CBD College Pty Limited

What CBD College Pty Limited does

CBD College Pty Limited is a 100% Australian-owned Registered Training Organisation (RTO 91399) established in 2001, operating 15 physical training centres across every Australian state and territory. The company delivers nationally recognised vocational training under the regulatory oversight of ASQA (Australian Skills Quality Authority), offering two product tiers: short practical courses priced at $45-$199 per enrolment (HLTAID009 CPR, HLTAID011 Provide First Aid, HLTAID012 Childcare First Aid, RSA/RCG, White Card, and barista), and formal qualifications priced at $1,499-$3,499 (TAE40122 Certificate IV in Training and Assessment, BSB41419 Certificate IV in Work Health and Safety, BSB51319 Diploma of Work Health and Safety). It also offers Recognition of Prior Learning (RPL) assessment services priced up to $19,140 per full qualification.

The technology stack centres on the Student Portal, an online learning management system accessible at elearner.net.au/cbd_sydney, where enrolled students complete pre-course learning, access materials, and download Statements of Attainment, complemented by HubSpot CRM for enquiry handling and a Zoom-delivered TAE Access Course. Training itself is delivered face-to-face at the 15 owned-and-leased training centres (with Sydney as the headquarters at Haymarket, NSW), with most short courses issuing same-day certificates.

The business model is fee-for-service paid at booking. Distribution is direct-to-consumer via the company's own e-commerce booking system with dedicated phone lines per course category, plus a corporate/group invoice-booking channel for enterprise customers. Reported scale signals include 23,800+ verified Google reviews averaging 4.9 stars, 10,450+ TAE graduates since 2001, and a 90%+ completion rate for TAE courses. The company is family-controlled (founders David Gee and Matthew Gee; chairman Bob Gee OAM) with no disclosed external institutional funding or M&A activity.

Name

CBD College Pty Limited

Legal name

CBD College Pty Ltd

Website

https://cbdcollege.edu.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

CBD College Pty Limited is a 100% Australian-owned Registered Training Organisation (RTO 91399) that delivers nationally recognised vocational courses - first aid, RSA/RCG, barista, White Card, and formal TAE and WHS qualifications - across 15 training centres throughout Australia, primarily to individual learners and corporate groups.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

akta.pro secondary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

Keywords

• Vocational education training
• First aid certification
• Responsible service alcohol
• Work health safety training
• Barista skills training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Short Course Fees: One-time course fees for CPR, First Aid, RSA/RCG, White Card, and Barista courses. Payment collected at time of booking via the website. Short courses range from $45 for CPR to $199 for RSA.
2. Qualification Course Fees: Full qualifications including TAE40122 Certificate IV ($3499), BSB41419 Certificate IV in WHS ($1499), and BSB51319 Diploma of WHS ($1999). Payment at enrolment with refund policies for cancellations.
3. Recognition of Prior Learning (RPL): RPL assessment fees for formal qualifications ranging from $14,355 to $19,140 for full qualifications, with per-unit pricing at $1,595 and initial consultation at $199.
4. Corporate/Group Training: Bulk enrolment services for employers with invoice-based payment through company accounts, enabling multiple staff members to attend courses across locations.
5. Gift Certificates: Customizable gift vouchers valid for 3 years, emailed instantly to recipients for redemption across First Aid, RSA & RCG, and Barista courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

CBD College is a 100% Australian-owned Registered Training Organisation (RTO 91399) delivering nationally recognised face-to-face vocational training across 15 Australian centres. It offers short courses (First Aid/CPR, RSA/RCG, Barista, White Card) that issue same-day certificates, alongside formal qualifications (TAE40122 Certificate IV in Training & Assessment, BSB41419 Certificate IV in WHS, BSB51319 Diploma of WHS). Training is delivered face-to-face by experienced working professionals, supported by an online Student Portal for pre-learning and assessments.

Product overview

CBD College is a 100% Australian-owned Registered Training Organisation (RTO 91399) offering a portfolio of nationally recognised vocational courses delivered face-to-face across 15 training centres Australia-wide. The product portfolio consists of short practical courses (First Aid & CPR, RSA/RCG, Barista, White Card) and formal qualifications (TAE40122 Certificate IV in Training & Assessment, BSB41419 Certificate IV in Work Health & Safety, BSB51319 Diploma of Work Health & Safety), supported by ancillary services including the Student Portal e-learning platform, corporate/group training bookings, Recognition of Prior Learning, and free TAE access/info sessions. Short courses issue certificates same day; qualifications combine intensive face-to-face blocks with online assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid & CPR Courses

Quantifiable outcome

• 4.9★ average student rating from 23,800+ verified Google reviews
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OzHarvestcoreStrategic or Co-development PartnerCBD College delivers barista training for OzHarvest's Nourish Program, supporting young people aged 16–25 who face barriers to education and employment in Sydney, Newcastle, and Adelaide. Students gain real, job-ready hospitality skills and nationally recognised pathways into work.
• The Freedom HubcoreStrategic or Co-development PartnerCBD College provides barista and RSA/RCG training for survivors of modern slavery, helping build hospitality skills and genuine pathways toward employment and independence.
• Westleigh Rural Fire ServiceminorStrategic or Co-development PartnerCBD College trainers volunteer their time annually to deliver first aid training to approximately 20 local RFS firefighters who serve their community, at no charge.
• First Nations CommunitiescoreStrategic or Co-development PartnerIn partnership with Indigenous organisations, CBD College delivers barista, RSA/RCG, White Card and First Aid training that gives immediate access to practical skills and nationally recognised qualifications opening doors to employment for First Nations peoples.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TAFE NSW: Australia's largest public VET provider, delivering TAE, WHS, RSA, and short courses across NSW. Directly comparable to CBD College on TAE40122 and WHS qualifications, but operates at much larger scale with government funding and a broader curriculum mandate.
• TAFE Queensland: Public VET provider delivering TAE, WHS, RSA, and other vocational courses across Queensland. Comparable to CBD College on qualification course lines (TAE40122, BSB41419, BSB51319) and competes for the same student segment in Brisbane and regional QLD.

Direct peers

• First Aid Pro: National first aid and CPR training provider operating across multiple Australian states. Comparable to CBD College on HLTAID courses, certificate issuance speed, and consumer-direct booking model.
• St John Ambulance Australia: Major national provider of HLTAID009/011/012 first aid and CPR training, with a strong brand tied to its ambulance service heritage. CBD College competes head-to-head with St John on first aid pricing, course delivery, and same-day certificate issuance across the same 15 locations.
• AlertForce: Australian RTO specialising in WHS, White Card, and construction-related training (including CPCWHS1001). Direct competitor to CBD College on the WHS qualification and White Card course lines, with similar face-to-face and blended delivery options.
• Australia Wide First Aid: Private RTO specialising in first aid and CPR training with strong Sydney presence. Direct competitor to CBD College's first aid course line, with similar same-day certificate model and competitive pricing across overlapping NSW locations.
• Australian Red Cross: Another large national first aid training provider offering HLTAID009, HLTAID011, and HLTAID012 with same-day certification. Direct competitor to CBD College's highest-volume short course category, with comparable brand trust and geographic reach.
• Allens Training: National RTO delivering first aid, WHS, RSA, and White Card courses with both face-to-face and online options. Closest direct competitor to CBD College in the multi-line, multi-state private RTO segment, with overlapping course catalogue and target customer base.
• Australian Training Plus: Private RTO offering TAE, WHS, and vocational training across multiple Australian states. Comparable to CBD College on qualification course offerings, pricing structure, and direct-to-consumer marketing approach.
• CTA (Centre for Training and Assessment): Private RTO focused on TAE40122 Certificate IV in Training and Assessment delivery. Direct competitor to CBD College's flagship TAE qualification, with overlapping target customers (aspiring VET trainers) and similar intensive face-to-face delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cbdcollege

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBD College Pty Limited