City Ford Sydney
City Ford Sydney is a family-owned authorised Ford dealership in Alexandria, NSW, selling new Ford vehicles (Ranger, Everest, Transit, Mustang) plus used cars and providing full after-sales services — servicing, genuine parts, finance, insurance, and fleet programs — to retail consumers, business fleets, tradies, and government buyers across Sydney.
- Company typePrivate
- Founded1975
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
City Ford Sydney firmographics
Firmographics- Name
- City Ford Sydney
- Legal name
- City Ford Sydney
- Website
- https://cityford.com.au
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- City Ford Sydney is a family-owned authorised Ford dealership in Alexandria, NSW, selling new Ford vehicles (Ranger, Everest, Transit, Mustang) plus used cars and providing full after-sales services — servicing, genuine parts, finance, insurance, and fleet programs — to retail consumers, business fleets, tradies, and government buyers across Sydney.
- Ownership category
- akta.pro rank
Where City Ford Sydney is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
City Ford Sydney business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: New, demo, and used Ford vehicle sales. Current stock shows 136 vehicles including Ford and other brands (BYD, Mazda, Mitsubishi, Suzuki, Toyota).
- Service and Repairs: Factory-trained technicians servicing Ford vehicles with genuine Ford parts. Includes express service, courtesy pick-up/drop-off.
- Parts and Accessories: Genuine Ford Parts and Ford Licensed Accessories by ARB, with 12-month/20,000km warranty.
- Finance and Insurance: Finance products through Ford Finance (Angle Auto Finance) and Allied Retail Finance, plus Ford Insure through WTW/HDI Global Specialty.
- Ford Collision Assistance: Collision repair network referral services and certified body repairs through Ford Certified Collision Network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ford Retail Offer - $3K off + 5 Free General Services on select Ranger & Everest MY26.5 models |
| Transaction based/ take rate | Pay-as-you-go | Ford Finance Deposit Contribution - $3K towards finance |
| Subscription | Monthly | Guaranteed Future Value (GFV) Financing |
| Subscription | Monthly | Standard Ford Finance Fixed Rate Loan |
| One time/ perpetual license | Pay-as-you-go | Mustang Mach-E Select MY23.75 Driveaway Deal from $63K |
| One time/ perpetual license | Pay-as-you-go | Everest Sport 2.0L Turbo Diesel 4WD Driveaway from $70,000 |
| One time/ perpetual license | Pay-as-you-go | Everest Active 2.0L 4x4 MY26.5 Driveaway from $60,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
City Ford Sydney product offering
Product offeringCore offering
City Ford Sydney is a franchised Ford dealership located in Alexandria, NSW, Australia, retailing new, demo, and used Ford vehicles across the Ranger, Everest, Mustang, Transit and electric model ranges. The dealership provides factory-trained vehicle servicing and repairs, supplies genuine Ford parts and accessories, and offers vehicle finance, insurance and related ancillary products through partner providers.
Product overview
City Ford Sydney is a Ford dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The vehicle lineup includes trucks (Ranger, Ranger Raptor, Ranger Hybrid, Ranger Super Duty, F-150), vans (Transit Custom, Transit Custom Trail, E-Transit Custom, Transit Custom PHEV, Transit Van, Transit Bus, Transit Cab Chassis), SUVs (Everest, Mustang Mach-E), performance vehicles (Mustang), and people movers (Tourneo). These are supported by a range of add-on services including Ford Genuine Parts, Ford Service & Maintenance with express service options, Ford Finance financing solutions, Ford Insure insurance, Ford Roadside Assistance, Ford Collision Assistance, Ford Business Fleet programs, and FordPass connected vehicle technology. The product portfolio spans new vehicle sales, used vehicle sales, and comprehensive after-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Ranger
Quantifiable outcome
- Transit Custom achieved highest ever ANCAP score in 2024 Commercial Van Safety Comparison, earning Platinum rating
- +3 more outcomes
Companies that use City Ford Sydney
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
City Ford Sydney technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
City Ford Sydney partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- RXI GroupminorCollaboration on Ranger Super Duty commercial fitout for field service industry. Purpose-built for durability, compliance and practical functionality. Also worked with CargoDrawers, Canopex and Shelvex.
- Sydney University Football Club (SUFC)minorCity Ford has partnered with SUFC since 2018. SUFC members, players & families have access to exclusive offers and preferred pricing at City Ford Sydney. Partnership supports community sport and local athletes.
- RALLY4EVERminorMental health advocacy organization founded by former tennis pro Louise Pleming. City Ford supports RALLY4EVER's mission to improve mental health through tennis-based community connection.
- Wheelchair Sports NSW & ACTminorCity Ford supports wheelchair sports athletes and community. Athletes, members and families have access to exclusive offers and preferred pricing at City Ford Sydney.
- Bondi Blue Water ChallengecoreCity Ford Sydney is title sponsor for fourth consecutive year in 2026. Community ocean swim event raises funds for Bondi Surf Bathers' Life Saving Club. Exclusive vehicle discount offered to participants and surf life saving community.
- Red Bull AustraliaminorPartnership with Red Bull Australia providing exclusive vehicle deals and special offers to Red Bull employees.
- City of Sydney Basketball (Sydney Comets)minorCity Ford supports local basketball through City of Sydney Basketball. Players, members and families have access to exclusive offers and preferred pricing.
- ARB (ARB 4x4 Accessories)coreFord Licensed Accessories by ARB brings range of 4x4 accessories (bull bars, canopies, suspension, roof racks, etc.) for Ranger and Everest. Backed by Ford's 5-year unlimited km warranty when fitted by dealer.
- Motus AustraliacoreParent company of City Ford Sydney. Motus Australia employs nearly 500 people nationally and encompasses 36 vehicle franchised outlets at 14 locations across Victoria and New South Wales. Part of Australian Automotive Group.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
City Ford Sydney competitors and assessment
Company assessmentDirect peers
- McGrath Liverpool Ford: Another authorised Ford dealer in the greater Sydney region, offering overlapping Ranger, Everest, Transit, and Mustang lineups plus servicing — direct same-OEM, same-metro competitor for both retail and fleet customers.
- Peter Warren Automotive Group: Sydney-based multi-OEM dealer group with Ford franchises among other brands — directly comparable geographic footprint and customer overlap, with similar fleet and service offerings.
- Penrith Ford: Western Sydney Ford franchise selling the same Ford model range with full sales, service, parts, and finance capabilities — directly comparable on GTM, customer segments, and fleet offering.
Others
- ARB 4x4 Accessories: City Ford's accessories partner (Ford Licensed Accessories by ARB). Comparable as a supplier partner and ecosystem enabler — and a publicly listed proxy for the 4x4 accessories attach-rate economics City Ford captures.
- carsales.com.au: Australia's dominant online automotive marketplace — not a direct competitor but a critical channel partner and disruptive force shaping how Sydney buyers research, price, and transact new and used vehicles.
Regional players
- Melbourne City Toyota: Toyota franchise in inner Melbourne with similar full-service retail and fleet offering — useful peer for benchmarking urban single-OEM dealership economics in a different metro.
- Trivett Classic Cars / Trivett City: Multi-brand Sydney dealership group selling BMW, MINI, Volvo, Jaguar Land Rover — adjacent rather than direct Ford competition but useful comparable for premium urban dealer economics and service revenue mix.
Broad incumbents
- Sime Darby Motors (Australia): Australian division of a global automotive group operating multiple franchised dealerships; relevant for benchmarking dealer-group operating leverage and OEM relationships.
- AHG (Australian Automotive Group / AutoMall): Australian automotive dealer group with multiple OEM franchises across the east coast — benchmark for mid-tier dealer-group P&L dynamics and fleet program structure.
- Eagers Automotive: Australia's largest automotive retailer operating hundreds of franchised dealerships across multiple OEM brands nationally — provides a broad public benchmark for dealer-group economics, margins, and scale efficiency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
City Ford Sydney social profiles
Digital presenceCity Ford Sydney financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Ford Sydney leadership team
Management profileNumber of profiles
Profiles13 records
City Ford Sydney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Ford Sydney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Ford Sydney
What does City Ford Sydney do?
City Ford Sydney is a franchised Ford dealership located in Alexandria, NSW, Australia, retailing new, demo, and used Ford vehicles across the Ranger, Everest, Mustang, Transit and electric model ranges. The dealership provides factory-trained vehicle servicing and repairs, supplies genuine Ford parts and accessories, and offers vehicle finance, insurance and related ancillary products through partner providers.
Is City Ford Sydney a public or private company?
City Ford Sydney is a private company. It is classified as family owned and is currently operating.
When was City Ford Sydney founded?
City Ford Sydney was founded in 1975. It employs 11 to 50 people.
Where is City Ford Sydney based?
City Ford Sydney is headquartered in Alexandria, Australia, in the Oceania region.
How does City Ford Sydney make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Repairs, parts and Accessories, finance and Insurance and ford Collision Assistance.
Who are City Ford Sydney's main competitors?
Direct peers on record are McGrath Liverpool Ford, Peter Warren Automotive Group and Penrith Ford. Others are ARB 4x4 Accessories and carsales.com.au. Regional players are Melbourne City Toyota and Trivett Classic Cars / Trivett City. Broad incumbents are Sime Darby Motors (Australia), AHG (Australian Automotive Group / AutoMall) and Eagers Automotive.
Does City Ford Sydney have an API?
No public API is recorded for City Ford Sydney.