EzPlus Incentivos

What EzPlus Incentivos does

EzPlus Incentivos, doing business as EasyPoints, is a São Paulo-based B2B software company founded in 2019 that operates a white-label incentive and loyalty campaign platform for Brazilian enterprises. The platform generates branded native applications (iOS, Android and Web) for each client automatically in three days, with zero setup cost, and supports use cases including sales incentive programs, trade marketing campaigns, channel partner motivation, employee engagement, and consumer loyalty. The product suite comprises nine modules — campaign management, an AI-powered rules engine, a dynamic prize catalog, AI-driven reporting, gamified learning trails, fiscal document validation, geolocation-based PDV activation, and goal-based automation — all administered through a unified multi-tenant console.

Underlying technology centers on an automated native-app generation pipeline that eliminates traditional onboarding development, an AI rules engine that converts Portuguese natural-language descriptions into validated campaign mechanics, computer vision for capturing and validating Brazilian fiscal receipts (NF-e, NFC-e, CF-e) against SEFAZ, and a Pix instant-redemption flow with real-time CPF key validation against the Banco Central do Brasil. The prize catalog integrates directly with the Casas Bahia Group marketplace (Casas Bahia, Extra, Ponto Frio) for physical product fulfillment and with gift card partners including Renner, Nike, Americanas, Carrefour, Centauro, Madero, Outback, Netshoes, and Havaianas.

The company monetizes through B2B SaaS subscription fees on a zero-setup, zero-prize-tax model, selling directly to enterprise clients such as iFood, Creditas, Iconic, Lorenzetti, Compagas, Positivo, Rodoil, Probel, 99, Allianca, Leao Alimentos e Bebidas, Master, and Viter. Go-to-market is enterprise field sales with a free demo request funnel and a stated 24-hour response SLA. Operations are domestic Brazil-only, the company is privately held with no disclosed funding rounds, and headcount stands at five employees.

Name

EzPlus Incentivos

Legal name

EzPlus Tecnologia em Incentivos LTDA

Website

https://easypoints.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

EzPlus Incentivos (EasyPoints) operates a Brazil-based white-label incentive and loyalty platform that auto-generates native branded apps in three days at zero setup cost, serving enterprise clients like iFood, Creditas, and Lorenzetti with AI-driven campaign mechanics, SEFAZ-validated fiscal capture, and Pix-based instant redemption.

Ownership category

akta.pro rank

Product category

Incentive & Loyalty Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Incentive management platform
• White-label loyalty apps
• Sales incentive software
• Trade marketing platform
• Employee engagement software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription / Usage Fees: B2B SaaS model where companies pay for access to the white-label incentive platform. No setup fees and no tax on prizes. Revenue likely comes from subscription tiers based on campaign volume, participant count, or feature access. The platform handles prize redemption (Pix, gift cards, marketplace) with some partners potentially having supplier fees converted to points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EasyPoints is a B2B SaaS platform that lets Brazilian companies launch white-label incentive, loyalty and engagement campaigns on native iOS, Android and Web apps deployed in 3 days with no setup cost. The platform bundles an AI-powered rules engine, a prize catalog with Pix instant redemption and gift card/marketplace options, gamified learning trails, SEFAZ-validated fiscal document scanning, geolocation-validated point-of-sale activation, and AI-generated reporting — sold to enterprise clients who then deploy the apps to their sales teams, channel partners, employees or end consumers.

Product overview

EasyPoints is a modular incentive and loyalty platform (platform-plus-modules architecture) that generates white-label native apps for each campaign in 3 days at zero cost. The core EasyPoints Platform serves as the unified hub, delivering nine integrated modules: Campanhas for campaign creation and management, Motor de Regras com IA for AI-generated point mechanics, Catálogo de Prêmios for redemption (Pix, gift cards, marketplace), Relatórios e Dashboards com IA for AI-powered analytics, Trilhas de Aprendizagem for gamified learning, Leitor de Cupom e Nota Fiscal for fiscal validation, Ativação e Positivação de PDVs for retail execution, and Campanha por Meta Alcançada for goal-based automation. The platform is pioneering in Brazil for Pix instant redemption and features AI embedded across rules generation, reporting, and campaign mechanics.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyPoints Platform Unified B2B SaaS incentive and loyalty platform that generates 100% white-label native apps (iOS, Android and Web) per client in 3 days at zero setup cost, bundling an AI rules engine, Pix instant redemption, fiscal document scanning, point-of-sale activation, gamified learning trails and AI-powered reporting. Sold to Brazilian enterprise clients such as iFood, Creditas, Iconic, Lorenzetti, Positivo, Compagas, Rodoil, Probel, 99, Allianca, Leao Alimentos e Bebidas, Master and Viter, who then deploy the apps to their sales teams, channel partners, employees or end consumers.

Quantifiable outcome

• Apps published in 3 days
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Casas BahiacoreOthersMarketplace partner for physical product redemptions. Integrated directly with Casas Bahia, Extra and Ponto Frio for electronics, furniture and appliance rewards. Real-time stock synchronization, multi-item cart, and delivery tracking within the app.
• ExtracoreOthersMarketplace partner for physical product redemptions as part of the Casas Bahia Group network.
• Ponto FriocoreOthersMarketplace partner for physical product redemptions as part of the Casas Bahia Group network.
• NetshoesminorOthersGift card partner offering sports and footwear vouchers.
• RennerminorOthersGift card partner for fashion and clothing vouchers.
• HavaianasminorOthersGift card partner for Brazilian flip-flop and footwear brand.
• MaderominorOthersGift card partner for restaurant chain.
• AmericanasminorOthersGift card partner for Brazilian retail chain.
• CarrefourminorOthersGift card partner for hypermarket and retail.
• NikeminorOthersGift card partner for sports apparel and equipment.
• OutbackminorOthersGift card partner for restaurant chain.
• CentaurominorOthersGift card partner for sporting goods retailer.
• SEFAZ (Secretaria da Fazenda)coreTechnology or IntegrationFiscal document validation integration with state tax authorities. Platform validates NFC-e, CF-e and NF-e documents in real-time against the issuing SEFAZ to confirm authenticity and extract transaction data.
• Banco Central do BrasilcoreTechnology or IntegrationCPF key validation for Pix redemptions. Platform validates CPF ownership against Banco Central before processing instant Pix transfers, ensuring transfers go to the correct account holder.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dotz: Brazilian coalition loyalty program where consumers earn points across partner retailers — comparable to EasyPoints' consumer loyalty and points-redemption functionality, though operating consumer-facing rather than white-label.
• TradeUp: Brazilian trade incentive and promotion platform that runs sales-incentive, loyalty and PDV activation campaigns for retail and consumer brands — overlapping directly with EasyPoints' core offering.
• Comerc (formerly ebmNet): Brazilian trade marketing and incentive platform serving enterprise customers with promotional campaigns, sell-out tracking and channel incentives — directly competing with EasyPoints in the same B2B SaaS trade-marketing niche.
• Bees (AB InBev): Brazilian B2B loyalty and rewards platform originated within AB InBev that serves small retailers with cashback and incentives — directly comparable to EasyPoints' retail/PDV incentive use cases.

Emerging players

• Smile.io: SMB-focused e-commerce loyalty platform (points, referrals, VIP) primarily serving Shopify merchants — overlapping with EasyPoints' consumer loyalty and points-redemption functionality at the small-merchant tier.
• Loyal Guru: Omnichannel loyalty and digital rewards platform for retail — offers mobile apps, stamp cards and campaigns that intersect with EasyPoints' white-label app and campaign modules.

Broad incumbents

• Yotpo: Global e-commerce marketing platform offering loyalty, referrals and UGC — overlapping with EasyPoints' loyalty and campaign-management modules as part of a broader commerce-marketing stack.
• Talon.One: Global promotion engine and loyalty infrastructure platform offering rule-based discounts, coupons and loyalty programs via APIs — competing with EasyPoints' AI rules engine and reward catalog at enterprise scale globally.
• Salesforce Loyalty Management: Enterprise CRM-integrated loyalty platform from Salesforce — competes with EasyPoints at the high end of enterprise accounts where Salesforce already owns the CRM relationship.
• Annex Cloud: Enterprise customer loyalty and engagement platform offering referral, UGC, and reward programs — comparable broader offering to EasyPoints' campaign and loyalty modules at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easypoints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EzPlus Incentivos