What Cross Networking does

Cross Networking is a São Paulo-based strategy and partnership-consulting firm founded in 2008 that designs and executes brand-to-brand collaborations and co-marketing activations for major consumer companies. The firm operates as a creative matchmaker, brokering pairings such as Unilever's OMO with streetwear brand Desgosto, Hellmann's with fashion label Approve (NBA-themed), Alok with mobile game Free Fire, Maizena with home retailer TokStok, Kraft Heinz with Reserva, Ruffles with sneaker brand Fiever, and cleaning brand CIF with Rio's Cristo Redentor monument during the 2016 Olympics. Its flagship live-experience asset is Camarote N1, a premium venue at Rio's Sambadrome during Carnival that serves as a multi-brand activation platform. The firm created Dia Nacional da Parceria (National Partnership Day) on June 25, which has been entered into Brazil's national calendar, providing category authority and a recurring thought-leadership platform.

The firm's underlying 'technology' is human creative judgment and a relationship network built over 17 years, not software. Its core service is bespoke partnership strategy, brand-pairing ideation, and end-to-end execution of collaborative campaigns. The firm also operates a Shop page on its website that links consumers to partner-brand e-commerce sites selling collaboration merchandise (e.g., Heinz x Approve, Maizena x TokStok collections).

Cross Networking generates revenue through professional services fees for partnership strategy development, campaign execution, and partnership facilitation on a quote-based, project-by-project basis; pricing is not publicly disclosed. Its go-to-market is event-driven and high-visibility, with enterprise consumer brands as the primary customer segment, supplemented by entertainment IP holders, fashion brands, and live-event venue partnerships. Marketing is conducted organically through Instagram, Facebook, LinkedIn, and a website featuring case studies. The firm is privately held, headquartered at Rua Tavares Cabral 102, 5th floor, São Paulo, with an international contact channel suggesting outbound intent.

Name

Cross Networking

Legal name

Cross Networking

Website

https://crossnetworking.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Networking is a São Paulo-based strategy consultancy, founded in 2008, that designs and executes brand-to-brand partnerships and co-marketing activations for major consumer companies in Brazil, including Unilever, Kraft Heinz, and PepsiCo brands.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Partnership Consulting: Cross Networking generates revenue by developing and executing partnership strategies for major consumer brands. They create collaborative campaigns, coordinate multi-brand activations, and facilitate connections that generate business outcomes for their clients. Revenue comes from professional services fees for strategy development, campaign execution, and partnership facilitation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cross Networking is a strategic consultancy that creates, designs, and executes brand-to-brand partnerships and co-marketing campaigns for major consumer brands. For 17 years the firm has connected brands for collaborations including OMO+Desgosto, Hellmann's+Approve, Alok+Free Fire, Maizena+TokStok, Heinz+Reserva, Ruffles+Fiever, and CIF+Cristo Redentor, and it created Brazil's Dia Nacional da Parceria (National Partnership Day) on June 25.

Product overview

Cross Networking is a partnership strategy company that specializes in creating brand collaborations and activations. Rather than a software product company, they offer professional services focused on connecting brands through strategic partnerships. The company has developed a portfolio of notable brand collaboration cases including OMO+Desgosto, Hellmann's+Approve, Alok+Free Fire, Maizena+TokStok, Heinz+Reserva, Camarote N1, Ruffles+Fiever, and CIF+Cristo Redentor. They operate a shop page where partnership merchandise and collaboration products are sold.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnership Strategy Services End-to-end strategy, design, and execution of brand-to-brand collaborations and co-marketing campaigns for major consumer brands in Brazil, including partner identification, creative concept, campaign execution, and event activation.
• Camarote N1 — Carnaval Rio de Janeiro Flagship premium carnival experience venue at Rio de Janeiro's Sapucaí that delivers beauty center, buffet, and guest transportation services and serves as a physical platform for partner-brand activations and visibility during the Brazilian carnival.
• Dia Nacional da Parceria (National Partnership Day) Industry-wide annual observance created and stewarded by Cross Networking on June 25, used as a marketing vehicle and authority-builder for the company's partnership-strategy positioning.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and flagship.

• OMOcoreStrategic or Co-development PartnerOMO partnered with Desgosto brand in an unexpected collaboration that expanded OMO's 'Se sujar faz bem' (Getting dirty is good) concept to new audiences. The partnership featured nostalgic packaging designs blending OMO's classic look with Desgosto's cool vintage aesthetic. All products sold out, making it a memorable and unrepeatable collaboration.
• DesgostocoreStrategic or Co-development PartnerStreetwear brand that collaborated with OMO on a packaging and product collection. The collaboration leveraged Desgosto's cool vintage aesthetic to refresh OMO's brand image and reach younger demographics.
• Hellmann'scoreStrategic or Co-development PartnerCentury-old condiment brand partnered with Approve for a fashion collaboration connecting NBA culture with urban style. The partnership reinforced Hellmann's positioning as a traditional brand that remains young and current.
• ApprovecoreStrategic or Co-development PartnerStreetwear/fashion brand that partnered with Hellmann's for a fashion collab connecting NBA culture with urban fashion. The collaboration brought fashion, culture, and basketball together.
• AlokcoreStrategic or Co-development PartnerBrazilian DJ Alok partnered with Free Fire mobile game in 2020. Alok became a skin with healing abilities in the game and produced exclusive song 'Vale Vale'. Part of skin sales were donated to global charities.
• Free FirecoreStrategic or Co-development PartnerWorld's most downloaded mobile game in 2020 partnered with Brazilian DJ Alok, featuring custom in-game skin with special abilities and exclusive music integration.
• MaizenacoreStrategic or Co-development PartnerMaizena celebrated 130 years of tradition through a partnership with TokStok, creating a personalized line of kitchen utensils and home decoration accessories. Collection has been on market for over 5 years.
• TokStokcoreStrategic or Co-development PartnerMajor Brazilian furniture and home decoration retailer partnered with Maizena for a 130-year anniversary collection. The partnership brought Maizena's iconic yellow box into homes through personalized products.
• HeinzcoreStrategic or Co-development PartnerHeinz celebrated 150 years of history through a fashion collaboration with Reserva. Limited edition collection translated Heinz's iconic visual identity into fashion pieces using mustard and red tones.
• ReservacoreStrategic or Co-development PartnerFashion brand RSV+ (Reserva's collaboration nucleus) partnered with Heinz for 150th anniversary collection. The partnership created exclusive fashion pieces featuring Heinz's iconic visual language.
• Camarote N1flagshipStrategic or Co-development PartnerCamarote N1 is Cross Networking's flagship case - the most sought-after space at Rio's Sapucaí carnival. It offers experiences including beauty center, buffet service, guest transportation, and brand activations enabled by partner brands.
• RufflescoreStrategic or Co-development PartnerRuffles partnered with Fiever sneaker brand, creating tennis shoes featuring Ruffles branding. The collaboration went mainstream with official release featured in MC Kevinho's music video 'Credo que Delícia'.
• FievercoreStrategic or Co-development PartnerSneaker brand targeting young people aligned with fashion trends partnered with Ruffles. Created multiple shoe models featuring the beloved chip brand's logo.
• CIFcoreStrategic or Co-development PartnerGlobally recognized cleaning product partnered with Cross to create brand awareness in Brazil. CIF became a supporter of Christ the Redeemer monument's cleaning and maintenance during 2016 Olympics.
• Cristo RedentorcoreStrategic or Co-development PartnerRio de Janeiro's iconic monument partnered with CIF for cleaning/maintenance during 2016 Olympics. This partnership created massive visibility for CIF's Brazilian market entry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• The Community: Miami-based, LatAm-rooted independent creative agency. Comparable in its regional creative pedigree and work with major consumer brands, but operates as a newer, smaller challenger rather than an established 17-year incumbent.

Broad incumbents

• Droga5: Independent creative agency (part of Accenture Song) known for bold brand-building work and partnerships. Comparable in creative approach to high-profile brand collaborations, but at much larger scale and with deeper global resources.
• Pereira O'Dell: Independent creative agency with offices in San Francisco, New York, and São Paulo. Comparable in its hybrid creative + production model and history of culturally driven work for major CPG and tech clients, with deeper geographic reach than Cross Networking.
• 72andSunny: Independent creative agency with global offices. Comparable in its creative-led approach to brand partnerships and cultural collaboration, though with broader international footprint and larger headcount.
• AlmapBBDO: One of the most awarded Brazilian creative agencies, part of the BBDO/Omnicom network. AlmapBBDO is comparable in serving the same enterprise CPG clients and producing high-profile brand campaigns, but operates at larger scale with network resources behind it.
• Wieden+Kennedy: Globally recognized independent creative agency known for culturally iconic campaigns and brand partnerships. W+K is comparable in creative-led brand collaboration work, though at a vastly larger global scale and with multinational clients across multiple regions.
• Mother: Independent creative agency network with offices in London, New York, Los Angeles, and Shanghai. Comparable in its independent, creatively driven model and history of producing brand-led cultural work, though at significantly larger global scale.

Direct peers

• David The Agency: Independent creative agency founded in Buenos Aires with strong Brazilian and LatAm operations. David is a direct peer in the high-craft, brand-collaboration-driven creative space, known for culturally resonant campaigns for major CPG and tech clients across the region.
• GUT: Independently owned, LatAm-born creative network with offices across the Americas. GUT is comparable in size, regional focus, and creative-driven brand partnership work for major global and regional consumer brands.
• Africa Creative: One of Brazil's largest independent creative agencies, headquartered in São Paulo. Africa is directly comparable as a São Paulo-based creative shop serving major Brazilian and multinational CPG and entertainment clients, and frequently produces high-profile brand collaborations and cultural-moment campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crossnetworkingbrasil
• LinkedInlinkedin.com/company/crossnetworking
• Instagraminstagram.com/crossnetworking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Networking