Champagne FM

What Champagne FM does

Champagne FM is a privately held regional pop radio station headquartered in Reims, France, broadcasting across the Greater Champagne region (Grand Est) under the operating company SAS SE CD COM (RCS Reims 395 097 322). Founded in 1991 and branded as "La Radio Pop," the station transmits on FM to 11+ cities including Reims, Châlons-en-Champagne, Charleville-Mézières, Sedan, Château-Thierry, Epernay, Rethel, Vouziers, Saint-Dizier, Vitry-le-François, and Troyes. Its core technology stack is FM radio broadcasting infrastructure paired with web streaming via its official site champagnefm.com; the company does not operate a dedicated mobile app. Programming is organized around recurring flagship shows — the morning "La Famille" (6h-10h), midday "Le Ticket de Caisse" (10h-14h), afternoon "Le Club Champagne FM" (15h-19h), and evening segments like "La Pop Machine" — plus interactive games including the SMS-based "Le Super Bouchon" with cash prizes up to €200. The station extends its product surface through four themed webradios (Acoustic, Love, Party, Pop Music), a podcast portfolio, and live event production via "Champagne FM Live."

Champagne FM operates as part of the Rossel Radio network for shared services including recruitment and advertising sales (via roselradiopub.fr). Its revenue model is two-stream: (1) advertising and sponsorship as the primary driver, monetized through on-air spots, branded segments, and event sponsorships; and (2) transaction fees from premium SMS participation in contests, charged at €0.75 per SMS plus standard operator rates on short code 7 20 18. The station is free-to-listen, with no public subscription or paywall. Sponsorship and contest partnerships span regional sports (Stade de Reims, Champagne Basket, ESTAC Troyes), venues (Reims Arena), retail (McArthurGlen Troyes, Banette Boulangeries), and national bodies (Fédération Française de Football), anchoring the station's position as the leading local pop-music broadcaster and community hub for the Greater Champagne audience. Headcount stands at 21 employees; revenue is not publicly disclosed.

Name

Champagne FM

Legal name

SAS SE CD COM

Website

https://champagnefm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Champagne FM is a private French regional pop radio station broadcasting across 11+ cities in the Greater Champagne region (Grand Est) from Reims. It monetizes through local advertising and sponsorship plus premium SMS contest fees, supplemented by four webradios, podcasts, and live events.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Regional radio broadcasting
• Fm radio station
• Webradio streaming
• Music entertainment
• Radio advertising

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Champagne FM generates revenue primarily through advertising sales and sponsored content. The station airs promotional messages, native advertising through branded segments, and partners with local businesses for event sponsorships and contest prizes.
2. SMS Participation Fees: Revenue generated from premium SMS participation in radio games and contests. Participants pay per SMS sent to short codes (e.g., 7 20 18), with each session SMS costing 0.75 EUR plus standard SMS rates.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Champagne FM is a regional pop radio station broadcasting across the Grand Est region of France, with FM transmission in eleven cities (Reims, Châlons-en-Champagne, Troyes, Charleville-Mézières, Sedan, Château-Thierry, Epernay, Rethel, Vouziers, Saint-Dizier, Vitry-le-François). The station delivers pop music programming, local news, traffic updates, and interactive audience games, complemented by four themed webradio streams (Acoustic, Love, Party, Pop Music), on-demand podcasts, and SMS-based quiz games such as Le Super Bouchon.

Product overview

Champagne FM is a regional pop radio station serving the Champagne region of France with a multi-platform audio entertainment offering. The core product is the main radio broadcast covering 10 cities across the Grand Est region. Supporting the main station are four specialized webradio streams (Acoustic, Love, Party, and Pop Music) offering curated genre-specific content. The programming schedule is organized around flagship shows including the morning program La Famille (6h-10h), the midday game show Le Ticket de Caisse (10h-14h), the afternoon interactive show Le Club Champagne FM (15h-19h), and evening segments like La Pop Machine. The station operates interactive SMS-based games including Le Super Bouchon, allowing listener participation for cash prizes. Additional digital products include on-demand podcasts featuring news content and special reports.

Differentiator

Problem solved

Functional benefit

Brands

• Champagne FM Acoustic: Webradio featuring acoustic music
• Champagne FM Love
• Champagne FM Party
• Champagne FM Pop Music

Products and services

• Champagne FM Main regional pop radio station broadcasting in the Champagne region of France, covering multiple cities including Reims, Châlons-en-Champagne, Troyes, Charleville-Mézières, and surrounding areas. Delivers pop music, local news, traffic, weather, and interactive audience content.
• Champagne FM Acoustic Specialized webradio stream featuring acoustic and unplugged versions of popular music, available via the Champagne FM website.
• Champagne FM Love Romantic-themed webradio stream featuring love songs and romantic ballads, available via the Champagne FM website.
• Champagne FM Party Upbeat webradio stream featuring party and dance music for celebrations, available via the Champagne FM website.
• Champagne FM Pop Music Pop music-focused webradio stream featuring contemporary hit music, available via the Champagne FM website.
• Podcasts On-demand audio content including news segments (Le Zoom), special reports (Le Parlement des enfants, Ma Corde Sensible), and show recordings available for streaming and download via the Champagne FM website and podcast platforms.
• Le Super Bouchon Game SMS-based competitive quiz game where listeners register by sending SUPER to short code 7 20 18, with daily prizes of up to 200 euros and a jackpot pool. Each session SMS costs 0.75 EUR plus standard SMS rates.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Stade de ReimscoreGTM or Marketing PartnerChampagne FM is the official supporter and media partner of Stade de Reims football club. The station runs regular contests giving away match tickets and promotes home games through its programs, particularly during 'Le Club Champagne FM' afternoon show.
• Champagne BasketcoreGTM or Marketing PartnerChampagne FM partners with Champagne Basket basketball team, promoting matches and distributing tickets through listener contests. The station positions itself as 'supporter n°1' (number one supporter) of regional sports clubs.
• ESTAC TroyescoreGTM or Marketing PartnerChampagne FM partners with ESTAC Troyes football club, promoting derby matches and distributing tickets to listeners through the 'Le Club Champagne FM' afternoon program.
• Rossel Radio (Parent Company)coreStrategic or Co-development PartnerChampagne FM is part of the Rossel Radio network. Recruitment is managed through roselradio.fr/recrutement, and advertising sales are handled through roselradiopub.fr. Sébastien Joly - Rossel Radio is credited for event photography.
• Reims ArenaminorGTM or Marketing PartnerChampagne FM partners with Reims Arena for concert ticket giveaways and event promotions, distributing tickets to shows at the venue through listener contests.
• McArthurGlen TroyesminorGTM or Marketing PartnerChampagne FM partnered with McArthurGlen Troyes designer outlet for 'Soldes' contest promotions, offering 250 EUR gift cards to winners.
• Banette BoulangeriesminorGTM or Marketing PartnerChampagne FM partnered with Banette bakeries for 'Galette des Rois' contest during Epiphany, distributing free galettes to listeners who called in fastest upon hearing the announcement.
• Fédération Française de FootballminorGTM or Marketing PartnerChampagne FM partnered with the French Football Federation for contest promotions giving away tickets to the France Women's National Team match against Sweden at Stade Auguste-Delaune.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Radio France (France Bleu): Public-service regional radio network with local FM transmitters across France (including Grand Est); competes directly for the same local advertising and listener attention pool even though it is public-funded.
• Les Indés Radios: Federation of independent French regional radio stations including Champagne FM's technical/ad-tech integrations (note the medias.lesindesradios.fr CDN references); comparable independent regional stations operate within this network.

Direct peers

• RTL2: French pop-rock radio network with regional FM transmitters and on-air contests; business model, ad-supported free-to-air structure, and SMS interactivity closely mirror Champagne FM's operations.
• RFM: French music radio station with a regional FM footprint and a similar pop-leaning programming approach, offering comparable advertising inventory, webradio sub-brands, and event-driven audience activations.
• NRJ: Leading French national pop-music radio network with regional frequency coverage, premium-rate SMS contests, and a comparable pop-format ad-sales proposition - the closest direct competitive analogue to Champagne FM's format and GTM.
• Fun Radio: French national pop/dance radio station with regional FM transmitters, SMS contests, and live event sponsorships - directly comparable in format (contemporary hit music), audience engagement model, and sports/entertainment partnerships.
• Virgin Radio France: French pop/rock radio network with regional FM coverage, an event-driven marketing model, and webradio extensions - mirroring Champagne FM's combination of mass-market broadcasts, digital streams, and live activations.

Broad incumbents

• Chérie FM: French music radio network with regional coverage and themed sub-streams - comparable ad-supported free-to-listen positioning with a similar targeted music-stream strategy.
• Nostalgie: Established French music radio network under NRJ Group with regional coverage and themed webradios; serves a similar advertiser base (mass-market French listeners) with overlapping CPM dynamics and contest formats.
• Skyrock: Major French urban/hip-hop and pop radio network with national reach, multi-city FM broadcast, and interactive SMS/phone-in shows - relevant overlap in ad-supported broadcast radio with SMS-driven audience engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/champagnefm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champagne FM