SANDRO
Sandro is a French contemporary ready-to-wear fashion brand owned by SMCP Group, designing and selling womenswear and menswear clothing, footwear, bags, and accessories through owned e-commerce and a global boutique network, with active expansion into Latin America and a brand-owned recommerce platform.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What SANDRO does
Sandro is a French ready-to-wear fashion brand founded in 1984 by Ilan Chetrite and currently operated as a core brand within SMCP Group, which is publicly listed on Euronext Paris (ticker: SMCP). The company designs and sells contemporary womenswear (primary) and menswear, spanning clothing, footwear, bags, and accessories organized around seasonal collections (Spring/Summer, Fall/Winter) plus specialized capsule drops such as the Pre-Collection (FW26), Summer Lace, White Edit, Travel Edit, and Rhinestone Edit sub-lines. Sandro's brand identity is anchored in Parisian chic aesthetics at accessible luxury price points, with US women's apparel ranging from approximately $38 (deeply discounted sweaters) to $950 (leather jackets) and men's footwear from $88 to $545.
The company operates a direct-to-consumer model through owned e-commerce (us.sandro-paris.com) and a global network of freestanding boutiques across North America, Europe, Asia, and expanding into Latin America. Technology infrastructure includes Salesforce Commerce Cloud (Demandware) for storefront, Adyen for payment processing, Shoprunner for fulfillment, and EqualWeb for WCAG 2.1 AA accessibility conformance. Sandro has built sustainability credentials via Leather Working Group-certified tanneries and a 'More Responsible' collection, and in 2025 launched the Sandro Secondhand recommerce platform in partnership with Archive.
Revenue mechanics rely on full-price retail, a tiered sale structure (20%-50% off), and an Archive Flash Sale clearance channel offering up to 80% off past-season inventory. The brand also operates sub-brands and bag collections (Le Grand Bazaar, Tangoso, Mambo), gift cards ($50-$1,000), and limited-edition collaborations (e.g., SANDRO x Clarks Originals footwear, October 2025). US operations are conducted through the legal entity SMCP USA Inc., headquartered at 44 Wall Street, New York, with co-Artistic Directors Ilan and Evelyne Chetrite retaining creative leadership.
SANDRO firmographics
Firmographics- Name
- SANDRO
- Legal name
- SMCP USA Inc.
- Website
- https://sandro-paris.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Sandro is a French contemporary ready-to-wear fashion brand owned by SMCP Group, designing and selling womenswear and menswear clothing, footwear, bags, and accessories through owned e-commerce and a global boutique network, with active expansion into Latin America and a brand-owned recommerce platform.
- Ownership category
- akta.pro rank
SANDRO industry classification
Industry- Product category
- Contemporary Ready-to-Wear Fashion
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where SANDRO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SANDRO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Apparel Sales: Sandro generates revenue through direct sales of ready-to-wear clothing, shoes, accessories, and bags for men and women. The brand operates both e-commerce and physical retail stores, offering full-price items and seasonal sale sections.
- Flash Sales and Archive Sales: The brand operates Archive Flash Sales offering up to 80% off discounted inventory, providing additional revenue from excess inventory management.
- Recommerce Platform: Sandro Secondhand platform enables brand-owned resale, allowing customers to buy and sell pre-owned Sandro items, creating a secondary revenue stream while supporting sustainability goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Apparel - Archive Flash Sale |
| Unit Pricing | Pay-as-you-go | Men's Footwear |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SANDRO product offering
Product offeringCore offering
SANDRO designs and retails contemporary ready-to-wear clothing, footwear, bags, and accessories for women and men, organized into seasonal collections (Spring/Summer and Fall/Winter). The brand sells through its own e-commerce site and freestanding boutiques worldwide, complemented by a brand-owned recommerce platform for pre-owned items and an Archive Flash Sale section offering discounts up to 80%.
Product overview
SANDRO is a French ready-to-wear fashion brand owned by SMCP, offering contemporary women's and men's fashion across two core collections. The women's and men's lines include clothing, footwear, bags, and accessories organized into seasonal collections (Spring/Summer, Fall/Winter) plus the Pre-Collection capsule. Supporting products include the Sandro Secondhand recommerce platform (powered by Archive), Archive Flash Sale clearance section with up to 80% discounts, Gift Cards, and the Sandro for the Future sustainability program. Notable collaborations include SANDRO x Clarks Originals footwear. The brand operates across North America, Latin America, Europe, and Asia with store expansion focused on Latin America and India markets.
Differentiator
Problem solved
Functional benefit
Brands
- Sandro Secondhand: Brand-owned recommerce platform for pre-owned Sandro items, operated in partnership with Archive.
Quantifiable outcome
- 10.5% Americas sales growth in Q3 2024
Companies that use SANDRO
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SANDRO technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
SANDRO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SMCP (Parent Company)coreSMCP is the parent company of Sandro, driving international expansion through new store openings for the Sandro brand in Chile, Argentina, and Mexico while adjusting operations in China. The company supports geographic diversification with partnerships in markets such as India. Americas region showed 10.5% sales increase in Q3 2024.
- Clarks OriginalsminorSandro collaborated with Clarks Originals for an autumn 2025 footwear collaboration, introducing limited-edition designs blending high fashion with traditional craftsmanship. One of six autumn footwear collaborations announced for the 2025 season.
- ArchivecoreArchive provides recommerce technology and platform infrastructure for Sandro's brand-owned second-hand resale platform (secondhand.sandro-paris.com). Executives from Sandro, Oscar de la Renta, and M.M.LaFleur provided testimonials regarding their partnership with Archive for customized resale solutions.
- Leather Working GroupcoreSandro sources leather from tanneries certified by the Leather Working Group, which certifies tanneries based on their environmental performance including water, energy, and waste management. Products made from certified leather feature a double S logo.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SANDRO competitors and assessment
Company assessmentDirect peers
- Maje: Sister brand under SMCP Group, offering contemporary French womenswear with a similar Parisian-chic accessible-luxury positioning. Directly comparable on price tier, customer demographic, distribution model, and parent-company strategy.
- Rouje: Parisian contemporary womenswear brand with a founder-led (Jeanne Damas) identity and DTC-first model. Comparable on French accessible-luxury positioning, customer demographic, and digital-first distribution.
- A.P.C. French contemporary brand offering minimalist ready-to-wear at accessible price points. Comparable on French heritage positioning, customer demographic, and multi-channel DTC distribution.
- Claudie Pierlot: SMCP sister brand offering French contemporary womenswear. Comparable on parent-company structure, customer demographic, and accessible-luxury positioning; smaller in scale than Sandro and Maje.
- Equipment: Parisian-founded contemporary fashion brand known for silk shirts and accessible-luxury womenswear. Comparable on French heritage positioning, customer demographic, and price tier.
- Ba&sh: Paris-based contemporary French fashion brand targeting the same mid-premium womenswear customer with bohemian-luxe aesthetic. Comparable on geography, customer, price tier, and DTC-plus-boutique distribution.
- Sézane: French contemporary DTC-first womenswear brand with strong Paris identity. Comparable on accessible-luxury positioning, customer demographic, and digitally-led go-to-market model.
Broad incumbents
- COS: H&M Group's contemporary womenswear and menswear brand targeting a similar minimalist modern aesthetic. Comparable on price tier and customer demographic, but with much larger scale and broader global footprint.
- & Other Stories: H&M Group's contemporary fashion brand spanning clothing, shoes, bags, and accessories. Comparable on multi-category product mix and accessible-luxury positioning, with much broader scale and reach.
- Massimo Dutti: Inditex's contemporary accessible-luxury brand offering classic and modern womenswear and menswear. Comparable on customer demographic, price tier, and store-based DTC distribution, with significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SANDRO social profiles
Digital presenceSANDRO compliance and trust
Trust signalCompliance2 records
SANDRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SANDRO leadership team
Management profileNumber of profiles
Profiles2 records
SANDRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SANDRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SANDRO
What does SANDRO do?
SANDRO designs and retails contemporary ready-to-wear clothing, footwear, bags, and accessories for women and men, organized into seasonal collections (Spring/Summer and Fall/Winter). The brand sells through its own e-commerce site and freestanding boutiques worldwide, complemented by a brand-owned recommerce platform for pre-owned items and an Archive Flash Sale section offering discounts up to 80%.
Is SANDRO a public or private company?
SANDRO is a private company. It is classified as corporate owned and is currently operating.
When was SANDRO founded?
SANDRO was founded in 2008.
Where is SANDRO based?
SANDRO is headquartered in New York, United States, in the North America region.
How does SANDRO make money?
Three revenue lines are on record. Retail Apparel Sales are the primary driver. The others are flash Sales and Archive Sales and recommerce Platform.
Who are SANDRO's main competitors?
Direct peers on record are Maje, Rouje, A.P.C., Claudie Pierlot, Equipment, Ba&sh and Sézane. Broad incumbents are COS, & Other Stories and Massimo Dutti.
Does SANDRO have an API?
No public API is recorded for SANDRO.
What industry is SANDRO in?
SANDRO's product category is Contemporary Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.