What Yektanet does

Yektanet is the operating brand of Novan Yekta Net (نوآوران یکتا نت), an Iran-domiciled, privately held digital advertising platform founded in 2016 and headquartered in Saadat Abad, Tehran, with 251-500 employees. It runs Iran's largest domestic self-serve online advertising network, aggregating 3,800+ publisher websites and reaching a claimed 120M+ monthly web users across Iran. The core platform offers a full funnel of ad formats — pay-per-click, contextual product advertising, native, banner, video, behaviorally targeted ads, retargeting, push notifications, in-app, and CPI app-install campaigns — served through a web self-serve console with CPC pricing starting at 2,000 Iranian Tomans per click. The architecture combines a proprietary AI-driven page categorization engine for contextual targeting with Google Analytics and Google Ads integrations via OAuth 2.0 for cross-platform optimization.

Yektanet monetizes across three layers: (1) self-serve CPC advertising across its publisher network for SMB and individual advertisers; (2) tiered monthly subscriptions for Google Ads management via FirstAds (its official Google Partner arm), priced at 10-20 million Tomans basic and 20-100 million Tomans advanced; and (3) managed services through AdPlus, a wholly-owned subsidiary that has managed over 60 billion Tomans in advertising budget and acts as a dedicated account manager from strategy through optimization. The company supplements direct ad revenue with publisher monetization for sites exceeding 10,000 daily visitors, an owned weekly newsletter reaching 100,000+ subscribers, and a portfolio of adjacent marketing sub-brands (Najva for SMS, Triboon for content marketing, Adivery for mobile ad networks, Harmony for SEO, Zen for branding, Yekta Studio for creative, Panjereh for pop-up ads, and Yekjoo for WiFi).

The go-to-market is primarily product-led growth/self-serve, with named enterprise customers including Digikala, Snap, Cafe Bazaar, and Alibaba, plus an explicit case-study focus on Iranian SMBs across e-commerce, F&B, healthcare, automotive, real estate, education, and travel. The company invests in top-of-funnel demand generation through Yektanet Academy (free digital marketing education), webinars, ebooks, and an annual digital marketing industry report series, while relying on its Enamad and Samandehi trust badges plus Google Partner certification to lend credibility in the Iranian regulatory environment.

Name

Yektanet

Legal name

Novan Yekta Net (نوآوران یکتا نت)

Website

https://yektanet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Yektanet is Iran's largest self-serve digital advertising platform, operating a network of 3,800+ publisher websites reaching 120M+ users with CPC, contextual, native, video, and retargeting formats, plus managed services, Google Ads management, and an ecosystem of marketing sub-brands.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industry

Social Commerce Advertising & Shoppable Ads Platforms (CRAFANAK)

Keywords

• Digital advertising platform
• Online ad network
• Programmatic advertising
• Adtech solutions
• Publisher monetization

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Advertising Services: Yektanet generates revenue through online advertising services, offering keyword-based advertising with per-click pricing starting at 2,000 Tomans. The platform enables businesses to advertise across its network of partner websites and reach Iranian internet users. Additional services include Google Ads management offerings priced between 10-100 million Tomans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yektanet operates Iran's largest online advertising platform, offering businesses a comprehensive suite of digital ad services including pay-per-click, contextual, native, banner, video, behavioral targeted, retargeting, push notification, in-app, and CPI app-install advertising. The platform also provides Google Ads management (via its Google Partner sub-brand FirstAds), SEO services (via Harmony), publisher monetization, and a managed advertising service (AdPlus). The ecosystem spans advertisers and publishers, reaching over 120 million Iranian web users across a network of more than 3,800 partner websites.

Product overview

Yektanet is Iran's largest online advertising platform offering a comprehensive ecosystem of digital marketing services. The core Yektanet platform provides diverse advertising solutions including pay-per-click advertising, contextual product advertising, native ads, banner ads, video ads, behavioral targeting (reaching 120 million web users), retargeting, push notification ads, in-app advertising, and app install campaigns. The platform also manages Google Ads through its FirstAds sub-brand (the official Google Partner in Iran) and offers SEO services through Harmony agency. Publishers with significant traffic can monetize through the platform. Key sub-brands include Najva (SMS), Triboon (content), Adivery (mobile advertising), FirstAds (Google Ads), Harmony (SEO), and Yekta Studio. The company also operates Yektanet Academy for digital marketing education, offers a newsletter reaching 100,000+ subscribers, and provides webinars on digital marketing topics. The AdPlus service offers managed advertising consulting and campaign execution. The ecosystem positions itself as a comprehensive solution for businesses seeking digital marketing and advertising needs in the Iranian market.

Differentiator

Problem solved

Functional benefit

Brands

• Najva (نجوا): Sub-brand of Yektanet ecosystem.
• Triboon
• Jaryan (جاریان)
• NovinHub (نوین‌هاب)
• Adivery
• FirstAds (فرست‌ادز)
• Harmony Agency (هارمونی)
• Chavosh (چاش)
• IranSamaneh (ایران‌سامانه)
• Shopino (شاپینو)
• Tadbir Hesab (تدبیر حساب)
• Abrclass (ابركلاس)
• Asanito (آسانیتو)
• Behtarino (بهترینو)
• Idekavan (ایده‌کاوان)
• iRasaneh (ای‌راه‌اندازی)
• Zen Branding (ذن)
• YektaCrowd (یکتاکراد)
• Panjereh (پنجره)
• Yekta Studio (یکتا استودیو)
• Winzy
• Yekjoo (یکجو)

Products and services

• Yektanet Platform The primary online advertising platform offering pay-per-click, contextual, native, banner, video, targeted, retargeting, push notification, in-app, CPI, Google Ads management, and SEO services to Iranian businesses.
• Contextual Product Advertising Displays product ads on web pages with content closely related to the advertised product, targeting users by page context rather than browsing history.
• Native Advertising

Quantifiable outcome

• Reach to 120+ million web users across Iran
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationIntegration partnership with Google for advertising services. Yektanet offers Google Ads management services and maintains technical integration with Google Analytics and Google Ads for cross-platform campaign optimization and tracking.
• Najva (نجوا)minorOthersSubsidiary or partner company in the Yektanet ecosystem. No detailed partnership information available in source material.
• Triboon (تریبون)minorOthersPartner company in the Yektanet advertising ecosystem. No detailed partnership information available.
• Jaryan (جَریان)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• NovinHub (نوین‌هاب)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Adivery (ادیوری)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• FirstAds (فرست‌ادز)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Harmony (هارمونی)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Chavosh (چاوش)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• IranSamaneh (ایران‌سامانه)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Shapino (شابینو)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Tadbirhesab (تدبیر حساب)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Abrclass (ابرکلاس)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Asanito (آسانیتو)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Behtarino (بهترینو)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Idekavan (ایده‌کاوان)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• iRasaneh (ای‌رسانه)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Zen (زن)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• YektaCrowd (یکتانت کراد)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Panjereh (پنجره)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Yekta Studio (یکتانت استودیو)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Winzy (وینزی)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.
• Yekjoo (یکجو)minorOthersPartner company in the Yektanet ecosystem. No detailed partnership information available.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AppLovin: AppLovin runs a major mobile user-acquisition and in-app monetization platform with strong CPI/app-install capabilities — a direct analogue to Yektanet's CPI campaigns, in-app ads, and Adivery mobile ad network.
• Taboola: Taboola is a global content-discovery and native advertising platform that places sponsored content on publisher sites — directly comparable to Yektanet's native advertising and publisher-monetization business across its 3,800+ Iranian publisher network.
• Criteo: Criteo is a global retargeting and display advertising platform — directly comparable to Yektanet's retargeting, banner, and behavioral targeting offerings that reach 120M+ Iranian web users.
• InMobi: InMobi is a mobile-first ad network spanning in-app, video, and CPI campaigns across emerging markets — closely analogous to Yektanet's mobile ad products (Adivery sub-brand, CPI, and in-app advertising).
• Smaato: Smaato operates a global mobile ad exchange and SSP for publishers and app developers — directly analogous to Yektanet's role as a publisher-monetization platform aggregating supply across thousands of websites and apps.
• Outbrain: Outbrain operates a native advertising and content recommendation network similar to Yektanet's publisher-monetization and native ad products, serving as a direct functional analogue in a developed market.

Emerging players

• Moloco: Moloco is a programmatic mobile ad network focused on user acquisition and in-app monetization — comparable to Yektanet's mobile UA and CPI product lines, with similar AI/ML-driven optimization capabilities.

Regional players

• Tapsell: Tapsell is one of Iran's other leading mobile and video ad networks, serving Iranian app developers and advertisers — a regional competitor to Yektanet's Adivery sub-brand and in-app advertising products.
• Yandex Direct: Yandex Direct is a major regional search and display ad platform in Russia and CIS countries with similar ad-tech, behavioral targeting, and SMB self-serve capabilities — a regional market-structure analogue to Yektanet's positioning in Iran.

Broad incumbents

• Google Ad Manager: Google Ad Manager is the global ad server/exchange that Yektanet emulates at a domestic level by aggregating 3,800+ Iranian publishers — a broad incumbent benchmark for ad-platform technology and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yektanet
• Xx.com/yektanet
• LinkedInlinkedin.com/company/yektanet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yektanet