Centri Medici Primo

What Centri Medici Primo does

Centri Medici Primo (legal entity Primo S.r.l.) is an Italian multi-specialty medical and dental center network operating as part of the broader Primo-Caredent network, which spans more than 160 facilities across 15 Italian regions under the direction and coordination of parent company PCG Group S.p.A. The company directly operates 20+ medical centers offering over 50 specializations — including specialist visits, dental services, nutrition, osteopathy, oxygen-ozone therapy, speech therapy, neurology, robotic gait rehabilitation, and telemedicine video consultations — staffed by more than 1,700 healthcare professionals including doctors, dentists, and support staff. The business runs a direct-to-consumer model with online booking via prenotazioni.centridentisticiprimo.it, toll-free phone booking (800.583.998), and walk-in appointments, supplemented by corporate health insurance agreements (convenzioni aziendali) and individual insurance reimbursement partnerships.

The underlying technology stack centers on digital diagnostics (digital dental X-rays/orthopantomography, 3D TAC, intraoral scanners), an interconnected facility network enabling continuity of care through shared patient records across any center in the network, and a robotic rehabilitation system at the Borgaretto center that integrates treadmill-based gait training with virtual reality for cognitive rehabilitation. Vertically, the ecosystem is reinforced by Primo Lab, described as Italy's largest dental laboratory, supporting rapid delivery and quality control for dental prosthetics across the affiliated clinics. The Primo Care warranty program provides guarantees on dental treatments and serves as a customer retention mechanism.

Revenue mechanics rest on professional services fees from specialist medical consultations and dental procedures, complemented by insurance/fund reimbursement through convenzioni partnerships and transaction-fee structures with insurance providers. Pricing is quote-based and not publicly disclosed. The customer base is fragmented across general public patients (from children to elderly) seeking preventive, curative, and specialist care, with a secondary emerging corporate channel for employer-sponsored health benefits. Customer segments are horizontal, and revenue concentration is low given the absence of anchor enterprise accounts and the breadth of the consumer-facing footprint.

Name

Centri Medici Primo

Legal name

Primo S.r.l.

Website

https://centrimediciprimo.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Centri Medici Primo (Primo S.r.l.) is an Italian multi-specialty medical and dental center network operating 20+ facilities with 1,700+ healthcare professionals across 15 regions as part of the broader Primo-Caredent network, serving general public patients with 50+ specializations under PCG Group S.p.A.

Ownership category

akta.pro rank

Product category

Multi-Specialty Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Geriatric & Special Needs General Dentistry (HLABAAAH)

akta.pro secondary industry

Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE)

Keywords

• Specialist medical visits
• Dental care services
• Telemedicine consultations
• Robotic rehabilitation therapy
• Multi-specialty healthcare network

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Specialist Visits: Revenue from specialized medical consultations across 50+ specializations including cardiology, dermatology, orthopedics, neurology, psychology, nutrition, osteopathy, and more
2. Dental Services: Comprehensive dental care services through affiliated dental centers (Centridentistici Primo and Caredent networks)
3. Insurance/Convenzioni: Reimbursement through insurance partnerships and healthcare fund agreements (convenzioni)
4. Video Consultation: Telemedicine services for nutrition and psychology consultations

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Centri Medici Primo operates a network of more than 20 medical and dental centers across Italy delivering specialist medical visits across 50+ specialties, comprehensive dental services, and ancillary therapies such as nutrition, osteopathy, speech therapy, oxygen-ozone therapy, neurology, and robotic gait rehabilitation. Services are delivered both in-person at owned facilities and through video consultations, with insurance and corporate reimbursement partnerships (convenzioni) supporting access.

Product overview

Centri Medici Primo operates as a multi-specialty medical center network offering a comprehensive range of healthcare services. The core offerings include specialist medical visits (Visite Specialistiche) covering over 50 specialties, dental services (Prestazioni Odontoiatriche) through their dental center network, and video consultations (Video-Consulto) for remote care. Supporting services include nutrition, osteopathy, oxygen-ozone therapy, speech therapy (logopedia), neurology, and robotic rehabilitation. The network also includes Primo Lab, Italy's largest dental laboratory, and the Primo Care warranty program for dental treatments. The organization forms part of the broader Primo-Caredent network with over 160 facilities across 15 regions.

Differentiator

Problem solved

Functional benefit

Brands

• Primo-Caredent: Umbrella network brand encompassing dental and medical centers operating under Primo and Caredent brands across Italy.

Products and services

• Visite Specialistiche (Specialist Medical Visits) Multi-specialty medical consultations covering cardiology, dermatology, otolaryngology, urology, psychology, speech therapy, orthopedics, ophthalmology, physiatry, physiotherapy, gynecology, geriatrics, psychiatry, podology, and general medicine, delivered at owned medical centers across Italy.
• Prestazioni Odontoiatriche (Dental Services) Comprehensive dental care including check-ups, diagnostics, and treatments delivered through the network of affiliated dental centers under the Centri Dentistici Primo and Caredent brands.
• Video-Consulto (Video Consultation) Remote video consultation service allowing patients to connect with healthcare professionals for nutrition and psychology consultations.
• Nutrizione (Nutrition Consultation) Personalized dietary consultation service providing dietary plans based on individual health needs, lifestyle, age, and gender.
• Osteopatia (Osteopathy) Osteopathic treatment addressing musculoskeletal, cranio-mandibular, visceral, and neonatal conditions using non-invasive manual therapy techniques.
• Ossigeno-Ozono Terapia (Oxygen-Ozone Therapy) Medical treatment administering an oxygen-ozone gas mixture for anti-inflammatory, analgesic, healing, and antibacterial effects, primarily used for spinal column pathologies.
• Logopedia (Speech Therapy) Speech therapy for prevention, evaluation, and treatment of language, communication, voice, and swallowing disorders across all ages.
• Neurologia (Neurology) Neurological examination service for evaluating disorders of the central and peripheral nervous system, including motor, coordination, cognitive, and sensory functions.
• Riabilitazione Robotica (Robotic Gait Rehabilitation) Robotic gait rehabilitation system integrating weight-bearing support with treadmill training, virtual reality cognitive rehabilitation, and robotic limb assistance for physiological walking re-learning at the Borgaretto center.
• Visita Idoneità Sportiva Non Agonistica (Non-Competitive Sports Fitness Examination) Non-competitive sports fitness certification examination including medical history, physical examination, and electrocardiogram to verify general health status for sports participation.
• Primo Care Dental Warranty Program Warranty program providing guarantees for dental treatments performed at the network's dental centers.

Quantifiable outcome

• Over 160 facilities serving patients across Italy
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Primo-Caredent NetworkcoreStrategic or Co-development PartnerCentri Medici Primo is part of the Primo-Caredent network, which includes dental centers (Centridentistici Primo and Caredent brands), Primo Lab dental laboratory, and operates across 160+ facilities in 15 Italian regions with 10+ years of presence in the market.
• Primo LabcoreStrategic or Co-development PartnerLargest dental laboratory in Italy, ensuring quality and rapid delivery times for dental prosthetics and appliances.
• Caredent NetworkcoreStrategic or Co-development PartnerDental center network and reference point for people seeking oral health, part of the broader Primo-Caredent ecosystem.
• Lloyd's Insurance Company / Dual ItaliaminorOthersInsurance partner providing RCT/RCO (Third Party Liability/Workers Compensation) coverage with policy number HC-00MI372560, maximum coverage €2,000,000 per incident. Additional optional conditions include gross negligence, healthcare director liability, radioactive substances coverage.
• PCG Group S.p.A.coreStrategic or Co-development PartnerParent company exercising direction and coordination over Primo S.r.l., providing corporate governance and strategic oversight.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KOS Group: Italian multi-specialty healthcare provider operating clinics, dialysis centers, and rehabilitation facilities. Comparable on outpatient multi-specialty delivery, regional Italian footprint, and insurance-funded revenue model.
• Istituto Auxologico Italiano: Italian multi-specialty clinical institution with research and hospital arms. Comparable on multi-specialty clinical delivery in Italy, though extends into inpatient care rather than pure outpatient.
• DentalPro: Largest Italian dental clinic chain operating a network of dental centers across Italy. Directly comparable on multi-site dental care delivery, insurance convenzioni, and consumer-facing brand positioning within the Italian market.
• Affidea: Pan-European outpatient diagnostics and multi-specialty network. Comparable on multi-site outpatient model, technology-driven diagnostics, and cross-region service delivery in regulated healthcare systems.
• Lifenet Healthcare Group: Italian outpatient healthcare network providing specialist visits, diagnostics, and dental services. Closely comparable on multi-specialty clinic network model, digital booking, and insurance convenzioni.
• Synlab: European diagnostic services and outpatient healthcare provider with a strong Italian presence. Comparable on lab/diagnostic integration (akin to Primo Lab) and outpatient clinic network operations.

Regional players

• Vitaldent: Spanish dental network with broad multi-site footprint. Comparable on chain dental service delivery and consumer brand strategy, though focused on Spanish market.
• Donte Group: Largest dental chain in Spain operating under multiple brands. Comparable on multi-site dental network and consumer-facing positioning, but operates in a separate geographic market.

Broad incumbents

• Clariane (formerly Korian): European healthcare provider covering long-term care, clinics, and outpatient services including in Italy. Comparable as a broad healthcare network with clinic operations, but more diversified beyond outpatient care.

Others

• Centri Dentistici Primo (DBA parent entity): The dental brand within the same Primo-Caredent network (Centridentistici Primo and Caredent). Included as an ecosystem peer because Centri Medici Primo's commercial identity and dental revenue stream explicitly overlap with this affiliated brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/centri-medici-primo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centri Medici Primo