PAC Australia - Australian Performing Arts Exchange

Name

PAC Australia - Australian Performing Arts Exchange

Legal name

Performing Arts Connections Australia

Website

https://paca.org.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Industry Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Performing arts services
• Membership association services
• Industry events management
• Arts sector advocacy
• Professional training programs

Headquarters

HQ city

Perth, WA

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: PAC Australia generates revenue primarily through membership fees from Ordinary Members ($1,290 inc GST), Associate Members ($450 inc GST), and Affiliate Members ($450-$520 inc GST). Members receive access to discussion groups, benchmarking reports, professional development discounts, and advocacy services.
2. Event Registration Fees: Revenue generated from registrations to flagship events including APAX (Australian Performing Arts Exchange) and APAM (Australian Performing Arts Market), with members receiving significant discounts up to $400 on conference registration.
3. Donations: PAC Australia is a registered charity (ACNC) and accepts tax-deductible donations from supporters to support the future of performing arts in Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PAC Australia is a non-profit membership organization that operates as the national peak body for performing arts presenting in Australia. Its core offerings are a tiered annual membership program serving arts centres, venues, festivals, producers, and consultants, alongside three flagship events (the Australian Performing Arts Exchange/APAX, the Australian Performing Arts Market/APAM, and the IMPACT Awards), bespoke industry training programs, benchmarking and research publications (Venue Charges & Salaries Report, Economic Activity Report, National Presenter Outlook), industry resources (National Touring Charter, POWERPAC, Performing Spaces Guide, Venue Search), and national advocacy with government and Creative Australia.

Product overview

PAC Australia is a membership and service organization that operates as the national peak body for performing arts centres, presenters, and producers in Australia. The organization's core offerings include the Australian Performing Arts Exchange (APAX) as its flagship national market and professional development event, the Australian Performing Arts Market (APAM) as an international platform for connecting Australian arts with global opportunities, and the annual IMPACT Awards celebrating sector excellence. The membership program provides access to discussion groups, benchmarking reports (including Venue Charges & Salaries Report and Economic Activity Report), professional development training programs (such as Adaptive Futures), resources including the National Touring Charter, POWERPAC, Performing Spaces Guide, and Venue Search database, plus advocacy and policy influence at the national level.

Differentiator

Problem solved

Functional benefit

Products and services

• PAC Australia Membership Program Annual tiered membership program for performing arts presenters, venues, producers, and consultants providing access to discussion groups, benchmarking reports, professional development discounts, and national advocacy services. Tiered at AUD $1,290 (Ordinary Members), AUD $450 (Associate Members), AUD $450 (Affiliate Tier One — sole traders/under 3 FTE), and AUD $520 (Affiliate Tier Two — over 3 FTE), inclusive of GST, with a 50% first-year discount available for organisations under AUD $1M turnover.
• Australian Performing Arts Exchange (APAX) Annual national market and professional development gathering for performing arts workers to develop tours and cultivate relationships. Members receive registration discounts of up to AUD $400 per conference registration.
• Australian Performing Arts Market (APAM) International platform that connects Australian theatre, dance, music, and experimental arts with national and global opportunities, run as a flagship event with paid registrations.
• IMPACT Awards Annual awards program celebrating excellence in performing arts leadership, innovation, and impact across the Australian performing arts sector.
• PAC Australia Training Programs Bespoke paid industry training designed to build capacity, share knowledge, and strengthen professional networks for performing arts presenters and producers. Includes Tour Producer Training, Presenter Training Program, and the Adaptive Futures program.

Quantifiable outcome

• Members present over 64,000 events annually with 12 million+ attendances

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CircuitWestcoreStrategic or Co-development PartnerState-based presenter association representing Western Australian performing arts centres. Part of the PAPA (Performing Arts Presenter Associations) network for coordinated national advocacy and shared strategic priorities.
• NSW & ACT Performing Arts Centres Association (NAPACA)coreStrategic or Co-development PartnerPeak representative body for Performing Arts Centres in NSW and ACT, supporting a vibrant network of members actively involved in the national touring network.
• South Australian Presenters Association (SAPA)coreStrategic or Co-development PartnerState association representing South Australian performing arts presenters, working to develop networks and support members with programming within their venue.
• Stage QueenslandcoreStrategic or Co-development PartnerPeak body for performing arts centres in Queensland and Northern Territory, supporting a vibrant network of members to provide quality arts and cultural experiences.
• Victorian Association of Performing Arts Centres (VAPAC)coreStrategic or Co-development PartnerState association representing Victorian performing arts centres, part of the collaborative PAPA network for coordinated approach to shared strategic priorities.
• Performing Arts Network NZ (PANNZ)minorStrategic or Co-development PartnerSupports the New Zealand professional performing arts sector, promoting sustainable performing arts touring network and facilitating communications within the professional performing arts community.
• Creative AustraliacoreStrategic or Co-development PartnerAustralian Government's principal arts investment and advisory body. PAC Australia maintains relationships with national performing arts networks and participates in strategic planning for industry improvement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Live Performance Australia: Australian peak body for the commercial live performance industry, covering producers, venues, and promoters. Comparable as an Australian membership organization serving overlapping (but distinct) performing arts stakeholder segments.
• Association of Performing Arts Professionals (APAP): The US national membership organization for performing arts presenters, producers, and managers, running the APAP|NYC annual conference. Directly comparable as a national peak body serving the same member segments and convening an annual market/conference.
• Regional Arts Australia: Australian national peak body for regional arts, providing advocacy and development support. Comparable as an Australian nonprofit membership organization advocating for arts sectors and convening events.
• IETM - International Network for Contemporary Performing Arts: International membership network for contemporary performing arts, with a comparable mission of connecting presenters, producers, and artists through meetings, research, and advocacy. Comparable in membership-based international convening model.
• PEARLE* - Live Performance Europe: European federation representing employers and associations in the live performance sector. Directly comparable as a regional peak body performing advocacy, research, and convening functions analogous to PAC Australia's role in Australia.
• International Society for the Performing Arts (ISPA): Global membership association of performing arts professionals, with PAC Australia already partnering on ISPA 2024. Closely comparable in mission of connecting presenters internationally and convening industry congresses.

Broad incumbents

• British Council: UK international organization for cultural relations. Comparable in facilitating international cultural exchange and performing arts touring between markets, though operating at a much broader scale and mandate.

Regional players

• Creative New Zealand (Arts Council of New Zealand): New Zealand's national arts development agency, partnering with PAC Australia via PANNZ. Comparable as a government-affiliated arts body operating in a neighboring geography with similar advocacy and funding roles.
• Canada Council for the Arts: Canadian federal arts funding and development body. Comparable as a national arts funder/policy actor in a peer English-speaking Commonwealth country, with overlapping membership and convening functions.
• Independent Theatre Council: Australian peak body for independent theatre makers and producers. Comparable as an Australian nonprofit membership organization serving a subset of the performing arts sector with advocacy and development services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/pacaustralia
• Facebookfacebook.com/pacaustralia
• LinkedInlinkedin.com/company/performing-arts-connections-australia
• Instagraminstagram.com/pacaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAC Australia - Australian Performing Arts Exchange