CircuitWest

What CircuitWest does

CircuitWest is a non-profit, membership-based peak body dedicated to supporting the Western Australian performing arts sector. The organization connects venues, producers, and presenters — including dance, theatre, opera, and puppetry companies — through programs aimed at facilitating touring productions, distributing professional performances to regional and metropolitan communities, and building sector-wide capability. Its core offerings include the Shows On The Go touring program, Touring Services advisory support, the annual WA Showcase (described as Western Australia's largest performing arts conference and arts market), and the sector-wide Technical Workforce Development Initiative, supplemented by the Hello Pitches pitching program, Get Togethers networking events, and the National Arts Markets initiative delivered in partnership with PAC Australia.

The organization's product surface is integrated rather than modular: it spans touring coordination, an annual conference and marketplace, pitching/networking events, a publicly accessible Resources Hub (covering finance, marketing, pitching, policies, producing/touring, research, templates, and venue operations), and original research publications such as the 2022 'Holding the House' report and 'Shifting Seats: Trends in Live Event Attendance and Ticket Buying', alongside specialized resources like the First Nations Focus Toolkit. There is no underlying technology platform; the offering is service-, community-, and content-driven rather than technology-driven, with no APIs, SDKs, or proprietary software products.

Revenue mechanics are membership-driven. CircuitWest operates recurring membership subscriptions across multiple tiers (Producer, Presenter, Major Event, Local Government, Service Organisation, and Independent/Individual) and would typically augment this with grants and sponsorship common to Australian arts peak bodies. Specific membership pricing is not publicly disclosed. Distribution occurs through a regional member venue network across Western Australia and direct touring sales via Shows On The Go. The organization is headquartered in Perth, operates with 8 employees, and confines its geographic scope to Western Australia, with no publicly disclosed ownership, investors, or parent entity.

Name

CircuitWest

Legal name

CircuitWest

Website

https://circuitwest.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CircuitWest is a non-profit, membership-based peak body supporting Western Australia's performing arts sector by connecting venues, producers, and presenters through touring programs, the annual WA Showcase arts market, networking events, and a sector-wide resource and research library.

Ownership category

akta.pro rank

Product category

Performing Arts Support Services

NAICS

Convention and Trade Show Organizers (561920), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Performing arts touring
• Arts venue network
• Performing arts membership
• Touring coordination services
• Arts sector support

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: CircuitWest operates as a membership organization serving the Western Australian performing arts sector. Revenue is generated through membership fees from venues, producers, presenters, and individual professionals in the performing arts industry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CircuitWest is a non-profit membership-based organization that coordinates and supports performing arts touring across Western Australia. It operates touring programs (Shows On The Go, Touring Services), runs the annual WA Showcase arts market, hosts pitching and networking events (Hello Pitches, Get Togethers), delivers a sector-wide Technical Workforce Development Initiative, and provides a library of professional resources for venues, producers, and presenters.

Product overview

CircuitWest is a performing arts support organization for Western Australia that operates as a single integrated service rather than a modular platform. The organization provides touring coordination programs (Shows On The Go, Touring Services), annual conference and market events (WA Showcase, Hello Pitches, Get Togethers), sector-wide workforce development (Technical Workforce Development Initiative), and a comprehensive resources library covering finance, HR, insurance, volunteer management, and venue operations. The core offering is the coordination and support of performing arts touring across Western Australia, supplemented by professional development resources, networking programs, and research publications for the arts sector.

Differentiator

Problem solved

Functional benefit

Products and services

• CircuitWest Membership

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PAC AustraliacoreStrategic or Co-development PartnerCircuitWest participates in PAC Australia's national arts market initiative, contributing to a collaborative resource of all arts markets across Australia and New Zealand. This partnership supports the national arts market ecosystem by sharing information about WA arts markets and connecting with national counterparts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Independent Theatre Association (Australia): Australian peak body supporting independent theatre makers. Comparable in sector-advocacy and touring-support role, but narrower in scope (theatre-only) than CircuitWest's dance, theatre, opera, and puppetry remit.
• Performing Arts Network of New Zealand: New Zealand peak body supporting performing arts touring and presenter networks. Directly comparable member-based touring-coordination model, though serving a different national market under the PAC Australia national arts markets framework.

Regional players

• Creative Victoria: Victorian state government body that funds and develops the creative industries. Functions as the state-level sector coordinator analogous to CircuitWest, but with a government mandate and direct grant-making capability.
• Country Arts WA: Regional arts development organization serving country Western Australia. It overlaps with CircuitWest on community performing arts delivery, but focuses on regional and community programming rather than professional touring coordination.
• Create NSW: NSW state arts and cultural policy body. Plays a comparable state-wide coordination and funding role for the performing arts sector that CircuitWest plays for Western Australia.

Broad incumbents

• Australia Council for the Arts: Australian Government's principal arts funding and policy body. Comparable in arts-sector coordination and convening role, but federally funded and policy-driven rather than member-funded like CircuitWest.
• Association of Performing Arts Professionals (APAP): US-based membership association for performing arts presenters, producers, and managers. Operates the largest North American performing arts conference and market, structurally analogous to CircuitWest's WA Showcase and member services model at much greater scale.
• Regional Arts Australia: National body supporting regional arts practice across Australia. Comparable in sector-development mission and grant-distribution function to CircuitWest's role in WA, but operating nationally across all art forms.
• Live Performance Australia: National peak body for the live performance industry in Australia. It sits at the same sector-coordination tier as CircuitWest but with a national, policy-oriented mandate rather than a single-state touring focus.

Direct peers

• PAC Australia: Performing Arts Connections Australia runs the national arts markets framework that CircuitWest contributes to and partners with. It operates the same sector-coordination role at a national level, making it the closest functional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/circuitwest
• LinkedInlinkedin.com/company/circuitwest
• Instagraminstagram.com/circuitwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CircuitWest