Cross Church

What Cross Church does

Cross Church is a non-profit, multi-campus Baptist church operating in the Dallas-Fort Worth metroplex. The organization originated as North Richland Hills Baptist Church in 1956 and expanded with a second campus in North Fort Worth, which opened on Easter Sunday 2014 on a 26.7-acre site along US Highway 287. Both campuses operate as one unified church with shared vision, leadership, volunteers, deacons, and finances. The church serves a multi-generational congregation through contemporary worship services, age-segmented Bible Fellowship Groups (children, students, adults), midweek programming, and a recovery ministry (Celebrate Recovery). Its customer base is the local DFW community, with segments spanning newborns through senior adults.

The technology stack is composed entirely of third-party, off-the-shelf platforms rather than proprietary systems. Core platforms include Realm (church management and member engagement), Vimeo (livestreaming and on-demand video), RightNow Media (online Christian content library), Lifeway's Gospel Project (Sunday school curriculum), and Elfsight (event calendar). The church also distributes a New City Catechism mobile app for iOS and Android. No proprietary technology, patents, or AI capabilities are documented.

The business model is donation-based, with the primary revenue stream being voluntary tithes and offerings from congregants during worship services. The church offers electronic giving via Realm with a 2.75% processing fee on credit/debit cards (no fee for ACH from checking accounts). The only disclosed paid program is Mom to Mom at $40 per semester for mothers of children from birth through 5th grade. The go-to-market approach is community-led, relying on local evangelism, small group participation, and outreach partnerships such as Cornerstone Assistance Network. No external funding, venture capital, or equity ownership structure exists given the non-profit religious organization status.

Name

Cross Church

Legal name

Cross Church

Website

https://ccdfw.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Church is a multi-campus Baptist church in the DFW metroplex serving multi-generational worshippers through two physical campuses, donation-based operations, and age-segmented ministry programs for children, students, and adults.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (81311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Religious services
• Church ministries
• Bible study programs
• Worship services
• Community outreach

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members during worship services. The church recommends using checking accounts for tithing to reduce processing fees (2.75% fee for credit/debit cards vs. no fee for checking). Electronic giving available through Realm platform with recurring gift options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cross Church operates as a multi-campus Baptist church providing Sunday worship services at 9:30 and 11:00 AM, Bible Fellowship Groups for all ages, midweek student and children's programs, Celebrate Recovery (12-step program), women's Mom to Mom ministry, and community outreach through the Cornerstone Assistance Network partnership. The church operates two DFW locations (North Richland Hills and North Fort Worth) sharing leadership, volunteers, deacons, and finances as a single congregation.

Product overview

Cross Church is a multi-campus Baptist church operating two locations (North Richland Hills and North Fort Worth) with a unified ministry approach. The church offers Sunday worship services at 9:30 and 11:00 AM featuring contemporary music and biblical teaching, complemented by age-specific Bible Fellowship Groups for adults, students (grades 6-12), and children (birth-5th grade). Midweek programming includes Leadership Training for kids, Student Ministry gatherings, Celebrate Recovery (12-step recovery program), and Mom to Mom women's ministry. The church provides digital engagement tools including the Realm church management app for directory access and giving, RightNow Media partnership for discipleship content, and New City Catechism resources for doctrinal education. Community outreach is facilitated through the Cornerstone Assistance Network partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Worship Services Contemporary worship services held Sundays at 9:30 and 11:00 AM featuring modern music, biblical teaching, and community worship for all ages at both NRH and NFW campuses.
• Bible Fellowship Groups

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RightNow MediacoreTechnology or IntegrationCross Church NFW and Cross Church NRH partnered with RightNow Media, described as an online library with thousands of hours of free Christian content, also known as the 'Netflix of Christianity.' Provides biblical-based content for discipleship, marriage, finance, parenting, kids, students, and more. This resource is offered as a free gift to church members and guests. Text code CROSSCHURCHDFW to 49775 for email invitation.
• Cornerstone Assistance Network (CAN)coreStrategic or Co-development PartnerCornerstone Assistance Network believes that life change happens in relationship. Every year, close to 700 individual volunteers give over 20,000 hours serving in a variety of capacities. Volunteers serve as receptionists, medical doctors, thrift store associates, GED tutors, mentors, ESL Program directors, and more. Cross Church participates in CAN volunteer opportunities as part of community outreach.
• AmeriCorps (VISTA and Senior Corps RSVP)minorStrategic or Co-development PartnerCornerstone serves as an AmeriCorps VISTA and Senior Corps RSVP sponsor, offering numerous volunteer opportunities with benefits. Cross Church engages with this through its Cornerstone Assistance Network partnership.
• Lifeway (The Gospel Project)coreTechnology or IntegrationCross Church uses The Gospel Project curriculum by Lifeway for Sunday morning Bible Fellowship Groups for students (grades 6-12) and children (birth through 5th grade). The curriculum is described as a Christ-centered, chronological Bible study that encourages transformation through the gospel.

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• North Point Community Church: Pioneering multi-site church in Atlanta led by Andy Stanley, widely credited with refining the satellite-campus model Cross Church uses. Comparable multi-site structure and small-group-driven discipleship approach, though at significantly larger scale.
• Saddleback Church: Multi-site Southern Baptist-affiliated church in California with campuses across multiple regions. Comparable multi-site satellite model, denominationally adjacent, and similarly broad ministry portfolio including Celebrate Recovery, which Cross Church also operates.
• Life.Church: Multi-site church with dozens of physical campuses and a leading online church experience; creator of the Open Bible app and digital ministry tools. Comparable multi-site model and aggressive digital strategy, though operating at national scale with proprietary tech infrastructure.
• Elevation Church: Multi-site church founded by Steven Furtick with multiple locations and contemporary worship, recognized for digital engagement and leadership development. Comparable multi-site expansion strategy and contemporary worship approach, though at larger scale.

Direct peers

• Watermark Community Church: Large multi-site church based in the DFW metroplex with contemporary worship, discipleship focus, and community outreach. Most directly comparable due to overlapping DFW geography, multi-site structure, and similar congregational demographic targeting.
• McKinney Bible Church: Non-denominational Bible-teaching church in the DFW suburb of McKinney with contemporary worship and family ministries. Comparable DFW suburb geography, Bible-focused teaching model, and similar mid-sized congregation scale.
• Gateway Church: DFW-based multi-campus church operating multiple locations across the metroplex with contemporary services and family ministries. Comparable multi-site model, same metro geography, and overlapping ministry portfolio (children, students, recovery, small groups).
• First Baptist Dallas: Historic downtown Dallas Baptist church with multiple campuses and extensive community outreach programs. Comparable Southern Baptist identity, multi-site structure, and tradition of missions and community engagement in the DFW region.
• Prestonwood Baptist Church: Large Southern Baptist church with multiple DFW campuses including a Plano-North campus. Closely comparable denominationally (Baptist), geographically (DFW), and structurally (multi-site with shared resources across campuses).
• The Village Church: Multi-site Reformed evangelical church in the DFW area with multiple campuses and a strong discipleship/membership culture. Comparable multi-site model and DFW geography, with overlapping Bible study and member-engagement infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLFznTjzcqjgn5B1B9DFmdE9eAjRj4SRnG
• LinkedInlinkedin.com/company/crosschurchdfw

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Church