China EAP Alliance Management Consulting Co. |上海新忠盟企业管理咨询有限公司

What China EAP Alliance Management Consulting Co. |上海新忠盟企业管理咨询有限公司 does

China EAP Alliance Management Consulting Co. (上海新忠盟企业管理咨询有限公司), operating under the brand 中盟心理EAP, is a Shanghai-headquartered mental health services provider established in 2012 as one of China's earliest licensed psychological counseling and assistance institutions. The company delivers Employee Assistance Program (EAP) services, psychological assessments, counseling, training, crisis intervention, and community mental health programs to enterprise and government clients. Its portfolio includes the 万心社APP consumer-facing mobile platform, the 万心云互联网医院 internet hospital for online consultations and digital therapeutics, the TALKTIME chain of physical counseling centers, and four wholly-owned sub-brands (万心心理, 万心云互联网医院, TALKTIME, 沪联心理). The technology stack combines proprietary digital platforms, mobile applications, and physical counseling infrastructure to deliver integrated online-offline mental health services.

The business model operates on multiple revenue streams: enterprise EAP contracts (typically recurring subscription-based) covering psychological assessments, counseling, training workshops, and ongoing employee support; individual mental health services through TALKTIME centers and the internet hospital platform; government and community contracts for community mental health programs, cognitive impairment awareness, and rehabilitation services; and professional training/workshop programs. Customer segments include state-owned enterprises, foreign-invested enterprises, private companies, government agencies, educational institutions, and individual consumers. Pricing is not publicly disclosed; enterprise clients receive customized quotes based on organization size, service scope, and implementation requirements. Go-to-market relies on direct enterprise field sales, an industry case-study library of 400+ implementations, professional referrals, and digital self-serve channels. The company claims to have served over 3,000 enterprise clients covering more than 3.6 million employees, holds AAAA social organization certification from the Ministry of Civil Affairs, ISO/IEC 27001 information security certification, and operates branch centers across 10+ Chinese cities including Beijing, Shanghai, Guangzhou, Tianjin, Changsha, Nanjing, and others.

Name

China EAP Alliance Management Consulting Co. |上海新忠盟企业管理咨询有限公司

Legal name

上海新忠盟企业管理咨询有限公司

Website

https://china-eap.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

China EAP Alliance Management Consulting Co. is a Shanghai-headquartered mental health services provider established in 2012 that delivers Employee Assistance Programs, psychological assessments, counseling, training, and digital therapeutics to state-owned enterprises, government agencies, educational institutions, and individuals across China.

Ownership category

akta.pro rank

Product category

Mental Health Services (Employee Assistance Programs)

NAICS

All Other Business Support Services (561499)

SIC

Services-Management Services (8741), Services-Social Services (8300)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programs
• Mental health services
• Psychological counseling
• Corporate EAP services
• Workplace wellness programs

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise EAP Services: Comprehensive Employee Assistance Program services for corporate clients including psychological assessments, counseling, training workshops, and ongoing support. Clients include state-owned enterprises, government agencies, and educational institutions.
2. Individual Mental Health Services: Individual counseling services through TALKTIME psychological chain centers and online consultations via 万心云互联网医院 internet hospital platform
3. Government and Community Contracts: Psychological service projects contracted by government agencies including community mental health programs, cognitive impairment awareness, and family support services
4. Training and Workshop Programs: Professional training courses including corporate management training, psychological technique workshops, internal EAP team building, and frontline manager development
5. Internet Hospital Services: Digital mental health services including online consultations, prescription services, and digital therapeutics through 万心云互联网医院 platform

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

China EAP Alliance delivers enterprise Employee Assistance Programs (EAP) for large corporations, government agencies, and educational institutions, providing psychological assessments, professional counseling, training workshops, crisis intervention, and ongoing wellness support to more than 3.6 million employees across 3,000+ clients. Service delivery combines proprietary digital platforms (万心社APP, enterprise intelligent psychological service platform, 万心云互联网医院) with a physical chain of counseling centers (TALKTIME) and community-government programs operated through subsidiaries 万心心理 and 慧澜心理.

Product overview

China EAP Alliance Management Consulting Co. (中盟心理EAP) offers a comprehensive mental health service ecosystem with 万心社APP as the core consumer-facing mobile product, supported by the 企业组织智能心理服务平台 (Enterprise Intelligent Psychological Service Platform). The portfolio includes professional service modules such as 心理测评 (psychological assessment), 培训课程 (training), 心理咨询 (counseling), 活动沙龙 (activities), 智慧党建 (smart party building), and 智慧工会 (smart labor union). The company operates multiple sub-brands including 万心心理, 万心云互联网医院, TALKTIME心理连锁咨询中心, and 洄澜心理, serving both enterprise B2B clients (corporate EAP, government, community) and individual C-end users through online platforms and offline chain centers.

Differentiator

Problem solved

Functional benefit

Brands

• 万心社APP: Mobile application providing corporate employee mental health and spiritual growth cultural services, including online courses, mindfulness meditation, e-books, offline events, psychological tests, and counseling.
• 万心心理
• 万心云互联网医院
• TALKTIME心理连锁咨询中心
• 洄澜心理

Products and services

• 万心社APP (Wanxin She Mobile Application)
• 企业组织智能心理服务平台 (Enterprise Intelligent Psychological Service Platform)
• 心理测评 (Psychological Assessment Services)
• 培训课程 (Training Courses)
• 心理咨询 (Psychological Counseling) Professional psychological counseling services including multiple consultation formats, crisis intervention, and comprehensive professional support delivered to enterprise employees and individual clients.
• 智慧工会系统 (Smart Labor Union System) Smart labor union management platform providing information publishing, role model display, learning center, employee care, and union affairs management modules for enterprise clients.
• 智慧党建服务 (Smart Party Building Services) Party building service package for organizations, including directional races, knowledge competitions, Party history study H5 interactive materials, and group training programs.
• 万心心理 (Wanxin Psychology) Sub-brand operating a leading domestic mental health service platform with four-plus-one business lines: digital physical and mental health platform, chain operations system, digital therapeutics (DTx), serving both C-end individuals (offline chains, online platform, training series) and B-end enterprises (corporate EAP, government community, campus total management).
• 万心云互联网医院 (Wanxin Cloud Internet Hospital) Digital mental and psychological service internet hospital offering online consultations, prescription services, and department management for digital psychiatric and psychological services, including a series of digital therapeutics (DTx) products.
• TALKTIME心理连锁咨询中心 (TALKTIME Psychological Counseling Center Chain) Chain of physical psychological counseling centers providing mental health services in collaboration with government and charitable foundations, designated as the Shanghai Humanistic Care Psychological Counseling Demonstration Site and a National 4A Social Organization.
• 慧澜心理 (Huilan Psychology / Shanghai Huilian Psychological Counseling Center) Professional psychological services brand under Shanghai Huilian Psychological Counseling Center, specializing in community mental health services and government psychological service projects including psychiatric rehabilitation and family support.
• 硬件建设规划 (Hardware Facility Planning) Consulting and design service for the construction of psychological counseling centers and related physical facilities for organizations.
• 活动沙龙 (Activity Salon Services) Group psychological activity services including special events, group healing sessions, and activity outcome presentations for enterprise and community clients.
• 组织调研 (Organizational Research) Special topic research, focused investigations, and precise service solution design for organizations seeking data-driven psychological service programs.

Quantifiable outcome

• Served over 3,000 enterprise clients
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• 上海洄澜心理咨询中心 (Shanghai Huilian Psychological Counseling Center)coreImplementation/ SI/ Consulting Partner · 1 January 2026Core implementation partner for government community mental health projects, including Caoyang community rehabilitation, Taopu cognitive impairment programs, and various government psychological service contracts. Operates as the primary execution arm for community-based mental health services.
• 拉扎斯网络科技（上海）有限公司（淘宝闪购）(Lazada Network Technology Taobao Flash Delivery)coreStrategic or Co-development Partner · 1 January 2026Strategic partnership for "心新同行" psychological volunteer service system covering delivery riders along Shanghai-Nanjing corridor. Jointly developing and delivering psychological support programs for new employment groups including Taobao Flash delivery riders.
• 上海觉群文教基金会 (Shanghai Juequn Cultural Education Foundation)majorStrategic or Co-development Partner · 1 January 2025Joint implementation of "加油宝贝" youth life education project, providing psychological support and life education services for children and families in Putuo District.
• 桃浦镇人民政府 (Taopu Town Government)coreStrategic or Co-development Partner · 1 January 2025Multi-year partnership for cognitive impairment awareness program "桃然相伴 浦写记忆" including family empowerment salons, community education fairs, and awareness campaigns for elderly residents.
• 普陀区卫生健康促进中心 (Putuo District Health Promotion Center)coreStrategic or Co-development Partner · 1 January 2025Collaborative partnership for "放飞健康" mental health program covering schools, communities, and government organizations across Putuo District.
• 普陀区教育局 (Putuo District Education Bureau)majorStrategic or Co-development Partner · 1 January 2025Partnership for school mental health education programs including teacher training, parent education, and student psychological development services.
• 上海市慈善基金会 (Shanghai Charity Foundation)coreStrategic or Co-development Partner · 1 January 2024Collaborates on mental health community rehabilitation pilot projects for psychiatric patients, providing family support and community integration services in Caoyang community.
• 住友制药（苏州）有限公司 (Sumitomo Pharma Suzhou)majorGTM or Marketing Partner · 1 January 2024Funding partner for "百城千校" university psychological health education program, supporting mental health lectures across five universities in Anhui Province covering nearly 2000 students.
• 曹杨新村街道办事处 (Caoyang New Village Subdistrict Office)coreStrategic or Co-development Partner · 1 January 2024Long-term partnership for community mental health services including psychiatric patient rehabilitation, family support, and community volunteer training programs.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Regional players

• 昭阳医生 (Zhaoyang Doctor): China-based online mental health consultation platform focusing on psychiatric and psychological teleconsultations. Competes in the internet hospital / online consultation category but lacks the offline chain and government contract depth.

Direct peers

• Modern Health: Global enterprise mental health platform offering EAP, counseling, coaching, and self-service digital programs to employers. Closely aligned business model targeting enterprise HR buyers with subscription contracts and a hybrid global provider network.
• Lyra Health: US-based global EAP and mental health platform serving enterprise clients with counseling, coaching, and digital therapy. Most directly comparable global peer in the corporate EAP space, with similar B2B subscription model and integrated online+offline delivery approach.
• 壹心理 (Yixinlixiang): Major Chinese mental health platform offering psychological testing, online courses, counselor matching, and content. Competes for the same enterprise training and employee wellbeing contracts in China with established brand and broad content library.
• Spring Health: Enterprise mental health benefits platform combining EAP-style assessments with precision-matched provider referrals and digital therapy. Closest peer in offering employer-paid mental health benefits with measurable outcomes and global provider network.
• 简单心理 (Simple Psychology / Jiandan Xinli): China's leading independent online counseling platform offering one-on-one therapy, online courses, and EAP services to enterprise clients. Directly comparable in Chinese market with similar EAP offerings, certified counselor network, and enterprise sales motion.

Broad incumbents

• Calm: Global mental wellness platform offering meditation, sleep, and increasingly enterprise/B2B mental health benefits via Calm Business. Adjacent competitor in employee mental wellness content and self-service tools rather than core EAP delivery.
• 平安好医生 (Ping An Good Doctor / Ping An Healthcare and Technology): China's largest internet healthcare platform with significant mental health services including online consultations, prescriptions, and corporate health benefits. Well-capitalized broad incumbent that can undercut niche EAP players on distribution and brand.
• Headspace Health (Ginger + Headspace): Global mental health leader offering consumer and employer mental health benefits including EAP-style on-demand coaching, therapy, and meditation content. Larger, broader incumbent overlapping in enterprise mental health benefits market.

Emerging players

• KnowYourself (知我探索): China-based mental health content and service platform targeting young professionals with psychoeducational content, self-assessment tools, and increasingly enterprise/B2B services. Adjacent competitor in the same employee mental wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E6%96%B0%E5%BF%A0%E7%9B%9F%E4%BC%81%E4%B8%9A%E7%AE%A1%E7%90%86%E5%92%A8%E8%AF%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China EAP Alliance Management Consulting Co. |上海新忠盟企业管理咨询有限公司