Autoniza - Chevrolet

What Autoniza - Chevrolet does

Autoniza Chevrolet Bogotá is an authorized Chevrolet dealership and concessionaire operating under franchise from General Motors Colmotores S.A. in Bogotá, Colombia. The company sells new and used Chevrolet vehicles across the manufacturer's full product range — including electric vehicles (Captiva EV, Equinox EV, Blazer RS EV, Spark EUV), the Captiva Híbrida plug-in hybrid, subcompact cars (Nuevo Onix, Nuevo Onix Sedán), crossovers and SUVs (Sonic, Spin, Tracker Turbo RS, Captiva XL, Blazer RS, Tahoe, Traverse), pickup trucks (Montana, Colorado High Country, Silverado Trail Boss Z71), and commercial vans (N400 Cargo, N400 Pasajeros). It targets three customer segments: individual consumers (primary), corporate fleet buyers, and commercial vehicle operators, served through a physical dealership at Avenida Boyacá Calle 56 A Sur No.33-53, a corporate website, a separate used-vehicle platform, and a dedicated Alianzas Corporativas fleet channel.

The dealership's revenue model combines one-time vehicle sales with recurring financial services — GMAC Automotriz financing commissions, ChevyPlan savings plans, and insurance products — alongside after-sales services (maintenance, warranty, parts, accessories). Connected vehicle technologies including OnStar, Google Built-in, MyLink infotainment, and Chevy Safety Assist are delivered as part of the Chevrolet vehicle package rather than built by the dealership. Marketing spans the official website and organic social channels (Facebook, YouTube, Instagram, TikTok), supported by Puntos Colombia loyalty integration.

Autoniza is privately held with no disclosed external investors, funding rounds, or public listing. Ownership sits with a private operator under a standard franchise arrangement, with General Motors Colmotores S.A. acting as both franchisor and parent entity in the Colombian market. The company employs 191 people and operates exclusively in Colombia, with promotions restricted to the domestic market. No API, developer tooling, or proprietary technology surface is offered; the dealership's competitive position rests on Chevrolet brand recognition, the authorized dealer network, and the breadth of the financial services ecosystem wrapped around vehicle ownership.

Name

Autoniza - Chevrolet

Legal name

General Motors Colmotores S.A.

Website

https://chevroletautoniza.co

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Autoniza is an authorized Chevrolet dealership in Bogotá, Colombia selling new and used Chevrolet vehicles across the full lineup — including EVs, hybrids, sedans, SUVs, pickups, and commercial vans — alongside financing, after-sales service, parts, and corporate fleet solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used Chevrolet vehicles including cars, crossovers, SUVs, pickups, vans, and trucks
2. Financial Services: Financing services through GMAC Automotriz, insurance products, and ChevyPlan savings plans
3. After-Sales Services: Maintenance, repairs, warranty services, and parts sales through workshop services
4. Accessories: Sale of original Chevrolet parts and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Autoniza operates as an authorized Chevrolet dealership in Bogotá, Colombia, under the General Motors Colmotores S.A. network. It retails new Chevrolet passenger and commercial vehicles, sells certified pre-owned vehicles, and provides vehicle financing, insurance brokerage, and after-sales maintenance, parts, and accessories. The dealership also serves corporate and fleet buyers through dedicated B2B sales operations.

Product overview

Autoniza is a Chevrolet dealership in Bogotá, Colombia offering a comprehensive portfolio of Chevrolet vehicles. The product portfolio consists of: Electric vehicles (Captiva EV, Equinox EV, Blazer RS EV, Spark EUV) providing zero-emission mobility; Hybrid vehicles (Captiva Híbrida) combining electric and combustion power; Cars (Nuevo Onix, Nuevo Onix Sedán) for the subcompact segment; Crossovers and SUVs (Sonic, Spin, Tracker Turbo RS, Captiva XL, Blazer RS, Nueva Tahoe, Traverse) spanning compact to full-size; Pickup trucks (Montana, Colorado High Country, Silverado Trail Boss Z71) from compact to full-size; and Commercial vans (N400 Cargo, N400 Pasajeros) for business transportation needs. The dealership also provides financial services (ChevyPlan, financing, insurance), after-sales services (maintenance, parts, accessories, OnStar), and corporate fleet solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Autoniza: Chevrolet authorized dealer and concessionaire offering new and used vehicles, financial services, and after-sales maintenance in Bogotá, Colombia

Products and services

• Chevrolet Captiva EV

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• General Motors Colmotores S.A.coreTechnology or IntegrationParent company and vehicle manufacturer providing Chevrolet vehicles, brand rights, technical specifications, and manufacturer support. Autoniza operates as an authorized dealer of GM Colmotores products in Colombia.
• Puntos ColombiaminorGTM or Marketing PartnerLoyalty program partner allowing customers to earn and redeem points for purchases at the dealership.

Recent moves1 record

Expansion highlights5 records

Direct peers

• Derco Colombia: Multi-brand automotive distributor and dealer in Colombia (part of the Chilean Derco Group), representing brands such as Suzuki, Mazda, and others. Competes for the same retail and fleet customers with a multi-brand, multi-city footprint.
• Sanautos: Authorized Hyundai dealer group in Colombia with showrooms and service centers in Bogotá. Competes in the same subcompact-to-SUV segments as Autoniza and offers a directly comparable new-vehicle plus after-sales model.
• Grupo Los Coches: Colombian multi-brand automotive dealer group with Bogotá locations covering several OEMs. Competes for both retail and corporate fleet customers with a comparable full-service sales-plus-after-sales offering.
• Grupo Vardí: One of the largest multi-brand automotive dealer groups in Colombia, operating multiple OEM franchises across Bogotá and other cities. Competes with Autoniza for the same consumer and corporate vehicle buyers, with the advantage of cross-brand scale.
• Colwagen: Authorized Volkswagen, Audi, and related-brand dealer in Bogotá with full sales, financing coordination, and after-sales operations. Directly comparable in scale and single-brand dealer model serving the same Bogotá customer base.
• Casa Toro: Major Colombian dealer group representing Mazda, Kia, and other brands with showrooms in Bogotá. Directly competes for new-vehicle buyers and after-sales service in the same city as Autoniza.

Regional players

• Codimac: Authorized Chevrolet dealer network in Ecuador with full sales, financing, and after-sales operations. Directly comparable as a same-brand, same-business-model Chevrolet concessionaire in a neighboring Andean market.

Broad incumbents

• Lithia Motors: Largest automotive retailer in the United States, operating hundreds of franchise stores across many OEMs and used-vehicle brands. Provides a broad-incumbent benchmark for unit economics, digital retailing, and F&I attach rates that inform Autoniza's potential trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-FF-KTYknOKqvIIItQa7GA/videos
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/autonizacol/?igshid=YmMyMTA2M2Y%3D
• TikToktiktok.com/@autonizachevrolet?_t=8W5blS5kc7S&_r=1
• LinkedInlinkedin.com/company/autoniza-se-lo-garantiza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoniza - Chevrolet