CM Reservas

What CM Reservas does

CM Reservas is a hospitality technology company founded around 2012 and headquartered in Buenos Aires, Argentina, operating as CM RESERVAS LATAM LLC. It provides a cloud-based platform that helps independent and mid-sized hotels across Latin America manage online distribution, capture direct bookings, and connect with travel agencies. The company serves hotels in at least nine countries including Argentina, Uruguay, Chile, Brazil, Bolivia, Peru, Colombia, Ecuador, and Paraguay.

The product platform centers on three core modules: a Channel Manager that centralizes inventory and rate management across multiple OTAs through a single extranet; a Motor de Reservas (Booking Engine) that enables direct website bookings with payment processing integrations to Mercado Pago, PayPal, and Stripe; and a B2B Distribution module offering an open API that connects hotels with travel agencies and tour operators without intermediaries. Complementary offerings include Diseño Web (responsive hotel website design), Metabuscadores (meta-search advertising on Google Hotel Price Ads, TripAdvisor, and Trivago), PMS and RMS integrations, a Motor para Portales Turísticos for tourism portals, and a Sistema para Agencias providing agency access to hotel inventory. Technical architecture emphasizes integration interoperability and an API-first design for the agency-facing product.

The business model combines recurring subscription fees (Channel Manager, Booking Engine), transaction-based fees (B2B Distribution), professional services (web design), and a reseller/affiliate referral program. The go-to-market is sales-led through direct engagement, demo requests, WhatsApp contact, and a reseller partner channel. With a team of 11 employees and roughly 40+ named hotel customers visible on its website, CM Reservas operates as a privately held, founder-run business without disclosed institutional funding or public financial reporting.

Name

CM Reservas

Legal name

CM RESERVAS LATAM LLC

Website

https://cmreservas.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CM Reservas is a Buenos Aires-based hospitality SaaS company providing a Channel Manager, Booking Engine, and B2B distribution platform that helps independent and mid-sized Latin American hotels manage OTA distribution and direct bookings across nine countries.

Ownership category

akta.pro rank

Product category

Hospitality Technology

akta.pro industry

PRIMARYTHALACAD

Booking Engines & Direct Web Booking

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALAFAB

Hotel & Accommodation Booking Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Hotel channel management
• Booking engine software
• B2B hotel distribution
• Hospitality technology platform
• OTA integration solutions

Headquarters

HQ city

Not specified

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Channel Manager Subscription: Recurring subscription fees for access to the channel manager platform that enables hotels to manage OTA distribution from a single extranet.
2. Booking Engine (Motor de Reservas): Revenue from hotel website booking engine with payment processing capabilities through Mercado Pago, PayPal, Stripe integrations.
3. B2B Distribution Services: Open distribution channel fees for hotels offering rooms to travel operators and agencies.
4. Web Design Services: One-time and ongoing services for hotel website creation and maintenance, 100% responsive and connected to booking engine.
5. Reseller Program: Partner revenue share or referral model for partners reselling CM Reservas solutions to hotels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CM Reservas develops and sells a cloud-based hospitality technology platform for hotels across Latin America. Its core offerings are a Channel Manager that centralizes OTA distribution from a single extranet, a Motor de Reservas (Booking Engine) for direct website reservations with integrated credit card guarantees and payment processing (Mercado Pago, PayPal, Stripe), and a Distribución B2B open channel that connects hotels directly with travel operators, agencies, and consortia. Complementary paid offerings include responsive web design services, meta-search advertising (Google Hotel Price Ads, TripAdvisor, Trivago), and an agency-facing Sistema para Agencias with open API access.

Product overview

CM Reservas is a hospitality technology company offering a unified platform of solutions for hotels across Latin America. The core portfolio consists of Channel Manager for OTA distribution management, Motor de Reservas (Booking Engine) for direct website reservations, and Distribución B2B for operator-to-hotel direct booking channels. These are complemented by add-on modules including Diseño Web for responsive hotel website creation, Metabuscadores for metasearch advertising (Google, TripAdvisor, Trivago), PMS Integration for property management connectivity, Motor para Portales Turísticos for tourism portal booking capabilities, and Sistema para Agencias for agency access to hotel inventory via open API. All solutions work synergistically to help hotels increase direct bookings while efficiently managing distribution across online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Manager Centralized extranet enabling hotels to manage and distribute inventory across all major OTAs (Booking.com, Expedia, regional OTAs) from a single interface, enabling sales growth and access to new markets.
• Motor de Reservas (Booking Engine) Direct booking engine for hotel websites that enables automatic reservation confirmation, credit card guarantees, and integrated payment processing through Mercado Pago, PayPal, and Stripe to increase direct bookings at low cost.
• Distribución B2B (B2B Distribution) Open distribution channel that facilitates direct reservations between hotels and travel operators, agencies, and consortia, bypassing intermediaries and avoiding excessive commissions.
• Diseño Web (Web Design Service) Professional website design service creating 100% responsive hotel websites fully connected to the booking engine, sold as one-time and ongoing services to increase direct bookings and online visibility.
• Metabuscadores (Meta-search Advertising) Metasearch advertising service that promotes hotels on Google Hotel Price Ads, TripAdvisor, and Trivago to increase visibility and drive booking referrals.
• Motor para Portales Turísticos (Booking Engine for Tourism Portals) Booking engine solution tailored for tourism portals, enabling them to offer hotel reservation capabilities to their end users.
• Sistema para Agencias (Agency System) Agency management system providing direct access to content from thousands of hotels via open API integration with all channel managers in the market, enabling travel agencies to make reservations without intermediaries.

Quantifiable outcome

• Hotels can increase sales by accessing new markets through multiple OTAs from single interface
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Mercado PagocoreTechnology or IntegrationPayment processing integration enabling hotels to collect online payments through Mercado Pago platform integrated with the booking engine.
• PayPalcoreTechnology or IntegrationPayment processing integration enabling hotels to collect online payments through PayPal platform integrated with the booking engine.
• StripecoreTechnology or IntegrationPayment processing integration enabling hotels to collect online payments through Stripe platform integrated with the booking engine.
• Google Hotel Price AdscoreTechnology or IntegrationMeta-search engine integration for hotel advertising and price comparison visibility through Google Hotel Price Ads.
• TripAdvisorcoreTechnology or IntegrationMeta-search engine integration for hotel visibility and booking referrals through TripAdvisor platform.
• TrivagocoreTechnology or IntegrationMeta-search engine integration for hotel price comparison visibility and booking referrals through Trivago.
• Various PMS ProviderscoreTechnology or IntegrationProperty Management System integrations enabling connectivity between CM Reservas channel manager and hotel property management systems.
• OTA Platforms (Various)coreTechnology or IntegrationOnline Travel Agency integrations including Booking.com, Expedia, and other regional OTAs for hotel distribution connectivity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RateGain: Travel and hospitality technology provider offering rate intelligence, channel management, and booking engine solutions. Targets a similar hotel customer base with a broader travel-tech portfolio.
• Booking.com: Global OTA and connectivity provider that integrates with channel managers like CM Reservas. While not a direct SaaS peer, it sits on the demand side of the hotel distribution ecosystem CM Reservas serves.

Direct peers

• Mews: Cloud-based hospitality platform combining PMS, booking engine, and marketplace integrations. Competes for the same hotel operator customer seeking an integrated tech solution.
• STAAH: Channel manager and booking engine provider with strong Asia-Pacific presence expanding into other regions. Directly competes on the same core channel management and direct booking functionality.
• SiteMinder: Global channel manager and hotel commerce platform serving hotels across multiple regions including Latin America. Directly competes with CM Reservas's Channel Manager and Booking Engine offerings for the same hotel customer base.
• SHR (Sceptre Hospitality Resources): Hospitality technology provider offering CRS, channel manager, and booking engine solutions for hotels. Competes directly with CM Reservas in the channel management and direct booking space.
• eZee Absolute: Hotel PMS and channel manager solution serving independent hotels and small chains globally. Provides competing channel management and booking engine capabilities to CM Reservas's hotel customers.
• Cloudbeds: Hospitality management platform offering PMS, channel manager, and booking engine for independent hotels worldwide. Overlaps directly with CM Reservas's unified hospitality tech stack.
• HotelRunner: Online hotel sales and management platform offering channel manager, booking engine, and PMS integrations. Serves independent hotels and small chains with similar functionality to CM Reservas.

Emerging players

• Atomize: Hotel revenue management software provider with channel manager-style integrations. Adjacent peer that overlaps with CM Reservas's RMS integration ecosystem and price distribution capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwa-YQOGuw-ZtcLBnIloH3Q
• Facebookfacebook.com/cmreservas
• LinkedInlinkedin.com/company/cm-reservas
• Instagraminstagram.com/cmreservas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CM Reservas