Clubers

What Clubers does

Clubers is a Mexican two-sided mobile discount and loyalty platform operating exclusively in the Monterrey metropolitan area. Founded in 2020 as Clubers Monterrey, S.A. de C.V., the company connects consumer members (free app users) with hundreds of restaurant and bar partners (paying "Socios Anfitriones") through QR-code-based identification at the point of sale. The platform is anchored by the Puntos Clubers loyalty engine, which delivers tiered discounts — 50% on first visits to each new venue, 20% on recurring visits, up to 25% on return visits, and up to 70% on a "super discount" unlocked by accumulated consumption history.

The core technology stack comprises a consumer-facing mobile app (Android and iOS, distributed via Google Play and Apple App Store in Mexico), a QR-code identification and redemption system, a moderated review and rating engine (with a 200-character minimum and 20-day right-of-reply), a restaurant-controlled blocking system for demand-shaping (24-hour day blocks and 30-minute temporary blocks), and a Pasarela de Pagos payment gateway supporting Visa, MasterCard, American Express, Clubers points, and cash. A Repartidores integration connects restaurants with independent delivery contractors for home delivery. No public API, SDK, or developer portal is offered, and social login is limited to Facebook and Google+. The CLUBERS wordmark is registered with IMPI.

Commercially, the company operates three revenue streams: (1) recurring restaurant affiliation/membership fees (subscription), with Clubers guaranteeing 20–40% new-customer acquisition or refunding the restaurant's investment; (2) transaction commissions / take-rates on platform-processed payments; and (3) per-transaction delivery fees. The consumer-side is free-to-user and acquisition is driven by an invitation-code referral program, mandatory in-app social sharing, restaurant word-of-mouth at the point of sale, and app-store optimization. The company is privately held, bootstrapped (no disclosed funding rounds), 9-person team, and headquartered at Av. Revolución 401, Fraccionamiento Jardín Español, Monterrey.

Name

Clubers

Legal name

Clubers Monterrey, S.A. de C.V.

Website

https://clubers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Clubers operates a two-sided mobile discount and loyalty platform serving consumers and restaurants in Monterrey, Mexico, using QR-code identification and a tiered points-rewards system funded by restaurant affiliation fees and transaction commissions.

Ownership category

akta.pro rank

Product category

Restaurant Loyalty & Dining Discount Platform

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Restaurant loyalty platform
• Dining discount app
• Mobile loyalty program
• Restaurant marketing platform
• QR code discount

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Restaurant Affiliation Fees: Restaurants (Socios Proveedores/Anfitriones) pay to join the Clubers platform, gaining access to the consumer base, marketing tools, and the loyalty/rewards system. The 'Solicita ser Socio Anfitrión' page requires documentation and guarantees new customer acquisition.
2. Transaction Commission / Take Rate: Clubers earns a commission on transactions processed through its platform. The platform facilitates payments between consumers and restaurants, taking a percentage as service fee. Delivery orders processed through the system also generate transaction fees.
3. Delivery/Reparto Services: Home delivery orders placed through the platform connecting restaurant partners with independent delivery contractors (Repartidores), generating platform fees per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clubers operates a two-sided mobile discount and loyalty platform serving consumers and restaurants in Monterrey. Consumers download the iOS or Android app, receive a personal QR code, and redeem dining discounts of up to 50% on first visits, 20% on recurring visits, and up to 70% super discounts after accumulating consumption, while earning Puntos Clubers redeemable for future purchases. Restaurants pay to join as Socios Anfitriones and gain access to customer acquisition, ratings/reviews, and demand data, with a 20-40% new-customer guarantee.

Product overview

Clubers operates a two-sided mobile discount and loyalty platform. The core consumer-facing product is the Clubers mobile app, available on Google Play and App Store, which provides QR-code-based discounts at affiliated restaurants and venues in Monterrey, with savings up to 70%. The companion Socio Anfitrión platform enables restaurants to join as partners, gaining access to a marketing and feedback system. The platform is built around the Sistema de Promoción y Ventas Clubers, which integrates the mobile app, websites, and a Puntos Clubers rewards system where members earn points (50% welcome bonus, 20% on recurring purchases) redeemable for future purchases. A review system allows consumers to rate experiences and earn additional points. The platform supports social login via Facebook and Google+, accepts payments via credit/debit cards and stored points, and facilitates both in-person dining and delivery orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubers Consumer Mobile App (Aplicación Móvil para Consumidores)
• Programa Socio Anfitrión (Restaurant Partner Program)
• Sistema de Promoci\u00f3n y Ventas Clubers (Promotion and Sales Platform)
• Puntos Clubers (Loyalty Points Reward System)
• Pasarela de Pagos Clubers (Payment Gateway)
• Reparto Clubers (Home Delivery Service)

Quantifiable outcome

• Restaurants gain 20-40% new customers guaranteed, or investment is refunded
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Too Good To Go: Too Good To Go is a global marketplace connecting consumers with restaurants and food retailers offering surplus meals at discounts. While focused on food-waste reduction, its discount-deal mechanic for restaurant partners is structurally similar to Clubers' consumer value proposition.
• Club Premier (Aeroméxico): Club Premier is Mexico's leading consumer loyalty program with points-based mechanics transferable across partner brands. It is thematically comparable to Clubers' Puntos Clubers loyalty engine, though it operates in travel rather than dining.

Direct peers

• OpenTable: OpenTable is the global leader in restaurant reservations with integrated loyalty and diner rewards programs. It is comparable to Clubers as a two-sided dining platform monetizing both restaurants and diners through digital engagement tools.
• TheFork (Tripadvisor): TheFork operates restaurant discovery, reservations, and promotional discounts across Europe and Latin America. It is directly comparable to Clubers in connecting diners with restaurants via a digital platform and offering promotional incentives, though it leans more into booking than ongoing loyalty.
• Groupon: Groupon's Local deals business has historically been heavily weighted toward restaurant discount vouchers. The deal-club model where consumers buy discounted dining offers and merchants pay for customer acquisition is structurally similar to Clubers' affiliation-fee approach.

Broad incumbents

• Didi Food: Didi Food is the food delivery arm of Didi Chuxing operating across Latin America including Mexico. It runs restaurant discount campaigns and has the scale to match or exceed Clubers' promotional intensity in Monterrey.
• Uber Eats: Uber Eats operates restaurant delivery with frequent discount and loyalty programs globally, including Mexico. As a global incumbent with deep capital, it represents a competitive threat to Clubers' restaurant partnership economics and consumer mindshare.
• iFood: iFood is the leading food delivery platform in Latin America (primarily Brazil) with strong restaurant partnerships and consumer loyalty mechanics. It is comparable to Clubers in operating a discount-driven restaurant-consumer engagement model across the region.
• Rappi: Rappi is the dominant LATAM super-app offering food delivery, restaurant partnerships, and promotional discounts across Mexico. It is a broader incumbent than Clubers but overlaps directly in connecting consumers with restaurants via digital discounts.

Emerging players

• Yelp: Yelp is a restaurant discovery and reviews platform with a 'Yelp Deals' product offering discounted dining experiences. It overlaps with Clubers in restaurant discovery and promotional offerings, though its core is discovery rather than repeat-visit loyalty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clubers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubers