CIDOU

What CIDOU does

CIDOU is a French fruit juice and beverage brand founded in 1931 by Jacques Mahler in Mietesheim, Alsace, and currently owned by LSDH (Laiterie de Saint Denis de l'Hôtel), a 100% French family group. The brand produces and packages juices, nectars, and beverages across three principal lines: 'Un Amour de Fruits' (no added sugars), 'Les Désucrés' (proprietary filtration delivering 30% less natural sugar with 100% fruit content), and an organic range ('Un Amour de Bio' and 'Pur Jus Bio'). All manufacturing is carried out at the JFA (Jus de Fruits d'Alsace) production site in Sarre-Union, France, with corporate functions at LSDH's headquarters in Saint-Denis-de-l'Hôtel. The company's most notable technical asset is the trade-secret-protected DéSucrés filtration process, which reduces naturally occurring sugars while preserving taste and vitamin content (approximately 85% of Vitamin C retained).

The business sells primarily through French retail channels (supermarkets and grocery, in 1L, 1.75L, and 20cl formats), complemented by an exclusive B2B travel-channel presence on Air France and SNCF, and a dedicated professional food service (hors-domicile) sales force created in 2022. The brand targets French households and health-conscious consumers seeking quality, transparency, and reduced-sugar options without sacrificing taste. Pricing follows standard French supermarket price points and is not publicly disclosed. Revenue is generated through one-time product sales via retail and B2B distribution, with no software, subscription, or licensing component. CIDOU differentiates on French heritage (one of the last 100% French juice brands), ESG positioning (PME+ certification, FSC packaging, carbon offset via eCO2 at 1,045 tonnes CO2e/year), and product innovation in sugar reduction and organic offerings.

Name

CIDOU

Legal name

LAITERIE DE SAINT DENIS DE L'HOTEL (LSDH)

Website

https://cidou.fr

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

CIDOU is a nearly century-old French fruit juice brand owned by LSDH, producing classic, organic, and reduced-sugar juices in Alsace and distributing them through French retail, Air France, SNCF, and professional food service channels.

Ownership category

akta.pro rank

Product category

Fruit Juice and Beverage Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

Keywords

• Fruit juice production
• Beverage manufacturing
• Organic nectars
• Reduced sugar beverages
• French juice brand

Headquarters

HQ city

Saint Denis de l'Hôtel

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fruit Juice and Beverage Sales: CIDOU generates revenue through the sale of fruit juices, nectars, and beverages across classic, bio/organic, and reduced-sugar product lines. Products are sold through retail channels including supermarkets, as well as travel channels (airlines, trains) and food service.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CIDOU is a French fruit juice and beverage manufacturer that produces, packages, and sells fruit juices, nectars, and beverages under four main lines: classic juices without added sugars ("Un Amour de Fruits"), reduced-sugar 100% fruit beverages ("Les Désucrés"), organic nectars ("Un Amour de Bio"), and pure organic juices ("Pur Jus Bio"). All products are manufactured at the JFA (Jus de Fruits d'Alsace) facility in Sarre-Union, France, and sold through French supermarkets, travel channels (Air France, SNCF), and a B2B foodservice sales force.

Product overview

CIDOU is a French fruit juice and beverage brand offering three main product lines: "Un Amour de Fruits" (classic juices without added sugars), "Les Désucrés" (reduced-sugar 100% fruit beverages), and organic offerings including "Un Amour de Bio" (organic nectars) and "Pur Jus Bio" (pure organic juices). All products are manufactured in Alsace, France, with a focus on revealing the best of fruits while reducing sugar content when possible. The brand also provides B2B solutions for foodservice professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Un Amour de Fruits Flagship classic juice line without added sugars, available in multiple fruit combinations (including Fruit du dragon Goyave, Pêche Cerise, Clémentine Corse, 4 agrumes, Goyave ananas, Orange mangue, Ananas coco passion, Pomme kiwi, Pomme fraise, Pomme pêche abricot, Multifruits, Orange, Pomme). Designed for breakfast, snacks, and aperitifs in 1.75L and 1L formats, targeted at French households.
• Les Désucrés Innovative 100% fruit beverages with 30% less sugar achieved through a proprietary filtration process. Includes Fruits du verger, Multifruits, and Pomme variants; achieves Nutri-Score B rating. Packaged in 1L format for health-conscious French consumers; legally classified as beverages (not fruit juice) under EU regulations due to filtration-based sugar reduction.
• Un Amour de Bio Organic juice and nectar line featuring Ananas coco passion, Orange mangue passion, Pomme fraise, Pomme kiwi, Orange, Pomme, Pomme pêche abricot, and Multifruits. Made with organic ingredients including cane sugar, available in 1.75L and 1L formats, targeted at consumers seeking certified organic French beverages.
• Pur Jus Bio Pure organic juices without added sugars. Products include Pomme pêche poire, Pomme framboise, Douceur orange, Multifruits, and Pomme. Made exclusively from organic fruit juices and purees, available in 1L and 20cl formats, targeted at consumers seeking pure organic juice without added sugars.
• Professional/B2B Foodservice Beverages B2B solution offering CIDOU juices and beverages to foodservice professionals (hors domicile), including custom recipes and packaging adapted to professional needs. Served by a dedicated CIDOU sales force created in 2022 for national expansion across France.

Quantifiable outcome

• 30% sugar reduction in Les Désucrés range compared to comparable juices
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Air FrancecoreChannel Partner/ Reseller/ DistributorCIDOU products are distributed through Air France flights, making juices available to airline passengers during travel.
• SNCFcoreChannel Partner/ Reseller/ DistributorCIDOU beverages are sold on French national rail (SNCF) trains, providing distribution in the travel channel.
• Ecocert EnvironnementminorStrategic or Co-development PartnerAnnual control and audit of Cidou's PME+ certification compliance with ISO 26000 guidelines.
• Local beekeepers (apiculteurs locaux)minorStrategic or Co-development PartnerPartnership with local beekeepers to preserve pollinators, a key link in the food chain and sentinel of environment and health.
• eCO2 programminorOthersProgram enabling annual compensation of 1,045 tonnes of CO2 equivalent by supporting reforestation projects in France.
• LSDH (Laiterie de Saint Denis de l'Hôtel)coreStrategic or Co-development PartnerCidou has been owned by LSDH, a 100% French family group specializing in milk, juice, beverages, and ready-to-eat salads, since 2009. LSDH is the parent company and provides strategic direction and resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tropicana (PepsiCo): Global fruit juice and nectar brand owned by PepsiCo. Direct competitor to CIDOU in the French retail juice aisle, with similar brick/carton packaging and broad fruit-range strategy.
• Andros: Leading French family-owned fruit processing group producing juices, nectars, jams, and desserts under brands such as Andros and Bonne Maman. Closest French-headquartered comparable to CIDOU across juice and fruit-based categories.
• Innocent (Coca-Cola Company): Premium fruit juice and smoothie brand owned by Coca-Cola, present in France and across Europe. Comparable to CIDOU in targeting health-conscious consumers with no-added-sugar and functional variants.
• Pressade: French organic and natural juice brand. Closely comparable to CIDOU's Un Amour de Bio and Pur Jus Bio organic lines in the French organic juice segment.
• Orangina Suntory France: Major French fruit-based beverage producer (Orangina, Oasis, Champomy). Directly competes with CIDOU in French retail and food-service channels and shares a focus on fruit-flavored drinks.
• Pampryl (Britvic France): Heritage French juice and nectar brand now owned by Britvic. Direct competitor in mainstream French fruit juice aisles, sharing the brick-pack heritage and family-format positioning.
• Granini (Eckes-Granini): European juice brand distributed across multiple markets including France. Comparable multi-fruit juice portfolio, brick/glass packaging, and retail-channel focus.

Broad incumbents

• Britvic: UK-headquartered international soft drinks group owning Pampryl and other French juice brands. Comparable as a broader incumbent in the fruit beverage category with deeper portfolio and distribution than CIDOU.

Regional players

• Biotta: Swiss organic and natural juice producer. Comparable in product positioning (organic, no additives, transparency) and in operating in the French-speaking European market adjacent to CIDOU's footprint.

Emerging players

• Léa Nature / Jardin Bio: French organic-focused food and beverage group including the Jardin Bio organic juice range. Comparable in the organic/no-added-sugar niche that overlaps with CIDOU's bio and Désucrés lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cidou700
• Facebookfacebook.com/cidou1932
• LinkedInlinkedin.com/company/cidou
• Instagraminstagram.com/cidou1931

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIDOU