Chagnon Honda De Granby

What Chagnon Honda De Granby does

Chagnon Honda De Granby is a family-owned authorized Honda automobile dealership located at 1711 rue Principale in Granby, Quebec, Canada. The company was founded in 1993 (operational evidence dates to 2015) and operates with 21 employees from a single showroom location serving the Granby and Eastern Townships region. As a franchisee of Honda Canada, it sells new, used, and certified pre-owned Honda vehicles across 17 model lines — including sedans (Civic, Accord), SUVs (CR-V, HR-V, Pilot, Passport, Prologue EV), minivans (Odyssey), and pickups (Ridgeline) — alongside factory-trained service, parts, body shop, and detailing operations.

The business operates five primary revenue streams: new vehicle sales, used vehicle sales (including certified pre-owned with 7-year/160,000 km warranty), financing services through Honda Financial Services (purchase financing, leasing, second-chance credit), aftermarket service and parts, and a newly launched short-term vehicle rental service. Pricing is in Canadian dollars; financing terms span 24 to 96 months at rates of 5.29%–6.99%. The dealership also offers online inventory browsing, trade-in valuation, online purchase workflows, and appointment booking.

The go-to-market is a traditional sales-led model with a direct showroom supplemented by digital channels (website, Facebook, YouTube). Customer segments are horizontally distributed: individual vehicle buyers (primary) and existing vehicle owners needing service. Distribution is exclusively regional through the physical dealership and the dealership-owned online storefront. There is no disclosed corporate parent, no external funding, and the business is privately held under the Chagnon family.

Name

Chagnon Honda De Granby

Legal name

Chagnon Honda

Website

https://chagnonhonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chagnon Honda De Granby is a family-owned authorized Honda dealership in Granby, Quebec, selling new and used Honda vehicles, offering financing through Honda Financial Services, and providing service, parts, body work, and short-term rentals across 17 model lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including cars, SUVs, trucks, and minivans. Revenue generated from vehicle MSRP plus additional fees (transport, preparation, dealer fees).
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned Honda vehicles with extended warranty coverage.
3. Financing Services: In-house financing department offering vehicle loans and leases through Honda Financial Services. Generates revenue through interest and financing fees.
4. Service and Parts: Aftermarket service department including maintenance, repairs, body work, detailing, and parts sales.
5. Short-term Vehicle Rental: New service offering short-term vehicle rentals to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chagnon Honda De Granby is an authorized Honda dealership in Granby, Quebec that sells new, used, and certified pre-owned Honda vehicles and operates a full-service dealership offering vehicle financing through Honda Financial Services, maintenance and repair services, genuine Honda parts and accessories, body shop and detailing services, and short-term vehicle rentals.

Product overview

Chagnon Honda is a Honda automobile dealership in Granby, Quebec, Canada offering a comprehensive automotive retail experience. The core offering consists of new Honda vehicles across multiple segments (sedans, SUVs, minivans, pickup trucks, and electric vehicles), complemented by certified pre-owned vehicles, used inventory, and short-term rentals. The dealership provides integrated services including vehicle financing through Honda Financial Services, full-service maintenance and repairs, genuine Honda parts and accessories, and body shop services. Vehicle financing includes purchase financing, leasing, and second-chance financing programs. The product portfolio spans 17 Honda models including the Civic (with Si and Type-R performance variants), Accord (with hybrid), CR-V (with hybrid), HR-V, Pilot, Passport, Odyssey, Ridgeline pickup, the all-electric Prologue SUV, and Prelude Hybrid sports coupe.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Full lineup of new Honda vehicles sold at the Granby dealership including sedans (Civic, Accord), SUVs (HR-V, CR-V, Passport, Pilot, Prologue), a minivan (Odyssey), a pickup truck (Ridgeline), and the Prelude Hybrid sports coupe, sold with manufacturer warranty coverage.
• Used Honda Vehicles Pre-owned Honda vehicles available for purchase, including sedans, SUVs, and trucks in various model years and trim levels.
• Certified Pre-Owned Honda Vehicles Honda-certified pre-owned vehicles that have passed a 100-point inspection and include an extended powertrain warranty of 2 years/60,000 km on top of the remaining original warranty, up to 7 years/160,000 km total from original in-service date.
• Vehicle Financing Services Financing options through Honda Financial Services including purchase financing, leasing, and second-chance financing programs for customers with varying credit profiles, with terms ranging from 24 to 96 months and rates from 5.29% to 6.99%.
• Vehicle Service and Maintenance Aftermarket service department providing scheduled maintenance, repairs, and Honda recall updates for Honda vehicles, supported by factory-trained technicians.
• Honda Parts and Accessories Genuine Honda replacement parts and accessories for vehicle repairs and customization, available for order through the dealership.
• Body Shop Services Collision repair and body work services for Honda vehicles provided through the dealership's body shop.
• Vehicle Detailing Services Esthetic detailing services for vehicles to maintain appearance and condition.
• Short-Term Vehicle Rental Short-term vehicle rental service offered by the dealership for customers needing temporary transportation solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Honda CanadacoreOEM/ Whitelabel/ Licensing PartnerAuthorized Honda dealership operating under franchise agreement with Honda Canada. Receives vehicles, parts, marketing support, and technical training from Honda Canada.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoCanada: Public Canadian multi-brand dealership group (TSX: ACQ) with 80+ rooftops across Canada and the U.S., providing a directly comparable consolidated dealer operating model — though at much greater scale and brand diversity than a single-store franchise.
• CarMax: Large used-vehicle retailer in North America with omnichannel used car sales, trade-in, and financing — directly comparable in product offering to Chagnon Honda's used vehicle and certified pre-owned business, though at vastly larger scale.
• Dilawri Group: One of Canada's largest private automotive dealer groups with dozens of franchises including Honda rooftops, operating the same sales-F&I-service-parts model as Chagnon Honda but across multiple OEMs and provinces.
• Enterprise Mobility: Global multi-brand vehicle rental, used car sales (Enterprise Car Sales), and fleet management business — broadly comparable to Chagnon Honda's combined rental, used vehicle, and fleet-adjacent service capabilities, though at significantly larger scale.

Emerging players

• AutoTRADER.ca: Canada's leading online vehicle marketplace where dealers list new and used inventory and consumers search, compare, and request quotes — an emerging competitor that intermediates the customer journey traditionally owned by franchise dealers like Chagnon Honda.

Direct peers

• HGrégoire: Quebec-headquartered dealer group operating multiple new and used vehicle rooftops across the province, directly competing for the same Granby-and-Eastern-Townships consumer base with new vehicle sales, financing, and trade-in services.
• Driving Force: Canadian vehicle rental and leasing operator offering short-term and long-term rentals plus fleet leasing — a directly comparable mobility-services provider whose short-term rental business overlaps with Chagnon Honda's newly launched rental offering.
• Honda de Boucherville: Other authorized Honda dealership in southern Quebec, selling the same Honda lineup (Civic, CR-V, Prologue, Ridgeline) with comparable finance, service, and certified pre-owned offerings to overlapping regional buyers.
• Poirier Honda: Authorized Honda dealership operating multiple rooftops in the Greater Montreal and Quebec region, competing for the same Honda buyers as Chagnon Honda through identical OEM product line, captive financing, and certified pre-owned programs.

Others

• Cox Automotive Canada: Provider of dealer software (Dealertrack), inventory management, and remarketing services used by Canadian auto retailers — adjacent ecosystem participant rather than a direct competitor, but shapes dealer operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTOeFPxIIK1v4CSHxhKLfPw
• Facebookfacebook.com/CHAGNON-HONDA-DE-GRANBY-229518323729164
• LinkedInlinkedin.com/company/chagnon-honda-de-granby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chagnon Honda De Granby