e-commerce platform and physical boutique. The cooperative also generates revenue from wine tourism experiences (visits, tastings, hikes, scooter tours, oenology workshops) and corporate seminars/events.

Product overview

La Cave d'Irouleguy is a cooperative wine cellar in the Basque Country producing AOC Irouleguy wines. The offering consists of a portfolio of red wines (Mignaberry Rouge, Omenaldi, Gorri, Kattalin Rouge, Ospa, Sorlekua), white wines (Xuri, Kattalin blanc, Mignaberry blanc, Lehia), and rosé wines (Kattalin rosé, Goxedari, Argi rosé), available both as individual bottles and curated gift boxes (Coffret Xuriak, Coffret Rouge Prestige, Coffret Rouge Tradition, Coffret Rouge Découverte, Coffret Rouge Bio, Coffret Kattalin, Coffret Excellence, Coffret Les Essentiels, Coffret Bienvenue). The cooperative also sells gift cards and offers enotourism experiences including vineyard visits, tasting workshops, electric scooter tours, and professional seminar services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mignaberry Rouge Iconic red wine of La Cave d'Irouleguy. Blend of Tannat, Cabernet franc and Cabernet Sauvignon. Aged 80% in tanks and 20% in barrels for 12 months. Long maceration of 3 weeks with gentle extraction. Priced at €13.50/bottle.
• Omenaldi Exceptional red wine meaning 'Tribute' in Basque. Assemblage of the best parcels of Irouleguy. Aged 12 months in barrels. 2 stars Coup de cœur from Guide Hachette 2025. Priced at €17.40/bottle.
• Gorri Rouge Entry-level red wine meaning 'Red' in Basque. Tannat-dominant blend. Fermentation at 25°C, aged 12 months in tank. Priced at €9.90/bottle.
• Kattalin Rouge Organic red wine meaning 'Ladybug' in Basque. Tannat (63%)/Cabernet franc (37%). Gold medal at Concours Général Agricole 2025, 1 star Guide Hachette 2025. Priced at €15.10/bottle.
• Ospa Rouge Organic red wine meaning 'Celebrate' in Basque. Tannat (63%)/Cabernet franc (37%) blend. Features street art label by local artist Nils Inne. Priced at €12.50/bottle.
• Sorlekua Exceptional organic red wine meaning 'Birthplace' in Basque. Tannat/Cabernet blend from organic agriculture. Each bottle features a unique label. Aged 10 months in foudre. Priced at €21.00/bottle.
• Xuri Iconic white wine meaning 'White' in Basque. Gastronomy wine from parcel selection. Aged 60% in barrels and 40% in tanks and egg for 6 months. Priced at €17.95/bottle.
• Kattalin Blanc 2025 Organic dry white wine. Gros Manseng (68%)/Petit Manseng (32%). Fresh and dynamic, ideal for aperitif and refined dishes. Skin maceration, gentle pressing, long fermentation at 16-18°C. Priced at €16.00/bottle.
• Mignaberry Blanc Iconic white wine cuvée. Gros Manseng (98%)/Petit Manseng (2%). Complex aromatic profile and round character. Skin maceration, aged on lees in tanks for 3 months. Priced at €14.10/bottle.
• Lehia Exceptional white wine meaning 'Challenge' in Basque. Produced only during exceptional vintages. Petit Manseng (78%)/Gros Manseng (22%). 6 months barrel aging. 2 stars Guide Hachette 2026. Priced at €29.90/bottle.
• Kattalin Rosé Organic dry rosé wine. Direct pressing, fermentation in stainless steel at 18-20°C, aged 3 months. Priced at €12.10/bottle.
• Goxedari Apéritif Basque aperitif wine. AOC rosé from cooperative members with cherry cream, Armagnac and natural plant extracts. Traditional recipe from the heart of Basque Country.
• Argi Rosé Entry-level dry rosé wine. Tannat dominant. Fresh and gourmet spirit, ideal for moments of conviviality. Priced at €8.30/bottle.
• Coffret Xuriak Curated gift box of three AOC Irouleguy white wines combining freshness, aromatic complexity and elegance. Contains Xuri, Lehia, and Mignaberry Blanc. Priced at €61.95.
• Coffret Rouge Prestige Premium red wine gift box. Deep, structured and elegant trio showcasing exceptional cuvées. Composition: Kattalin Rouge, Sorlekua, Omenaldi. Priced at €53.50.
• Coffret Rouge Tradition Red wine gift box expressing the full typicity of the vineyard and identity of grape varieties. Characterful reds rooted in Basque tradition. Composition: Gorri, Mignaberry Rouge, Omenaldi. Priced at €40.80.
• Coffret Rouge Découverte Red wine gift box ideal for discovering Basque reds. Accessible, fruity and balanced wines. Composition: Gorri, Ospa, Mignaberry Rouge. Priced at €35.90.
• Coffret Rouge Bio Gift box of three certified organic cuvées. Composition: Ospa, Kattalin Rouge, Sorlekua. Priced at €48.60.
• Coffret Kattalin Gift box presenting the full organic Kattalin range: a fresh rosé, an aromatic white, and a fruity red. Composition: Kattalin blanc, Kattalin rosé, Kattalin rouge. Priced at €43.20.
• Coffret Excellence High-end gift box of three exceptional cuvées. Composition: Sorlekua, Omenaldi, Lehia. Priced at €68.30.
• Coffret Les Essentiels Gift box of two AOC Irouleguy reds and one iconic white. Composition: Omenaldi, Gorri, and a white wine. Priced at €45.25.
• Coffret Bienvenue Discovery gift box of diverse Basque Country wines: a fresh rosé, an aromatic white and a fruity red. Composition: Argi, Mignaberry Blanc, Gorri. Priced at €32.30.
• Cartes Cadeaux (Gift Cards) Gift cards available in €50, €100, €150 denominations for wine purchases and €60 for visit + tasting. Valid for 1 year from purchase date.
• Visite Découverte & Dégustation Immersion visit of the cooperative including history, vat room and wine tasting. Free tasting offered with boutique access. Open to consumers and visitors.
• Randonnée dans les Vignes Guided or self-guided vineyard hikes with audio guide. Three routes available to discover the unique terroir facing the Pyrenees.
• Balade en Trottinette Électrique Unconventional exploration of the vineyard on electric scooter with wine tasting (1-2 hours). Partnered with Trott'Iraty.
• Ateliers Accords Mets & Vins Wine and food pairing workshops for learning to match wines with Basque gastronomy.
• Initiation à la Dégustation & Œnologie Wine tasting initiation workshop and oenology education for beginners.
• Séminaires & Événements Professionnels Professional seminars and corporate events at the vineyard. Includes equipped meeting rooms (Oilandoi 10 pers., Iparla 35 pers.), team building, wine workshops, and catering via local partners.

Quantifiable outcome

• 27 winegrowers in cooperative
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pierre OteizacoreChannel Partner/ Reseller/ DistributorPartnership with artisan charcutier Pierre Oteiza for seminar catering (Basque charcuterie plates) and external tasting events at Pierre Oteiza shops in Aldudes and Ainhoa.
• Restaurant Asteburrua (Ossès)minorImplementation/ SI/ Consulting PartnerLocal restaurant partner for seminar catering, providing pintxos for corporate events at La Cave d'Irouleguy.
• Traiteur Txingar (Ascarat)minorImplementation/ SI/ Consulting PartnerCatering partner for full menu seminar lunches (entree, plat, dessert) using local products.
• Alive SportminorStrategic or Co-development PartnerPartnership for escape game activity 'Le Mystère du Tonneau' in the barrique cellar (1h15 experience).
• Trott'IratyminorStrategic or Co-development PartnerElectric scooter tour partner for vineyard exploration with wine tasting (1-2 hours).
• Nicolas Falxa (Université de Pau)minorStrategic or Co-development PartnerHistory doctoral researcher who created audioguide content about vineyard and Cave d'Irouleguy history based on Master's thesis using cooperative archives.
• Nils InneminorStrategic or Co-development PartnerLocal street artist who designed unique artistic label for Ospa wine, embodying authenticity and modernity.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Le Petit Ballon: French DTC wine-club and subscription company delivering curated French wines (including regional/appellation bottles) to consumers, often with tasting notes and food pairings. Comparable DTC wine retail/gift-club model, though without an attached vineyard, terroir story, or cooperative ownership.
• Vignobles Jean-Luc Thunevin (Château Valandraud): Boutique Bordeaux estate producing premium AOC wines with DTC e-commerce and gift boxes. Comparable premium tier positioning, gift-box retail, and DTC focus, but a privately-owned estate rather than a cooperative.

Others

• Vinatis: Large French online wine retailer selling a broad multi-AOC range with delivery across Europe and gift-box offerings. Comparable as a French wine DTC competitor in the same consumer channels, though it acts as a retailer/distributor rather than a producer.

Direct peers

• Plaimont Producteurs: Madiran/Saint-Mont cooperative of hundreds of growers in southwest France with DTC cellar visits, gift boxes, and a wide red/white AOC range. Comparable cooperative-winery model, multi-generational grower base, and DTC-plus-tourism GTM.
• Cave de Tain-l'Hermitage: Crozes-Hermitage/Hermitage AOC cooperative of growers producing single-appellation Rhône wines with DTC e-commerce, cellar visits, and tourism. Closest analogue to La Cave in scale, cooperative model, single-AOC focus, and consumer-direct retail.
• Domaine Cauhapé: Jurançon AOC wine producer (Madeleine/Petit Manseng white wines) in southwest France with tasting visits, e-commerce, and gift-box range. Comparable niche-AOC French producer with similar white-grape varieties (Petit Manseng overlap) and DTC-plus-tourism GTM.
• Cave de Roquebrun: Small Languedoc cooperative producing AOC Saint-Chinian-Roquebrun wines with strong organic certification and a mountainous terroir identity. Comparable cooperative-governance, organic focus, and AOC-winery DTC model to La Cave.
• Les Vignerons de Buzet: Wine cooperative in Buzet-sur-Baïse producing AOC Buzet wines through collective grower ownership. Directly comparable to La Cave d'Irouleguy in cooperative structure, AOC focus, mixed red/white/rosé range, DTC store, and wine tourism orientation.

Broad incumbents

• Maison Louis Latour: Large French Burgundy producer and négociant selling premium wines through DTC, cellars visits, and tour itineraries. Comparable French premium-wine DTC-plus-tourism model and Guide Hachette-style third-party recognition, but much larger scale and multi-AOC portfolio.

Regional players

• Bodegas Ysios (Sierra Cantabria group): Premium DOCa Rioja winery located just across the Basque border in Spain, sharing the same Basque cultural geography and producing terroir-driven red wines. Comparable in mountainous Basque-Country positioning and premium tasting-room retail model, though structured as a privately-owned winery rather than a cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cave-irouleguy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cave d'Irouleguy