Choperia Do Gordo

What Choperia Do Gordo does

Chopperia do Gordo LTDA EPP is a privately held, family-owned full-service restaurant, chopperia (draft-beer house), and pizzaria headquartered at Rua Alfredo Schurig, 11 – Centro, Jacareí, São Paulo, Brazil. Founded in September 1982 by a family with Brazilian, German, Portuguese, and Italian roots, the single-location business operates three distinct dining spaces—a Main Hall with bar, wine cellar, and pizzeria; an Outdoor Area (covered balcony); and an Upper Hall used as an independent events venue. The company employs 14 staff and runs daily from 11:30 to 23:00, marketing itself as a regional reference in Vale do Paraíba gastronomy.

The core product offering combines traditional Brazilian/Portuguese/German cuisine (signature Filet à Parmegiana, Bacalhau à Beira de Barcellos, Eisbein, Feijoada), wood-fired pizza with over 50 flavor options, and house-crafted draft beer (Chopp Claro and Chopp Black, with take-home Growler PET/glass refills). The signature Filet à Parmegiana is the company's flagship dish and primary marketing hook. There is no proprietary technology; the operational stack relies on direct dine-in service plus WhatsApp direct ordering, iFood marketplace delivery, and Google Maps/TripAdvisor for discovery. The company holds no patents, trademarks disclosed, or AI/ML capabilities.

The revenue model is transaction-based across four streams: dine-in table service, off-premise delivery (iFood and WhatsApp), takeaway Growler sales, and event-hall rental. Pricing is not publicly disclosed, and there is no franchise, licensing, or external capital structure. Distribution is concentrated within Vale do Paraíba, with delivery extending into adjacent municipalities such as São José dos Campos. Marketing is primarily organic (Instagram, Facebook, TripAdvisor, Google reviews) and marketplace-driven. Ownership remains with the founding Ribeiro family—Zé Luiz, Elisabete, and Abílio Ribeiro—with no institutional investment, acquisitions, or expansion beyond the original site.

Name

Choperia Do Gordo

Legal name

Chopperia do Gordo LTDA EPP

Website

https://chopperiadogordo.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Chopperia do Gordo is a family-owned restaurant, chopperia, and pizzaria in Jacareí, São Paulo, Brazil, founded in 1982. It serves local families, event hosts, and delivery customers in Vale do Paraíba with traditional Brazilian, Portuguese, and German dishes, wood-fired pizzas, and house-crafted draft beer.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Draft beer pub
• Pizzeria restaurant
• Traditional Brazilian cuisine
• Casual on-premise dining
• Family restaurant

Headquarters

HQ city

Jacareí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: In-restaurant dining service offering traditional Brazilian cuisine, chops, and pizzas with table service across multiple dining spaces including main hall, outdoor area, and upper hall for events.
2. Delivery and Takeout: Home delivery service via iFood marketplace platform and WhatsApp direct ordering, featuring the complete menu with special packaging to ensure food quality during transport.
3. Chopp (Draft Beer) Sales: Sales of draft beer including Chopp Claro and Chopp Black varieties, also available in Growler containers (pet and glass versions) with refill service for takeaway.
4. Pizzaria: Pizza sales featuring over 50 flavor varieties and combinations, prepared with wood-fired baking technique.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Choperia Do Gordo is a brick-and-mortar chopperia (draft beer house) and pizzeria located in Jacareí, São Paulo, Brazil, founded in September 1982. The establishment serves draft beer, pizza, and traditional Brazilian dishes to walk-in customers at its physical location, operating as a family-owned casual dining venue.

Product overview

Chopperia do Gordo is a traditional restaurant, chopperia (draft beer house), and pizzaria founded in 1982 in Jacareí, São Paulo. The business operates as a unified hospitality offering centered on three core products: Chopp do Gordo (house-crafted draft beer in Claro and Black varieties, with take-home Growler options), Pizza do Gordo (wood-fired pizzas with 50+ flavors), and traditional Brazilian/Portuguese/German cuisine including their signature Filet à Parmegiana. The restaurant also provides full menu delivery via iFood and WhatsApp, and operates three distinct dining spaces for daily service and private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Beer Service (Chopperia)

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood is the primary third-party delivery marketplace partner for Chopperia do Gordo. The restaurant's complete menu is available on the iFood platform, enabling delivery to customers throughout Jacareí and surrounding areas. Special packaging is used to ensure food quality during transport.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor serves as a review and discovery platform where Chopperia do Gordo maintains a presence with customer reviews. The restaurant displays TripAdvisor certifications on its website, indicating positive recognition and ratings on the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Madero: Madero is one of Brazil's largest casual dining chains with broad menu and own-brand beer, sharing the restaurant-plus-craft-beer positioning that defines Chopperia do Gordo, though at national scale.
• Pizza Hut Brasil: Pizza Hut is a national pizza chain competing for the same pizza delivery and dine-in occasions as Chopperia do Gordo, leveraging iFood and proprietary delivery at scale the regional operator cannot match.
• Applebee's Brasil: Applebee's is a broad casual dining incumbent in Brazil serving family meals and beer in a similar full-service format to Chopperia do Gordo, though with American-bar branding and chain scale.
• Spoleto: Spoleto is a Brazilian fast-casual Italian chain centered on fresh pasta and personalized dishes — an adjacent competitor for casual Italian dining occasions and delivery orders in the same Brazilian market.
• Outback Steakhouse Brasil: Outback operates as a broad casual dining incumbent across Brazilian malls, overlapping with Chopperia do Gordo's full-service lunch/dinner occasions, but at national chain scale and American cuisine positioning.
• Habib's: Habib's is Brazil's largest fast-food chain, competing for the same lower-ticket casual lunch/dinner occasions and iFood-mediated delivery orders as Chopperia do Gordo.
• TGI Fridays Brasil: TGI Fridays operates as a broad casual dining/bar incumbent across Brazilian malls with full bar service — comparable format to Chopperia do Gordo's bar + restaurant hybrid, at national chain scale.

Direct peers

• Pizzaria Braz (Adamo): Braz/Adamo is a heritage São Paulo-area pizzeria chain known for wood-fired pizza and traditional Italian-Brazilian dining — closely comparable to Chopperia do Gordo's pizzeria-plus-traditional-cuisine positioning in the regional casual dining segment.
• Bar Brahma (Grupo ALLU): Bar Brahma is a historic São Paulo chopperia/gastro-bar with strong chope (draft beer) culture and traditional cuisine — directly comparable to Chopperia do Gordo's chopperia heritage and traditional Brazilian menu.
• Restaurante Original: Original is a traditional Brazilian restaurant chain from the interior of São Paulo offering classic dishes (parmegiana, feijoada, filet) in a family atmosphere — directly comparable menu and dining occasion to Chopperia do Gordo.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/choperia-do-gordo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choperia Do Gordo