Name

Celtic Golf

Legal name

Celtic Golf

Website

https://celticgolffr.wordpress.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Turf Maintenance Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Sports turf distribution
• Golf course maintenance
• Turf management products
• Agricultural distribution
• Greenkeeping supplies

Headquarters

HQ city

Treets (Trets)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through the distribution and sale of sports turf and golf course maintenance products including seeds, fertilizers, biostimulants, biocontrols, plant protection products, machinery, equipment, and spare parts. The company acts as a national distributor with exclusive product ranges from multiple international suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Celtic Golf is a French national distributor specializing in sports turf and golf course maintenance products. It distributes exclusive product ranges from international suppliers across six categories: seeds, fertilizers, biostimulants and biocontrols, plant protection products, machinery and equipment, and turf decision-support technologies. The company sells directly to golf courses and sports turf facilities through a small field sales team.

Product overview

Celtic Golf is a national distributor specializing in the maintenance of sports turf and golf courses. Its offering is structured as a portfolio of exclusive product ranges across five categories: (1) Seeds — Semillas Fitó and ICL; (2) Fertilizers — ICL, Compo, and Herbatech; (3) Biostimulants & Biocontrols — Redox, ICL, Compo, Ascoboost, AquaAid, Koppert, and E-Nema; (4) Plant Protection — Syngenta and Compo; (5) Machines, Equipment & Spare Parts — KBV (louchets), Bargam (sprayers), Woodbay (greens rollers), Blec (overseeders & soil workers), Sweep n'Fill (brushes), Graden (deep aerators & sand incorporators), and Greentek (supasystem); and (6) Technologies & Decision Support Tools (OAD) — Spectrum, Drones, Redoxmètre, and soil/foliar analyses. Celtic Golf does not manufacture its own branded products; it distributes these third-party brands as a national distribution specialist.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass Seed Distribution
• Fertilizer Distribution
• Biostimulant Distribution
• Biocontrol Distribution
• Plant Protection Distribution
• Turf Machinery and Equipment Distribution
• Turf Decision Support Tools (OAD)

Quantifiable outcome

• Founded in 1994 by Jacques Laborier, serving French golf courses for over 25 years

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Semillas FitócoreOthersSeed supplier providing grass seed varieties for golf course and sports turf applications. Celtic Golf holds exclusive distribution for Semillas Fitó seeds in France.
• ICLcoreOthersMajor international supplier of fertilizers and growing media. Celtic Golf distributes ICL products including fertilizers and biostimulants.
• CompocoreOthersSupplier of fertilizers and plant protection products. Celtic Golf distributes Compo's fertilizer, biostimulant, and plant protection product lines.
• SyngentacoreOthersGlobal agribusiness company providing plant protection products. Celtic Golf distributes Syngenta plant protection solutions for turf management.
• KBVcoreOthersManufacturer of specialized equipment (louchets). Celtic Golf distributes KBV products and publishes annual tariff catalogs.
• BargamcoreOthersManufacturer of sprayers and spraying equipment for turf applications. Celtic Golf distributes Bargam products with published tariff schedules.
• WoodbaycoreOthersManufacturer of green rollers for golf course maintenance. Celtic Golf distributes Woodbay roller products.
• BleccoreOthersManufacturer of overseeders and soil cultivation equipment. Celtic Golf distributes Blec products including overseeders and soil working equipment.
• Sweep n'FillminorOthersManufacturer of brush equipment for turf maintenance. Celtic Golf distributes Sweep n'Fill brush products.
• GradencoreOthersManufacturer of deep aeration and sand incorporation equipment. Celtic Golf distributes Graden products for turf aeration and sand topdressing.
• GreentekminorOthersManufacturer of supasystem equipment for turf maintenance. Celtic Golf distributes Greentek products.
• RedoxcoreOthersSupplier of biostimulant products and redox measurement technology (Redoxmètre). Celtic Golf distributes Redox biostimulants and offers redox measurement services.
• KoppertminorOthersSupplier of biological control products (biocontrols). Celtic Golf distributes Koppert biological pest control solutions.
• E-NemaminorOthersSupplier of biological pest control solutions (nematodes). Celtic Golf distributes E-Nema biocontrol products.
• HerbatechminorOthersSupplier of herbicide products for turf management. Celtic Golf distributes Herbatech products.
• AscoboostminorOthersSupplier of biostimulant products. Celtic Golf distributes Ascoboost biostimulant solutions.
• AquaAidminorOthersSupplier of wetting agent and water management products for turf. Celtic Golf distributes AquaAid products.

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Campey Turf Care Systems: Distributor and manufacturer of specialized turf maintenance machinery (aeration, overseeding, topdressing) for golf and sports turf. Comparable to Celtic's machinery book (Blec, Graden, Bargam) and serves an overlapping customer base across Europe.
• Rigby Taylor: UK-based national distributor of turf maintenance products, fertilizers, seed, and equipment to golf courses and sports grounds. Closest direct peer to Celtic Golf with the same specialty-distribution business model and customer base, though serving the UK/Ireland market.
• Aitkins Sportsturf: UK distributor of sports turf inputs including fertilizers, seed, and equipment. Directly mirrors Celtic Golf's specialty distribution model in a different geography, with similar mix of agronomic consumables and turf maintenance hardware.

Broad incumbents

• John Deere Golf & Turf: Major manufacturer of golf and turf maintenance machinery with an established dealer network. Broad incumbent operating in the same equipment categories Celtic distributes, but at much larger scale and with in-house support infrastructure.
• ICL Specialty Fertilizers: Global manufacturer of specialty fertilizers, biostimulants, and turf nutrition products. Comparable because ICL is one of Celtic's core suppliers, and a large incumbent that could in principle bypass distributors with direct sales in major markets.
• The Toro Company: Global manufacturer of turf maintenance equipment, irrigation, and related products for golf courses and sports fields. Comparable to Celtic's machinery ranges (Bargam, Blec, Graden) as a broad incumbent serving the same end customers via dealer networks.
• Barenbrug: International grass seed breeder and supplier with a strong golf and sports turf position, including in France. Comparable because it competes at the input (seed) level Celtic distributes, and could conceivably build its own French distribution over time.
• Syngenta Professional Solutions: Global agribusiness and plant protection manufacturer with a professional turf and ornamental division. Comparable as a partner of Celtic and a potential direct competitor if it chose to verticalize into distribution in France.
• Rain Bird Golf: Global irrigation systems manufacturer dedicated to the golf market. Comparable as an adjacent supplier into the same golf course decision-makers Celtic calls on, though focused on irrigation rather than turf inputs.

Regional players

• Greenkeepers SAS: French turf maintenance and equipment supplier serving French golf courses with comparable agronomic consumables and machinery. A relevant regional peer competing directly with Celtic in the same domestic market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JLCelticGolf
• LinkedInlinkedin.com/company/celtic-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celtic Golf