LJ Hooker Property Experience Central

What LJ Hooker Property Experience Central does

LJ Hooker Property Experience Central (also operating as LJ Hooker City Residential) is a franchise real estate agency operating from East Perth in Western Australia, with a satellite office in Yokine. The business services residential property sellers, buyers, landlords, and tenants across the Perth metropolitan area, with three core revenue streams: sales commissions on residential transactions, recurring property management fees on approximately 2,000 tenancies, and tenant placement and lease renewal fees. The office originates roughly 56 sales (AUD$21.1 million in volume) and 67 leases per year, with an average sale price near AUD$750K and average days-on-market around 27, while the property management arm oversees more than AUD$3 billion in managed property value.

The operational stack combines a CoreLogic-powered Digital Property Report for live valuation and comparable-sale analytics, a Vendor App for real-time seller tracking, and an AI-driven "LJ Hooker Concierge" (also branded Renters Personal Assistant) that is integrated with Google Assistant, SMS, and email to handle tenant enquiries on rent status, ledgers, inspections, and emergency procedures. Agent development is supported by the group-wide Lighthouse Learning Management System powered by Northpass. Distribution leverages the national LJ Hooker brand (founded 1928; approximately 400 offices, 4,000+ professionals, AUD$28 billion annual network sales, AUD$81 billion in managed property) plus property portals (realestate.com.au, domain.com.au) and the Homely platform.

Go-to-market is enterprise field sales via licensed agents, with segmentation across home sellers and buyers, landlord and property investors, tenants, and a smaller commercial investor track through the LJ Hooker Commercial sub-brand. Pricing is commission-based on transactions and recurring on management, with free appraisals and digital property reports as lead-generation tools. The franchise is led by CEO Rebecca Halton and Director Frank Newston and reports compliance readiness for upcoming Australian AML/CTF Customer Due Diligence legislation effective 1 July 2026.

Name

LJ Hooker Property Experience Central

Legal name

LJ Hooker Franchising Pty Limited

Website

https://cityresperth.ljhooker.com.au

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

LJ Hooker Property Experience Central is a Perth-based franchise real estate agency offering residential sales, recurring property management for approximately 2,000 landlords, and rental services, supported by CoreLogic analytics and an AI-powered tenant concierge.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Property management services
• Rental leasing
• Real estate investment advisory
• Buyer representation

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commissions earned on residential property sales transactions. Typically a percentage of sale price.
2. Property Management Fees: Ongoing property management fees for landlords including tenant placement and ongoing management services. Manages approximately 2,000 properties for landlords.
3. Rental Leasing Fees: Fees for tenant placement and lease renewal services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LJ Hooker Property Experience Central is a franchise real estate agency providing residential property sales, ongoing property management for landlords, rental leasing services, and investment property advisory in the Perth metropolitan area. The firm manages over $3 billion in property for approximately 2,000 landlords and supports buyers, sellers, tenants, and investors through dedicated sales agents and property managers. Digital tools such as the CoreLogic-powered Digital Property Report and the LJ Hooker Concierge tenant service complement the traditional agency offering.

Product overview

LJ Hooker Property Experience Central operates as a comprehensive real estate services platform consisting of core service offerings (Residential Sales, Property Management, Rentals, Investment Services, and Buyer Services) complemented by digital tools and sub-brands. The core residential sales and property management services are supported by digital modules including the CoreLogic-powered Digital Property Report for property valuations, the Vendor App for real-time seller tracking, and the LJ Hooker Concierge (Renters Personal Assistant) for 24/7 AI-powered tenant communications via Google Assistant and SMS. Additional products include free property and investment appraisals, tenant maintenance request portals, and the after-hours emergency procedure system. The platform also encompasses LJ Hooker Commercial for commercial real estate, LJ Hooker Settlements for transaction processing, Lighthouse LMS for internal agent training, LJ Hooker Assist for mover connections, and the LJ Hooker Foundation for community charitable initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales for homeowners in the Perth metropolitan area, including property appraisals, marketing campaigns, auction services, and negotiation support through to settlement.
• Property Management Services Residential property management services for landlords including tenant screening, rent collection, routine inspections, maintenance management, and financial reporting across a portfolio of approximately 2,000 properties.
• Residential Rentals and Tenant Placement Rental property search, tenancy application processing, and ongoing tenancy management for tenants seeking residential properties in the Perth area, supported by the LJ Hooker Concierge tenant service.
• Investment Property Advisory Investment property advisory including free rental appraisals, portfolio analysis, and property management recommendations to help investors maximise rental returns and capital growth in the Perth market.
• Buyer Representation Services Property buying services including market analysis, property search assistance, auction attendance support, and negotiation representation for buyers in the Perth residential market.
• Digital Property Report Free digital property report powered by CoreLogic providing estimated property valuations, suburb and market trends, comparable recent sales, and live real-time property data updates.
• LJ Hooker Concierge (Renters Personal Assistant) AI-powered 24/7 tenant concierge service accessible via Google Assistant voice commands and SMS, allowing tenants to check rent status, request ledgers, inquire about inspections, and access emergency procedures without human agent involvement.
• Property Appraisal Request Free property appraisal providing in-person or virtual property valuations including market analysis, property comparisons, and proposed price guides.
• Rental Appraisal Request Free investment property appraisal providing rental yield analysis, property size and location assessments, and market conditions updates for prospective investors.

Quantifiable outcome

• Average 27 days on market for properties sold
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CoreLogiccoreTechnology or IntegrationPartnership with CoreLogic for providing real-time digital property reports including property valuations, suburb trends, and market analysis. Integrated into LJ Hooker's property appraisal services.
• Google AssistantcoreTechnology or IntegrationLJ Hooker Concierge service integrated with Google Assistant and Google Smart Speaker for tenant enquiries. Allows voice-activated access to rental information including rent status, inspections, and maintenance requests.
• NorthpasscoreTechnology or IntegrationNorthpass provides the Learning Management System powering LJ Hooker's Lighthouse training platform for agent education and development programs.
• LJ Hooker SettlementscoreChannel Partner/ Reseller/ DistributorSettlement services referral partnership within the LJ Hooker network. LJ Hooker City Residential received Top Referring Agency awards for directing customers to settlement services.
• HomelyminorChannel Partner/ Reseller/ DistributorProperty listings distributed through Homely.com.au platform for extended reach to potential buyers and tenants.
• LG Electronics AustraliaminorGTM or Marketing PartnerPromotional partnership for LJ Hooker Spring Competition 2026 with LG appliances as prizes including vacuum cleaners, washers, laptops, fridges, and TVs valued at over $33,000.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• First National Real Estate: Australian residential and commercial real estate network operating across metropolitan and regional Australia. Comparable franchise structure with residential sales, property management, and rural property services.
• Harcourts: Trans-Tasman residential real estate network (Australia and New Zealand) with comparable franchise structure and full-service sales, property management, and auctions offering targeting metropolitan and regional markets.
• Raine & Horne: Established Australian residential and commercial real estate network (since 1883) operating a similar franchise structure. Comparable service mix spanning residential sales, property management, and auctions across Australian metropolitan markets.
• Belle Property: Australian boutique residential real estate network operating across major metropolitan markets with premium brand positioning. Comparable full-service residential sales, property management, and project marketing services.
• Ray White: Largest Australian residential real estate franchise network with similar full-service sales and property management offering. Comparable franchise model with local offices serving metropolitan and regional markets across Australia and New Zealand.
• McGrath Estate Agents: Australian residential real estate network focused on metropolitan markets, particularly Sydney and other east-coast capitals. Comparable sales, leasing, and property management offering with similar agent-driven service model.
• The Professionals Real Estate Group: Australian residential real estate network previously including the Yokine office now acquired by LJ Hooker. Operates with similar franchise model providing residential sales, property management, and auction services across Australian metropolitan markets.

Broad incumbents

• RE/MAX Australia: Global real estate franchise network with Australian operations providing residential sales, leasing, and property management. Operates as a broader global incumbent with similar franchise model but larger international scale.
• Sotheby's International Realty: Global luxury real estate network with Australian affiliates including Sotheby's International Realty Perth. Targets premium and luxury residential segment with comparable brokerage services at higher price points.
• Century 21 Australia: Global real estate franchise brand with Australian offices offering residential sales, property management, and project marketing. Larger global incumbent with broader geographic reach but comparable service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lj-hooker-property-experience-central

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJ Hooker Property Experience Central