Coastline Pool Services

What Coastline Pool Services does

Coastline Pool Services is a privately held, full-service swimming pool maintenance company headquartered in Milton, Delaware with a secondary office in Easton, Maryland. It serves community/commercial pools and individual residential pools across Sussex and Kent County Delaware and the Cambridge/Easton corridor of Maryland's Eastern Shore, employing approximately 20 staff across field operations, certified lifeguards, and technicians. Its core technology stack is conventional pool-service equipment supplemented by authorized Hayward dealer status for C.A.T. (Computerized Automated Treatment) automated chemical controllers, which it installs and repairs to manage water chemistry with reduced manual intervention.

The company's service catalog spans five core lines — Pool Repairs (pumps, filters, chlorine systems, controllers), Pool Cleaning & Maintenance (vacuuming, tile scrubbing, skimmer cleaning, deck care), Chemical Services (balancing and automated controller management), Lifeguard & Pool Attendant Services, and Year Round Pool Care (seasonal openings, maintenance, winterization) — plus add-ons including resurfacing/replastering and screen repair. Differentiators cited include PHTA, NSPF, and APSP certified service technicians and operators, an in-house Ellis & Associates Certified Lifeguard Training Center that certifies its own guards on premises with CPR/AED/First Aid credentials, and a sister-company relationship with Coastline Cleaning Services.

The business model combines recurring maintenance contracts (commercial pools served daily, residential pools on regular schedules) with transactional equipment repair and seasonal services, distributed via a direct sales motion through phone (302-947-4404), an online service request form, and an active Facebook page. Pricing is not publicly disclosed. The company is self-described as one of the leading swimming pool service operators in Sussex County Delaware and the Eastern Shore of Maryland.

Name

Coastline Pool Services

Legal name

Coastline Pool Services

Website

https://coastlinepoolservices.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastline Pool Services is a privately held, 20-employee swimming pool maintenance company serving community and residential pools across Sussex and Kent County Delaware and Eastern Shore Maryland with cleaning, repair, chemical, lifeguard, and seasonal services.

Ownership category

akta.pro rank

Product category

Pool Maintenance Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool maintenance services
• Swimming pool cleaning
• Pool repair services
• Chemical water treatment
• Lifeguard staffing

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Pool Maintenance and Service Contracts: Recurring service contracts for pool cleaning, chemical balancing, and maintenance. Commercial pools served daily; residential pools served regularly. Services include vacuuming, scrubbing tile, cleaning skimmers, and full-service maintenance plans.
2. Pool Equipment Repairs: Repair services for pool equipment including pumps, filters, chlorine systems, and C.A.T. controllers. Technicians are familiar with brands including Pentair, Hayward, and C.A.T. controllers.
3. Lifeguard and Pool Attendant Services: Staffing services providing certified lifeguards and pool attendants for commercial and community pools during the swim season.
4. Seasonal Pool Services: Spring openings, fall winterization, and year-round maintenance services. Includes cover removal/storage, water chemistry balancing, equipment winterization, and resurfacing services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coastline Pool Services provides swimming pool maintenance, cleaning, repair, chemical balancing, and lifeguard staffing for commercial community pools and residential pools. The company offers year-round pool care, pool resurfacing and replastering, screen repair, and expertise with automated C.A.T. (Computerized Automated Treatment) controllers across Delaware and Maryland.

Product overview

Coastline Pool Services offers a unified suite of swimming pool maintenance and service solutions. The core service portfolio includes five interrelated offerings: Pool Repairs (equipment maintenance for pumps, filters, and chemical systems), Pool Cleaning & Maintenance (daily commercial and regular residential cleaning), Chemical Services (water balancing and automated controller management), Lifeguard & Pool Attendant Services (certified safety staffing), and Year Round Pool Care (seasonal programs spanning spring openings through winter maintenance). Additional specialized services include Pool Resurfacing & Replastering and Screen Repair. The company also distributes and installs Automated C.A.T. Controllers as a Hayward dealer, integrating automated chemical monitoring into the service ecosystem. Services are delivered by PHTA Certified Service Technicians and Ellis & Associates certified lifeguards across Sussex and Kent County, Delaware and Cambridge/Easton, Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Community Pool Services Full-service pool care for HOAs, community associations, and commercial pool operators including cleaning, chemical balancing, maintenance, and lifeguard staffing.
• Residential Pool Services Residential pool cleaning, maintenance, chemical treatment, and repair services for individual homeowners.
• Pool Repairs Repair services for pool equipment, structures, and accessories including screen repair for pool enclosures.
• Pool Cleaning and Maintenance Routine pool cleaning and maintenance services to keep pools clear, safe, and properly functioning.
• Chemical Services Water chemistry testing, balancing, and chemical treatment to maintain safe and clean pool water.
• Lifeguard and Pool Attendant Services Certified lifeguard and pool attendant staffing for community and commercial pools during operating hours.
• Year Round Pool Care Continuous pool care program covering seasonal opening, closing, and ongoing maintenance throughout the year.
• Pool Resurfacing and Replastering Pool surface restoration services including resurfacing and replastering to renew aging pool finishes.
• Automated C.A.T. Controllers Specialized service for Computerized Automated Treatment (C.A.T.) controllers that automate pool chemical management.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Hayward (C.A.T. Controllers)coreTechnology or IntegrationCoastline Pool Services is a Hayward dealer for C.A.T. (Computerized Automated Treatment) controllers. The company installs and repairs CAT controllers to manage chemical levels with ease and accuracy.
• Ellis & AssociatescoreStrategic or Co-development PartnerCertified Ellis & Associates Lifeguard Training Center. The company certifies its own lifeguards through this program on premises, with full-time instructors on staff. Guards also receive CPR, AED, and First Aid certification.
• Pool & Hot Tub Alliance (PHTA)minorOthersProfessional certification body for pool service technicians and pool operators. Staff members hold PHTA certifications.
• Coastline Cleaning ServicesminorOthersSister company serving Rehoboth, Lewes, Bethany, and Dewey Beach Delaware with residential and commercial cleaning services.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Leslie's: Largest direct-to-consumer pool supplies retailer in the US, providing chemicals, equipment, and some service referrals. Overlaps with Coastline on chemicals, equipment, and parts, but does not directly compete as a field-service pool maintenance company.
• Pinch A Penny Pool Patio Spa: Largest franchised retail pool supplies chain in the US, with many franchise locations also offering in-store pool service. Overlaps with Coastline's chemical services, repairs, and residential maintenance offerings, but distribution is anchored in retail rather than on-site service delivery.

Direct peers

• Pool Scouts: Emerging franchise focused on residential pool cleaning, chemical balancing, and minor repairs with subscription-style service plans. Directly comparable to Coastline's residential pool cleaning and chemical service lines, though Coastline additionally staffs commercial lifeguards.
• Premier Pools & Spas: National pool builder and service company offering pool construction, renovation, and ongoing maintenance. Comparable to Coastline's service, repair, and resurfacing lines, although Premier is more weighted toward new construction.
• Aqua-Tech Pool Management: Commercial and residential pool management company providing cleaning, chemical balancing, equipment repair, and lifeguard staffing for community and HOA pools. Closely comparable to Coastline's bundled community-pool service model.
• PoolTrooper: Pool service franchise providing pool maintenance, repair, and opening/closing services to residential customers. Directly comparable to Coastline's residential recurring service and seasonal pool care offerings.
• America's Swimming Pool Company (ASP): National franchise of pool maintenance, repair, and cleaning services serving residential and commercial pools. Directly comparable in service mix to Coastline, with similar recurring maintenance, equipment repair, and seasonal offerings, but operating at national scale via franchising.

Regional players

• Blue Haven Pools & Spas: Regional pool builder and service company with Mid-Atlantic franchise locations offering pool service, equipment repair, and seasonal openings/closings. Directly comparable to Coastline's recurring service and repair offerings in overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Coastline-Pool-Services-255800087856151
• LinkedInlinkedin.com/company/coastline-pool-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastline Pool Services