Change the Game Academy
Change the Game Academy is a non-profit training initiative delivering free online and classroom courses in local fundraising and mobilising support to grassroots civil-society organisations, community-based groups, and activists across Africa, Asia, and Latin America.
- Company typePrivate
- Founded2015
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Change the Game Academy does
Change the Game Academy is a non-profit training initiative of the Dutch Wilde Ganzen Foundation that delivers free online and in-person courses on local fundraising and mobilising support to grassroots civil-society organisations, community-based organisations, activists, and changemakers across the Global South. Its core products are a 12-module Local Fundraising course, a 9-module Mobilising Support course, an advanced track, and a specialised CtGA Green track for conservation organisations, supplemented by downloadable toolkits, case-study examples, a resources library, and an App Fundraising Booster mobile application. The platform is built on aNewSpring's cloud-based e-learning infrastructure and supports interactive content (videos, quizzes, infographics) with automated impact-measurement questionnaires; certification is accredited by NCOI University of Applied Sciences (Netherlands) and offered free of charge.
The business model is grant- and donation-funded under Wilde Ganzen Foundation: all online courses are free to any self-registered learner worldwide, with content available in English, Portuguese, Spanish, and French (and Ukrainian per the site footer). Distribution runs through two channels — a self-serve online learning portal (learning.changethegameacademy.org) and a partner-led network of in-country organisations that deliver classroom training in 16+ countries. Reach metrics include 25,000+ online learners, 4,000+ organisations completing classroom training, and an alliance spanning 18 countries. Impact measurement includes a 2024 Ethiopia study finding €132.90 of social value generated per €1 invested, and the organisation won Gold at the 2024 Learning Technologies Awards and the aNewSpring Training Improvement Award. Revenue is not separately disclosed, and the organisation is not independently capitalised — it operates as a program of Wilde Ganzen Foundation rather than a freestanding legal entity.
Change the Game Academy firmographics
Firmographics- Name
- Change the Game Academy
- Legal name
- Wilde Ganzen Foundation
- Website
- https://changethegameacademy.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Change the Game Academy is a non-profit training initiative delivering free online and classroom courses in local fundraising and mobilising support to grassroots civil-society organisations, community-based groups, and activists across Africa, Asia, and Latin America.
- Ownership category
- akta.pro rank
Change the Game Academy industry classification
Industry- Product category
- Nonprofit Capacity Building Training
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industry
- Stakeholder, Communication & Change Management (EDABAHAF)
Keywords
Where Change the Game Academy is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Change the Game Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Grant and donor funding: As a non-profit initiative under Wilde Ganzen Foundation, Change the Game Academy is primarily funded through grants and donations rather than course revenue. The free-access model for all online courses is enabled by institutional funding.
- Classroom training fees (partner-delivered): Classroom courses are organised by in-country partners and may involve programme fees. These are not a primary revenue stream for the academy itself but support partner sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all online courses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Change the Game Academy product offering
Product offeringCore offering
Change the Game Academy operates a free, multilingual e-learning platform and partner-led classroom training network that teaches grassroots civil-society and community-based organisations in Africa, Asia, and Latin America how to raise funds locally and mobilise stakeholder support. Core offerings include the Local Fundraising course (12 modules), the Mobilising Support course (9 modules), and the specialised CtGA Green track for conservation organisations, all available free of charge with accredited certification.
Product overview
Change the Game Academy is a free e-learning platform offering online and offline training on local fundraising and mobilising support for grassroots organisations in the Global South. The core offerings consist of the Local Fundraising course (12 modules covering fundraising techniques, donor engagement, proposal writing, and communications), the Mobilising Support course (9 modules covering stakeholder engagement, advocacy, and strategic communication), and the specialized CtGA Green track for conservation organisations. Additional offerings include partner-delivered classroom courses, downloadable toolkits, case study examples, and a curated resources library. The platform is available in multiple languages (English, Ukrainian, Portuguese, Spanish, French) and is powered by aNewSpring. Users can earn accredited certificates from NCOI University of Applied Science (Netherlands) upon completing modules and passing exams.
Differentiator
Problem solved
Functional benefit
Brands
- CtGA Green: A specialised course on local fundraising designed for small conservation organisations, helping community-based organisations build independence and sustainability.
Products and services
- Local Fundraising Online Course A free online course of 12 modules teaching civil-society and community-based organisations how to raise funds locally and diversify their income. Covers fundraising basics, individual and corporate donors, fundraising plans, events, communications, donor relations, website development, documentation, proposal writing, and advanced techniques. Available globally in multiple languages with free accredited certification from NCOI University of Applied Sciences (Netherlands).
- Mobilising Support Online Course A free online course of 9 modules teaching changemakers how to secure support and commitment from stakeholders and decision makers. Covers problem and context analysis, mobilising-support planning, strategic and practical communication, evaluation, gender, and social accountability. Targeted at individual activists, community leaders, and social entrepreneurs globally with free accredited certification.
- CtGA Green A specialised course track designed for small conservation organisations and community-based environmental groups, covering local fundraising, proposal writing, donor relations, community mobilisation, and sustainability planning for nature conservation contexts. Co-branded with IUCN (International Union for Conservation of Nature).
- Classroom Courses In-person classroom training on Local Fundraising, Mobilising Support, and Social Accountability organised and delivered by in-country alliance partners in countries such as Kenya, Ghana, Indonesia, Cambodia, and Uganda. Over 4,000 organisations worldwide have completed this classroom training and implemented local fundraising and mobilising-support activities in their communities.
- App Fundraising Booster A mobile application designed to boost fundraising efforts for users of the Change the Game Academy platform, helping learners apply the local fundraising techniques taught in the courses in their day-to-day work.
Quantifiable outcome
- Every €1 invested in Change the Game Academy generates €132.90 in social value (Ethiopia impact study)
- +3 more outcomes
Companies that use Change the Game Academy
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Change the Game Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Change the Game Academy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Oxfam NovibcoreOxfam Novib partnered with Change the Game Academy in November 2025 to deliver a Local Fundraising Training for partners of the Fair for All (F4A) programme in Yogyakarta, Indonesia. The workshop brought together 17 participants from grassroots and civil society organisations across 7 countries (Kenya, Uganda, Ghana, Indonesia, Myanmar, Cambodia, Vietnam).
- Wilde Ganzen FoundationcoreWilde Ganzen Foundation is the founding initiator of Change the Game Academy. Founded in 1957, Wilde Ganzen supports community-based organisations in the Global South with a firm belief that communities should control their own development. The foundation provides institutional backing, funding, and strategic direction to CtGA.
- WACSI (West Africa Civil Society Institute)coreWACSI is the National Partner Organisation for Change the Game Academy in Ghana and other English-speaking countries in West Africa. WACSI offers relevant training courses and research reports on civil society sustainability, technology for development, women & youth leadership, and enabling environment for civil society.
- Advocacy and Policy Institute (API) – CambodiacoreAPI is a Cambodian alliance member of Change the Game Academy. API conducted Mobilising Support training for 20 trainees in May 2022, with 9 participating NGOs developing and implementing Mobilising Support plans coached by API.
- aNewSpringcoreaNewSpring is the technology provider powering Change the Game Academy's e-learning platform. The partnership was recognised when CtGA won the aNewSpring Training Improvement Award 2024. The platform features localised content, customisable learning paths, interactive tools, and automated impact-measurement questionnaires.
- IUCN (International Union for Conservation of Nature)minorIUCN is a co-branding partner for the CtGA Green initiative, which focuses on local fundraising training for small conservation organisations. The CtGA Green course is designed for community-based organisations working for nature conservation and environmental justice.
- Kenya Community Development Foundation (KCDF)coreKCDF is the National Anchor Institution for Ghana in the Giving for Change Alliance and a key CtGA training partner. KCDF has delivered Mobilising Support training to multiple organisations including Pamoja Child Foundation and Haki Group, who implemented community mobilisation campaigns.
- Local in-country training partnerscorePartners in a growing number of countries regularly organise classroom trainings on Local Fundraising, Mobilising Support, and Social Accountability. Interested parties contact local partners to receive information about upcoming trainings.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Change the Game Academy competitors and assessment
Company assessmentDirect peers
- Resource Alliance: Global non-profit that delivers fundraising and resource-mobilisation training, events, and resources to civil society organisations — the most direct peer to CtGA's Local Fundraising curriculum in mission and audience.
- TechSoup Global: Global non-profit that builds the capacity of civil-society organisations through technology access, training, and learning resources. Comparable to CtGA in mission (NGO capacity building), online training delivery, and global partnership-led distribution.
- NetHope: Global consortium of international NGOs delivering capacity-building programmes (digital, data, programme design) to NGO staff in the Global South. Comparable to CtGA in target audience (Global South CSO practitioners) and training-delivery model.
- Fundraising Everywhere: Online fundraising training community offering free and paid courses, webinars, and events for fundraisers worldwide. Comparable to CtGA in online-first fundraising-skills training, though aimed at professional fundraisers rather than grassroots CSOs.
- Global Fund for Community Foundations (GFCF): International non-profit that supports community foundations and local philanthropy in the Global South through grants, peer learning, and training. Comparable to CtGA in mission (local resource mobilisation for community-led development) and target geography.
- The Institute of Fundraising: UK-based professional membership body for fundraisers that delivers training, certification, and standards for the fundraising profession. Directly comparable to CtGA in fundraising-skills training and certification, though focused on UK/European practitioners rather than Global South CSOs.
- Nonprofit Ready: Free online learning platform offering curated courses for nonprofit professionals across fundraising, leadership, and operations. Directly comparable to CtGA as a free, online, certification-bearing training resource for the global CSO workforce.
Broad incumbents
- Candid (formerly Foundation Center + GuideStar): Established global source of nonprofit knowledge, training, and data tools (e.g., Foundation Directory, Candid Learning). Comparable to CtGA as a capacity-building and learning provider for the civil-society sector, but with a much broader data/research remit.
- Charities Aid Foundation (CAF): International non-profit that provides philanthropic advice, fundraising tools, and training to charities and donors. Comparable to CtGA in providing training and resources that help CSOs raise funds, but with a broader financial-services and advisory remit.
Regional players
- African Philanthropy Network (APN): Pan-African network supporting African philanthropic and civil-society organisations through knowledge sharing and capacity building. Comparable to CtGA in its focus on strengthening African CSO sustainability, but with a regional (Africa-only) scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Change the Game Academy social profiles
Digital presenceChange the Game Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Change the Game Academy leadership team
Management profileNumber of profiles
Change the Game Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Change the Game Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Change the Game Academy
What does Change the Game Academy do?
Change the Game Academy operates a free, multilingual e-learning platform and partner-led classroom training network that teaches grassroots civil-society and community-based organisations in Africa, Asia, and Latin America how to raise funds locally and mobilise stakeholder support. Core offerings include the Local Fundraising course (12 modules), the Mobilising Support course (9 modules), and the specialised CtGA Green track for conservation organisations, all available free of charge with accredited certification.
Is Change the Game Academy a public or private company?
Change the Game Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Change the Game Academy founded?
Change the Game Academy was founded in 2015. It employs 11 to 50 people.
Where is Change the Game Academy based?
Change the Game Academy is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Change the Game Academy make money?
Two revenue lines are on record. Grant and donor funding is the primary driver. The others are classroom training fees (partner-delivered).
Who are Change the Game Academy's main competitors?
Direct peers on record are Resource Alliance, TechSoup Global, NetHope, Fundraising Everywhere, Global Fund for Community Foundations (GFCF), The Institute of Fundraising and Nonprofit Ready. Broad incumbents are Candid (formerly Foundation Center + GuideStar) and Charities Aid Foundation (CAF). African Philanthropy Network (APN) is listed as a regional player.
Does Change the Game Academy have an API?
No public API is recorded for Change the Game Academy.
What industry is Change the Game Academy in?
Change the Game Academy's product category is Nonprofit Capacity Building Training. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDABAHAF, Stakeholder, Communication & Change Management. Its NAICS code is 611710 and its SIC code is 8200.