CLEARLY INTERIORS LIMITED

What CLEARLY INTERIORS LIMITED does

Clearly Interiors Limited is a UK-based interior design, supply, and installation company specializing in kitchens, bedrooms, and bathrooms, founded in 2010 and headquartered in Burnley, Lancashire. It operates a single flagship showroom that the company describes as the largest in the UK for Bauformat Kitchens, Kindred Bedrooms, and Crosswater Bathrooms, with more than 25 kitchen, 60 bathroom, and 12 bedroom displays, and it is the host site for the first Bauformat UK Training Centre and the Baumann Academy. The business also offers a bespoke Quintessential home cinema installation and partners with premium appliance brands including Bosch, Neff, Siemens, V-Zug, and Miele, along with work-surface suppliers such as Dekton, Corian, Silestone, and granite.

The service model is sales-led and project-based. Customers can book complimentary home surveys and showroom design appointments, are assigned a dedicated account manager, and receive 3D CAD visualizations of their proposed rooms before committing to an order. Revenue is generated through one-time project fees covering design, supply, and professional installation, with a 50% deposit required at order placement and the balance due before goods leave the warehouse. Distribution is direct-to-consumer only through the Burnley showroom, complemented by a website featuring a 3D virtual tour; there is no e-commerce channel and no third-party retail.

The customer base is primarily UK residential homeowners undertaking home renovations, with a small number of commercial/hospitality projects (notably Burnley FC player and manager lounge renovations). Marketing is multi-channel but locally oriented, relying on Google search, organic social media (Instagram, Facebook), word-of-mouth referrals, and van branding. The company is a privately held limited company with no disclosed external funding, no parent entity, and a headcount of approximately 9 employees, consistent with a boutique regional specialist rather than a scaled multi-site retailer.

Name

CLEARLY INTERIORS LIMITED

Legal name

Clearly Interiors Ltd

Website

https://clearlyinteriors.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Clearly Interiors Limited is a Burnley-based interior design, supply, and installation company serving UK residential homeowners with luxury kitchens, bedrooms, and bathrooms, operating the largest UK showroom for Bauformat, Kindred, and Crosswater brands.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Design Services

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Kitchen design
• Bathroom renovation
• Bedroom furniture
• Interior design services
• Fitted kitchens

Headquarters

HQ city

Burnley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Kitchen, Bedroom & Bathroom Design, Supply & Installation: Full-service interior design company offering design, supply, and installation of luxury kitchens, bedrooms, and bathrooms. Revenue generated through one-time project fees with 50% deposit required at order placement and remainder due before goods leave warehouse. Includes survey, design, supply of products, and professional installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clearly Interiors designs, supplies, and installs luxury kitchens, bedrooms, and bathrooms for UK residential customers. The company operates the largest UK showroom for Bauformat Kitchens, Kindred Bedrooms, and Crosswater Bathrooms, complemented by complimentary home surveys, CAD-based 3D design visualizations, and full multi-trade installation services. The company also showcases a bespoke Quintessential home cinema display and serves as the home of the Bauformat UK Training Centre and Baumann Academy.

Product overview

Clearly Interiors is a retail kitchen, bedroom, and bathroom design, supply, and installation company operating from a large showroom in Burnley, Lancashire. The company offers a unified service portfolio comprising three core product lines: Bauformat German kitchens (featuring over 25 displays and the largest UK showroom for the brand), Kindred bedrooms with fitted wardrobes (12 displays), and Crosswater/Badea luxury bathrooms (60 displays). Additional offerings include a bespoke Quintessential home cinema, 3D virtual showroom tours, and professional design-to-installation services. The company also supplies and installs premium appliance brands (Bosch, Neff, Siemens, V-Zug, Miele) and work surfaces (Dekton, Corian, Silestone, granite). The product architecture follows a showroom-centric model where customers browse displays, receive complimentary home surveys, engage account managers for custom 3D CAD designs, and proceed through professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Design, Supply and Installation Full-service Bauformat German kitchen offering including complimentary home survey, CAD-based 3D design visualization, supply of cabinetry/appliances, and professional installation for UK homeowners. Showcases over 25 kitchen displays in the flagship Burnley showroom.
• Bedroom Design, Supply and Installation Full-service Kindred bedroom offering including design, supply of fitted wardrobes and bedroom furniture, and professional installation for UK homeowners. Showcases 12 bedroom displays in the flagship Burnley showroom.
• Bathroom Design, Supply and Installation Full-service Crosswater bathroom offering including design, supply of bathroom suites, fixtures, fittings, and Porcelanosa wall and floor tiles, and professional multi-trade installation for UK homeowners. Showcases over 60 bathroom displays in the flagship Burnley showroom.
• Bespoke Quintessential Home Cinema Installation Bespoke home cinema design and installation service featuring Ultra High Definition 4K projection, 7.2.4 Dolby Atmos sound, and in-wall, on-wall, and in-ceiling speaker integration, targeted at luxury UK residential customers seeking premium entertainment room fit-outs.

Quantifiable outcome

• 3D visualizations matching final installation results as demonstrated in customer testimonials
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, core/flagship and supporting.

• NeffcoreTechnology or Integration · 4 March 2020Appointed as 5-star Neff Master Partner in March 2020, recognizing high standards in kitchen appliance sales and service.
• SiemenscoreTechnology or Integration · 4 March 2020Appointed as 5-star Siemens IQ Design Studio in March 2020, recognizing excellence in kitchen design using Siemens appliances.
• Bauformat UK Training CentrecoreStrategic or Co-development Partner · 10 July 2019Bauformat opened their first UK Training Centre at Clearly Interiors in July 2019, establishing the company as a key hub for the brand in the UK market.
• Nolte KitchenscoreTechnology or Integration · 2 January 2012German kitchen brand introduced into showroom in 2012, featuring Express Nolte range and Artwood range.
• Bauformat Kitchenscore/flagshipStrategic or Co-development PartnerExclusive Partner to the Bauformat Kitchen Family. Company hosts the largest Bauformat kitchen displays in the UK. Bauformat opened their first UK Training Centre at Clearly Interiors in July 2019.
• Kindred BedroomscoreTechnology or IntegrationPartnership for bedroom furniture and fitted wardrobes. Company hosts the largest Kindred Bedroom displays in the UK showroom.
• Crosswater BathroomscoreTechnology or IntegrationPartnership for bathroom products including Crosswater Svelte collection and other bathroom fixtures. Company hosts the largest Crosswater Bathroom displays in the UK.
• BoschsupportingTechnology or IntegrationWell-established appliance brand featured in showroom displays.
• V-ZugsupportingTechnology or IntegrationSwiss appliance brand featured in showroom displays and used in multiple customer installations.
• QuookersupportingTechnology or IntegrationBoiling water tap brand featured prominently in displays - popular feature in customer kitchens.
• GeberitsupportingTechnology or IntegrationBathroom technology partner providing bathroom collection products featuring design meeting functionality.
• PorcelanosasupportingTechnology or IntegrationTile supplier providing latest collection of wall and floor tiles for bathrooms.
• Baumann AcademycoreStrategic or Co-development PartnerHome of the Baumann Academy at the Clearly Interiors showroom location.
• Quintessential CinemassupportingTechnology or IntegrationProvider of bespoke home cinema installations featuring Ultra High Definition 4K projection and 7.2.4 Dolby Atmos sound.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wren Kitchens: Largest UK kitchen retailer by volume, with showrooms across the country and an integrated design-and-install model. Direct competitor in the same kitchen-bath-bedroom retail showroom category Clearly Interiors serves.
• Hammonds Furniture: UK fitted bedroom and home office specialist with showroom network and design-to-install service. Overlaps Clearly Interiors' Kindred bedroom offering and full-service installation model.
• Magnet Kitchens: Long-established UK kitchen retailer with showrooms and full design-and-install services. Directly comparable to Clearly Interiors in offering multi-room kitchen, bedroom and bathroom projects with premium brand partnerships.
• Sharps Bedrooms: UK fitted bedroom and sliding wardrobe retailer with in-home design consultations and installation teams. Comparable sales-led motion and bespoke fitted-wardrobe category overlap with Clearly Interiors.
• Howdens Joinery: UK kitchen and joinery supplier/depot network selling to trade and consumers. Comparable in offering kitchen supply plus installation services, although more trade-oriented than Clearly Interiors' consumer focus.
• Neptune: Premium UK home interiors brand operating showrooms selling kitchens, bedrooms, and bathrooms with design services. Comparable in luxury positioning, multi-room offering, and design-led showroom experience.

Broad incumbents

• Wickes: UK home improvement retailer offering kitchens, bathrooms, and trade services. Competes in the same broad category but at lower price points and through a much larger store footprint than Clearly Interiors.
• IKEA: Global home furnishings retailer with kitchen, bedroom and bathroom ranges plus planning and installation services. Overlaps in kitchen/bedroom categories but serves a much broader mass-market segment than Clearly Interiors' luxury focus.
• Homebase: UK home and garden retailer offering kitchen and bathroom collections. Comparable in retail showroom presence for kitchen/bath but lacks the bespoke design-install depth Clearly Interiors provides.
• B&Q: UK's largest home improvement retailer with kitchen and bathroom ranges. Overlaps in product categories served but operates a broad DIY/retail model rather than Clearly Interiors' bespoke design-install focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/clearlyinteriors
• Facebookfacebook.com/clearlyinteriors
• Instagraminstagram.com/clearlyinteriors
• LinkedInlinkedin.com/company/clearly-interiors-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEARLY INTERIORS LIMITED