CHATEAUX VINI

What CHATEAUX VINI does

Châteaux Vini is a Belgian specialty wine merchant founded in 1997 and headquartered at Industrielaan 36, 1740 Ternat, Flemish Region. The company sells a curated portfolio of primarily French and Italian quality wines to two segments: private consumers (the primary segment, addressed via personal advisory, sommelier-curated monthly selections and tasting events) and hospitality professionals (horeca). Its current leadership and brand identity have been reshaped by the addition of Tom Ieven, named Best Sommelier of Belgium and formerly the top sommelier at the three-Michelin-starred Hof van Cleve, who curates monthly 3- and 6-bottle selection boxes.

Name

CHATEAUX VINI

Legal name

Châteaux Vini

Website

https://chxvini.be

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Châteaux Vini is a Belgian specialty wine retailer founded in 1997 in Ternat, selling a curated portfolio of French and Italian wines via a physical store, an Odoo-powered webshop, and sommelier-curated selection boxes to private consumers and horeca professionals.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine retail
• French italian wines
• Wine ecommerce
• Sommelier curation
• Wine tastings

Headquarters

HQ city

Ternat

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Wine Sales (B2C): Direct sales of curated French and Italian quality wines to private consumers through both physical store and online webshop. Prices range from entry-level (~€8) to premium bottles (€300+).
2. B2B/Horeca Sales: Sales to hospitality professionals (horeca) mentioned as part of target market alongside private consumers.
3. Tom Ieven Curated Boxes: Monthly curated wine selections by sommelier Tom Ieven, sold as boxes of 3 or 6 bottles. Available for pickup or home delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Châteaux Vini is a Belgian wine merchant founded in 1997 that curates and sells a quality assortment of wines primarily from France and Italy. The company operates a physical retail store in Ternat, Belgium, and an Odoo-powered e-commerce webshop with home delivery across Belgium, supplemented by sommelier-curated selection boxes, tasting events, and personal wine advisory services for both private consumers and hospitality professionals.

Product overview

Châteaux Vini is a Belgian wine merchant operating primarily as an e-commerce platform for French and Italian quality wines. The core offering is the Wine Webshop, supplemented by Tom Ieven Selection Boxes (curated 3 or 6-bottle selections by a renowned sommelier), Wine Tastings & Events (including winemaker dinners and seasonal tasting events), Personal Wine Advice services, and the Châteaux-Club loyalty program. The company serves both private individuals and professionals (horeca/hospitality) seeking quality wines with personalized service.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Webshop Online e-commerce platform for purchasing wines from France, Italy, and other countries, offering filtering by color, country, appellation, vintage, domain, volume, agriculture type, and price range, with home delivery or in-store pickup options.
• Tom Ieven Selection Boxes Monthly wine selection curated by sommelier Tom Ieven, available in boxes of 3 or 6 bottles, featuring wines chosen for their quality, character, and gastronomic potential. Available for in-store pickup or home delivery.
• Wine Tastings & Events In-store and off-site wine tasting events including winemaker dinners, evening tastings, Saturday openings, and seasonal tasting events, ranging from masterclasses with visiting winemakers to seasonal events.
• Personal Wine Advice Personalized wine consultation services helping customers find the right bottle for special occasions, gifts, or food pairings, available in-store and via direct contact.
• Châteaux-Club Loyalty Program Loyalty program offering 5% discount on purchases of 6 bottles of the same wine; applies only to in-store pickups and excludes glasses, cellar remnants, alcohol, primeur purchases, or promotions.

Quantifiable outcome

• Monthly curated selections available in 3 or 6 bottle boxes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tom IevencoreStrategic or Co-development Partner · 1 January 2024Tom Ieven, renowned sommelier and Best Sommelier of Belgium/Sommelier of the Year, joined Châteaux Vini as wine expert. Previously worked at Hof van Cleve (***), he curates monthly wine selections and brings expertise valuable for both horeca and wine enthusiasts.
• Bruut WineryminorOthersBelgian sparkling wine producer from Pajottenland region. Part of Châteaux Vini's 'Domeinen in de Kijker' (featured domains), representing the new wave of Belgian winemakers proving the region is suitable for refined sparkling wines.
• Champagne Pol RogerminorOthersPrestigious Champagne house since 1849, one of the few major houses still fully family-owned. Known for long aging in cellars and historical connection to Sir Winston Churchill.
• Maison Vincent GirardinminorOthersBurgundy wine house started by 19-year-old Vincent Girardin on inherited 2ha plot. Now produces wines from 9 famous Côtes de Beaune villages including Meursault, Puligny-Montrachet, and Chassagne-Montrachet.
• CerettominorOthersPiedmont wine family since the 1930s. Emphasizes terroir importance and respect for natural environment. Obtained organic farming certification in 2015.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lavinia: Madrid and Paris-based premium wine retail chain with stores and e-commerce focused on a curated assortment of European regions. Aligns with Châteaux Vini's premium positioning and region-led curation.
• Wine.com: Largest US online wine retailer with an encyclopedia-driven discovery experience. Mirror of the digital catalog depth and B2C ordering flow, though operating at dramatically larger scale and category breadth.
• Majestic Wine: UK's largest wine specialist retailer combining a national store network with an online platform and a B2B arm. Parallels the omnichannel store + webshop + horeca thesis, though at materially greater scale.
• Berry Bros. & Rudd: Historic UK wine merchant (since 1698) running physical shops, an investment cellar service, and DTC e-commerce. Comparable in premium curation, personal advisory, and B2B trade supply.
• The Wine Society: UK member wine-buying cooperative offering curated selections, tastings, and editorial content. Similar to Châteaux Vini's loyalty-club curation and tasting-event engagement model.

Emerging players

• Vivino: Copenhagen-based wine community and marketplace app with tens of millions of users, used by consumers for pre-purchase discovery and review-driven shopping. Adjacent to retail, shaping where the same end customers browse and buy.

Direct peers

• Ventealapropriete: French online wine retailer specializing in curated French regions with strong sommelier-driven storytelling. Comparable DTC motion, single-country operating model, and curated premium assortment.
• Millesima: Bordeaux-headquartered online wine retailer with broad French portfolio and direct-to-consumer shipping across Europe, plus a B2B/wholesale arm. Closely comparable to Châteaux Vini's sommelier-curated DTC model with premium French/Italian focus.
• Bodeboca: Spanish online wine club and marketplace with sommelier-driven curated boxes and club-style subscriptions. Mirrors Châteaux Vini's Tom Ieven selection boxes and advisor-led sampling approach.

Regional players

• Vinitus: Belgian wine retail chain operating multiple shops plus online, with sommelier-led service. The most directly comparable Benelux peer running the same DTC wine-merchant model and horeca supply motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chxvini
• LinkedInlinkedin.com/company/chateaux-vini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHATEAUX VINI