Sonrisa Segura

What Sonrisa Segura does

Clínica Dental Sonrisa Segura is a privately held, multi-location dental clinic chain headquartered in Santiago de Surco, Lima, Peru, founded by Dra. Tania Segura around 2010 and operating 14 branches across the Lima metropolitan area including Surco, Miraflores, La Molina, San Miguel, Los Olivos, San Juan de Lurigancho, Villa El Salvador, and Ventanilla. The company delivers a full-scope dental service portfolio organized across nine specialties: general dentistry, dental aesthetics (whitening, veneers, digital smile design), oral implantology, orthodontics (self-ligating, aesthetic, and lingual brackets), oral rehabilitation (prostheses, zirconia crowns), pediatric dentistry, periodontics, maxillofacial surgery, and endodontics. Services are priced on a quote basis following patient evaluation, with promotional campaigns on high-volume treatments (prophylaxis, fillings, implants, orthodontics) used to drive demand.

The business model is direct-to-consumer with a digital-first acquisition stack. Patients book appointments primarily via WhatsApp and Telegram, with secondary funnel activity on Facebook, Instagram, TikTok, and YouTube and an educational blog. Retention is supported by the Club Sonrisa membership program and corporate Convenios agreements. Revenue is professional services income generated chair-side across the 14 locations, with no disclosed payor mix beyond individual patients and corporate partners. The company is privately held and founder-led, with no disclosed external investors, parent entity, or subsidiaries, and operates solely within Peru with no international footprint.

Name

Sonrisa Segura

Legal name

Clínica Dental Sonrisa Segura

Website

https://clinicasonrisasegura.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clínica Dental Sonrisa Segura is a privately held dental clinic chain operating 14 locations across Lima, Peru. Founded by Dra. Tania Segura, it offers nine dental specialties to individual consumers via WhatsApp-driven direct-to-consumer appointments.

Ownership category

akta.pro rank

Product category

Dental Clinic Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental clinic services
• General dentistry
• Orthodontic treatments
• Cosmetic dentistry
• Oral implantology

Headquarters

HQ city

La Molina

HQ country

Peru

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental services including general dentistry, aesthetic dental services, oral implantology, orthodontics, oral rehabilitation, pediatric dentistry, periodontics, maxillofacial surgery, and endodontics. Services are provided across 14 locations in Lima, Peru.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clínica Dental Sonrisa Segura is a multi-location dental clinic chain in Lima, Peru, operating 14 branches that deliver comprehensive dental services across nine specialties: general dentistry (cleanings, fillings, extractions), dental aesthetics (whitening, veneers, digital smile design), oral implantology, orthodontics (self-ligating, aesthetic, and invisible brackets), oral rehabilitation (prostheses, crowns), periodontics, pediatric dentistry, maxillofacial surgery, and endodontics. The clinic is led by Medical Director Dra. Tania Segura and targets individual consumers directly while also serving members of the Club Sonrisa loyalty program and corporate Convenios partner organizations.

Product overview

Sonrisa Segura is a dental clinic offering a comprehensive range of dental services across 14 locations in Lima, Peru. The clinic provides a unified service portfolio organized into nine core dental specialties: General Dentistry (including profilaxis, fillings, scaling), Dental Aesthetics (whitening, veneers, smile design), Oral Implantology (dental implants), Orthodontics (self-ligating, aesthetic, and invisible brackets), Oral Rehabilitation (prostheses, zirconia crowns), Pediatric Dentistry, Periodontics (gingivitis and furca treatment), Maxillofacial Surgery, and Endodontics. The clinic is led by Dra. Tania Segura as Medical Director and emphasizes personalized, high-quality dental care using advanced technology. Additional offerings include a membership program (Club Sonrisa) and various promotional packages for treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Club Sonrisa: A membership club program offered to patients for ongoing dental care benefits and promotions.

Products and services

• General Dentistry (Odontología General) General dentistry services including dental fillings (curaciones), prophylaxis and dental scaling (profilaxis/destartraje), routine dental care, and tooth extractions (exodoncia) for patients of all ages.
• Dental Aesthetics (Estética Dental)

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Club SonrisaminorOthersLoyalty membership program offered by the clinic to provide ongoing benefits and care for enrolled patients. The club offers special membership advantages for regular patients.
• Convenios (Corporate Agreements)minorOthersCorporate partnership agreements with employers or organizations to provide dental services to their employees or members at negotiated rates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Dental & Orthodontics: US dental chain offering general dentistry, orthodontics, implants, and specialty services across hundreds of locations. Comparable as a consumer-facing, multi-specialty dental group with strong marketing-driven patient flow.
• DentalCorp: Canadian dental network acquiring and operating hundreds of dental practices across general and specialty dentistry. Comparable as a multi-location, multi-specialty dental group practice operator.
• Smile Brands: US DSO supporting hundreds of affiliated dental offices including general, orthodontic, and specialty services under multiple brands. Comparable multi-brand, multi-location group practice model.
• MB2 Dental Solutions: US dental partnership network supporting hundreds of practice locations across general and specialty dentistry. Comparable as a group practice aggregator with multi-location, multi-specialty coverage.
• Pacific Dental Services: US-based DSO supporting hundreds of dental practices including general dentistry and specialties such as orthodontics, oral surgery, and periodontics. Highly comparable multi-specialty group practice structure.
• Heartland Dental: The largest US dental support organization (DSO) supporting thousands of dentist offices across general and specialty care. Comparable as a multi-location dental group practice model, though at vastly greater scale and US price points.
• 42 North Dental: US dental support organization providing multi-specialty care (general, endodontic, orthodontic, periodontal, oral surgery) across dozens of supported practices. Comparable multi-specialty group practice structure.
• Aspen Dental: Large US dental brand with hundreds of branded offices offering general dentistry, implants, and orthodontics. Comparable as a consumer-facing multi-location dental chain with marketing-driven patient acquisition.

Regional players

• Grupo Odontoprev: Latin America's largest dental benefits and dental care provider, operating a large network of clinics across Brazil. Comparable as a scaled, multi-location dental services operator in Latin America, though with a dental insurance-led model.
• Colsubsidio Odontología: Major Colombian dental services network operating multiple clinic locations offering general and specialty dentistry under a consumer/employer-sponsored model. Comparable as a Latin American multi-location dental chain serving end consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCfpIjLKzezUxvmDGcuv68tw
• Facebookfacebook.com/clinicadentalsonrisasegura
• Instagraminstagram.com/sonrisa_segura
• TikToktiktok.com/@clinicasonrisasegura
• LinkedInlinkedin.com/company/sonrisa-segura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonrisa Segura