Iberdrola | bp pulse
Iberdrola | bp pulse is a joint venture between Iberdrola and BP Pulse operating an ultra-rapid EV charging network across Spain and Portugal, with 2,500+ charging points up to 400 kW and the first public MCS megawatt charger in Southern Europe. It serves individual EV drivers, corporate fleets, public administration, and heavy-duty transport operators.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Iberdrola | bp pulse does
Iberdrola | bp pulse is a joint venture between Spanish multinational utility Iberdrola and BP's global EV charging business BP Pulse, operating an ultra-rapid electric vehicle charging network across the Iberian Peninsula. The joint venture runs more than 2,500 charging points across Spain and Portugal, with power levels spanning 7 kW domestic to 400 kW ultra-rapid, all backed by 100% renewable energy with guarantee of origin certificates. Headquartered in Madrid with approximately 71 employees, the company combines Iberdrola's energy generation, grid, and renewable infrastructure capabilities with BP Pulse's EV charging technology and global brand, supported by European Union co-funding for public charging deployment.
The company's core technology stack centers on high-power charging hardware, anchored by the Megawatt Charging System (MCS) installation at Disfrimur's logistics base in Murcia — the first public MCS in Southern Europe at up to 1,440 kW, designed to recharge heavy-duty electric trucks and buses during mandatory driver rest periods. To overcome grid power limitations at high-demand urban sites, Iberdrola | bp pulse deploys intelligent battery energy storage systems (BESS) that accumulate energy continuously and discharge on demand, as implemented at the Isla Azul site in Madrid. Smart access via license plate recognition and VIA T integration enables frictionless entry and payment without physical cards, while an interactive charging map and CO2/savings calculator (using official 2025 ANFAC and IDAE data) provide the consumer-facing digital layer.
The business operates a hybrid revenue model: usage-based pay-per-use charging for individual EV drivers across four speed tiers (domestic 7-22 kW, semi-rapid 22-50 kW, rapid 50-200 kW, ultra-rapid 200+ kW), combined with subscription/contract-based enterprise charging for corporate fleets, large accounts, and public administration. Specific kWh rates are not publicly disclosed. Customer acquisition runs through a multi-channel digital strategy spanning the company website, mobile apps under both the Iberdrola and BP Pulse brands, LinkedIn, Instagram, and TikTok, supplemented by a community-driven site suggestion program. Flagship deployments include the Madrid Castellana ultra-rapid station (40 plazas, 22 high-power chargers developed with NDS EV Services at Saba's parking facility), the Granada Nevada Shopping megahub (70 charging points — the largest in Spain), and the Murcia MCS site for heavy-duty transport.
Iberdrola | bp pulse firmographics
Firmographics- Name
- Iberdrola | bp pulse
- Legal name
- Iberdrola | bp pulse
- Website
- https://chargingtogether.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Iberdrola | bp pulse is a joint venture between Iberdrola and BP Pulse operating an ultra-rapid EV charging network across Spain and Portugal, with 2,500+ charging points up to 400 kW and the first public MCS megawatt charger in Southern Europe. It serves individual EV drivers, corporate fleets, public administration, and heavy-duty transport operators.
- Ownership category
- akta.pro rank
Iberdrola | bp pulse industry classification
Industry- Product category
- Electric Vehicle Charging Infrastructure
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)
- akta.pro secondary industries
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)
Keywords
Where Iberdrola | bp pulse is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Iberdrola | bp pulse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- EV charging services: Revenue generated from drivers paying to charge their electric vehicles at public charging points across the network. Pricing varies by charging speed tier (domestic 7-22 kW, semi-rapid 22-50 kW, rapid 50-200 kW, ultra-rapid 200+ kW). Drivers access charging via the Iberdrola or BP Pulse apps.
- Fleet and enterprise charging solutions: B2B revenue stream providing charging infrastructure and energy management services to corporate fleets, large accounts, and public administration. Includes site assessments, infrastructure deployment, and ongoing energy supply for dedicated fleet charging facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Domestic/home charging (up to 7-22 kW) |
| Usage-based | Pay-as-you-go | Semi-rapid charging (22-50 kW) |
| Usage-based | Pay-as-you-go | Rapid charging (50-200 kW) |
| Usage-based | Pay-as-you-go | Ultra-rapid charging (200+ kW, up to 400 kW) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Iberdrola | bp pulse product offering
Product offeringCore offering
Iberdrola | bp pulse operates a public electric vehicle charging network across Spain and Portugal with over 2,500 charging points delivering up to 400 kW of ultra-rapid power, enabling up to 200 km of range in 10 minutes. The offering includes specialized MCS megawatt charging (1,440 kW) for heavy-duty trucks and buses, large multi-point Megahubs at commercial locations, battery energy storage solutions for grid-limited sites, and dedicated fleet and public-sector charging services. All energy is sourced from 100% renewable generation with guarantee of origin certificates.
Product overview
Iberdrola | bp pulse operates a unified electric vehicle charging network across Spain and Portugal, combining ultra-fast charging technology with strategic infrastructure deployment. The core offering consists of a charging network with over 2,500 charging points offering up to 400 kW power, complemented by specialized products including the MCS Megawatt Charging System for heavy transport, large Megahubs at commercial locations, and battery storage solutions for grid-limited sites. Supporting services include an interactive route planning map, CO2 and savings calculator, mobile applications, and dedicated fleet/public administration solutions. All charging is powered by 100% renewable energy with guarantee of origin.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra-Rapid Charging Network A network of 2,500+ ultra-rapid electric vehicle charging stations across Spain and Portugal offering up to 400 kW power output, delivering up to 200 km of range in 10 minutes. Open to individual EV drivers via apps and website.
- MCS Megawatt Charging System Megawatt-scale charging infrastructure for heavy-duty electric transport (trucks and buses), delivering up to 1,440 kW and reducing charging time by up to 90%, with 10-80% battery recovery in 30 minutes (adding 300-400 km of range).
- Megahubs Large-scale multi-point charging stations at strategic commercial locations, combining ultra-fast (150 kW), fast (50 kW), and semi-fast (22 kW) charging options across dozens of bays.
- Battery Storage Charging Solution Charging infrastructure paired with an intelligent battery energy storage system (BESS) that accumulates energy continuously to deliver massive, immediate ultra-fast power on demand at sites where grid power is insufficient.
- Fleet Charging Solutions
Quantifiable outcome
- Up to 200 km of range in 10 minutes of charging at ultra-rapid stations
- +3 more outcomes
Companies that use Iberdrola | bp pulse
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Iberdrola | bp pulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Iberdrola | bp pulse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NDS EV ServicescoreNDS EV Services partnered with Iberdrola | bp pulse to develop the largest ultra-rapid charging station in Madrid at the Saba parking facility on Paseo de la Castellana (Nuevos Ministerios). NDS contributed to the infrastructure development and deployment of high-power charging equipment at this flagship intermodal hub, which features 40 EV charging plazas with chargers up to 350 kW.
- DisfrimurcoreDisfrimur, a logistics company based in Sangonera la Seca (Murcia), hosts the first MCS (Megawatt Charging System) public charger in Southern Europe on its logistics base. This strategic site enables heavy-duty electric trucks and buses to charge during mandatory rest stops, supporting long-distance electric freight transport along key Spanish logistics corridors.
- SabacoreSaba manages the parking facility at Paseo de la Castellana (Nuevos Ministerios) in Madrid, where Iberdrola | bp pulse deployed its flagship urban charging hub. The partnership integrates EV charging within an existing urban parking infrastructure, creating an intermodal mobility node connected to Metro and Cercanías (commuter rail).
- ANFAC (Asociación Española de Fabricantes de Automóviles y Camiones)minorANFAC is the Spanish Association of Automobile and Truck Manufacturers. Its official data on vehicle emissions (14.92 kg CO2/100 km) is used by Iberdrola | bp pulse in its CO2 savings calculator to quantify the environmental benefits of EV adoption. ANFAC provides authoritative industry data rather than a commercial partnership.
- IDAE (Instituto para la Diversificación y Ahorro de la Energía)minorIDAE is the Spanish Institute for Energy Diversification and Saving, a public body under the Ministry for the Ecological Transition. Its official energy consumption data is used in the CO2 and savings calculator to validate emission reduction calculations. IDAE provides authoritative government data rather than a commercial partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Iberdrola | bp pulse competitors and assessment
Company assessmentDirect peers
- IONITY: Pan-European high-power charging (HPC) network jointly owned by major European automakers. Targets long-distance and highway ultra-rapid charging across Europe, directly competing with Iberdrola | bp pulse's premium ultra-rapid hubs in Spain and Portugal.
- Repsol: Spanish integrated energy major that has built a growing public EV charging network in Spain, leveraging its existing fuel station footprint. Directly competes with Iberdrola | bp pulse for Iberian charging demand, especially at retail/fuel-station-adjacent sites.
- Tesla Supercharger: Tesla's proprietary high-power EV charging network. Operates ultra-rapid chargers across Iberia and globally, competing directly with Iberdrola | bp pulse for EV driver sessions, and is rapidly opening its network to non-Tesla EVs.
- Enel X Way (Endesa X): Italian/Spanish utility Enel's EV charging arm, active across Iberia with both public and depot charging. Comparable utility-backed charging network competing for fleet, public-sector, and consumer charging demand in the same Iberian markets.
- Cepsa: Spanish integrated energy company with a fast-growing public EV charging network across Iberia, leveraging its service-station real estate. Competes directly with Iberdrola | bp pulse for ultra-rapid and depot charging demand in Spain and Portugal.
- BP Pulse (UK / Global): The other half of the JV — BP's global EV charging business. Operates ultra-rapid and fleet charging networks in the UK, Germany, and other markets, sharing technology, branding, and operational know-how with the Iberian JV.
- ChargePoint: Large EV charging network operator with presence in Europe. Provides public and workplace charging infrastructure across multiple European geographies, including Spain, competing for fleet and public-charging demand.
Emerging players
- Wallbox: Charging hardware and energy management company headquartered in Barcelona with strong European presence. Adjacent rather than directly competitive — provides chargers and energy management that supply networks like Iberdrola | bp pulse, and competes for fleet and commercial charging deployments.
Broad incumbents
- Shell Recharge: Global energy major's EV charging arm, operating ultra-rapid and destination chargers across Europe. Competes with Iberdrola | bp pulse at premium highway and urban sites, drawing on Shell's brand and service-station footprint.
- TotalEnergies: Global integrated energy major with an EV charging strategy across European markets. Operates charging hubs leveraging service-station real estate, overlapping with Iberdrola | bp pulse's positioning as an integrated-energy player extending into EV charging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Iberdrola | bp pulse social profiles
Digital presenceIberdrola | bp pulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iberdrola | bp pulse leadership team
Management profileNumber of profiles
Iberdrola | bp pulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iberdrola | bp pulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iberdrola | bp pulse
What does Iberdrola | bp pulse do?
Iberdrola | bp pulse operates a public electric vehicle charging network across Spain and Portugal with over 2,500 charging points delivering up to 400 kW of ultra-rapid power, enabling up to 200 km of range in 10 minutes. The offering includes specialized MCS megawatt charging (1,440 kW) for heavy-duty trucks and buses, large multi-point Megahubs at commercial locations, battery energy storage solutions for grid-limited sites, and dedicated fleet and public-sector charging services. All energy is sourced from 100% renewable generation with guarantee of origin certificates.
Is Iberdrola | bp pulse a public or private company?
Iberdrola | bp pulse is a private company. It is classified as corporate owned and is currently operating.
When was Iberdrola | bp pulse founded?
Iberdrola | bp pulse was founded in -1. It employs 51 to 100 people.
Where is Iberdrola | bp pulse based?
Iberdrola | bp pulse is headquartered in Madrid, Spain, in the Europe region.
How does Iberdrola | bp pulse make money?
Two revenue lines are on record. EV charging services are the primary driver. The others are fleet and enterprise charging solutions.
Who are Iberdrola | bp pulse's main competitors?
Direct peers on record are IONITY, Repsol, Tesla Supercharger, Enel X Way (Endesa X), Cepsa, BP Pulse (UK / Global) and ChargePoint. Wallbox is listed as an emerging player. Broad incumbents are Shell Recharge and TotalEnergies.
Does Iberdrola | bp pulse have an API?
No public API is recorded for Iberdrola | bp pulse.
What industry is Iberdrola | bp pulse in?
Iberdrola | bp pulse's product category is Electric Vehicle Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M), with a secondary code of IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls). Its NAICS code is 2211 and its SIC code is 4911.