Cérès Flore

What Cérès Flore does

Cérès Flore (SAS, founded 2024, headquartered in Loriol-du-Comtat, Vaucluse, France; ~5 employees) is a producer and supplier of wild indigenous plants sold in forest pots (godets forestiers), targeted at B2B customers undertaking ecological restoration and sustainable landscaping. The company sources plant material exclusively through local collections on natural sites — covered by multi-year conventions with five French departments (Ardèche, Gard, Hérault, Lozère, Vaucluse) and waterway syndicates (Bassin des Sorgues, Vallée de la Durance) — then propagates them in-house using cutting, sowing, and a mist propagation ("à l'étouffée") process followed by outdoor acclimatization. As of October 9, 2025, 39 species are certified under the INPI-registered Végétal Local label for the Mediterranean region, and the company operates a custom mobile traceability application plus GIS database that georeferences every mother plant, with QR codes linking the marketed product back to the harvest photograph and GPS coordinates.

The business model combines unit-priced catalog sales of young plants and biodegradable protection equipment (mulch clips, bamboo clips, hemp protectors, biodegradable mesh guards, hemp mulch cloth) via a direct e-commerce storefront with bespoke, quote-based services. Project work spans study-bureau consulting, exclusive collection-and-production contracts, supply of willow branches and cuttings for ecological engineering, on-site planting supervision, and pedagogical training. Customer segments include local authorities and public administrations (Sète Agglopôle Méditerranée, Provence Alpes Agglomération, several communautés de communes, Mairie d'Orange), ecological engineering firms, landscape architects (Idverde), viticulture actors (Chambre d'Agriculture du Vaucluse, Syndicat AOC Côtes du Rhône), protected-area managers (PNR Verdon, PNR Alpilles), agroforestry specialists (SCOP Agroof), and natural-area NGOs (Conservatoire d'espaces naturels d'Occitanie). Distribution is direct via website, on-site nursery pickup, and enterprise field sales across Provence-Alpes-Côte d'Azur, Occitanie, and Auvergne-Rhône-Alpes, with go-to-market supported by content marketing, a bi-weekly newsletter, LinkedIn, the Med'Agri trade show, and regional press coverage (France3 Provence-Alpes-Côte d'Azur).

Ownership is founder/management-led under PDG Laurent Buob, with Arnaud Million as Technical Director; there is no evidence of external venture or private-equity investment. The company has rapidly accumulated ecosystem credibility through membership in VERDIR (FNPHP), Innov'Alliance, Provence Écotransition, La French Tech Grande Provence, and Les Entreprises s'Engagent, plus listing in the OFB national directory of ecological engineering enterprises. Operationally, the first 2024-2025 commercial campaign delivered more than 8 km of planted wild hedges, establishing a baseline against which future scaling can be measured.

Name

Cérès Flore

Legal name

SAS Cérès Flore

Website

https://ceres-flore.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Cérès Flore is a French SAS that produces and supplies wild indigenous plants in forest pots under the Végétal Local label, serving local authorities, ecological engineering firms, landscape architects, viticulture actors, and decarbonizing enterprises across southern France.

Ownership category

akta.pro rank

Product category

Native Plant Nursery

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Forest Nurseries and Gathering of Forest Products (113210), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Forestry (800)

akta.pro primary industry

Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ)

akta.pro secondary industry

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Native plant nursery
• Wild plant production
• Ecological restoration services
• Vegetal local certification
• Forest pot plants

Headquarters

HQ city

Loriol-du-Comtat

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sale of Wild Plants in Forest Pots: Sale of wild indigenous plants in forest pots (godets forestiers) sourced from local natural environment collections. Products include trees, shrubs, and herbaceous plants with guaranteed local origin.
2. Consulting & Design Services: Study bureau services for vegetation project support including species selection, mapping, design, ecology and landscape planning for natural or urban spaces.
3. Exclusive Collection & Production Contracts: Custom 4-step program including site determination, vegetation analysis, plant signature development, and production of wild plants from exclusive collection sites.
4. Ecological Engineering Supplies: Supply of willow branches, willow rods, and cuttings for ecological engineering projects.
5. Protection Equipment: Sale of biodegradable protection equipment including mulch clips, bamboo clips, stakes, hemp protectors, biodegradable mesh guards, and hemp mulch cloth.
6. Planting Supervision Services: Realization, supervision, and monitoring of wild plant planting projects including irrigation campaign management.
7. Pedagogical Training & Animation: Educational programs including 'From seed to tree' animation for primary schools and training sessions on wild plant selection for vegetation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cérès Flore produces and supplies wild indigenous plants cultivated in forest pots (godets forestiers) sourced from local natural collections, holding the Végétal Local certification for 39 Mediterranean species. The company also provides associated ecological engineering supplies (willow branches, cuttings), biodegradable protection equipment, and full-service vegetation project support including study bureau consulting, exclusive collection/production contracts, on-site planting supervision, and pedagogical training for schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Plants in Forest Pots (Végétaux sauvages en godet forestier) Sale of young wild indigenous plants (trees, shrubs, herbaceous plants) cultivated in forest pots, sourced from local natural collections, with Végétal Local certification guaranteeing geographic and ecological origin. Sold to collectivités, ecological engineering companies, landscape architects, wine producers, and individual buyers.
• Protection Equipment for Wild Plant Plantings Sale of biodegradable protection equipment for wild plant plantings, including mulch clips, bamboo clips, stakes, hemp protectors, biodegradable mesh guards, and hemp mulch cloth.
• Consulting & Design Services (Bureau d'études) Study bureau services for vegetation project support, including species selection, mapping, design, ecology, and landscape planning for natural or urban spaces.
• Exclusive Collection & Production Contracts Custom multi-step program for exclusive wild plant collection and production contracts, comprising site determination, vegetation analysis, plant signature development, and production of wild plants sourced from dedicated collection sites.
• Ecological Engineering Supplies (Willow branches, rods, cuttings) Supply of willow branches, willow rods, and cuttings for ecological engineering projects such as riverbank stabilization and bioengineering works.
• Planting Supervision Services (Encadrement de chantier) Execution, supervision, and monitoring of wild plant planting projects, including irrigation campaign management, supporting clients from planting through establishment phase.
• Pedagogical Training & Animation Educational programs including 'From seed to tree' animation for primary schools and training sessions on wild plant selection for vegetation projects, delivered in partnership with agricultural vocational schools.

Quantifiable outcome

• 8+ km of wild hedges planted in 2024-2025 campaign
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Département de l'ArdèchecoreOthersMulti-year convention granting access to departmental land for wild plant collection sites, enabling sustainable harvesting of locally-sourced plant materials.
• Département du GardcoreOthersMulti-year convention for access to natural sites for wild plant collection, supporting the company's production of certified local vegetation.
• Département de l'HéraultcoreOthersMulti-year convention for site access enabling collection of wild plant materials from departmental natural areas.
• Département de la LozèrecoreOthersConvention for access to collection sites in Lozère department supporting diverse plant sourcing.
• Département du VauclusecoreOthersMulti-year convention for wild plant collection from departmental natural sites including the Sivergues forest (112 hectares in PNR Luberon).
• Syndicat Mixte du Bassin des SorguescoreStrategic or Co-development PartnerMulti-year agreement for collection activities within the Bassin des Sorgues watershed area.
• Syndicat Mixte d'Aménagement de la Vallée de la DurancecoreStrategic or Co-development PartnerPartnership for wild plant collection along the Durance valley for ecological restoration projects.
• Fédération Nationale des Producteurs de l'Horticulture et des Pépinières (VERDIR)majorStrategic or Co-development PartnerMembership in the national federation of horticulture and nursery producers, supporting industry representation, sustainable practices, and collective innovation.
• Provence ÉcotransitionmajorStrategic or Co-development PartnerMembership in regional ecology transition initiative supporting sustainable business practices in Vaucluse.
• Innov'AlliancemajorStrategic or Co-development PartnerMembership in competitiveness cluster focused on naturality and plant industry innovation, supporting ecological, energy, and digital transitions.
• La French Tech Grande ProvenceminorStrategic or Co-development PartnerRegional French Tech affiliation supporting technology and innovation ecosystem development.
• Syndicat des Vignerons des Côtes du RhônemajorStrategic or Co-development PartnerCollaboration on bat preservation program in vineyards, combining hedgerow planting with biodiversity conservation. Funded by State (Fonds Vert PACA) and CNR.
• Le Champ des PossiblesminorImplementation/ SI/ Consulting PartnerSocial integration workshop in L'Isle-sur-la-Sorgue, partner for planting project execution.
• Lycée professionnel agricole Les AlpillesminorImplementation/ SI/ Consulting PartnerAgricultural vocational school partnership for training and educational programs.
• Office Français de la Biodiversité (OFB)majorStrategic or Co-development PartnerReferenced in the national directory of ecological engineering enterprises managed by OFB, updated annually by A-IGEco association supported by the Ministry of Ecological Transition.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pépinières Minier: Pépinières Minier is a long-established French nursery producing ornamental, fruit, and forest plants distributed through garden centers and landscape professionals across France. Comparable to Cérès Flore on B2B nursery sales to landscapers and public-sector buyers, though Minier is generalist rather than focused on wild/certified-local native plants.
• Pépinières Naudet: Pépinières Naudet is one of France's largest forest and ornamental tree nurseries, producing a broad catalog of seedlings and young plants for landscaping, forestry, and ecological projects. While its core catalog is generalist, it is a direct comparable on nursery-scale production of trees and shrubs sold to French collectivités and landscape architects — the same B2B buyers Cérès Flore serves.
• Vilmorin & Cie (InVivo): Vilmorin, owned by the InVivo agricultural cooperative group, is a major French seed and plant producer with deep distribution into French agriculture, viticulture, and landscaping channels. It is comparable as a broad incumbent that could enter or expand the native/wild plant segment and represents a potential competitive threat on scale and distribution.

Direct peers

• Wildflower Turf Ltd: Wildflower Turf is a UK company producing pre-grown wildflower and native plant turf for landscape architects, developers, and ecological restoration projects. Comparable to Cérès Flore on the model of supplying ready-to-install native plant material with provenance documentation to B2B restoration buyers.
• Emorsgate Seeds: Emorsgate Seeds is a UK-based producer of native British wild plant seeds, operating a comparable model of collecting from local wild populations and supplying seeds and plants for ecological restoration, landscaping, and conservation projects. Direct peer on the wild-origin, provenance-guaranteed native plant production model targeting similar end-uses.

Others

• Botanic (Jardiland SAS group): Botanic is a French garden center chain selling plants, gardening supplies, and ecological products to consumers and pros. It is an adjacent comparable on plant retail channels in France, though its business model is consumer-facing retail rather than B2B ecological restoration — useful as a downstream channel context for French native plant demand.
• Jardiland (Teract): Jardiland is one of France's largest garden center chains, now part of Teract, distributing plants and gardening supplies nationally. Comparable as a downstream consumer channel for plants in France, and as a broad incumbent that has begun expanding its native and biodiversity-friendly product ranges.

Emerging players

• Plantons pour l'Avenir / Haies Vives: Haies Vives is a French association/cooperative promoting hedgerow planting and supplying local-origin plants for agricultural and ecological projects. Comparable to Cérès Flore on the local-origin wild plant production for hedgerow and biodiversity restoration, with a cooperative rather than private-company structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/ceres-flore-locale

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cérès Flore