What Cecilia Prado does

Cecilia Prado is a Brazilian fashion brand specializing in contemporary feminine knitwear, operating under the legal entity CP Modas (CNPJ 12.407.089/0001-94) with headquarters and manufacturing in Itapira, São Paulo. Founded approximately in the mid-1980s, the company has accumulated nearly four decades of in-house design and production expertise in knitwear techniques (tricot and jacquard), and offers a portfolio that spans blouses, bodysuits, sweaters, tops, dresses, trousers, skirts, outerwear, accessories, and special-occasion pieces. The product surface has been extended into adjacent lines including children's wear (CP Kids, ages 2-12), beachwear (Cecilia Prado Mare), and pet accessories (Coleção Pets CP), as well as a Patchwork sustainable collection that uses upcycled textile waste and is partially tied to a UNICEF youth-opportunity initiative.

The business operates a multi-channel distribution model: direct-to-consumer sales through the proprietary e-commerce platform ceciliaprado.com.br and a flagship retail store at JK Iguatemi shopping mall in São Paulo, complemented by wholesale distribution through more than 70 multi-brand boutiques across Brazil and department-store presence in approximately 20 countries internationally, including a Farfetch luxury marketplace listing. Pricing is full retail, ranging from approximately R$220 to R$2,380, with credit-card installments (up to 4x without interest), a 5% PIX discount, and seasonal promotions. Payments are processed via the PagarMe gateway.

The company is privately held, with no disclosed institutional investors, funding rounds, or parent company. Approximately 20 employees support operations, and no revenue figures, management team details, patents, awards, or AI/ML capabilities are disclosed in the source data.

Name

Cecilia Prado

Legal name

CP Modas

Website

https://ceciliaprado.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cecilia Prado is a Brazilian knitwear fashion brand with nearly four decades of heritage, serving fashion-conscious women through owned e-commerce, a São Paulo flagship store, and wholesale distribution across Brazil and approximately 20 countries internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Itapira

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales through the company's proprietary e-commerce platform at ceciliaprado.com.br, serving consumers directly in Brazil.
2. Retail Store Sales: Sales from the flagship store located at JK Iguatemi shopping mall in São Paulo, offering the full collection directly to consumers.
3. Wholesale to Multi-brand Retailers: Distribution of collections to approximately 70 multi-brand boutiques across Brazil, with products also sold in department stores in approximately 20 countries.
4. Wholesale (Atacado): B2B wholesale channel for bulk purchases by retailers and business partners.
5. Marketplace Sales: Sales through Farfetch luxury marketplace, expanding international reach to customers globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Cecilia Prado is a Brazilian fashion brand that designs, manufactures in-house, and sells contemporary women's knitwear clothing. The company specializes in tricot (knit) and jacquard manufacturing techniques, producing dresses, sweaters, blouses, pants, skirts, jackets, and accessories. Beyond its core women's line, the brand operates the CP Kids children's line, the Cecilia Prado Mare beachwear sub-brand, the Coleção Pets CP pet accessories line, and a sustainable Patchwork collection made from upcycled textile waste.

Product overview

Cecilia Prado is a Brazilian fashion brand with nearly four decades of history specializing in contemporary feminine knitted clothing. The brand operates a vertically integrated manufacturing process, conducting all design development and production internally to maintain quality control. The product portfolio centers on knitted garments including blouses, bodysuits, outerwear, sweaters, tops, dresses, pants, and skirts, complemented by children's wear (CP Kids), beachwear (Cecilia Prado Mare), and a pet accessories line (Coleção Pets CP). Collections include seasonal releases (New In, Outono/Inverno, Primavera/Verão), the Patchwork sustainable line utilizing textile waste, and the perennial Clássicos range. The brand sells through its own e-commerce platform, a flagship store at JK Iguatemi in São Paulo, over 70 multi-brand retailers across Brazil, and distributes to approximately 20 countries internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Knitwear Collection Core contemporary women's knitwear collection including dresses, blouses, sweaters/pulls, tops, bodysuits, pants, skirts, coats, and accessories with distinctive jacquard patterns and contemporary feminine designs.
• CP Kids (Infantil) Children's knitwear clothing line for ages 2 to 12, offering miniature versions of the brand's signature knitted pieces with the same craftsmanship as the adult collections.
• Cecilia Prado Mare (Biquínis / Beachwear) Beachwear sub-brand featuring bikinis and beach cover-ups in lycra and knit constructions with signature colorful jacquard patterns and prints, launched annually with summer collections.
• Coleção Pets CP Pet accessories and clothing collection featuring knitted pet garments and items designed for companion animals.
• Patchwork Collection Sustainable collection utilizing textile waste reclamation as raw material, featuring patchwork designs in coats, shawls, and ponchos with artisanal craftsmanship, with 70% of proceeds from sales donated to UNICEF.

Quantifiable outcome

• Collections distributed in approximately 20 countries worldwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UNICEFcoreStrategic or Co-development PartnerCecilia Prado partnered with UNICEF and Cross Networking for a social initiative providing first-job opportunities for vulnerable youth. Three young women (Duda, Gabi, and Kamille) were hired to participate in the production of patchwork shawls and ponchos using upcycled textile waste. 70% of proceeds from the Patchwork collection sales are donated to UNICEF for youth opportunity programs.
• FarfetchcoreChannel Partner/ Reseller/ DistributorPremium luxury fashion marketplace enabling global distribution of Cecilia Prado collections. The Patchwork collection pieces utilizing upcycled textile materials are available for sale through the Farfetch platform.
• Cross NetworkingcoreStrategic or Co-development PartnerStrategic partner in the UNICEF youth employment initiative, facilitating the hiring and training of young people in textile production skills including shawl and poncho manufacturing.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Animale: Brazilian contemporary women's fashion brand selling through department stores, multi-brand boutiques, and own channels in Brazil and abroad. Directly comparable to Cecilia Prado in target customer (fashion-conscious Brazilian women), distribution model, and contemporary knitwear-led assortment.
• Gloria Coelho: Brazilian designer-led women's fashion brand with premium positioning and selective wholesale in Brazil and select international doors. Comparable as a heritage Brazilian women's fashion house with similar artisanal knitwear and ready-to-wear DNA.
• Lenny Niemeyer: Brazilian luxury women's brand best known for swimwear and resort wear with strong knitwear and crochet craftsmanship. Closely comparable to Cecilia Prado on the Cecilia Prado Mare beachwear sub-brand and on artisanal, Brazil-origin positioning with international department-store presence.
• Farm Rio: Brazilian contemporary women's fashion brand with strong international distribution and a colorful, distinctive design language. Comparable to Cecilia Prado as a Brazil-rooted women's apparel brand with multi-channel (DTC, wholesale, marketplace) and global reach in the same contemporary price tier.
• Osklen: Brazilian contemporary fashion brand with sustainability/ESG positioning and international presence. Comparable to Cecilia Prado in DTC plus wholesale distribution model and on the Patchwork/UNICEF sustainability narrative aimed at conscious consumers.
• Maria Filó: Brazilian contemporary women's fashion brand with feminine aesthetic and multi-brand retail distribution. Comparable to Cecilia Prado in target demographic, Brazilian wholesale-led GTM, and contemporary price band.

Emerging players

• Mara Hoffman: US-based women's fashion brand with a strong sustainability and artisanal positioning, including upcycled and limited-run collections. Comparable to Cecilia Prado specifically on the Patchwork/upcycled textile narrative and the artisanal knitwear-led assortment aimed at conscious premium buyers.

Broad incumbents

• Sandro Paris: French contemporary women's fashion brand with strong department-store and boutique presence globally. Comparable as a mid-priced contemporary women's knitwear/ready-to-wear brand sitting in the same international department-store fixture space as Cecilia Prado.
• Havaianas: Iconic Brazilian fashion/footwear brand with global distribution across department stores and marketplaces. Comparable to Cecilia Prado as a Brazilian-origin fashion brand with established international reach, though operating in a different (footwear/basic apparel) category.
• Maje: French contemporary women's fashion brand with broad international department-store and DTC distribution. Comparable to Cecilia Prado on contemporary knitwear assortment, international department-store channel, and mid-premium price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cecilia-prado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cecilia Prado