Coach Builder

What Coach Builder does

Coach Builder, operated under the legal entity Donald Miller Words, LLC and founded by 9x New York Times bestselling author Donald Miller in 2020, is a private coaching-business platform serving self-employed coaches. Its core offering is an application-only annual membership priced at $10,000 initial enrollment plus a $5,000 annual renewal, providing access to a proprietary 10-step playbook designed to grow coaching businesses to $500,000 in annual revenue, a private community of 300+ working coaches, an 8-session small-group cohort experience, quarterly live calls with Donald Miller, regional meetups, a Nashville kickoff event, and bundled access to Coach Builder Software. The platform is positioned as an integrated system combining curriculum, peer accountability, and event-driven engagement rather than a standalone course.

The company's technology layer is Coach Builder Software, an AI-powered coaching practice management platform launched as a standalone SaaS product at $79/month in 2026, with the same product included free with the membership. The software unifies client management, AI-driven client memory and session summarization, session planning with action plans, a two-way client portal, built-in scheduling with calendar sync, and integrated e-signature for agreements. AI capabilities are concentrated in text-based knowledge retrieval and process automation — surfacing goals, prior conversations, and action items before sessions — with no disclosed proprietary models or research pipeline. Customer segments span business, life, executive/leadership, career, faith-based, and group coaching practices, with business coaches as the primary segment. Distribution is direct via the Coach Builder website for both membership (application + interview) and software (self-serve with 30-day trial), supplemented by a companion book sold through Amazon, Audible, Barnes & Noble, Apple Books, and international retailers as a top-of-funnel acquisition channel.

Name

Coach Builder

Legal name

Donald Miller Words, LLC

Website

https://coachbuilder.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Coach Builder is a private, invite-only membership and AI-powered software platform founded by Donald Miller that helps self-employed coaches grow their practices to $500,000 in annual revenue through a 10-step playbook, a community of 300+ working coaches, and bundled practice-management software.

Ownership category

akta.pro rank

Product category

Coaching Business Training & Software

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Coaching business training
• Coaching practice software
• Professional coach community
• AI coaching platform
• Business coaching playbook

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coaching Business Membership: Invitation-only annual membership providing access to the 10-step playbook, private coaching community, growth cohorts, live quarterly calls with Donald Miller, regional meetups, kickoff events, and complimentary Coach Builder Software. Initial fee of $10,000 with annual renewal at $5,000.
2. Coach Builder Software: Standalone AI-powered coaching software available for $79/month. Includes client management, session planning, scheduling, contract signing, and AI-powered features. Offered free with membership.
3. Coach Builder Book: Physical and digital book published through major retailers (Amazon, Audible, Barnes & Noble, etc.) providing an 8-step plan for becoming a self-employed business coach. One-time purchase revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coach Builder sells an invite-only annual membership for self-employed coaches that combines a proprietary 10-step playbook, a private community of 300+ working coaches, small group cohorts, and quarterly live calls with founder Donald Miller, priced at $10,000 initial enrollment plus $5,000 annual renewal. The membership includes complimentary access to Coach Builder Software, an AI-powered standalone SaaS platform (also sold separately at $79/month) that helps coaches manage clients, sessions, scheduling, contracts, and communication. The company also publishes the Coach Builder Book, an 8-step guide for aspiring business coaches distributed through major book retailers.

Product overview

Coach Builder offers a membership-based coaching business platform that combines training, community, events, and software. The core offering is the Coach Builder Membership ($10,000 initial, $5k/year renewal), which provides a 10-step playbook to grow a coaching business to $500k, a private community of 300+ coaches, small group sessions, quarterly live calls with Donald Miller, regional meetups, and the Coach Builder Kickoff onboarding program. The portfolio also includes Coach Builder Software, an AI-powered standalone SaaS platform ($79/month) that helps coaches manage clients, sessions, scheduling, contracts, and communication in one place. Additionally, the Coach Builder Book provides an 8-step guide for aspiring business coaches. The software is included free with membership and features AI-powered client memory, session planning, and a client portal.

Differentiator

Problem solved

Functional benefit

Brands

• Coach Builder Software: AI-powered coaching business management platform that helps professional coaches manage clients, sessions, scheduling, notes, agreements, and client communication in one place.

Products and services

• Coach Builder Membership Private, invite-only membership program for working coaches seeking to grow their coaching businesses to $500k in annual revenue. Includes a 10-step playbook, community of 300+ working coaches, 8 small group cohort sessions, quarterly live calls with Donald Miller, Nashville kickoff event, regional meetups, and complimentary Coach Builder Software.
• Coach Builder Software AI-powered standalone SaaS platform for professional coaches to manage clients, sessions, notes, scheduling, contracts, and client communication. Features AI client memory, AI session planning with action plans, AI-generated session summaries, a two-way client portal, built-in calendar sync with automated reminders, and integrated contract drafting and e-signing. Priced at $79/month with a 30-day free trial.
• Coach Builder Book Book by Donald Miller providing an 8-step plan for becoming a self-employed business coach, covering how to create service offerings, generate client lists, build a website, automate sales emails, create marketing funnels, set goals, and navigate the coach-client relationship. Sold through major book retailers.

Quantifiable outcome

• Grow coaching business to $500k in annual revenue within 12 months using the 10-step playbook
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Circle.so: Modern community platform with built-in courses, events, and paid memberships, used extensively by coaches and creators. Direct competitor in the private coaching community space.
• Practice Better: Practice management software built specifically for health, wellness, and coaching professionals, featuring client management, scheduling, notes, and billing. Most direct competitor to Coach Builder Software's core feature set.
• Paperbell: Coaching practice management platform offering scheduling, contracts, payment, and client portals for independent coaches. Overlaps directly with Coach Builder Software's positioning for solo coaches.
• Mighty Networks: Community and membership platform enabling creators and coaches to monetize private communities and courses. Comparable to Coach Builder's community-plus-membership product offering.

Broad incumbents

• Teachable: Established course creation and coaching platform used by tens of thousands of creators. Comparable as infrastructure for coaches selling educational products, though less community-centric than Coach Builder.
• Honeybook: Business management platform for service-based SMBs including coaches, consultants, and creatives, with contracts, scheduling, invoicing, and client portals. Comparable workflow overlap with Coach Builder Software.
• Kajabi: All-in-one platform for creators and coaches to build, market, and sell courses, memberships, and coaching programs. Comparable as a comprehensive business-in-a-box platform serving the same SMB coach/creator customer base, though Kajabi is far broader and larger.
• Thinkific: Course and membership platform enabling coaches and educators to build, market, and sell digital learning products. Comparable in the coaching-business-monetization category.

Emerging players

• Simply.Coach: Coaching practice management software for independent and executive coaches, with session notes, goal tracking, and client engagement features. Direct functional overlap with Coach Builder Software's AI-powered coaching workflow.
• Satori: Coaching platform focused on team and group coaching program management, with scheduling, session notes, and program delivery. Overlaps with Coach Builder's group coaching segment and software capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coach-builder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Builder