Cedar Grove Veterinary Clinic

What Cedar Grove Veterinary Clinic does

Cedar Grove Veterinary Clinic is a single-site small animal veterinary practice located at 132 Upper Knockbreda Road, Belfast, Northern Ireland. It is owned and operated by Inspiring Vet Care Limited (Company Number 07746795), a subsidiary of the IVC Evidensia veterinary group, and operates as one of Northern Ireland's leading small animal referral centres. The clinic serves individual pet owners in the Belfast area and accepts referrals from other veterinary practices across the region for advanced diagnostic imaging.

The clinic's core offering spans general veterinary consultations, vaccinations, nurse clinics, neutering (including laparoscopic spay), dentistry, microchipping, pet travel documentation, and bereavement services. Its differentiator is the in-house CT and MRI scanning capability, available 24/7 with board-certified radiologist interpretation, supporting diagnostics for soft tissue, neurological, musculoskeletal, and abdominal cases. The subscription-based Pet Health Club (Essential and Plus tiers, from £19.99/month) packages preventative care including vaccinations, flea/worm treatment, health checks, and discounts on additional services.

Revenue is generated through a mix of transactional fees for consultations and procedures (£53 standard vet consultation, £49–£91 vaccinations, £375 comprehensive oral assessment), recurring subscription revenue from Pet Health Club memberships, and affiliate referral income from partnerships with Animal Friends Insurance and PetAir. Ancillary revenue streams include prescription medication dispensing, an online shop, and Klarna-backed installment payment plans (regulated by the FCA under FRN738010). The clinic is RCVS accredited as a Small Animal Hospital across five categories and operates six days a week plus Sunday morning emergency appointments, with out-of-hours emergencies routed to Vets Now Belfast.

Name

Cedar Grove Veterinary Clinic

Legal name

Inspiring Vet Care Limited

Website

https://cedargrovevets.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cedar Grove Veterinary Clinic is a single-site RCVS-accredited small animal hospital in Belfast, Northern Ireland, offering general veterinary care, advanced CT and MRI imaging referrals, and a subscription-based Pet Health Club for individual pet owners across the region.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAMAAAA

General Practice Veterinary Clinics (Wellness & Primary Care)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHLAMAAAB

Preventive Care & Vaccination Clinics

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

Keywords

• Veterinary services
• Small animal hospital
• Pet healthcare
• Diagnostic imaging
• Preventative medicine

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Veterinary Consultations and Procedures: One-time fees for consultations, vaccinations, surgeries, dental procedures, and other medical services. Prices vary by service type and whether performed by vet or nurse.
2. Pet Health Club Subscription: Monthly subscription plans (Essential and Plus tiers) providing preventative care including vaccinations, health checks, flea/worm treatments, and discounts on treatments and food. Auto-renews annually.
3. Pet Insurance Referrals: Partnership with Animal Friends Insurance for pet insurance products. The clinic acts as an introducer, receiving referral benefits for introducing clients to the insurance product.
4. Prescription Medications and Pet Products: Sale of prescription medications, parasite treatments, and pet health products dispensed directly from the practice dispensary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cedar Grove Veterinary Clinic is an RCVS-accredited Small Animal Hospital in Belfast offering comprehensive primary veterinary care (consultations, vaccinations, neutering, dentistry, nurse clinics) alongside advanced diagnostic imaging (CT and MRI) and referral services for other veterinary practices. It runs a subscription-based Pet Health Club plan for preventative care and sells prescription medications and pet products through an in-house dispensary and online shop.

Product overview

Cedar Grove Veterinary Clinic is a single-practice veterinary clinic in Belfast offering a comprehensive range of animal healthcare services. The clinic operates as a unified service delivery model with core veterinary consultations, specialized diagnostic imaging (CT and MRI scanning), and subscription-based preventative care through Pet Health Club. Additional services include nurse clinics, vaccinations, surgical procedures, pet travel facilitation via PetAir, and insurance partnerships with Animal Friends Insurance. The clinic provides both in-person services at its Belfast location and remote consultations through Video Vet telehealth offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Health Club: A subscription-based pet health plan offering preventative healthcare coverage including vaccinations, health checks, flea/worm treatments, and discounts on services.

Products and services

• General Veterinary Consultations
• Nurse Clinics
• Pet Vaccinations
• Pet Wellness Screening
• Puppy and Kitten Services
• Neutering
• Dog Grooming (The Woofy Wash Company)
• Pet Bereavement Services
• Repeat Prescriptions
• CT Scan Services
• MRI Scanner Services
• Pet Health Club
• Microchipping
• Pet Passport
• Video Vet
• Online Shop
• Animal Friends Insurance (partner offer)
• PetAir Pet Travel (partner offer)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Animal Friends InsurancecoreGTM or Marketing PartnerExclusive pet insurance partnership offering Animal Friends Insurance products to Pet Health Club members with 20% discount. The clinic acts as introducer, introducing clients to the insurance product. One month free for new policies. Insurance covers accidents, illnesses, dental treatment, and complementary therapies.
• KlarnaminorOthersPayment partnership allowing clients to pay vet bills in installments using Klarna's buy now, pay later service, providing more flexibility for payment.
• PetAir UKminorGTM or Marketing PartnerPet travel partner offering trusted pet relocation services. Registered clients receive 10% off PetAir services including paperwork, flights, and travel crate training.
• Pet Health ClubcoreStrategic or Co-development PartnerNational pet health plan program operated by IVC Evidensia. Cedar Grove offers Essential and Plus subscription tiers providing preventative care including vaccinations, health checks, flea/worm treatments, and discounts. Program is available nationwide at IVC practices.
• Vets Now BelfastcoreOthersOut of hours emergency veterinary service provider. Vets Now Belfast handles emergency cases outside normal clinic hours, ensuring 24/7 emergency care availability for clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linnaeus: UK veterinary group focusing on specialist referral and primary care practices. Directly comparable to Cedar Grove's referral imaging (CT/MRI) services, though larger and more weighted toward specialty/secondary care.
• Goddard Veterinary Group: Long-established London-based small animal veterinary group offering GP and referral services. Comparable through its RCVS-accredited hospital standards and similar mix of routine and advanced care.
• Pet Doctors: UK chain of small animal veterinary clinics operating within the IVC Evidensia group. Directly comparable sibling brand offering the same Pet Health Club subscription and similar GP service mix.
• Medivet: UK-wide veterinary group offering small animal GP services, referral services, and 24/7 emergency care. Closely comparable in service mix and ownership structure (recently PE-backed), and a direct competitor for Belfast-area pet owners.
• Vets4Pets: Large UK companion animal veterinary chain owned by Pets at Home. Operates a similar B2C GP clinic model with vaccinations, consultations, surgery, and preventative health plans — directly comparable to Cedar Grove's core offering.
• VetPartners: PE-owned veterinary group operating small animal practices across the UK and Europe. Comparable through shared ownership profile (private equity group ownership) and similar small animal clinical service mix.

Broad incumbents

• CVS Group: Listed UK veterinary services company combining small animal practices, referral hospitals, and an online retail business. Comparable through its shared small animal focus and diversified revenue model, though materially larger and more diversified than Cedar Grove.
• IVC Evidensia: Parent company of Cedar Grove (Inspiring Vet Care Limited). Operates ~2,500 practices across Europe; comparable as the wider network of which Cedar Grove is a node, and a benchmark for group-level services and standards.

Regional players

• Vets Now: UK provider of out-of-hours emergency veterinary services. Already a direct partner of Cedar Grove (Vets Now Belfast), competes in the emergency/specialty niche and represents a potential referral competitor as well as a partner.
• PDSA: UK charity veterinary service providing low-cost care to eligible pet owners. Operates in the same Belfast catchment and competes on price-sensitive demand, constraining Cedar Grove's lower-end pricing flexibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThePetHealthClub
• LinkedInlinkedin.com/company/cedar-grove-veterinary-clinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Grove Veterinary Clinic