Coastal Labels

What Coastal Labels does

Coastal Labels is an Australian custom label and sticker printing company headquartered in West Gosford, New South Wales. The company serves Australian small and medium-sized businesses and individual consumers through a direct-to-consumer e-commerce storefront supplemented by phone and email quote-based ordering. Its product portfolio spans multiple materials and formats — white, gold, silver, fluoro, and waterproof vinyl stickers, full-colour stickers, and clothing labels in sew-on and iron-on variants — addressing use cases across food and beverage, beauty, agriculture, and marketing end-markets. The company operates with 13 employees, is privately held, and has no disclosed parent entity or external funding history.

The website is built on WooCommerce and supports online ordering with free standard delivery throughout Australia and same-day or next-working-day production turnaround. Decades of operational experience in label printing underpin the custom offerings, and pricing is conducted on a quote basis rather than through fixed SKU pricing, reflecting the bespoke nature of most orders.

The business model is direct sales of custom-printed labels and stickers to the long tail of Australian SMBs and individual buyers — including home-based businesses, small product manufacturers, craft producers, and event organisers — rather than large enterprise contracts. Revenue is generated per-order via online checkout or post-quote invoicing. Geographic coverage is domestic-only (Australia-wide), and the company's positioning emphasises fast turnaround, convenience, and multi-material specialisation rather than price competition or scale.

Name

Coastal Labels

Legal name

Coastal Labels

Website

https://coastallabels.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Labels is an Australian custom label and sticker printing company based in West Gosford, NSW, serving Australian SMBs and individual consumers via WooCommerce e-commerce and direct sales, with free nationwide delivery and same-day turnaround.

Ownership category

akta.pro rank

Product category

Custom Label and Sticker Manufacturing

SIC

Commercial Printing (2750), Papers & Allied Products (2600)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industry

Paper Labels & Paper-Based Release Liners (IMALACAK)

Keywords

• Custom label printing
• Custom sticker printing
• Product label manufacturing
• Clothing care labels
• Waterproof vinyl labels

Headquarters

HQ city

West Gosford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Custom Label and Sticker Sales: One-time transaction-based sales of custom printed labels and stickers. Customers order specific quantities of labels in chosen materials, shapes, sizes, and colours. Pricing is quote-based and determined by order specifications. Payment is COD unless other arrangements are pre-agreed.
2. Custom Artwork Setup: A once-off artwork setup fee charged when customers provide their own logo or custom artwork. This covers the preparation and setup of customer-supplied designs for printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Coastal Labels is an Australian custom label and sticker printing manufacturer based in West Gosford, NSW. The company prints self-adhesive labels and stickers in multiple materials (gloss white, gloss gold, gloss silver, fluoro, clear waterproof, white vinyl), shapes (oval, round, rectangle), and sizes, including clothing labels (sew-on and iron-on). Orders are fulfilled same or next working day, with free standard delivery throughout Australia, and the company supports custom artwork, barcodes, and sequential numbered labels.

Product overview

Coastal Labels is a custom label and sticker printing company based in West Gosford, NSW, Australia, offering a comprehensive portfolio of printing products and services. The core offerings include White Stickers (17 products), Gold Stickers (4 products), Silver Stickers (4 products), Waterproof Stickers (10 products), Fluoro Stickers (8 products), Full Colour Stickers, and Clothing Labels (7 products including sew-on and iron-on variants). Products are available in three primary shapes: Oval, Round, and Rectangle. The company differentiates through custom artwork setup services, free font options, and clipart options as add-on offerings. Standard sizes are offered for round, rectangular, and oval stickers, while custom sizes and shapes are available in full colour using paper, vinyl, clear, or pp matt media. The company also offers print merge for sequential numbered labels and barcode printing. Orders are typically printed same or next working day with free standard delivery throughout Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• White Stickers Gloss white self-adhesive stickers offered in round, oval, and rectangle shapes and sizes ranging from 17mm to 150mm, with black print or full colour print options for product labelling, branding, and packaging applications.
• Gold Stickers Gloss gold stickers available in round, oval, and rectangle shapes with black or colour print options, used for premium product labelling and decorative branding.
• Silver Stickers Gloss silver stickers in round, oval, and rectangle shapes with black or colour print options, used for premium and metallic-look product labelling.
• Waterproof Stickers Clear and white vinyl waterproof stickers designed for durability in wet or outdoor conditions, available in multiple shapes and sizes for products exposed to moisture.
• Fluoro Stickers High-visibility fluorescent stickers in green, yellow, orange, and pink, available in oval, rectangle, and round shapes with black, red, or sky blue print, used for attention-grabbing labelling and promotional applications.
• Full Colour Stickers Full-colour custom sticker and label printing service in various shapes and materials including paper, vinyl, clear, and PP matt media, suited for branded product packaging and multi-colour designs.
• Sew-On Clothing Labels Fabric sew-on labels made from 'fabatherm' (100% nylon) for washing and care instructions, available in sizes from 45mm x 20mm to 70mm x 50mm with single-colour print in black, red, or sky blue.
• Iron-On Clothing Labels Heat-transfer clothing labels applied with an iron, in sizes from 65mm x 15mm to 65mm x 45mm with single-colour printing in black, red, or sky blue, used for garment branding and care instructions.
• Custom Artwork Setup One-time paid artwork setup service for customers supplying their own logo or custom artwork. Customers email hi-res PNG, JPG, or PDF artwork with their business or personal name and order number to be prepared for printing.

Quantifiable outcome

• Same or next working day turnaround on orders
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Sticker Giant: US-based custom sticker and label e-commerce printer offering die-cut, vinyl, glossy and specialty finishes with bulk pricing. Directly comparable product breadth (material variants, shapes, custom sizes) and SMB/individual customer base.
• Online Labels: Long-established online custom label retailer offering sheet and roll labels across paper, vinyl and specialty materials with configurator-based ordering. Comparable e-commerce-first GTM and SMB/enterprise hybrid customer mix.
• Sticker Mule: Online-first custom sticker and label printer serving SMBs and consumers globally with same-category products (vinyl, waterproof, custom shapes, full colour). Closest functional analogue to Coastal Labels' e-commerce custom label model, but operating at significantly larger scale and with international reach.

Regional players

• Labelmakers Group: Australian custom label and packaging printer based in Melbourne, serving wine, food and industrial customers with pressure-sensitive and shrink-sleeve labels. Compares as the most direct Australian-headquartered label peer competing in the same home geography.
• Leigh Print: Sydney-based commercial and label printer offering custom labels, packaging and print services to Australian SMBs. Comparable Australian-headquartered trade printer with overlapping customer segments and product categories.

Broad incumbents

• CCL Industries: World's largest label manufacturer producing pressure-sensitive, specialty and consumer-product labels for major FMCG and industrial customers. Compares as a scaled incumbent in the broader label manufacturing category, though serving enterprise rather than SMB customers.
• Avery Products: Iconic label brand (Avery Dennison) selling printable labels, sheet labels and label software across retail and online channels. Compares as a much larger incumbent in the same specialty/functional label category, with retail distribution Coastal Labels does not access.
• Moo: Premium online print brand for business cards, marketing collateral and custom labels/stickers targeting SMBs and creative professionals. Comparable SMB-targeted custom print model with a higher-end brand positioning.
• Vistaprint: Mass-market online print platform owned by Cimpress offering business cards, marketing materials, signage and labels. Overlaps with Coastal Labels on custom labels and stickers, but operates across a much broader print portfolio and geographic reach.

Emerging players

• StickerApp: Online custom sticker printer offering die-cut, kiss-cut and specialty finish stickers via a configurator-driven e-commerce experience. Comparable product set and direct-to-consumer model, with growing brand presence in the SMB sticker segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coastal-labels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Labels