Chromatic

What Chromatic does

Chromatic is a London-headquartered strategic branding and communications consultancy founded in 2013 and operating as Chromatic Brands Limited, a privately held, founder-owned firm reporting 5 employees. The agency specializes in B2B brand strategy, visual and verbal identity, naming, advertising campaigns, and digital platform development, with deep domain expertise in conservative sectors — primarily insurance and financial services, followed by professional services and technology scale-ups. Its core service offering spans strategy development through to integrated campaign activation, including employer branding and event/exhibition design; a differentiated sub-offering called 'Chromatic Primary' delivers accelerated brand strategy and identity to B2B scale-ups in under 10 weeks.

The firm's underlying capability is its integrated brand methodology rather than proprietary technology, supported by a partner-led engagement model and an ecosystem of specialist collaborators (illustrators, composers, media planners, website developers, and effectiveness researchers such as System1). The go-to-market is direct enterprise engagement with no intermediary channels; pricing is quote-based and undisclosed, consistent with bespoke professional services work. Marquee client outcomes cited include brand programs for Liberty Mutual Group entities, BDO's global rebrand (Transform Awards Europe 2018, four wins), TP ICAP's 'Keeping Markets In Motion' identity, and Edison Investment Research (nearly tripled in size since 2013 rebrand).

Chromatic generates revenue through professional services fees on long-tail engagements, with marquee Fortune 100 enterprise relationships including Liberty Mutual Group (multiple entities since 2018), BDO, TP ICAP, and Edison, alongside a long tail of 100+ clients across insurance, financial services, professional services, technology, and nonprofit verticals. Distribution is entirely direct: clients contact partners via the firm's website, referrals, or industry network, with no reseller or channel intermediary structure. The firm operates from a single headquarters at Somerset House, Strand, London, while serving clients globally across the UK, EMEA, North America, and Oceania.

Name

Chromatic

Legal name

Chromatic Brands Limited

Website

https://chromaticbrands.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Chromatic is a London-based, founder-owned B2B branding and communications consultancy founded in 2013, serving enterprise clients in insurance, financial services, professional services, and technology with brand strategy, identity, naming, and integrated campaigns.

Ownership category

akta.pro rank

Product category

Brand Strategy and Communications Consulting

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Brand strategy consulting
• Visual identity design
• B2B advertising campaigns
• Corporate naming services
• Communications consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Strategic Branding and Communications Consulting: Professional services revenue generated through strategic branding engagements, brand identity development, communications strategy, advertising campaigns, and ongoing brand consulting partnerships with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Chromatic is a strategic branding and communications agency that develops brand strategy, visual and verbal identity, naming, propositions, integrated advertising campaigns, and digital platforms for B2B companies. The agency serves enterprise clients across insurance, financial services, professional services, and technology sectors, with a specialized fast-track offering called Chromatic Primary aimed at scale-ups needing accelerated branding within tight budgets and timelines.

Product overview

Chromatic is a strategic branding and communications agency that offers a comprehensive suite of brand development services for B2B companies. The agency's core offerings include brand strategy and identity services (developing propositions, visual identities, and naming), communications and advertising campaigns, digital platform development, and event/exhibition design. The agency operates a specialized fast-track model called 'Chromatic Primary' designed for scale-up businesses needing accelerated branding within tight timescales. Services are delivered across industries including insurance, financial services, technology, and professional services, working with clients from strategy through to launch and ongoing brand management.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Services Strategic branding services including brand strategy development, proposition creation, visual and verbal identity design for B2B companies. Delivered to enterprise clients across insurance, financial services, professional services, and technology sectors.
• Communications and Advertising Integrated communications and advertising campaign development, including messaging, design, and multi-channel activation across digital, TV, and print for B2B brands.
• Chromatic Primary (Fast-track Branding) Accelerated brand strategy and identity service for fast-evolving B2B businesses without enterprise budgets, delivering compelling proposition and distinctive identity in less than 10 weeks, expressed across key applications including websites.
• Digital Platforms and Website Development Design and development of responsive digital platforms and websites for clients, including UX/UI design and launch as part of integrated brand programmes.
• Naming Services Brand naming services including market research, legal trademark checking, and name development for companies and products, delivered for clients such as TP ICAP, Edison Investment Research, Kindred, Onro, and Velocity Risk.
• Event and Exhibition Design Design and production of exhibition stands and event experiences for trade shows such as Airmic, including award-winning concepts for Liberty Specialty Markets.

Quantifiable outcome

• Liberty Specialty Markets grew gross written premium from £3.5 billion to over £8 billion since 2018 engagement
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• D&ADminorOthersMembers and supporters of D&AD (Design and Art Direction), a global creative association. This membership supports Chromatic's positioning as a quality creative agency and provides access to industry benchmarks and creative talent networks.
• MGAAcoreOthersMembers and supporters of the Managing General Agents' Association. This membership is strategically important given Chromatic's extensive insurance sector work and thought leadership contributions including MGAA panel participation.
• Into UniversityminorOthersMentors and supporters of Into University, a social enterprise supporting university access for young people from disadvantaged backgrounds. Chromatic provides brand expertise and guidance as part of their community engagement.
• SisterhoodminorOthersMentors and supporters of Sisterhood, a community organization. Chromatic provides brand guidance and support as part of their social impact initiatives.
• SondrminorChannel Partner/ Reseller/ DistributorMedia planning agency partnered on the Onro launch. Sondr handled media planning, TV and media buying, and social media campaign execution for the Onro brand launch.
• Angus McLeodminorOthersComposer who created bespoke music for Onro brand, featuring loops and repeats that reference the idea of rotation and circular economy, staying with listeners through distinctive sonic branding.
• Paul GarlandminorOthersIllustrator commissioned for Liberty Specialty Markets 'Together' campaign. Created witty and intriguing illustrations that dramatize stories of collaboration and stand out across media channels.
• Nell HeysminorOthersIllustrator commissioned for Liberty Global Transaction Solutions M&A insurance campaign. Created striking and amusing illustrations combining insider lexicon with visual storytelling.
• System1minorOthersMarketing effectiveness consultancy that tested and rated the Liberty Mutual Reinsurance advertising campaign. Predicted campaign would be in top 1% of all B2B campaigns with exceptional brand building impact.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Siegel+Gale: B2B-focused brand strategy consultancy (part of Deloitte Digital) with established specialism in financial services and professional services branding. Directly comparable to Chromatic's enterprise B2B positioning and category focus.
• Brandpie: London B2B brand consultancy with similar specialist positioning around purpose-driven brand strategy for professional services and financial firms. Closely comparable in client type, service model, and target buyer.
• Moving Brands: London-headquartered independent brand consultancy with comparable enterprise B2B client work and similar integrated strategy-to-identity offering. Direct competitor for UK-based corporate brand mandates.
• Radley Yeldar: London-based B2B brand consultancy serving similar enterprise and professional services clients. Comparable scale, similar sector focus on financial services and corporate brands, and overlapping client profile make it Chromatic's closest peer in geography and category.
• Saffron Brand Consultants: Independent B2B-focused brand strategy consultancy with comparable positioning around measurable business outcomes and similar enterprise client profile. Closely comparable specialist positioning in the B2B brand strategy space.

Broad incumbents

• Superunion: Global brand and creative consultancy (WPP) with significant financial services and B2B practice. Competes for the same enterprise branding engagements but with broader scope and larger resource base.
• Landor & Fitch: Global branding giant (WPP) with a substantial financial services and corporate B2B practice. Overlaps with Chromatic on enterprise brand strategy engagements but at significantly larger scale and broader category coverage.
• FutureBrand: Global brand consultancy (Interbrand group) competing for the same enterprise B2B mandates Chromatic targets. Much larger scale and broader geographic reach, but similar focus on corporate, financial services, and B2B brand strategy work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chromaticbrands
• LinkedInlinkedin.com/company/chromatic-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chromatic