Chalait
Chalait is a New York City-based, bootstrapped premium matcha brand founded in 2015. It sources ceremonial-grade matcha from Uji, Japan and sells via Shopify e-commerce, an NYC café, and 9+ wholesale stockists across the US Northeast.
- Company typePrivate
- Founded2015
- HeadquartersNew York, New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chalait does
Chalait is a New York City-based retailer of premium Japanese matcha founded in 2015. The company sources ceremonial-grade matcha from Uji, Japan — the historical origin of high-grade matcha production — and offers a five-tier product line spanning $26 to $60 per 30-gram tin, plus a Limited Release Reserve grade and a Matchaware accessory line for ceremonial preparation. Operations are centered at 312 East 22nd Street in NYC, where the company maintains a physical café alongside its digital and wholesale presence.
Revenue is generated through three channels: direct-to-consumer e-commerce via a Shopify storefront, in-person sales at the NYC café, and wholesale distribution to 9+ named stockists across New York City, New Jersey, and Philadelphia — including specialty operators such as Devoción, Mah-Ze-Dahr, and Brooklyn Tea. The company is privately held, has no disclosed institutional funding, operates with a 7-person team, and does not ship internationally. Product, sourcing, and brand positioning are the primary pillars of differentiation; there is no software, platform, or proprietary technology layer described in the operating model.
Chalait firmographics
Firmographics- Name
- Chalait
- Legal name
- Chalait
- Website
- https://chalait.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chalait is a New York City-based, bootstrapped premium matcha brand founded in 2015. It sources ceremonial-grade matcha from Uji, Japan and sells via Shopify e-commerce, an NYC café, and 9+ wholesale stockists across the US Northeast.
- Ownership category
- akta.pro rank
Chalait industry classification
Industry- Product category
- Premium Matcha Tea
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Matcha Bars (THAFAKAE)
- akta.pro secondary industry
- Ground & Powdered Spices (AFAJANAB)
Keywords
Where Chalait is headquartered
LocationHeadquarters
- HQ city
- New York, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chalait business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales - Matcha Products: Chalait generates revenue through direct-to-consumer online sales of ceremonial-grade matcha powders. Products are sold as one-time purchases with tiered pricing based on grade quality. Free shipping is offered on orders over $100.
- Accessories and Merchandise: Sale of matcha preparation tools including starter kits, whisks, bowls, and travel flasks, as well as branded merchandise.
- Wholesale Distribution: Chalait supplies matcha to retail partners and stockists including coffee shops, cafés, and wellness retailers across the US Northeast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday Ceremonial Grade Matcha - $26.00 USD |
| Unit Pricing | Pay-as-you-go | Organic Ceremonial Grade Matcha - $30.00 USD |
| Unit Pricing | Pay-as-you-go | Top Ceremonial Grade Matcha - $45.00 USD |
| Unit Pricing | Pay-as-you-go | Limited Release Ceremonial Matcha Reserve - $60.00 USD |
| Unit Pricing | Pay-as-you-go | All-Purpose Organic Matcha |
| Unit Pricing | Pay-as-you-go | Matcha Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Chalait product offering
Product offeringCore offering
Chalait sells authentic ceremonial-grade Japanese matcha powders sourced directly from farmers in Uji, Japan, offered in multiple quality tiers (Everyday, Organic, Top, Limited Release Reserve, All-Purpose). The company complements its matcha line with traditional preparation accessories (whisks, bowls, starter kits, travel flasks) and operates physical cafés in New York alongside a wholesale program for coffee shops, cafés, and wellness retailers.
Product overview
Chalait is a premium Japanese matcha retailer founded in 2015, operating both e-commerce and physical café locations in New York. The product portfolio centers on ceremonial grade matcha powders sourced directly from Uji, Japan, available in five tiers: Everyday Ceremonial, Organic Ceremonial, Top Ceremonial, Limited Release Ceremonial Reserve, and All-Purpose Organic. Complementary to the core matcha offerings is the Matchaware accessory line (Starter Kit, Whisk, Bowl, Travel Flask) and a wholesale program for B2B stockists. All products share a unified positioning around authentic Japanese matcha sourcing, traditional preparation methods, and wellness benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Everyday Ceremonial Grade Matcha Entry-level ceremonial grade matcha powder sourced from Uji, Japan, designed for daily consumption with a smooth, accessible flavor profile. Sold in 30g tins for $26.00 USD.
- Organic Ceremonial Grade Matcha USDA certified organic ceremonial grade matcha sourced from Japan, offering premium quality with organic certification for health-conscious consumers. Sold in 30g tins for $30.00 USD.
- Top Ceremonial Grade Matcha Premium ceremonial grade matcha positioned above the everyday line, delivering superior quality and flavor complexity for discerning consumers. Sold in 30g tins for $45.00 USD.
- Limited Release Ceremonial Grade Matcha Reserve-grade matcha available in limited quantities, representing the highest tier of ceremonial matcha for discerning enthusiasts. Sold in 30g tins for $60.00 USD.
- All-Purpose Organic Matcha Organic matcha suitable for both traditional ceremonial preparation and culinary applications such as lattes, smoothies, and recipes.
- Matcha Starter Kit Complete starter bundle for beginners to prepare matcha at home, includes essential tools for traditional ceremonial preparation.
- Matcha Whisk (Chasen) Traditional bamboo matcha whisk used to whisk ceremonial grade matcha into a frothy consistency.
- Matcha Bowl (Chawan) Traditional Japanese matcha bowl used for preparing and serving matcha tea in the ceremonial style.
- Travel Flask (Wide Mouth 12oz) Wide-mouth travel flask for taking matcha on-the-go, maintaining freshness and temperature for ready-to-drink matcha outside the home.
- Wholesale Matcha Program B2B wholesale supply program for cafés, restaurants, and retailers to source Chalait matcha products for resale or commercial use across the US Northeast.
Quantifiable outcome
- 137x more antioxidant EGCg compared to conventional cup of green tea (University of Colorado 2003 study)
- +3 more outcomes
Companies that use Chalait
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Chalait technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Chalait partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Kuppi CoffeeminorKuppi Coffee in Edgewater, NJ serves as a retail stockist for Chalait matcha products, offering Chalait's ceremonial-grade matcha to their café customers.
- Marcy and Myrtle CafeminorBrooklyn-based café serving Chalait matcha products to their customer base.
- Elixr CoffeeminorPhiladelphia-based specialty coffee roaster and café offering Chalait matcha to customers.
- Clean Market Midtown EastminorWellness-focused retail location in New York featuring Chalait matcha products in their curated selection.
- GotanminorNew York café featuring Chalait matcha products for their customers.
- Double Dutch EspressominorNew York espresso bar offering Chalait matcha to their customer base.
- Guevara'sminorBrooklyn café in Clinton Hill serving Chalait matcha products.
- NOUS Espresso BarminorNew York espresso bar featuring Chalait matcha products.
- Citizens CoffeeminorMulti-location New York coffee shop with SoHo and Gramercy locations serving Chalait matcha.
- ShopifycoreChalait's e-commerce platform is hosted on Shopify Inc., which provides the online e-commerce infrastructure allowing Chalait to sell products directly to consumers. Shopify handles payment processing, data storage, and order management.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Chalait competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Chalait social profiles
Digital presenceChalait financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chalait leadership team
Management profileNumber of profiles
Chalait funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chalait M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chalait
What does Chalait do?
Chalait sells authentic ceremonial-grade Japanese matcha powders sourced directly from farmers in Uji, Japan, offered in multiple quality tiers (Everyday, Organic, Top, Limited Release Reserve, All-Purpose). The company complements its matcha line with traditional preparation accessories (whisks, bowls, starter kits, travel flasks) and operates physical cafés in New York alongside a wholesale program for coffee shops, cafés, and wellness retailers.
Is Chalait a public or private company?
Chalait is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chalait founded?
Chalait was founded in 2015. It employs 1 to 10 people.
Where is Chalait based?
Chalait is headquartered in New York, New York, United States, in the North America region.
How does Chalait make money?
Three revenue lines are on record. Direct E-commerce Sales - Matcha Products are the primary driver. The others are accessories and Merchandise and wholesale Distribution.
Does Chalait have an API?
No public API is recorded for Chalait.
What industry is Chalait in?
Chalait's product category is Premium Matcha Tea. Its primary akta.pro industry code is THAFAKAE, Matcha Bars, with a secondary code of AFAJANAB, Ground & Powdered Spices. Its NAICS code is 44529 and its SIC code is 2090.