CMIT club des marketeurs in tech

Name

CMIT club des marketeurs in tech

Legal name

CMIT - Club des Marketers In Tech

Website

https://cmit.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Annual membership fee of 1600€ HT per member company/adherent, granting access to all events, training sessions, and member resources without additional charges. Members may also bring team members and arrange replacements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

CMIT is a French non-profit professional association (association loi 1901) founded in 2003 that operates a B2B marketing community for the technology sector. Through annual membership, it delivers member-exclusive events (forums, conferences, member dinners, Come&Share sessions, webinars), training programs (formations on GA4, AI, responsible marketing, interviewing), research publications (the Baromètre Alignement Sales & Marketing, CRM practices survey, white papers, infographics), and the flagship Trophées Startups Martech competition identifying innovative martech startups.

Product overview

CMIT (Club des Marketeurs In Tech) is a professional association (association loi 1901) founded in 2003 that unites approximately 100 members and engages a community of 1000 professionals in the B2B tech marketing sector in France. Rather than a unified software platform, CMIT offers a portfolio of member services including: the Trophées Startups Martech annual competition to reward innovative MarTech startups; practical training programs (formations) covering topics such as Google Analytics 4, AI for marketing data, responsible marketing, and interview techniques; research publications including the Baromètre Alignement Sales Marketing and white papers such as L'Antidictionnaire du Marketing; infographics; and various events including forums, conferences, webinars, member dinners, and Come&Share sessions. CMIT also conducts the annual CRM Practices and Trends survey in partnership with industry actors. Membership provides access to all events, training, publications, and the member directory for an annual fee of 1600 EUR HT.

Differentiator

Problem solved

Functional benefit

Products and services

• Trophées Startups Martech Annual competition organized by CMIT, co-organized with MyFrenchStartup (groupe ITFacto), to discover and reward innovative marketing-technology startups. Includes pitch sessions before a jury and public voting.
• Formation GA4

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ITFacto / MyFrenchStartupcoreGTM or Marketing Partner · 25 March 2025ITFacto is the leading French media and marketing communications agency for the IT sector. MyFrenchStartup, part of the ITFacto group, contributes to promoting the martech startup ecosystem. ITFacto co-organizes the Trophées Startups MarTech with CMIT and provides media coverage through Le Monde Informatique and CIO-online. The partnership has been active since at least 2017, with the Trophées competition running annually since 2016.
• AdobeminorGTM or Marketing Partner · 25 March 2025Adobe hosts the annual Trophées Startups MarTech award ceremony at its French headquarters, providing the venue and co-branding for the event. Adobe was the host venue for the 2025 edition of the Trophées.
• Euridis Business SchoolminorGTM or Marketing Partner · 25 March 2025Euridis Business School is the reference school for B2B sales and marketing. CMIT and Euridis signed a partnership agreement in September 2022 to create bridges between academic and professional worlds, prepare future generations for B2B challenges, and facilitate student insertion through training, guest lectures, and networking events. The partnership includes SMarketing talks, student sponsorship, and CMIT member afterworks at the school.
• Le Monde InformatiqueminorGTM or Marketing Partner · 25 March 2025Le Monde Informatique, a leading French IT trade publication, partners with CMIT for the Trophées Startups MarTech competition, providing media coverage and visibility for nominated startups.
• Union des MarquesminorGTM or Marketing Partner · 25 March 2025Union des Marques (representing 250+ companies and 1600+ brands) is a partner of the Trophées Startups MarTech 2025. It launched 'Start-up your brand' in 2019, an acceleration program for Adtech-Martech startups, with over 80 startups accelerated.
• NumeumminorGTM or Marketing Partner · 1 January 2025Numeum, the professional organization for France's digital ecosystem, partnered with CMIT for the 2024 Trophées Startups MarTech, bringing its network of companies and monthly startup barometer activity to the competition.
• Congrès de la Communication ResponsableminorGTM or Marketing Partner · 1 January 2024CMIT is an institutional partner of the annual Congrès de la Communication et du Marketing Responsables (CMR). Adherents receive a 20% discount on congress badges (316€ HT instead of 395€ HT).
• Printemps des EtudesminorGTM or Marketing Partner · 1 January 2024CMIT is a partner of the Printemps des Etudes, a leading French research and market studies event held annually at the Palais des Congrès de Paris. CMIT members receive VIP status and privileged access to the Club Prestige.
• CMO Summit / VivaTechminorGTM or Marketing Partner · 1 January 2023CMIT is an institutional partner of the CMO Summit held at VivaTech. Members benefit from reduced pricing (1043€ HT instead of 1490€ HT) for the C-Level Summit pass including access to VivaTech for 4 days.
• E-Marketing ParisminorGTM or Marketing Partner · 1 January 2023CMIT has been a longstanding partner of the E-Marketing Paris trade show. CMIT members benefit from preferential access and the club presents conference sessions on topics such as Sales-Marketing alignment.
• PAC (Pierre Audoin Consultants)minorGTM or Marketing Partner · 26 September 2022PAC and CMIT co-present the annual 'Perspectives & Tendances des Marchés du Numérique' conference, providing exclusive market analysis and benchmarking for CMIT members. PAC is Europe's leading independent IT market analysis and consulting firm.
• NominationminorGTM or Marketing Partner · 26 September 2022Nomination co-produces the annual Baromètre Alignement Sales & Marketing with CMIT and ISM, providing insights on the alignment of sales and marketing functions in B2B companies.
• ISM (Institut Supérieur du Marketing)minorGTM or Marketing Partner · 26 September 2022ISM co-produces the Baromètre Alignement Sales & Marketing with CMIT and Nomination, contributing academic perspective and research rigor to the annual study on sales-marketing alignment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MarketingProfs: A US-based marketing training and community organization offering events, webinars, and educational content for B2B marketers — comparable to CMIT in its focus on marketing professional development and training, but operating primarily as a digital content/training business rather than a member association.

Direct peers

• IAB France: The French arm of the Interactive Advertising Bureau, IAB France is a trade association serving digital marketing and advertising professionals — directly comparable as a membership organization producing research, events, and training for the French marketing ecosystem, with stronger focus on digital/advertising than CMIT's tech-vendor focus.
• SNCD (Syndicat National de la Communication Directe): French trade association for direct and relational marketing professionals, SNCD is a peer membership organization offering events, training, and industry resources to French marketing practitioners — comparable to CMIT in association structure and event-driven value proposition.
• AACC (Association des Agences-Conseils en Communication): France's professional association for communication agencies, AACC serves as a peer membership body organizing events, training, and industry representation — structurally similar to CMIT but oriented toward agency-side rather than in-house marketing leaders.
• ADETEM: France's leading association of marketing professionals, ADETEM operates as a peer membership organization for marketing decision-makers — directly comparable to CMIT in structure, audience, and value proposition (events, training, thought leadership), though ADETEM serves a broader marketing audience beyond just B2B tech.

Broad incumbents

• CMO Club: An invitation-only global community for chief marketing officers offering peer learning, events, and content — comparable to CMIT's value proposition of curated peer networking among senior marketing leaders, though operating at a more exclusive, international level.
• Union des Marques: French brand-owners association representing 250+ companies and 1600+ brands, Union des Marques is a broader incumbent peer — both organizations are membership bodies in the French marketing ecosystem (and CMIT partners with Union des Marques on the Trophées), but Union des Marques serves brand advertisers rather than B2B tech marketers specifically.
• The Marketing Society: A global, prestigious membership community for senior marketing leaders — comparable to CMIT as a peer-driven CMO network offering events, insights, and connections, but operating at a global scale with higher dues and serving a more senior audience.

Regional players

• Numeum: France's professional organization for the digital ecosystem (formerly Syntec Numérique), Numeum is a regional membership body representing tech companies — comparable as an association structure serving the French tech ecosystem and a CMIT partner, though focused on tech firms broadly rather than their marketing functions specifically.
• FEVAD (Fédération du e-commerce et de la vente à distance): France's federation for e-commerce and distance selling businesses, FEVAD is a regional trade association producing events, research, and industry representation — comparable to CMIT as a French membership organization with event-driven programming and thought leadership, though serving e-commerce rather than B2B tech marketing specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CMITfr
• YouTubeyoutube.com/@clubdesmarketersintech5168
• LinkedInlinkedin.com/company/club-des-directeurs-marketing-des-tic
• Instagraminstagram.com/cmitfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMIT club des marketeurs in tech