Circular Design

What Circular Design does

Circular Design is a UK-registered non-profit web design agency headquartered in Bristol, founded in 2023 (originally as GSF Creations). It designs, builds, hosts, and maintains WordPress websites for mission-driven organizations, with primary customers in the nonprofit/charity segment and secondary segments including social enterprises, activist organizations, and purpose-driven SMBs and politicians. The agency has delivered 50+ purpose-driven websites to date and operates with a small team of approximately five people, over half of whom have lived experience of forced migration. All profits are reinvested into social and environmental projects, and the agency is accredited as a Living Wage Employer, Good Business Charter member, People + Planet First Verified social enterprise, and a finalist at the 2025 UK Social Enterprise Awards.

The service portfolio is structured around three phases: Build (WordPress design and development, conversion and engagement strategy), Grow (UX and accessibility audits, SEO), and Maintain (three-tier care plans, green hosting, translation, privacy compliance, Divi 5 migration). The underlying technology stack is WordPress, augmented by an ecosystem of plugins including RankMath (SEO), WP-Rocket (performance), LearnDash (LMS), WooCommerce, FundraiseUp (donations), Sugar Calendar, TranslatePress (multilingual), Cloudflare (CDN/security), and Stripe (payments). The hosting offering runs on 100% renewable energy infrastructure across UK, Europe, and the US, with double carbon offset through Fair Climate Fund, Gold Standard, and Fairtrade certified credits, marketed as carbon-negative hosting.

Revenue is generated through two primary mechanics: one-time web design and migration projects (with a referral-driven minimum budget of €3,000+) and recurring monthly subscriptions via three Website Care Plans priced at £49/£99/£199 (Essential/Professional/Premium), with equivalent Swiss franc pricing in DACH markets. Go-to-market is sales-led and direct, driven through the circulardesign.io website, organic content and SEO, social channels, a £200 referral scheme, and bookable Google Calendar discovery calls. The company also offers SEO and digital marketing services on a professional-services basis and serves clients in the UK, Switzerland, Germany, and the US.

Name

Circular Design

Legal name

Circular Design

Website

https://circulardesign.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Circular Design is a Bristol-based non-profit web design agency founded in 2023 that builds, hosts, and maintains accessible, carbon-negative WordPress websites for nonprofits, social enterprises, activists, and purpose-driven SMBs, combining one-time project revenue with recurring care-plan subscriptions.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• WordPress web design
• Nonprofit web services
• Green web hosting
• Sustainable web design
• Website care plans

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Web Design Services: One-time website design and development projects for new websites or redesigns, including responsive design, conversion optimization, and accessibility compliance
2. Website Care Plans: Recurring monthly subscriptions for website maintenance, security, backups, content updates, and ongoing support across three tiers (Essential, Professional, Premium)
3. Sustainable Hosting: Green hosting services on renewable energy infrastructure across UK, Europe, and US regions
4. SEO and Digital Marketing Services: Search engine optimization services and website audits for purpose-driven organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Circular Design is a non-profit web design agency that designs, builds and maintains carbon-negative WordPress websites for nonprofits, charities, social enterprises, activists, and mission-driven businesses. Its offering spans website design and development, conversion strategy, UX and accessibility audits, SEO optimization, AI-powered translation, green hosting on renewable energy with double carbon offset, and recurring website care plans. All websites include WCAG accessibility, multilingual support, and sustainable hosting as standard.

Product overview

Circular Design is a non-profit web design agency offering a portfolio of managed WordPress services structured around three phases: Build (web design, development, conversion strategy), Grow (UX audits, SEO optimisation), and Maintain (care plans, green hosting). The core offering is WordPress Design & Development with supporting services including AI-powered Translation Services, Privacy Policy Management, and Divi 5 Migration. Website maintenance is structured in three escalating Care Plans (Essential, Professional, Premium) covering backups, security, content updates, and advanced development work. All websites are hosted on carbon-negative green infrastructure. The company also provides Conversion & Engagement Strategy to drive donations, sign-ups, and campaign actions.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Design & Development

Quantifiable outcome

• 68% increase in engagement time, 124% increase in session duration, 57% increase in user-initiated actions based on aggregated analytics

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Pal-Swiss Tech HubsminorStrategic or Co-development PartnerEmployment partner providing pathways for refugee talent in the tech sector. Supports Circular Design's mission to create job opportunities for marginalized communities.
• JusoorminorStrategic or Co-development PartnerEmployment partner supporting refugee employment in technology through skills development and job placement programs.
• IntechgrationminorStrategic or Co-development PartnerEmployment partner focused on integration through technology employment for displaced professionals.
• Gaza Sky GeeksminorStrategic or Co-development PartnerEmployment partner providing tech employment opportunities and remote work for Gaza developers.
• Experts by ExperienceminorStrategic or Co-development PartnerEmployment partner connecting professionals with lived experience to meaningful work opportunities.
• Fair Climate FundcoreTechnology or IntegrationSustainability partner providing accredited climate protection projects for carbon offsetting. All websites hosted with double carbon offset through Fairtrade certified climate projects.
• Gold StandardcoreTechnology or IntegrationSustainability partner providing Gold Standard carbon credits for offsetting website emissions.
• FairtradecoreTechnology or IntegrationSustainability partner providing Fairtrade certified carbon credits for carbon offset programs.
• 20i HostingcoreTechnology or IntegrationHosting infrastructure partner providing green web hosting services across UK, Europe, and US regions.
• Business for GoodcoreStrategic or Co-development PartnerSocial business accreditation programme certifying Circular Design as a certified social enterprise.
• Good Business ChartercoreStrategic or Co-development PartnerAccreditation body recognizing responsible business practices across 10 components of good employment.
• Living Wage FoundationcoreStrategic or Co-development PartnerAccrediting body certifying Circular Design as a Living Wage Employer.
• Phone Credit for RefugeesminorStrategic or Co-development PartnerImpact partner receiving pro bono support and impact grants for refugee connectivity projects.
• Tomorrow's Youth OrganisationminorStrategic or Co-development PartnerImpact partner receiving support for youth empowerment and development programmes.
• Verein FAIR!minorStrategic or Co-development PartnerSwiss impact partner working on sustainability, participation, and social cohesion.
• Yoga and Sports for RefugeesminorStrategic or Co-development PartnerImpact partner receiving pro bono services for refugee support through wellness programmes.
• Human Rights Legal ProjectminorStrategic or Co-development PartnerImpact partner receiving support for human rights legal advocacy work.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hostinger Horizons: Large, low-cost web hosting and website builder serving SMBs and individuals globally. Comparable on green/renewable hosting claims and WordPress focus, but operating at much larger scale and price points.
• GreenGeeks: Established green web hosting provider with renewable energy infrastructure and WordPress hosting. Comparable sustainability positioning and hosting service, though lacks the design/agency layer of Circular Design.
• SiteGround: Major WordPress-specialized hosting provider with managed hosting and site-building tools. Comparable underlying WordPress technology and sustainability initiatives, but operates as infrastructure vendor rather than agency.

Direct peers

• Human Made: WordPress-focused digital agency offering enterprise website builds, hosting, and ongoing support. Comparable in core technology (WordPress), care-plan subscription structure, and sustainability/performance positioning.
• Firespring: Provides web design, hosting, and marketing services specifically to nonprofits and mission-driven organizations, with a recurring care/support offering. Direct competitor with longer US track record.
• Whole Whale: US-based digital agency specializing in web design, data, and tech services for nonprofits and social enterprises. Directly comparable to Circular Design in mission-driven focus, WordPress/website builds, and nonprofit client base.
• MediaCause: Nonprofit-focused digital agency offering web design, branding, and digital marketing for charities and social impact organizations. Comparable in vertical specialization, service mix, and recurring support model.
• Kanopi Studios: WordPress design and development agency serving mission-driven organizations including nonprofits. Comparable in core technology stack (WordPress), accessibility focus, and recurring care/maintenance plans.

Emerging players

• Network for Good: Nonprofit software and services provider offering donation platforms, CRM, and website tools to charities. Adjacent competitor addressing similar buyer needs through software rather than custom design.
• Wired Impact: Provides nonprofit website software and services focused on supporter engagement and donations. Comparable in target segment (nonprofits) and managed website/service model, though more software-product than agency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/circulardesignofficial
• LinkedInlinkedin.com/company/circulardesignofficial
• Instagraminstagram.com/circulardesign_official
• TikToktiktok.com/@circulardesign_official

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circular Design