Cerealps GmbH

What Cerealps GmbH does

Cerealps GmbH is an Austrian family-owned B2B private-label manufacturer of breakfast cereals and muesli, headquartered in Nauders, North Tyrol, and tracing its heritage to a gristmill founded in the Vinschgau Valley in 1922. The current legal entity was established in 2015 with new production lines in Nauders, and remains under fourth-generation Fuchs family ownership (managing partners Helmut Fuchs, Simon Fuchs, and David Fuchs). Its production technology spans extrusion, baking, and roasting for cereals, crunchy muesli, flakes, and extruded products, supported by an in-house quality laboratory and high-tech manufacturing facilities.

The company operates four core product categories — cereals (flakes, crisps, crumpies, puffed grains, shaped products), kids muesli (baby-food-quality cereals for children aged 1+), classic muesli and porridge (Bircher-style with whole-grain flakes, fruits, nuts), and crunchy (baked muesli in oat, spelt, chocolate, and protein bases) — plus specialty product formats such as high-protein crumpies (36% protein) and a "smart sweetening" range using juice concentrates, dates, rice syrup, and chicory fiber for sugar reduction. Production runs in both conventional and EU-certified organic (AT-BIO-301) modes, and facilities comply with EU babyfood regulations under the Diätverordnung, supported by IFS Food, HACCP, and EcoVadis certifications.

Cerealps is primarily a B2B contract manufacturer, serving private-label brands from start-ups to established names, plus retail/trade and gastronomy/industrial buyers. Commercial pathways are two-tier: standard SKUs in neutral packaging (minimum 1 pallet) and individual product development with proprietary recipes (minimum ~3 tonnes). Revenue is generated through unit pricing on production volume, with no subscription or licensing model. The company exports internationally (Europe and North America) and maintains a professional German/English web presence, with all sales handled through direct B2B contact rather than consumer marketing.

Name

Cerealps GmbH

Legal name

Cerealps GmbH

Website

https://cerealps.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cerealps GmbH is a family-owned Austrian B2B private-label manufacturer of breakfast cereals and muesli, serving start-ups to established brands with custom recipe development, organic and babyfood-grade production, and retail or bulk packaging from its Nauders, Tyrol facility.

Ownership category

akta.pro rank

Product category

Cereal and Muesli Manufacturing

NAICS

Breakfast Cereal Manufacturing (31123)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)

akta.pro secondary industries

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Baby Cereals & Grain-Based Foods (CRADAEAD), Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

Keywords

• Private label manufacturing
• Breakfast cereals
• Muesli production
• Organic cereal processing
• Contract manufacturing

Headquarters

HQ city

Nauders

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Production of muesli, crunchy muesli, and breakfast cereals under customer brand names. Products manufactured in both conventional and certified organic quality.
2. Custom Product Development: Collaborative development of exclusive recipes tailored to specific target audiences. Customers select from a range of ingredients, packaging, and sweetening concepts.
3. Standard Product Sales: Sale of established recipes in neutral packaging (neutral bags with label or bulk containers). Minimum order starting from 1 palette.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cerealps GmbH is a B2B manufacturer of muesli, crunchy muesli, and breakfast cereals, operating as a private label and contract producer. It offers two purchasing pathways: standard established recipes in neutral packaging available from 1 pallet minimum, and individualized product development with exclusive recipes available from approximately 3 tonnes. All products are manufactured in Nauders, Tyrol, Austria, in both conventional and certified organic quality, with optional baby-food-grade compliance.

Product overview

Cerealps GmbH is a family-owned Austrian breakfast cereal and muesli manufacturer with approximately 100 years of history. The company operates as a Private Label producer offering four core product lines: Cereals (flakes, crisps, crumpies, puffed grains, and shaped products like Fruit Rings, Numbers, and X's and O's), Kids Muesli (nutritious cereals for children aged 1+ in baby food quality), Classic Muesli and Porridge (traditional muesli with whole-grain flakes, fruits, nuts, and berries), and Crunchy (baked muesli products available in various bases including oat, spelt, chocolate, and protein). The company also provides contract manufacturing services including Private Label production, Organic certification, and Babyfood production meeting EU dietary regulations. All products are manufactured in Nauders, Tyrol, Austria, using crystal-clear spring water and premium ingredients sourced from global suppliers alongside local producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cereals Cereals product line including flakes, crisps, crumpies, puffed grains, and shaped cereals (Fruit Rings, Numbers, X's and O's) for breakfast or snacking. Sold in private label formats for brands, retailers, and bulk buyers.
• Kids Muesli Nutritious muesli specially developed for young children from age 1, featuring colorful shapes, cereal balls, and melt-in-the-mouth flakes produced in baby food quality under EU Diätverordnung standards.
• Classic Muesli and Porridge Traditional muesli varieties inspired by Bircher-Benner, including fruit, nut, chocolate, and berry combinations with whole-grain flakes, plus porridge components like freeze-dried fruit and extrudates.
• Crunchy Baked muesli products with crispy texture, available in various bases (oat, spelt, chocolate, protein) and combinations with nuts, berries, or granola.
• Private Label Production Custom muesli and cereal manufacturing under the client's own brand name, with individual product development and flexible packaging options including consumer units (folding boxes, bags, Doypacks) and bulk (paper sacks, bigbags).
• Organic Production Certified organic cereal and muesli production meeting EU organic regulations (Regulation (EU) 2018/848), from controlled organic cultivation with no genetic engineering, conventional pesticides, or artificial fertilizer.
• Babyfood Production Specialized production for toddler food meeting strict EU dietary regulations (Diätverordnung, from age 1), with lower maximum levels of plant protection products, mycotoxins, and other harmful substances than regular food products.

Quantifiable outcome

• Protein content of 20g per 100g in Protein Crunchy products
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kellanova / Kellogg's: Global cereal leader producing corn flakes, muesli, and grain-based snacks for retail and private label worldwide. Comparable to Cerealps in the core cereal/muesli category, but operates at multinational scale with vastly larger brand and distribution footprint.
• TreeHouse Foods, Inc. US-listed private label food manufacturer producing cereals, snacks, and other center-store categories for major retailers. Comparable to Cerealps in private label contract manufacturing model, but at significantly larger scale and with public corporate infrastructure.
• Cereal Partners Worldwide (Nestlé / General Mills JV): Global breakfast cereal joint venture of Nestlé and General Mills producing major brands (Nesquik, Fitness, Lion) plus private label. Comparable to Cerealps in cereal manufacturing capability, but at industrial scale across multiple geographies.
• Dr. Oetker / RUF Lebensmittelwerk: Large German food conglomerate whose RUF brand produces baking mixes, muesli, and breakfast cereals including private label offerings. Comparable to Cerealps in cereal and muesli manufacturing, but operates at vastly larger scale and with broader product portfolio.
• Hain Celestial Group: Global organic and natural foods company with cereals, muesli, and granola product lines (e.g., Earth's Best, Barnum, Nature's Path) plus private label manufacturing. Comparable to Cerealps in organic/natural positioning, baby/kids cereal category presence, and specialty manufacturing.
• Weetabix Limited: UK breakfast cereal manufacturer producing Weetabix and other wheat-based cereals including private label supply across Europe. Comparable to Cerealps in cereal manufacturing and private label capability, with European market overlap.

Direct peers

• Peter Kölln GmbH: German family-owned oat and cereal manufacturer with deep heritage (since 1795) producing oat-based breakfast cereals, muesli, and grain-based products under the Kölln brand and for private label. Comparable to Cerealps in product category, family ownership heritage, and European DACH market focus.
• Bob's Red Mill Natural Foods: US family-owned manufacturer of whole grain cereals, muesli, oats, and grain-based products with strong natural/organic positioning and retail distribution. Comparable to Cerealps in family ownership, natural/whole-grain product focus, and heritage-based positioning.
• Barnhouse GmbH: German organic crunchy muesli and granola manufacturer that produces under its own brand and as a private label/contract manufacturer. Highly comparable to Cerealps in product mix (crunchy muesli, granola), B2B/private label focus, organic certification, and European specialty positioning.
• Allos GmbH: German organic food manufacturer specializing in muesli, granola, plant-based bars, and organic grain products. Comparable to Cerealps in organic certification emphasis, muesli/granola product category, and European specialty/natural food positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cerealps

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerealps GmbH