What Cités Immersives does

Cités Immersives is a privately held French company that designs, produces, and operates large-scale immersive cultural venues. Founded in 2024 with headquarters in Rouen and a stated collaborator base of around 30, the company builds 1,000+ m² exhibitions combining 360° video-mapping, 3D spatial audio, multi-sensory scenography (sight, sound, smell), interactive devices, and optional virtual reality experiences. Its portfolio comprises four branded venues: the permanent Cité Immersive Viking in Rouen (opened June 2024), the temporary Cité Immersive Viking on the Promenade des Anglais in Nice (opened July 2025), the permanent Cité Immersive des Fables near the Champs-Élysées in Paris (opened September 2025), and the announced Cité Immersive des Ducs de Bourgogne in Beaune (under development). Content is developed with 25 partner historians and creative talent including the musical duo Bon Entendeur, actors Laurent Stocker and Arielle Dombasle, and Philippe Torreton, with international VR content supplied by The Viking Planet (Oslo) and an Assassin's Creed integration via Ubisoft.

The company operates a direct-to-consumer model with ticket prices in the €13.90–€18.90 range for individuals (with reduced, youth, family, school, and senior tiers), monetizing through five streams: individual and group ticket sales (primary), on-site boutique merchandise, private event venue privatization (Hall of Dreams, 60–180 guests), group tours and educational workshops, and gift cards. Distribution is omnichannel — online ticketing via Fever and Diptick, on-site box offices, works council bulk purchases, school and corporate group bookings, and tourism professional referrals. Marketing relies on earned media (France 2, Le Parisien, Beaux-Arts Magazine, Telerama, M6, Arte), Instagram, email newsletters, and partner referrals. To date the company reports more than 350,000 cumulative visitors across all locations and has received the Destination of Excellence label from CCI Rouen Métropole Normandie.

Cités Immersives is independently owned with no disclosed external funding, parent entity, or controlling investor. It is structured around an end-to-end value chain covering location prospecting, concept creation, exhibition production, technical installation, marketing, and venue operations, plus an articulated intent to tour exhibitions across cities. Customer concentration is low by virtue of a fragmented consumer base, and revenue concentration risk is primarily venue-level rather than customer-level. The principal constraints on growth are real estate/site acquisition, capital intensity of permanent venues, and the absence of disclosed AI-native personalization in the immersive experience stack.

Name

Cités Immersives

Legal name

Cités Immersives

Website

https://cites-immersives.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Cités Immersives is a French operator that designs, produces, and runs large-scale 360° video-mapping immersive cultural venues — currently four branded exhibitions (Viking in Rouen and Nice, La Fontaine's Fables in Paris, Ducs de Bourgogne in Beaune) — serving families, schools, tourists, works councils, and corporate event clients with ticketed admission, venue privatization, and on-site retail.

Ownership category

akta.pro rank

Product category

Immersive Cultural Experiences

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Immersive cultural venues
• 360 video mapping exhibitions
• Multi-sensory historical experiences
• Themed entertainment attractions
• Interactive educational tourism

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from individual and group admission tickets to immersive exhibitions. Tickets sold online via Fever platform and on-site box office. Pricing varies by location, age category, and time slot.
2. Souvenir/Boutique Sales: On-site retail shops selling themed merchandise including books, costumes, games, tableware, and jewelry. Exclusive products sourced locally with eco-responsible approach.
3. Private Event Hosting: Revenue from privatizing exhibition spaces for corporate events, weddings, seminars, birthdays, and team-building activities. Includes immersive cocktail/dinner packages and Viking breakfast events.
4. Group Tours and Workshops: Specialized educational programs for school groups, corporate outings, and themed workshops with additional fees.
5. Gift Cards: Digital gift cards sold via Fever platform, redeemable for admission tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cités Immersives designs, produces, and operates large-format immersive cultural venues in major French cities. Each 1,000+ m² site delivers 1h15–1h30 self-guided experiences built on proprietary 360° video mapping, 3D spatial audio, multi-sensory scenography (sight, sound, scent), and—at the Nice site—an optional VR game. Current productions include Viking-themed exhibitions in Rouen and Nice and a La Fontaine's Fables exhibition in Paris, with a Dukes of Burgundy venue announced for Beaune.

Product overview

Cités Immersives is a company that designs, produces, and operates immersive cultural venues in France and internationally. The portfolio comprises four branded immersive experiences: Cité Immersive Viking (Rouen, permanent), Cité Immersive des Fables (Paris, permanent), Cité Immersive Viking (Nice, temporary), and the upcoming Cité Immersive des Ducs de Bourgogne (Beaune). Each venue offers large-scale immersive exhibitions featuring 360° video mapping, 3D sound design, and interactive scenography, ranging from 1000-2000 m². Additional offerings include optional VR experiences, school group tours, private event privatization, birthday celebrations, and a cultural patronage program. The company operates 5 venues serving approximately 350,000 visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Cité Immersive Viking - Rouen Permanent immersive Viking exhibition in Rouen spanning 1,000 m² across 6 rooms. The 90-minute experience uses 360° video mapping, 3D sound design, historical reenactments, and 15 video portraits to narrate Rollon's journey from Viking raider to first Duke of Normandy. Bilingual FR/EN audio guides. Located at Hangar 105 bis on the banks of the Seine at the foot of Pont Guillaume le Conquérant.
• Cité Immersive Viking - Nice Temporary immersive Viking exhibition on the Promenade des Anglais in Nice. Spans 1,000 m² across 5 rooms with 360° video mapping, 3D sound, large-format sets, historical objects, and an optional 15-minute VR game developed in partnership with The Viking Planet (Oslo). Core experience runs approximately 1h15 with VR available as a paid add-on for visitors aged 9 and above.
• Cité Immersive des Fables - Paris Immersive exhibition dedicated to La Fontaine's Fables located in the Berri Washington gallery near the Champs-Élysées in Paris. Spans more than 1,000 m² with 360° video projections, 3D sound spatialization, and performances by renowned French actors including Laurent Stocker as La Fontaine and Arielle Dombasle as the Wolf. Original soundtrack and Dream Room (Salle des Rêves) are credited to Bon Entendeur and Ateliers BK. Runs approximately 1h30.
• Virtual Reality Experience (Viking Nice add-on) Optional 15-minute VR game available at the Viking Nice location as a paid add-on. Developed in partnership with The Viking Planet (Oslo), the experience features realistic Viking combat, 3D soundscapes, cinematic narration, and Scandinavian landscapes. Minimum age 9.
• School Group Tours Dedicated educational group visits for primary and secondary schools with pedagogical materials and discounted rates. At Cité Immersive Viking - Rouen: €9.90 per student with one free teacher per eight students. At Cité Immersive des Fables - Paris: downloadable educational dossier available. Designed to stimulate imagination, help students understand the irony of La Fontaine's fables, and discover the historical eras covered.
• Private Events & Venue Privatization Venue privatization service for corporate events, seminars, team-building activities, weddings, and private celebrations using the Hall of Dreams (Salle des Rêves), a 180 m² space with capacity for 60-180 guests. Includes immersive cocktail, dinner, and Viking breakfast options equipped with 4K video-mapping equipment. Handling by direct sales team.
• Birthday Celebrations Package Birthday celebration packages that combine the immersive exhibition journey with a private room reception. At Viking Nice: 1h30 immersive journey with treasure hunt plus 1h private room. At Fables Paris: 1h30 immersive journey plus 1h private room. Available for groups of 8 or more.

Quantifiable outcome

• 350,000+ visitors served across all locations
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Viking Planet (Oslo)coreTechnology or IntegrationExclusive partnership for virtual reality gaming experience. The Viking Planet developed an exclusive VR game for the Nice Viking exhibition featuring realistic combat, 3D soundscapes, and cinematic narration with Scandinavian landscapes. VR experience is offered as a paid add-on.
• Bon EntendeurcoreStrategic or Co-development PartnerRenowned French musical duo created the original soundtrack and musical direction for the Salle des Rêves (Dream Room) immersive 360° video projection shows at Fables exhibition in Paris.
• Ateliers BKcoreStrategic or Co-development PartnerCreative studio responsible for the immersive creation and design of the Salle des Rêves (Dream Room) at various exhibitions.
• Beaux-Arts MagazineminorGTM or Marketing PartnerMedia partnership for exclusive Hors-Série (special issue) publications related to the exhibitions.
• Nota BeneminorGTM or Marketing PartnerHistorical video mediation content creator providing educational video content for exhibition pathways.
• Fever LabscoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner managing online ticket sales, gift cards, and event management for all exhibition locations.
• DiptickcoreTechnology or IntegrationTicketing system provider for the Rouen Viking venue, handling online ticket sales and access control.
• Lumières d'HistoirecoreStrategic or Co-development PartnerAssociation d'intérêt général (public interest association) created to support audiences distant from history, heritage, and local culture. Develops patronage partnerships to facilitate multi-generational exchanges and cultural accessibility.
• Fondation Charles NicolleminorStrategic or Co-development PartnerPartnership with CHU de Rouen to offer cultural experiences for patients in handicap, geriatric, and pediatric care facilities.
• Laurent StockerminorOthersRenowned French actor playing the role of Jean de La Fontaine in the Paris Fables exhibition.
• Arielle DombasleminorOthersFrench actress and singer portraying the Wolf character in La Fontaine's Fables exhibition in Paris.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• The Viking Planet (Oslo): Oslo-based Viking-themed immersive museum and VR experience. Direct content partner for Cités Immersives' Nice VR experience; comparable Viking-themed cultural attraction with VR integration.
• Spectre Expérientiel / Moment Factory: Montreal-based multimedia studio creating immersive cultural experiences, projection mapping installations, and themed attractions. Comparable technology stack and cultural experience delivery approach.

Regional players

• Picasso Expérience (Paris): Paris-based immersive art exhibition dedicated to Picasso. Directly comparable product (immersive cultural exhibition) in the same city, sharing the same target tourist and family audience.

Direct peers

• Frameless (London): London immersive art venue using 360° projection mapping and curated cultural content. Closely comparable operating model to Cités Immersives' Viking and Fables venues, including pricing strategy and 60–90 minute experiences.
• Culturespaces (Atelier des Lumières, Bassins de Lumières): France's leading operator of large-format immersive art venues (Atelier des Lumières in Paris, Bassins de Lumières in Bordeaux). Directly comparable product: 360° video-mapping, immersive cultural experiences, similar ticket economics, and overlapping tourist customer base.
• Hall des Lumières (Culturespaces, New York): Immersive art center in New York operated by Culturespaces. Closely comparable product experience to Atelier des Lumières and Cités Immersives' 360° video-mapping exhibitions.

Broad incumbents

• TeamLab: Global digital art collective operating immersive venues (e.g., teamLab Planets Tokyo, teamLab Borderless). Comparable 360° projection, multi-sensory immersive format and premium ticketing; broader international footprint and art focus.
• Immersive Van Gogh / Lighthouse Immersive: North American touring immersive art exhibitions (Van Gogh, Monet, Klimt) using projection mapping and music. Comparable immersive cultural experience product but with a touring/licensing model rather than permanent owned venues.

Others

• Hôtel des Ducs de Bourgogne (Beaune venue): Historic monument in Beaune planned to host Cités Immersives' upcoming Burgundy Dukes exhibition. Comparable venue/hospitality operator relationship in the heritage cultural experiences space.
• Fever Labs: Global experiences marketplace and primary ticketing/distribution partner for Cités Immersives. Ecosystem enabler — not a direct competitor but a key channel for reach, pricing, and discovery of the venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citeimmersive
• Instagraminstagram.com/citeimmersiveviking
• LinkedInlinkedin.com/company/cites-immersives

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cités Immersives