DONTE GROUP
- Company typePrivate
- Founded1990
- HeadquartersMadrid, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
DONTE GROUP firmographics
Firmographics- Name
- DONTE GROUP
- Legal name
- Donte Group, S.L.U.
- Website
- https://dontegroup.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
DONTE GROUP industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Orthodontic Group Practices (HLABAKAC), Pediatric Dentistry Group Practices (HLABAKAD)
Keywords
Where DONTE GROUP is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
DONTE GROUP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Dental Clinical Services: Revenue generated from providing dental treatments and services across owned clinic network. Services include general dentistry, orthodontics, pediatric dentistry, aesthetic dentistry, and specialized dental procedures. Patients pay for treatments with financing options available.
- Patient Financing Programs: DONTE GROUP offers financing to patients for treatments through flexible payment plans, generating revenue from the financing arrangements while democratizing access to dental care.
- Social Tariff Programs: Reduced-cost or free dental services provided to vulnerable populations through partnerships with social organizations (Cáritas, Cruz Roja, Fundación la Caixa). Revenue impact is offset by social impact and CSR objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard dental services with financing options |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
DONTE GROUP product offering
Product offeringCore offering
DONTE GROUP operates a multi-brand dental clinic network across Spain comprising Vitaldent (general dentistry), Moonz (pediatric dentistry and orthodontics), Smysecret (aesthetic dentistry), and MAEX (premium dental excellence), delivering in-clinic dental treatments and services directly to patients. The group runs 440+ owned clinics and partners with 2,300+ collaborating dentists, offering comprehensive oral healthcare, flexible patient financing, and digital dental technologies across all major Spanish markets.
Product overview
DONTE GROUP operates as a multi-brand dental healthcare platform in Spain, unifying four distinct clinic brands under one corporate umbrella. The portfolio includes Vitaldent (core comprehensive dentistry brand with 407 clinics), Moonz (pediatric dentistry and orthodontics), Smysecret (aesthetic dental treatments), and MAEX (premium dental excellence). The company owns 440+ clinics and partners with 2,300+ collaborating dentists, serving nearly 750,000 patients annually with nearly €427M revenue in 2025. The brands are positioned at different market segments while sharing corporate infrastructure, sustainability programs, and technology investments. The group targets 600 clinics and €700M revenue by 2030.
Differentiator
Problem solved
Functional benefit
Brands
- Vitaldent: Comprehensive dentistry brand, pioneering walk-in dental clinics with flexible services and consumer financing, making quality dentistry accessible to all
- Moonz
- Smysecret
- MAEX
Quantifiable outcome
- 2025 revenue exceeded €427 million, up 11% vs previous year, tripling market growth rate
- +5 more outcomes
Companies that use DONTE GROUP
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
DONTE GROUP technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
DONTE GROUP partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Cruz Roja EspañolacoreRenewed partnership with Cruz Roja Española to provide social tariffs and dental care access for vulnerable populations. Over 2,000 people attended through the agreement in 2025. The collaboration includes personalized support and registration systems for beneficiaries.
- Cáritas EspañolacoreRenewed collaboration agreement with Cáritas to facilitate access to dental services for people in vulnerable situations. Initially a pilot in Madrid dioceses, expanded to include Sigüenza-Guadalajara and Albacete dioceses. Free services and social tariffs offered to Cáritas users.
- Fundación 'la Caixa'coreCollaboration agreement with Fundación 'la Caixa' and CaixaBank through Fórmula Solidaria programme to promote access to dental services for people in social vulnerability situations. Over 2,000 vulnerable people received dental treatments in 2025 through this partnership.
- Grupo Social ONCEcoreCollaboration with Grupo Social ONCE to progressively adapt clinics ensuring quality dental care in accessible, safe, and inclusive environments for people with disabilities. Partnership includes Inserta Agreement for integrating talent with disabilities into clinics.
- Fundación Ana BellaminorPartnership against gender violence providing training in prevention and supporting survivor women through dental care advantages managed by the foundation.
- Fundación Tengo HogarminorPartnership providing free first dental consultations and 25% treatment discounts for families in the social housing program, available in 80+ Vitaldent centers in Madrid.
- Fundación A LA PARminorPartnership to facilitate access to dental care for people with intellectual disabilities in Vitaldent clinics in the Community of Madrid. Includes reciprocal benefits for DONTE GROUP employees.
- Fundación ProdisminorPartnership supporting personal development and labor inclusion for people with intellectual disabilities through discounts on treatments, free dental care, internship opportunities, and training programs.
- Fundación Española del CorazónminorParticipation in Cardiosaludable Companies Program promoting healthy habits and cardiovascular health in the workplace. Includes newsletters and informational content for clinic employees.
- Fundación Freno al IctusminorPartnership resulting in Vitaldent becoming first dental group with 'Espacio cerebroprotegido' certification. Each center has at least one stroke prevention ambassador.
- Fundación MapfreminorCollaboration through 'ELIGE VIVIR MEJOR' program improving employee health and wellbeing. Implemented 'Wellat' corporate wellbeing platform and 'Health & Safety' program with 6 wellness workshops.
- Down ZaframinorPartnership with Down Syndrome Association of Extremadura for internship placements and inclusion of people with disabilities in clinics.
- Grupo SIFUminorCollaboration in SUPERARTE Gala, Europe's largest art event featuring artists with disabilities, providing visibility and support for disability inclusion.
- Fundación ANARminorPartnership providing free dental care for children in ANAR foster homes in Madrid. Includes free initial consultations and complex orthodontic treatments worth up to €4,000. Moonz also funded approximately 60 ANAR helpline requests.
- Fundación NebrijaminorEducational partnership providing internship opportunities for Universidad Nebrija students in DONTE GROUP clinics.
- IDIS FoundationminorDONTE GROUP joined as patron of the IDIS Foundation, contributing to healthcare quality improvement initiatives.
- OAFI (Osteoarthritis Foundation International)minorDONTE GROUP co-sponsored the 9th OAFI International Patients' Congress bringing together oral and osteoarticular health perspectives.
- BosquiaminorDONTE GROUP professionals participated in reforestation of Prádena del Rincón in Madrid Sierra, planting 1,700 trees to compensate 238 tonnes of CO2 emissions.
- Asociación Vellmarí and Manu San FélixminorMarine protection partnership donating €10,000 to Vellmarí for Mediterranean protection (30% of Mediterranean goal) and committing to replant 500 posidonia plants. Manu San Félix is a National Geographic marine biologist explorer.
- MiranzaminorStrategic alliance with ophthalmology group Miranza to promote an integrated vision of health combining oral and eye health services for comprehensive patient care.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
DONTE GROUP competitors and assessment
Company assessmentDirect peers
- DentalCorp: Canada's largest dental support organization supporting hundreds of clinics across the country; comparable on DSO economics, technology-enabled workflows, and large-scale acquisition-led expansion.
- IDH Group (mydentist): UK's largest dental chain with hundreds of practices under the mydentist brand; a direct European DSO peer operating a comparable high-volume, mixed-payor, multi-clinic model relevant to DONTE GROUP's UK presence and broader European benchmark.
- Heartland Dental: Largest US dental support organization (DSO) supporting thousands of dentist-led offices; directly comparable to DONTE GROUP as a multi-brand/multi-site dental group practice operator with centralized administrative, technology, and financing infrastructure.
- Bupa Dental Care: UK-based dental clinic chain with hundreds of practices (and growing); a direct comparable for DONTE GROUP's London Moonz clinic, sharing a multi-site, mixed-payor, clinical-quality-focused DSO model.
- Colosseum Dental Group: Pan-European DSO owned by Jacobs Holding operating hundreds of clinics across the UK, Switzerland, the Nordics and other European markets; comparable as a multi-country, multi-brand DSO consolidator competing for the same M&A pipeline as DONTE GROUP.
- Aspen Dental: US-based DSO operating hundreds of branded Aspen Dental offices plus clear-aligner and practice-support lines; a direct comparable on multi-site DSO model, walk-in access, financing offerings, and value-segment patient targeting.
- European Dental Group: European DSO platform backed by Jacobs Holding consolidating dental clinics across multiple countries; directly comparable on the DSO roll-up playbook, multi-market footprint, and partnership with independent dentists.
- Affordable Dentures & Implants: US DSO focused on dentures, implants and extractions; a direct comparable on the value-segment, high-volume, multi-clinic DSO business model that resembles DONTE GROUP's Vitaldent brand positioning.
Broad incumbents
- Straumann Group: Global dental implant and prosthetics manufacturer (incl. ClearCorrect aligners); adjacent incumbent in dental services whose technology underpins much of DONTE GROUP's implant and orthodontic workflows.
- Dentsply Sirona: Global manufacturer of dental equipment, instruments, and CAD/CAM/3D printing systems; supplies the digital infrastructure (intraoral scanners, milling, imaging) DONTE GROUP deploys across its network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DONTE GROUP social profiles
Digital presenceDONTE GROUP compliance and trust
Trust signalCompliance2 records
DONTE GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
DONTE GROUP leadership team
Management profileNumber of profiles
Profiles12 records
DONTE GROUP subsidiaries and ownership
Company hierarchySubsidiaries5 records
DONTE GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DONTE GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DONTE GROUP
What does DONTE GROUP do?
DONTE GROUP operates a multi-brand dental clinic network across Spain comprising Vitaldent (general dentistry), Moonz (pediatric dentistry and orthodontics), Smysecret (aesthetic dentistry), and MAEX (premium dental excellence), delivering in-clinic dental treatments and services directly to patients. The group runs 440+ owned clinics and partners with 2,300+ collaborating dentists, offering comprehensive oral healthcare, flexible patient financing, and digital dental technologies across all major Spanish markets.
Is DONTE GROUP a public or private company?
DONTE GROUP is a private company. It is classified as venture growth investor backed and is currently operating.
When was DONTE GROUP founded?
DONTE GROUP was founded in 1990. It employs 1,001 to 5,000 people.
Where is DONTE GROUP based?
DONTE GROUP is headquartered in Madrid, Spain, in the Europe region.
How does DONTE GROUP make money?
Three revenue lines are on record. Dental Clinical Services are the primary driver. The others are patient Financing Programs and social Tariff Programs.
Who are DONTE GROUP's main competitors?
Direct peers on record are DentalCorp, IDH Group (mydentist), Heartland Dental, Bupa Dental Care, Colosseum Dental Group, Aspen Dental, European Dental Group and Affordable Dentures & Implants. Broad incumbents are Straumann Group and Dentsply Sirona.
Does DONTE GROUP have an API?
No public API is recorded for DONTE GROUP.
What industry is DONTE GROUP in?
DONTE GROUP's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 62121 and its SIC code is 8000.