Tapsell
Tapsell is Iran's leading digital advertising platform, providing AI-augmented web and in-app ad solutions (retargeting, video, native, CPI, banner) across 140,000+ Persian apps and websites, serving advertisers and 143,000+ publishers across the Iranian market.
- Company typePrivate
- Founded2014
- HeadquartersTehran, Iran
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tapsell does
Tapsell (legal entity Pegah Data Kawans Sharif / پگاه داده کاوان شریف) is Iran's leading digital advertising platform, founded in 2014 and headquartered in Tehran. The company operates an AI-augmented ad-tech stack spanning retargeting, PPC (cost-per-click), CPCV (cost-per-completed video view), CPM (cost-per-mille), CPI (cost-per-install), push notification, banner, native, and in-app ad formats. Its core technology manages approximately 1.5 billion daily ad impressions across 140,000+ Persian-language apps and websites, supported by a publisher network of 143,000+ active inventory providers and a self-serve advertiser panel at accounts.tapsell.ir.
Tapsell firmographics
Firmographics- Name
- Tapsell
- Legal name
- Pegah Data Kawans Shafīf (پگاه داده کاوان شریف)
- Website
- https://tapsell.ir
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tapsell is Iran's leading digital advertising platform, providing AI-augmented web and in-app ad solutions (retargeting, video, native, CPI, banner) across 140,000+ Persian apps and websites, serving advertisers and 143,000+ publishers across the Iranian market.
- Ownership category
- akta.pro rank
Tapsell industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Tapsell is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Tapsell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- تبلیغات کلیکی (CPC): مدل تبلیغات کلیکی که تبلیغ‌دهنده فقط به ازای هر کلیک هزینه پرداخت می‌کند. یکی از مدل‌های متداول تبلیغات دیجیتال.
- تبلیغات نصب اپلیکیشن (CPI): تبلیغات نصب اپلیکیشن با پرداخت به ازای هر نصب موفق.
- تبلیغات ویدیویی (CPCV): تبلیغات ویدیویی با پرداخت به ازای هر نمایش کامل ویدیو.
- تبلیغات نمایشی (CPM): تبلیغات بنری و همسان با پرداخت به ازای هر هزار نمایش.
- رپورتاژ آگهی: خرید رپورتاژ آگهی برای تولید محتوای تبلیغاتی.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | تبلیغات کلیکی (CPC) |
| Outcome Based/ Performance | Pay-as-you-go | تبلیغات نصب اپلیکیشن (CPI) |
| Outcome Based/ Performance | Pay-as-you-go | تبلیغات ویدیویی (CPCV) |
| Hybrid | Pay-as-you-go | تبلیغات در اسنپ‌مارکت |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tapsell product offering
Product offeringCore offering
Tapsell is a digital advertising platform that operates across web and in-app environments in Iran, providing advertisers with multiple ad formats including retargeting, PPC, video, push notification, native, banner, in-app, and CPI. It also offers managed services for Google Ads, SMS marketing, Telegram, and placements within major Iranian platforms such as Cafe Bazaar, Snapp, Divar, Sheypoor, Neshan, Balad, Asan Pardakht, and Snappmarket. The platform manages approximately 1.5 billion daily ad impressions across 140,000+ apps and websites and serves 143,000+ active publishers in its network.
Product overview
Tapsell is a digital advertising platform offering comprehensive online and in-app advertising solutions across Iran's digital ecosystem. The core platform provides multiple ad formats (retargeting, PPC, video ads, push notifications, native ads, and banner ads) for both web and in-app environments, plus a CPI (cost-per-install) model for app acquisition. Tapsell Plus serves as a premium tier, while dedicated modules handle Google Ads management, SMS marketing, and Telegram advertising. The Tapsell 360 sub-brand manages advertising on the Snappmarket super-app with 15+ specialized formats. Additional integrations cover Iran's major platforms including Cafe Bazaar, Asan Pardakht, Snapp, Divar, Sheypoor, Neshan, Balad, and Sheypoor. Tapsell also offers the AI-powered Smart Campaign Assistant (automating 80%+ of campaign creation), smart content generation for native ads, real-time reporting, and cross-device retargeting capabilities. The Tapsell College sub-brand provides digital marketing education. The platform manages nearly 1.5 billion daily ad impressions across 140,000+ apps and websites with 143,000+ active publishers.
Differentiator
Problem solved
Functional benefit
Brands
- Tapsell Plus (تپسل پلاس): Enhanced advertising platform service offering
- Tapsell College (کالج تپسل)
Products and services
- Retargeting Ads (تبلیغات ریتارگتینگ) Re-engagement advertising service that targets users who previously visited a website or interacted with a brand, serving personalized ads across apps and other websites to drive conversions.
- PPC Ads (تبلیغات کلیکی)
Quantifiable outcome
- بیش از ۱.۵ میلیارد نمایش تبلیغات روزانه
- +2 more outcomes
Companies that use Tapsell
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Tapsell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Tapsell partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Sharif University of Technology Entrepreneurship Center (مرکز کارآفرینی دانشگاه صنعتی شریف)minorهمکاری راهبردی تپسل و مرکز کارآفرینی دانشگاه صنعتی شریف
- Cafe Bazaar (کافه بازار)coreکافه بازار به مالکیت کامل تپسل درآمد. کافه بازار یکی از شناخته‌شده‌ترین پلتفرم‌های دیجیتال ایران است.
- Snapp Market (اسنپ‌مارکت)coreهمکاری تپسل۳۶۰ با اسنپ‌مارکت برای تبلیغات در لحظه خرید. امکان حضور برندها در بیش از ۵۰۰۰ فروشگاه دیجیتال با قفسه‌های مجازی. چهار مدل تبلیغاتی: افزودن مستقیم به سبد خرید، تبلیغات آگاهی‌بخش، تبلیغات پس از خرید و سمپلینگ.
- Divar (دیوار)minorتبلیغات بنری دیوار با امکان دسترسی به میلیون‌ها کاربر فعال
- Snapp (اسنپ)minorتبلیغات در سوپر اپلیکیشن اسنپ
- Neshan (نشان)minorتبلیغات در مسیریاب نشان
- Balad (بلد)minorتبلیغات در مسیریاب بلد
- Sheypoor (شیپور)minorتبلیغات در شیپور
- Asanpardakht (آپ)minorتبلیغات در اپلیکیشن آپ
- Google Adsminorارائه خدمات تخصصی گوگل ادز از جمله انتخاب کلیدواژه‌های بهینه، مشاوره رایگان، طراحی و اجرای کمپین
- Publica (پابلیکا)minorپابلیکا به گروه پگاه داده کاوان شریف (تپسل) پیوست
- Academy Resonant (آکادمی رزونانس)minorرویداد «تیم‌سازی در دوران هوش مصنوعی» با حمایت تپسل
- Tapsell360 Ecosystem Partnerscoreگزارش ۳۶۰ درجه بلک فرایدی ۱۴۰۴ با مشارکت تپسل، کالج تپسل، دیتاک، واچ‌اوت، سازیتو و ایران‌ادز تهیه شده است.
- Consortium of Provincial Advertising (کنسرسیوم تبلیغات استانی)minorتفاهم‌نامه تپسل با کنسرسیوم تبلیغات استانی؛ تسهیل تبلیغات برای کسب‌وکارهای سراسر کشور
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Tapsell competitors and assessment
Company assessmentDirect peers
- Criteo: Criteo is the globally dominant retargeting/display DSP, historically focused on cross-device behavioral retargeting for advertisers. Tapsell's cross-device retargeting capability and retargeting-led product lineup put it in direct functional comparison, though Criteo operates at a different geographic and scale tier.
- AppLovin: AppLovin operates a mobile ad-tech stack spanning in-app bidding, mediation, and user acquisition (CPI) with strong direct integrations with app-store-style platforms (via its Adjust acquisition). Tapsell's CPI, in-app, and post-acquisition Cafe Bazaar ownership mirrors AppLovin's vertically integrated mobile-ad-plus-distribution model.
- ironSource (Unity): ironSource, now part of Unity, provides app monetization and user-acquisition tools plus operates a software distribution platform (including via Unity), similar to Tapsell's combination of in-app ads, CPI, and the Cafe Bazaar app marketplace. Both target mobile-game and app developer economics.
- Taboola: Taboola is a leading native advertising discovery platform serving publishers and advertisers with content-style ad units. Tapsell's native ad offering and reporterage (branded content) purchasing mirror Taboola's publisher-advertiser flywheel in an emerging-market context.
- InMobi: InMobi is a mobile-first ad-tech platform (originating in India) offering programmatic in-app, video, and native ads across emerging markets. Tapsell's emerging-market DNA, mobile-first focus, and multi-format in-app offering make InMobi a strong functional comparable.
- Yektanet: Yektanet is an Iranian digital advertising network and ad-tech operator covering web, app, and video formats for Persian-language publishers and advertisers. As a domestic competitor, Yektanet is the most directly comparable peer for Tapsell within Iran.
Broad incumbents
- The Trade Desk: The Trade Desk is a large independent DSP offering programmatic buying across display, video, native, and CTV. Tapsell functions as a DSP-with-owned-inventory model in Iran, structurally comparable to TTD's positioning but at vastly different scale and geographic scope.
Emerging players
- Chartboost: Chartboost operates in-app monetization and user acquisition for mobile games and apps, with focus on header bidding and mediation. Comparable to Tapsell's in-app advertising and CPI products, particularly for game/app developer advertisers that Tapsell serves.
- PropellerAds: PropellerAds is a multi-format ad network (push, native, popunder, display) operating globally with strength in emerging markets. Its push-notification and native formats directly overlap with Tapsell's push notification and native advertising offerings.
Others
- Snapp (Snapp Group): Snapp is Iran's ride-hailing and super-app platform that hosts Tapsell360 advertising placements in its app. Snapp is comparable as a partner/ecosystem participant rather than a direct competitor, sharing the same Persian-language digital ad market and providing Tapsell with high-intent inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Tapsell social profiles
Digital presenceTapsell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapsell leadership team
Management profileNumber of profiles
Profiles2 records
Tapsell subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tapsell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapsell M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapsell
What does Tapsell do?
Tapsell is a digital advertising platform that operates across web and in-app environments in Iran, providing advertisers with multiple ad formats including retargeting, PPC, video, push notification, native, banner, in-app, and CPI. It also offers managed services for Google Ads, SMS marketing, Telegram, and placements within major Iranian platforms such as Cafe Bazaar, Snapp, Divar, Sheypoor, Neshan, Balad, Asan Pardakht, and Snappmarket. The platform manages approximately 1.5 billion daily ad impressions across 140,000+ apps and websites and serves 143,000+ active publishers in its network.
Is Tapsell a public or private company?
Tapsell is a private company. It is classified as unknown and is currently operating.
When was Tapsell founded?
Tapsell was founded in 2014. It employs 11 to 50 people.
Where is Tapsell based?
Tapsell is headquartered in Tehran, Iran, in the Middle East region.
How does Tapsell make money?
Five revenue lines are on record. تبلیغات کلیکی (CPC) is the primary driver. The others are تبلیغات نصب اپلیکیشن (CPI), تبلیغات ویدیویی (CPCV), تبلیغات نمایشی (CPM) and رپورتاژ آگهی.
Who are Tapsell's main competitors?
Direct peers on record are Criteo, AppLovin, ironSource (Unity), Taboola, InMobi and Yektanet. The Trade Desk is listed as a broad incumbent. Emerging players are Chartboost and PropellerAds. Snapp (Snapp Group) is listed as an others.
Does Tapsell have an API?
No public API is recorded for Tapsell.
What industry is Tapsell in?
Tapsell's product category is Digital Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541810 and its SIC code is 7310.