What Chavosh | چاوش does

Chavosh (شرکت چاوش) is an Iran-based, Tehran-headquartered performance advertising platform that operates as a two-sided marketplace connecting brand advertisers with social media publishers across Instagram, Telegram, and domestic Iranian messaging applications. The company positions itself as Iran's first and largest performance-based social media advertising platform, mediating campaigns where brands define target actions (registrations, purchases, app installs) and publishers (Instagram pages, Telegram channels, and domestic messenger channel operators with at least 5,000 real followers) publish branded content and earn revenue on a Cost Per Action (CPA) or Cost Per View (CPV) basis.

The platform's technology stack centers on a smart publisher recommendation system that tags and categorizes publishers by content type, audience, and historical performance, then matches them to brand campaigns. It is reinforced by UTM-based campaign tracking, a fraud detection system that filters low-quality or suspicious actions before billing, dynamic pricing determined via industry benchmarks and a two-week performance testing window, and a data analytics dashboard for campaign-level reporting. A separate self-serve web application at publisher.chavosh.org enables publishers to browse campaigns, publish ads, and track earnings.

Chavosh's commercial model is a transaction- and usage-based take rate on CPA and CPV campaigns, supplemented by full-service campaign management (content creation, publisher selection, execution, and daily optimization) offered to enterprise brands. Disclosed customers include Tabsil Exchange and Valx (crypto), Goldika (gold trading/fintech), Digi Shahr (digital city/loan services), Mahak (accounting software), Khodro45 (automotive marketplace), and Azki Vam (loans). The company reports 50,000+ registered publishers, 15,000+ monthly active publishers, 200+ active brands, 1M+ published advertisements, 4M+ verified user actions, and 15B+ advertising views. Chavosh operates as a member of the Yektanet family, Iran's largest digital advertising platform, which provides strategic backing and shared authentication infrastructure.

Name

Chavosh | چاوش

Legal name

شرکت چاوش (Chavosh Company)

Website

https://chavosh.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chavosh is an Iran-based, Tehran-headquartered performance-based advertising platform operating a two-sided marketplace that connects brands with publishers across Instagram, Telegram, and domestic messaging apps, monetizing via CPA and CPV take rates on verified user actions and views.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Pricing & Monetization Strategy (MPAAAFAD)

Keywords

• Performance-based advertising
• Social media marketing
• Affiliate marketing platform
• CPA advertising network
• Digital advertising marketplace

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cost Per Action (CPA): Brands pay only when a user completes a desired action (registration, purchase, app install). The platform estimates average action rates based on industry and publisher network analysis, then determines final action pricing after a two-week testing period using real performance data.
2. Cost Per View (CPV): Brands pay based on the number of views of advertising content. Budget is spent precisely where measurable results are generated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chavosh operates a performance-based (CPA and CPV) advertising marketplace that connects brands with publishers across Instagram, Telegram, and domestic Iranian messaging apps. Brands define campaign goals (registrations, purchases, app installs) and pay only when measurable user actions or views are delivered, while publishers monetize their audiences by publishing brand-approved ads. The platform provides end-to-end campaign management including content production, smart publisher matching, fraud detection, UTM tracking, and daily optimization.

Product overview

Chavosh is a performance-based advertising platform that operates as a centralized marketplace connecting brands with thousands of publishers across Instagram, Telegram, and domestic Iranian messaging apps. The platform offers two primary campaign models: CPA (Cost Per Action) for result-based pricing where brands pay only when users complete desired actions, and CPV (Cost Per View) for visibility-focused campaigns. The core platform is complemented by a dedicated Publisher Web Application (publisher.chavosh.org) that enables content creators to select, publish, and monetize ads from their channels. The platform provides full-service campaign management including content production, publisher matching through an intelligent recommendation system, fraud detection, and daily optimization—all underpinned by transparent reporting and data-driven decision making.

Differentiator

Problem solved

Functional benefit

Products and services

• Chavosh Platform (پلتفرم چاوش) Core performance-based advertising marketplace connecting brands with thousands of publishers on Instagram, Telegram, and domestic Iranian messaging apps; brands define campaign goals (registration, purchase, app install) and pay only on completed actions or measured views, while publishers monetize their audiences by publishing brand ads.
• Publisher Web Application (وب اپلیکیشن ناشران) Self-serve web application where publishers (Instagram page owners, Telegram channel operators, domestic messaging app channels) register, browse available brand campaigns, select and publish advertisements, and track their earnings and performance reports.
• CPA Campaigns (کمپین‌های کمیسیونی) Cost Per Action advertising campaigns for brands, where payment is triggered only when users complete a defined action such as registration, purchase, or app installation, optimized through user-behavior data to maximize conversion rates.
• CPV Campaigns (کمپین‌های بازدیدی) Cost Per View advertising campaigns that prioritize reach and visibility by selecting high-engagement publisher pages to generate large volumes of targeted views for brand advertisements.
• Publisher Network Management End-to-end publisher network management including identification, tagging by content/topic/audience and past performance, selection, and ongoing management of advertising pages tailored to each brand's campaign goals and identity.
• Content & Landing Page Production Full-service creative and landing-page production for brands lacking social media content or conversion-ready landing pages, covering visual ad creative through to optimized landing pages for lead capture and conversion rate improvement.

Quantifiable outcome

• 40% cost reduction in customer acquisition
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Yektanet (یکتانت)coreStrategic or Co-development PartnerChavosh is a member of the Yektanet family, Iran's largest digital advertising platform. Yektanet serves as the parent company providing strategic backing and brand positioning within the Iranian digital advertising ecosystem.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outbrain: Global native advertising platform with a pay-per-click model connecting advertisers to premium publishers. Comparable business model to Chavosh's CPA/CPV performance advertising, though focused on web-native content recommendations rather than social-media publishers.
• Yektanet: Iran's largest digital advertising platform and Chavosh's strategic parent. Operates a broader ad-tech stack (display, native, video) that overlaps with Chavosh's performance advertising, but Yektanet serves a wider portfolio of channels and formats rather than specializing in social-media affiliate.
• Taboola: Global content-discovery and native advertising platform using performance-based and CPC/CPM models connecting advertisers with publisher networks. Comparable to Chavosh in operating a two-sided performance advertising marketplace, but at much larger scale and across web rather than social-media influencers.

Direct peers

• MGID: Native advertising network connecting advertisers with publishers on a performance/CPC basis. Comparable as a performance-driven ad marketplace with publisher-network structure and fraud-prevention capabilities, though focused on web and emerging-market traffic rather than Iranian social media.
• Awin: Global affiliate marketing network connecting advertisers with publishers on a performance-based (CPA) basis. Directly comparable to Chavosh's two-sided marketplace model, fraud detection, and tracking infrastructure, though serving global rather than Iranian social-media channels.
• Adsterra: Global ad network offering CPA, CPM, and pop-under ad products to advertisers via a publisher network with anti-fraud tooling. Operates a similar performance-based, two-sided marketplace structure as Chavosh but at global scale and across web rather than social-media influencers.
• PopAds: Pop-under advertising network connecting advertisers with publishers on a performance/CPA basis with anti-fraud features. Operates a structurally similar two-sided ad marketplace as Chavosh, though specializing in pop traffic rather than social-media influencer distribution.
• Clickadu: Performance ad network offering CPA, CPM, and pop-traffic formats to advertisers through a global publisher base. Comparable to Chavosh's marketplace model and performance-based pricing, though focused on display/pop traffic rather than social-media influencer channels.

Regional players

• Tapsell: Iranian video and rich-media ad network serving as an alternative ad-tech platform in the same domestic market as Chavosh. Comparable as a regional advertising technology provider serving Iranian brands and publishers, though focused on video/in-app rather than social-media affiliate channels.

Emerging players

• AdFalcon: MENA-focused mobile and web ad network with performance-based campaign formats. Comparable as a regional emerging-market ad marketplace using performance pricing models, with similar advertiser and publisher segmentation challenges as Chavosh in the MENA region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chavosh-affiliate-service
• Instagraminstagram.com/chavosh.creator

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chavosh | چاوش