Civello Salon

What Civello Salon does

Civello Salon & Spa is a privately held, founder-operated luxury salon and spa group headquartered in North York, Ontario, with retail locations in Toronto (Rosedale, Uptown, Queen) and Oakville, and brand references extending to Vancouver. Founded by Ray Civello in 1985 and operating under the Civello name since 1989, the company offers a unified portfolio of services across hair (cutting, colour, balayage, highlights, styling), spa and wellness (facials, body treatments, massage therapy, nails, waxing, tinting, microblading, makeup), and medical aesthetics (SculpSure body contouring, TempSure skin tightening, PicoSure skin resurfacing and tattoo removal) using FDA-cleared and Health Canada-approved Cynosure devices. Services are priced on a five-tier stylist experience ladder from Young Talent Salon through Grand Master, with prepaid blow-dry subscription packages (Civello Connected/Committed/Captivated) providing a recurring revenue element.

The business operates three to four owned-and-operated physical sites plus a corporate office, with no franchise or third-party distribution. Beyond services, Civello retails two proprietary brands — Back of Bottle (BOB), a 26-SKU clean, sustainable hair-care line, and Color Space, a sustainable professional hair-colour brand co-founded with Lupe Voss — alongside third-party skincare brands (Concept Myriade, Esthederm, Vivier), with BOB additionally sold through a dedicated backofbottle.com storefront. Civello is a member of Intercoiffure America Canada and uses the Phorest platform for online booking. The company is bootstrapped: no venture or growth-equity rounds are disclosed, ownership rests with founder Ray Civello (President & CEO), and the group operates without a public parent, subsidiaries acquired via M&A, or recent restructuring events in the input data.

Name

Civello Salon

Legal name

Civello Inc.

Website

https://civello.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Civello Salon & Spa is a privately held, founder-operated luxury salon and spa group in Toronto and Oakville offering hair, spa, massage, nail, makeup, and FDA-cleared laser/medspa services, plus the proprietary Back of Bottle and Color Space retail brands.

Ownership category

akta.pro rank

Product category

Hair Salon and Spa Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Haircutting & Styling Services (HSALAAAD), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Spa and wellness
• Laser medspa treatments
• Professional hair coloring
• Clean beauty retail

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair Services: Hair cutting, colouring, highlights, balayage/ombre, and styling services priced by stylist experience level (Young Talent Salon through Grand Master). Core revenue stream with tiered pricing reflecting stylist seniority.
2. Spa and Wellness Services: Facial treatments, massage therapy (with insurance receipts available), body treatments, holistic spa services, nail services, waxing, tinting, microblading, and makeup services. One-time service appointments at varying price points.
3. Laser / MedSpa Services: High-performance non-invasive cosmetic treatments including SculpSure body contouring, TempSure skin tightening, and PicoSure skin resurfacing and tattoo removal. Offered exclusively at Civello Rosedale and Civello Queen locations in Toronto.
4. Retail Product Sales (Back of Bottle & Others): Sale of proprietary retail products including the Back of Bottle (BOB) hair care line, Concept Myriade skincare, Esthederm, and Vivier skincare brands. Products sold online and at physical salon locations.
5. Blow Dry Packages: Prepaid packages of signature blow dry services (Civello Connected: 4 blow dries; Civello Committed: 8 blow dries; Civello Captivated: 12 blow dries) with increasing discount tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Civello Salon & Spa delivers professional hair services (cutting, coloring, highlights, balayage, styling) priced by stylist experience tier, full spa and wellness services (facials, massage therapy, body treatments, nails, waxing, makeup, microblading), and award-winning laser/medspa treatments (SculpSure, TempSure, PicoSure) using FDA-cleared and Health Canada-approved devices at its Toronto and Oakville locations. The company also retails its proprietary Back of Bottle (BOB) clean beauty hair care line and co-founded Color Space hair color brand, alongside third-party skincare brands, both in-store and online.

Product overview

Civello Salon & Spa is a multi-location luxury hair salon and day spa established in 1989, offering a unified portfolio of beauty and wellness services across three Toronto and Oakville locations. The company provides hair services (cutting, colouring, styling), spa services (facials, body treatments, massage therapy), nail services, makeup services, and specialized laser/MedSpa treatments. The service tier system uses experience-based pricing from Young Talent Salon (entry-level) through Grand Master (15+ years). In addition to services, Civello retails a proprietary clean beauty line (Back of Bottle/BOB) and proprietary hair colour line (Color Space), alongside third-party brands (Concept Myriade, Esthederm, Vivier). Laser services feature FDA-cleared/Health Canada-approved technologies including SculpSure, TempSure, and PicoSure. The company also offers online booking and gift card products for client convenience.

Differentiator

Problem solved

Functional benefit

Brands

• Back of Bottle (BOB): Clean, green, sustainable hair and skincare products. An innovative high-performance clean beauty line featuring consciously selected ingredients, avoiding known toxins. Packaged in sustainable materials including glass, aluminum, 100% PCR plastics and 100% PCW cardboard.
• Color Space
• Civello MedSpa

Products and services

• Hair Services Professional hair cutting, colouring, highlighting, balayage, ombré, root touch-ups, and styling services performed by stylists across experience tiers from Young Talent Salon (0-1 year) to Grand Master (15+ years). Pricing is tiered by stylist experience and starting prices range from $65 (YTS haircut) to $140 (Grand Master haircut).
• Holistic Spa Services Holistic spa and wellness services including facials, body treatments, registered massage therapy (with insurance receipts available), waxing, tinting, microblading, and professional makeup application for everyday and special occasions including weddings.
• Laser / MedSpa Services Non-invasive cosmetic laser treatments combining advanced technology with the Civello Experience, using FDA-cleared and Health Canada-approved devices. Includes SculpSure body contouring, TempSure skin tightening, and PicoSure skin resurfacing and tattoo removal. Award-winning technology recognized by Harper's Bazaar, NewBeauty, InStyle, and My Face My Body Awards.
• SculpSure Body Contouring Non-invasive laser treatment for permanent fat reduction using heat technology to destroy fat cells in stubborn areas with no downtime. Each treatment lasts 25 minutes and is described as lasting results without surgery, needles, or downtime.
• TempSure Skin Tightening FDA-approved non-invasive radio frequency treatment that delivers immediate skin lifting and visible tightening while stimulating new collagen production. Treatments are relaxing and comfortable, often described as like a hot stone massage, with no downtime.
• PicoSure Skin Resurfacing, Pigmentation & Tattoo Removal Advanced FDA-cleared and Health Canada-approved laser treatment for skin resurfacing, fine line smoothing, collagen and elastin stimulation, pigmentation removal, sun damage correction, and tattoo removal. Uses rapid energy bursts 1000x faster than older laser technologies.
• Nail Services Luxurious nail care including signature manicures, pedicures, and Shellac polish applications performed by expert spa technicians.
• Makeup Services Professional makeup application services for everyday looks, weddings, and special occasions, including personalized lessons to help clients recreate looks at home. A private makeup studio is featured at the Civello Uptown location.
• Waxing Services Hair removal services using natural plant-based wax incorporating essential oils and soothing ingredients for comfortable and effective results.
• Lash & Brow Tinting Tinting treatments that enhance the tones of lashes and brows, particularly beneficial for redheads, blondes, and individuals with light-colored eyes.
• Microblading Precision eyebrow enhancement technique using handheld microblading tools to create natural-looking hair strokes that last 12-24 months with proper aftercare.
• Massage Therapy Registered massage therapy services including Elemental Nature Massage and Fusion Stone Massage, with insurance receipts available for registered clients to claim under extended health benefits.
• Facial Treatments Expertly crafted facial services including Civello Signature Facial, Tulasara Facial, Dual Exfoliation Facial, Perfecting Plant Peel, Botanical Skin Resurfacing (up to 29% reduction in pore size), and Ayurvedic Eye Treatment.
• Body Treatments Body polish, body wrap, and cellulite smoothing treatments including Aroma Body Polish, Essential Back, Aroma Body Wrap, and Civello Signature Slim Cellulite Treatment.
• Back of Bottle (BOB) Hair Care Line Proprietary clean beauty hair care line of 26 high-performance products with consciously selected ingredients. Formulated with NO sulphates, NO harsh surfactants, NO silicones. Packaged in sustainable materials including glass, aluminum, 100% PCR plastics, and 100% PCW cardboard. PETA certified vegan and cruelty-free.
• Color Space Hair Colour High-performance sustainable hair colour line co-founded by Ray Civello and Lupe Voss, driven by scientific research and infused with premium ingredients. Cruelty-free and fully recyclable with up to 2X bigger tubes for less travel emissions and waste.
• Civello Blow Dry Packages Prepaid packages of signature blow dry services with increasing volume discounts. Civello Connected offers 4 blow dries at 10% savings ($189); Civello Committed offers 8 blow dries at 15% savings ($357); Civello Captivated offers 12 blow dries at 20% savings ($504).

Quantifiable outcome

• SculpSure permanently destroys stubborn fat cells in 25 minutes with no downtime
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Intercoiffure America CanadaflagshipStrategic or Co-development PartnerCivello is an active member of Intercoiffure America Canada, an international association of elite salons. This membership provides industry credibility, networking opportunities, and association with top-tier salon brands globally.
• PhorestcoreTechnology or IntegrationPhorest provides Civello's online booking platform across all locations. Customers book appointments via Phorest links at each specific location (Rosedale, Uptown, Oakville).
• SculpSure (Cynosure)coreTechnology or IntegrationCynsure/SculpSure provides FDA-cleared non-invasive laser fat reduction technology used exclusively at Civello Rosedale and Civello Queen medspa locations. Winner of multiple industry awards.
• TempSure (Cynosure)coreTechnology or IntegrationTempSure FDA-approved radio frequency skin tightening technology is a core laser service offering at Civello's medspa locations.
• PicoSure (Cynosure)coreTechnology or IntegrationPicoSure FDA-cleared advanced laser technology for skin resurfacing, pigmentation removal, and tattoo removal. Multiple industry awards including NewBeauty Best Multitasking Laser 2021.
• Back of Bottle (BOB)flagshipOEM/ Whitelabel/ Licensing PartnerCivello-owned proprietary clean beauty product line. 26 high-performance products distributed through Civello's own retail channels and via backofbottle.com. Vegan and PETA-certified.
• Concept MyriademinorGTM or Marketing PartnerSkin care line designed to meet the need for highly active products without toxic components, bridging traditional aesthetics and aesthetic medicine. Distributed through Civello's retail channels.
• EsthedermminorGTM or Marketing PartnerSkincare brand with formulations harmonizing with skin's natural processes. Distributed through Civello's retail channels.
• VivierminorGTM or Marketing PartnerInnovative skin care brand with over 20 years in the pharmaceutical industry, manufactured to pharmaceutical production standards. Distributed through Civello's retail channels.
• PETAminorGTM or Marketing PartnerBack of Bottle (BOB) is PETA-certified and vegan, never tested on animals. PETA certification is referenced as a trust signal for the proprietary product line.
• Color Space HairflagshipOEM/ Whitelabel/ Licensing PartnerCo-founded by Ray Civello and Lupe Voss. High-performance sustainable hair colour line driven by scientific research. Distributed through Colorspace network of partner salons.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Modern Day MedSpa: US-based medspa chain offering laser, skin, and injectable treatments including body contouring and skin-tightening services. Comparable as a peer in the laser-driven medspa category with similar demographic targeting.
• VIO Med Spa: Multi-location US medspa specializing in laser body contouring, RF skin tightening, and skin resurfacing. Comparable as a peer operating overlapping non-invasive laser services and overlapping Tier-1 urban client base.
• MedSpa Partners: Canadian consolidator/operator of medical aesthetics clinics offering laser, skin, and injectable services. Comparable as a Canadian medspa platform building scale in the same laser/MedSpa services category.

Direct peers

• Sai Salvador Salon: Toronto luxury hair salon offering premium cutting, colouring, and styling services. Comparable as a competing premium Toronto salon targeting a similar affluent client base.
• The Ten Spot: Canadian multi-location beauty bar chain offering hair, nail, and skin services across urban markets. Comparable as a Canadian multi-service beauty chain serving similar everyday-premium consumers.
• Fiorio Salon: Long-established Toronto luxury hair salon founded in 1980s, providing cuts, colour, and styling across multiple Bay Street area locations. Comparable as a heritage, multi-location Canadian premium salon brand.
• Pomp & Co. Toronto-based boutique hair salon focused on colour, highlights, and balayage services. Directly comparable given its premium colour-led positioning within the same Toronto market.
• Salon Emilio: Toronto-based luxury hair salon offering cuts, colour, and styling services to a comparable affluent clientele. Directly comparable as a competing premium salon brand in the same city.

Broad incumbents

• Skinney MedSpa: Multi-location New York medspa offering laser body contouring, skin tightening, and skin resurfacing services using similar Cynosure-class devices. Comparable as a sophisticated urban MedSpa with overlapping service catalogue and tier.

Regional players

• Bua Thai Spa & Wellness: Toronto-area spa and wellness provider offering massage, facials, and body treatments. Comparable as a same-market day-spa competitor addressing overlapping spa/wellness demand from GTA consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/civello-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civello Salon