Clifford
Clifford is a Milan-based direct-to-consumer car maintenance concierge service founded in 2018. Customers schedule vehicle pickup and delivery via a mobile app for routine maintenance such as oil changes, tire changes, glass repair, and inspections, handled by insured drivers and vetted partner workshops.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clifford does
Clifford is a Milan-based direct-to-consumer car maintenance concierge service founded in 2018. The company operates through a mobile app that allows customers to schedule vehicle pickup and delivery for routine maintenance services including oil changes, tire changes, glass repair, and vehicle inspections. Insured and qualified drivers collect the customer's vehicle at a chosen time and location, transport it to one of Clifford's rigorously selected partner workshops, and return it upon completion of the work.
The underlying technology is a scheduling and logistics platform — a mobile application that coordinates customer requests, driver dispatch, and handoffs to partner workshops. Clifford does not perform the maintenance itself; instead it acts as the orchestration layer between customers and a curated network of partner workshops that use only original or manufacturer-authorized spare parts to preserve vehicle warranties. The service operates Monday through Friday, year-round, within the city of Milan.
Clifford's business model is transactional: customers pay upon vehicle delivery, with Clifford earning a fee for the convenience of pickup/delivery and service coordination. The company targets busy car owners in Milan who lack the time to personally manage vehicle maintenance. The company is privately held, employs approximately 27 people, has not disclosed any external funding rounds, and operates exclusively in a single geographic market (Milan, Lombardy, Italy).
Clifford firmographics
Firmographics- Name
- Clifford
- Legal name
- Clifford
- Website
- https://cliffordcar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clifford is a Milan-based direct-to-consumer car maintenance concierge service founded in 2018. Customers schedule vehicle pickup and delivery via a mobile app for routine maintenance such as oil changes, tire changes, glass repair, and inspections, handled by insured drivers and vetted partner workshops.
- Ownership category
- akta.pro rank
Clifford industry classification
Industry- Product category
- Automotive Maintenance Concierge Services
- NAICS
- General Automotive Repair (811111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB)
Keywords
Where Clifford is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Clifford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Car Maintenance Services: Transaction-based car caring service where customers pay upon vehicle delivery. The service facilitates maintenance (oil changes, tire changes, glass repair, inspections) through a network of partner workshops and charges for the convenience of pickup/delivery and service coordination.
Go-to-market motion1 record
Distribution channels1 record
Clifford product offering
Product offeringCore offering
Clifford provides a mobile-app-based car caring service in Milan: customers use the app to schedule a maintenance job (oil change, tire change, glass repair, vehicle inspection), and an insured driver picks the car up at a chosen time and location, delivers it to a vetted partner workshop using only original or manufacturer-authorized spare parts, and returns the vehicle to the customer, with payment collected upon delivery. The service is available Monday through Friday, year-round, targeting individuals who lack the time to manage vehicle maintenance themselves.
Product overview
Clifford is a single unified car caring service offering. It provides a mobile vehicle maintenance service where customers use a mobile app to schedule pickup and delivery of their vehicles for maintenance services including oil changes, tire changes, glass repair, and vehicle inspections. Insured drivers collect vehicles, partner workshops perform the maintenance using original parts, and vehicles are returned to customers. The service operates Monday through Friday in Milan.
Differentiator
Problem solved
Functional benefit
Products and services
- Clifford Car Caring Service Mobile app-based concierge car maintenance service in Milan: customer schedules a maintenance job (oil change/tagliando, tire change, glass repair, statutory inspection/revisione); an insured, qualified Clifford driver picks the vehicle up at a chosen time and location; a vetted partner workshop performs the maintenance using only original or manufacturer-authorized spare parts; the driver returns the vehicle to the customer; payment is made upon delivery. Service is available Monday to Friday, year-round, in Milan.
Companies that use Clifford
Customer profileSegments1 record
Ideal customer profiles1 record
Clifford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clifford partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Workshops (Unnamed)coreClifford maintains a network of rigorously selected partner workshops that perform vehicle maintenance services. These workshops use only original or manufacturer-authorized spare parts to ensure vehicle warranty is preserved. The partnership is essential to service delivery, as Clifford drivers transport vehicles to these workshops for scheduled maintenance.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Clifford competitors and assessment
Company assessmentDirect peers
- ClickMechanic: UK-based online platform that connects car owners with vetted mechanics for on-site and workshop-based repairs. Shares Clifford's core model of digital booking and quality-vetted service delivery.
- YourMechanic: US-based mobile mechanic platform that dispatches qualified mechanics to the customer's location for vehicle repair and maintenance. Closely comparable to Clifford's concierge model of bringing service to the customer via app-based scheduling.
- RepairPal: US car repair marketplace that provides fair-price estimates and connects consumers with certified repair shops. Comparable in addressing the trust/transparency gap in car maintenance that Clifford tackles with its workshop curation.
Broad incumbents
- Carglass: European automotive glass repair and replacement chain (part of Belron) with mobile service vans. Directly overlaps with Clifford's glass repair offering and represents a broader specialist incumbent.
- Bosch Car Service: Global independent workshop network backed by Bosch, offering manufacturer-grade maintenance and parts. Represents the type of high-quality partner workshop Clifford relies on, and is a competing trusted-workshop brand.
- Norauto: Pan-European automotive service and maintenance chain (part of Auchan/Mulliez). Comparable as an established multi-service maintenance operator and a potential branded-services competitor in Clifford's Italian markets.
Emerging players
- Kinto: Toyota's European mobility services brand offering car subscription and integrated maintenance. Comparable as an OEM-backed concierge mobility platform that bundles vehicle care with ownership alternatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Clifford social profiles
Digital presenceClifford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clifford leadership team
Management profileNumber of profiles
Clifford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clifford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clifford
What does Clifford do?
Clifford provides a mobile-app-based car caring service in Milan: customers use the app to schedule a maintenance job (oil change, tire change, glass repair, vehicle inspection), and an insured driver picks the car up at a chosen time and location, delivers it to a vetted partner workshop using only original or manufacturer-authorized spare parts, and returns the vehicle to the customer, with payment collected upon delivery. The service is available Monday through Friday, year-round, targeting individuals who lack the time to manage vehicle maintenance themselves.
Is Clifford a public or private company?
Clifford is a private company. It is classified as unknown and is currently operating.
When was Clifford founded?
Clifford was founded in -1. It employs 11 to 50 people.
Where is Clifford based?
Clifford is headquartered in Milan, Italy, in the Europe region.
How does Clifford make money?
One revenue line is on record: car Maintenance Services.
Who are Clifford's main competitors?
Direct peers on record are ClickMechanic, YourMechanic and RepairPal. Broad incumbents are Carglass, Bosch Car Service and Norauto. Kinto is listed as an emerging player.
Does Clifford have an API?
No public API is recorded for Clifford.
What industry is Clifford in?
Clifford's product category is Automotive Maintenance Concierge Services. Its primary akta.pro industry code is TLAKAAAB, Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups). Its NAICS code is 811111 and its SIC code is 7500.